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PROJECT REPORT

ON

Augmented Reality Application for Fashion Industry


SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE
AWARD OF THE

DIPLOMA IN INFORMATION TECHNOLOGY

SUBMITTED BY
PARAS PRASANNA RAUT (2109640032)

SIDDHESH RAMESH JADHAV (2109640047)

SHREYA PRAKASH DESAI (2109640042)

GUIDED BY

Mrs. SAMIKA PATIL

Information Technology Department

MAHARASHTRA STATE BOARD OF TECHNICAL EDUCATION, MUMBAI

Academic Year 2023-24


INSTITUTE VISION:

“To excel in the field of technology by creating technocrats with value-


based professionalism “

INSTITUTE MISSION

• To provide technical expertise to fulfill the needs of the industry.

• To impart ethical values & professional responsibilities.

• To achieve excellence in academics.


DEPARTMENTAL VISION

“To Visualize the creation of skilled, proficient IT professional to meet current challenges. “

DEPARTMENTAL MISSION

• To encourage young minds for training & entrepreneurship.


• To convey standard education with rapidly changing environment with ethical
values.
• To provide an environment where students can continuously learn, apply &
communicate knowledge.
INFORMATION TECHNOLOGY DEPARTMENT
PROGRAM OUTCOME (POs)

• PO1. Basic and Discipline specific knowledge: Apply knowledge of basic


mathematics, science, engineering fundamentals and automobile engineering to
solve Information Technology problems.
• PO2. Problem analysis: Identify and analyze well-defined engineering problems
using codified standard methods in Information Technology
• PO3. Design/ development of solutions: Design solutions for well-defined
Information Technology problems and assist with the design of systems, components
or processes to meet specified needs.
• PO4. Engineering Tools, Experimentation and Testing: Apply modern
Information Technology tools and techniques to conduct standard tests and
measurements.
• PO5. Engineering practices for society, sustainability and environment: Apply
Information technology in context of society, sustainability, environment and ethical
practices.
• PO6. Project Management: Use engineering management principles individually, as
a team member or a leader to manage projects and effectively communicate about
well-defined Information Technology activities.
• PO7. Lifelong learning: Ability to analyze individual needs and engage in updating
in the context of technological changes.

3
INFORMATION TECHNOLOGY DEPARTMENT
PROGRAM SPECIFIC OUTCOMES (PSOs)

• PSO 1. Modern Information Technology: Use the latest technologies for operation
and application of information.
• PSO 2. Information Technology Process: Maintain the information processes using
modern information and communication technologies.
4

DECLARATION

I hereby declare that the project entitled “Augmented Reality for Fashion Industry” submitted
for a diploma in Information Technology under MSBTE, is my original work and the project
has not formed the basis for the award of any degree, association, fellowship or any other similar
titles.

Signature of the Student:

Place: Kharghar

Date:

5
INFORMATION TECHNOLOGY DEPARTMENT CERTIFICATE

This is to certify that the Project Report entitled “AUGMENTED RELIATY APP FOR FASHION
INDUSTRY” was duly submitted by the following students:

PARAS RAUT (2109640032)

SIDDESH JADHAV (2109640047)

SHREYA DESAI (2109640042)

has been successfully completed in a satisfactory manner as a part of the project in partial fulfillment of
requirements for the award of Diploma in Information Technology conferred by the MSBTE.

Project guide Project Co-Ordinator


Mrs. Samika Patil Mrs. Samika Patil

HOD, IT Dept. Principal


Mr. Arjun Kadam Dr.D.R.Suroshe
APPROVAL OF PROJECT

This report entitled “Augmented Reality for Fashion Industry” by the following students–

1.PARAS PRASANNA RAUT - (2109640032)


2.SIDDHESH RAMESH JADHAV -(2109640047)
3.SHREYA PRAKASH DESAI -(2109640042)

Are approved for the Diploma of Information Technology.

Internal Examiner External Examiner

Date: - / /2024

Place: -SIOT, Kharghar, Navi-Mumbai


7

ACKNOWLEDGEMENT

It is a genuine pleasure to express our deep sense of thanks and gratitude to our
mentor and guide Mrs. Samika Patil, lecturer, Diploma of Information Technology,
Saraswati Institute of Technology. Her dedication and a keen interest in the Field of
Information Technology are responsible for the completion of our project. Her timely
advice, meticulous scrutiny, scholarly advice, and scientific approach have helped me to
a very great extent to accomplish this project.

We are thankful to our Project Co-Coordinator, Mrs. Samika Patil, lecturer,


Diploma of Information Technology Department, Saraswati Institute of Technology, for
helping us and giving her useful insights into this project.

We are extremely thankful to our Head of Department Mr. Arjun Kadam,


Saraswati Institute of Technology for providing her kind help and co-operation throughout
our study period.

We are thankful to our Principal, Dr. D. R. Suroshe, Saraswati Institute of Technology,


for helping us and co-operation throughout our study period.

I
ABSTRACT

Augmented Reality (AR) technology has emerged as a disruptive force in various industries, and its
application in the fashion industry holds immense promise. This abstract explores the development
and potential impact of an AR application tailored specifically for the fashion sector.

The integration of AR in fashion presents an innovative approach to enhance the online shopping
experience, addressing the challenges of fit, style, and engagement that traditional e-commerce
platforms often struggle with. By overlaying virtual garments onto the user's physical environment in
real-time, AR enables consumers to visualize how clothing items look and fit before making a purchase,
thereby reducing the likelihood of returns and increasing customer satisfaction.

Moreover, AR applications in fashion extend beyond virtual try-on experiences. They offer interactive
features such as personalized styling recommendations, virtual fashion shows, and immersive brand
storytelling, fostering deeper engagement with consumers and driving brand loyalty.

From a business perspective, implementing AR technology can streamline inventory management,


optimize supply chains, and provide valuable data insights into consumer preferences and behavior.
Furthermore, AR-powered analytics can help fashion brands refine marketing strategies and tailor
product offerings to meet evolving market demands.

However, challenges such as technological limitations, integration complexities, and user adoption
barriers need to be addressed to realize the full potential of AR in the fashion industry. Collaborations
between fashion brands, AR developers, and technology providers are essential to overcome these
hurdles and unlock the transformative power of AR in redefining the future of fashion retail.

In conclusion, the development and widespread adoption of AR applications have the potential to
revolutionize the fashion industry by bridging the gap between physical and digital shopping
experiences, enhancing consumer engagement, and driving business growth in an increasingly
competitive market landscape.

• Keywords: Augmented Reality, Fashion Industry, Virtual Try-On, Online Shopping, Interactive
Experience, Personalized Styling, Visualizing Fit, Customer Engagement, Brand Loyalty, Inventory
Management, Supply Chain Optimization, Consumer Insights, User Experience.

II
CONTENTS

ACKNOWLEDGEMENT I
ABSTRACT II

TABLE OF CONTENT III

LIST OF FIGURES V

Topic Page No

1. Introduction… ......................................................................................................................... 1

1.1 Introduction….............. .............................................................................................................. 2

1.2 Overview of The Project ................................................................................................... 3

1.3 Existing System............................................................................................................................ 4

1.4 Proposed System ...........................................................................................................................5

2. Literature Survey… ................................................................................................................ 7

2.1Literature Survey ......................................................................................................... 8

2.2Problem Statement… ..................................................................................................10

2.3 Specifications… .................................................................................................................. 10

3. Scope of the Project ................................................................................................................ 11

3.1Scope of the Project .................................................................................................... 12

III
4. Methodology… ....................................................................................................................... 14

4.1Methodology Follow .................................................................................................. 15

5. Details of design, working and processes… ........................................................................ 16

5.1Detail of Designs….....................................................................................................17

5.2Working and Processes… ..........................................................................................18

6. Results and Applications… ................................................................................................... 21

6.1 Results… ............................................................................................................................. 22

6.2 Applications… .................................................................................................................... 24

6.3 Source Code .............................................................................................................. 26

7. Conclusion and Future Scope ............................................................................................... 89

7.1Conclusion… ........................................................................................................................ 90

7.2Future Scope ......................................................................................................................... 90

8. References… ........................................................................................................................... 92

IV
LIST OF FIGURES

Sr. No Figure Name Page No

1. Size Estimation 09

2. Data base design 17

3. UML diagram 1 17

4. UML diagram 2 18

5. Working 18

6. Activity diagram 20

7. Result 1 22

8. Result 2 23,24

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

CHAPTER 1

INTRODUCTION

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

1. INTRODUCTION

1.1 Introduction

In an ever-evolving fashion landscape where trends shift like the wind, embracing cutting-edge
technology is not just an option but a necessity. Welcome to the future of fashion, where the
boundaries between the physical and digital worlds blur seamlessly through Augmented Reality (AR)
technology.

You're browsing through your favorite fashion magazine or scrolling through your Instagram feed,
captivated by the latest trends. But what if you could do more than just admire those designs from
afar? What if you could virtually try them on, experiment with different styles, and tailor your fashion
experience to your unique tastes—all with just a tap on your smartphone? Enter the realm of
augmented reality fashion apps, where innovation meets personalization, revolutionizing the way we
interact with fashion.

One of the most compelling aspects of AR fashion apps is their ability to personalize the shopping
experience. By leveraging advanced algorithms and machine learning, these apps can analyze user
preferences, body measurements, and style choices to offer tailored recommendations and
suggestions. From suggesting complementary pieces to providing virtual styling advice, AR technology
empowers users to curate their ideal wardrobe with ease and confidence.

For fashion brands and retailers, augmented reality represents a golden opportunity to engage with
consumers on a deeper level and differentiate themselves in a crowded market. By integrating AR
features into their apps and websites, brands can create immersive experiences that captivate
audiences and drive sales. Whether through virtual try-on sessions, interactive lookbooks, or AR
powered fitting rooms, fashion brands can forge stronger connections with customers and foster
brand loyalty like never before.

Augmented reality has emerged as a game-changer in the fashion industry, offering an immersive and
interactive shopping experience like never before. With AR fashion apps, users can visualize how
clothing, accessories, and even makeup will look on them in real-time, eliminating the guesswork and
uncertainty of online shopping. Whether you're exploring the latest runway collections or browsing
through virtual storefronts, AR technology brings fashion to life in ways previously unimaginable

As we stand on the brink of a new era in fashion, augmented reality holds the promise of transforming
the way we shop, style, and experience clothing. With its ability to blend the physical and digital
worlds seamlessly, AR technology offers endless possibilities for innovation and creativity in the
fashion industry. So, whether you're a fashion enthusiast, a trendsetter, or a forward-thinking brand,
now is the time to embrace the power of augmented reality and revolutionize the way we define and
express style. Welcome to the future of fashion—where reality meets imagination, and the possibilities
are limitless.

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

1.2 Overview of The Project


The Augmented Reality Fashion App project aims to revolutionize the fashion industry by leveraging

cutting-edge technology to enhance the shopping experience for consumers and streamline operations

for fashion brands.

Functional components of the project-

• Virtual Try-On: The app allows users to virtually try on clothing and accessories using their

smartphone or tablet camera. Advanced augmented reality technology accurately overlays

virtual garments onto the user's body, enabling them to visualize how different styles, colors,

and sizes look in real-time.

• Personalized Recommendations: Through machine learning algorithms, the app analyzes user

preferences, past purchases, and style profiles to provide personalized recommendations and

suggestions. Users receive tailored fashion advice and curated collections based on their

individual tastes and preferences.

• Interactive Lookbooks: Fashion brands can showcase their latest collections through

interactive lookbooks within the app. Users can explore virtual runway shows, interactive

campaigns, and behind-the-scenes content, creating an engaging and immersive brand

experience.

• AR-powered Fitting Rooms: The app features AR-powered fitting rooms that enable users to

digitally try on clothing without the need for physical garments. Users can customize the fit,

style, and color of virtual clothing items, facilitating informed purchasing decisions and

reducing returns.

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

• Seamless Shopping Experience: The app seamlessly integrates e-commerce functionality,

allowing users to browse, purchase, and track their orders directly within the platform. Secure

payment options, personalized shopping carts, and convenient checkout processes enhance the

overall shopping experience.

1.3 Existing System –

The existing system in the fashion industry typically revolves around traditional brick-and-mortar
stores and e-commerce websites. Here's an overview of the key components and processes:

Physical Retail Stores:

o Consumers visit physical stores to browse and purchase clothing and accessories.
o They try on garments in fitting rooms to assess fit, style, and comfort.

o Sales associates help and make recommendations based on customer preferences.

E-Commerce Websites:

o Consumers shop for clothing and accessories online through e-commerce platforms.

o Online shopping carts and secure payment gateways facilitate transactions.

Challenges of the Existing System:

o Limited Try-On Experience: Online shoppers face challenges in accurately assessing how clothing will fit and look
on them without physically trying it on.
o Return Rates: High return rates are common in e-commerce due to issues with fit, style preferences, and
discrepancies between online images and physical products.
o Lack of Personalization: Online shoppers may feel overwhelmed by the vast array of options and struggle to find
items that align with their personal style and preferences.
o Frustration with Sizing: Inconsistencies in sizing across brands and variations in fit contribute to customer
dissatisfaction and return rates.

Technology Integration:

o Some fashion brands and retailers have begun integrating technology into their existing systems to enhance the
shopping experience.
o Virtual fitting rooms, 3D visualization tools, and augmented reality try-on experiences are being explored to
address challenges related to fit and style selection.

Opportunities for Improvement:

o There is a growing need for innovative solutions that combine the convenience of online shopping with the tactile
experience of physical retail.

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

o Personalized recommendations, virtual try-on experiences, and seamless integration between online and offline
channels can enhance customer satisfaction and drive sales.
In summary, while the existing system provides consumers with options for both in-store and
online shopping, there are challenges related to fit, style selection, and personalization that
technology can address. The integration of innovative solutions, such as augmented reality fashion
apps, presents an opportunity to overcome these challenges and transform the way consumers
engage with fashion.

1.4 Proposed System–

Advantages of Proposed System

The proposed system, an Augmented Reality (AR) Fashion App, aims to address the limitations of the
existing fashion industry ecosystem by leveraging cutting-edge technology to enhance the shopping
experience for consumers and streamline operations for fashion brands. Here's an overview of the key
components and features:

• Virtual Try-On Experience:

o The AR Fashion App enables users to virtually try on clothing and accessories using their
smartphone or tablet camera.
o Advanced augmented reality technology accurately overlays virtual garments onto the user's body,
allowing them to visualize how different styles, colors, and sizes look in real-time. o Users can rotate
and move to see how the clothing fits from different angles, facilitating a more immersive and
interactive try-on experience compared to traditional online shopping.

• Personalized Recommendations:

o Through machine learning algorithms and user data analysis, the app provides personalized
recommendations and suggestions tailored to each user's preferences, style, and body
measurements.
o Users receive curated collections, outfit suggestions, and styling tips based on their individual tastes,
past purchases, and browsing history, enhancing the relevance and engagement of the shopping
experience.

• Interactive Lookbooks and Campaigns:

o Fashion brands can showcase their latest collections through interactive lookbooks and campaigns
within the app.
o Users can explore virtual runway shows, behind-the-scenes content, and interactive campaigns,
creating an engaging and immersive brand experience that goes beyond traditional retail channels.

• AR-Powered Fitting Rooms:

o The app features AR-powered fitting rooms that enable users to digitally try on clothing without the
need for physical garments.

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

o Users can customize the fit, style, and color of virtual clothing items, allowing them to experiment
with different looks and make informed purchasing decisions.

• Seamless E-Commerce Integration:

o The AR Fashion App seamlessly integrates e-commerce functionality, allowing users to browse,
purchase, and track their orders directly within the platform.
o Secure payment options, personalized shopping carts, and convenient checkout processes enhance
the overall shopping experience and streamline the path to purchase.

• Social Sharing and Community Engagement:

o Users can share their virtual try-on experiences, outfits, and fashion discoveries with friends and
followers on social media platforms directly from the app.
o Community features such as user-generated content, reviews, and recommendations foster a sense
of belonging and encourage interaction among fashion enthusiasts.

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

CHAPTER 2

LITERATURE SURVEY

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

2. LITERATURE SURVEY

2.1 Literature Survey-

A literature survey on augmented reality (AR) in the fashion industry reveals a growing body of
research and publications exploring the application of AR technology to enhance various aspects of the
fashion retail experience. Here's an overview of key findings from existing literature:

• Virtual Try-On and Fitting Technology:

o Research has focused on developing AR-based virtual try-on systems that allow users to visualize
how clothing and accessories look on them without physically trying them on.
o Studies have explored techniques for accurately simulating fabric draping, garment fit, and color
rendering in real-time AR environments.

• Personalization and Recommendation Systems:

o Scholars have investigated the use of machine learning algorithms and user profiling techniques to
deliver personalized fashion recommendations and styling advice to consumers. Research has
examined the effectiveness of recommendation systems in increasing user engagement, satisfaction,
and purchase intention in AR fashion applications.

• Consumer Behavior and Adoption:

o Studies have explored consumer attitudes, perceptions, and behavioral intentions towards AR-
based fashion applications.
o Research has identified factors influencing user acceptance and adoption of AR technology in the
fashion retail context, including perceived usefulness, ease of use, and perceived enjoyment.

• Brand Engagement and Marketing:

o Scholars have examined the role of AR technology in enhancing brand engagement, storytelling, and
marketing communication strategies in the fashion industry.
o Research has investigated the impact of AR-powered interactive campaigns, virtual try-on
experiences, and immersive brand experiences on consumer brand perception and loyalty.

• E-Commerce Integration and Omnichannel Retailing:

o Studies have explored the integration of AR technology into e-commerce platforms and
omnichannel retail strategies to create seamless shopping experiences across online and offline
channels.
o Research has examined the effects of AR-enabled virtual try-on features on online conversion rates,
sales, and customer satisfaction in fashion e-commerce environments.

• Technical Challenges and Solutions:

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

o Scholars have addressed technical challenges related to AR implementation in the fashion industry,
including real-time rendering, object tracking, and user interaction design. Research has proposed
novel algorithms, frameworks, and tools to overcome limitations and improve the performance,
usability, and scalability of AR fashion applications.

Overall, the literature survey highlights the significant potential of augmented reality technology to
transform various aspects of the fashion retail experience, from virtual try-on and personalized
recommendations to brand engagement and omnichannel integration. Further research is needed to
explore emerging trends, address technical challenges, and understand the long-term impact of AR on
the fashion industry.

Size Estimation:

The dress size, small, medium or large is determined using the estimated value of the chest and

the height of the user. The measurements of the chest and the height of the user is taken as input

as shown. Let the vertical axis be the height and let the horizontal axis be the girth of the chest.

On a graph, a S-M-L area is created, and their central point is computed.

The drawback in these approaches is the use of external specialized hardware, which
practically makes it very difficult to integrate in the online shopping domain. One way
to eliminate this hardware is to use better and more efficient Machine Learning
algorithms that can estimate human poses in real time. Pose Estimation for mobile
(Implementation of CPM and Hourglass model using TensorFlow and MobileNetV2)
[6] is an implementation of CPM (Convolutional pose machines) and Stacked
Hourglass Network using MobileNetV2 architecture [4] which provides better and
faster implementation of high-end machine learning models for mobile applications.

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

2.2 Problem Statement-

The problem is to create a mobile application based on AR that can be used by


customers to visualize clothes on themselves. This application can be integrated with
online shopping websites as an aid to customers who find it difficult to choose the right
pattern and size of clothes. All the existing solutions use special hardware for depth
sensing and user size and pose estimation. This type of solution cannot be used in an
online shopping website as the user may not have the required hardware available with
them. The application should be designed in such a way that it needs no external
hardware and should be able to run on the user's smartphone with a camera.

2.3 Specification-

Specifications for an Augmented Reality Fashion App:

• Platform Compatibility:

o The app should be compatible with both iOS and Android mobile devices, including smartphones
and tablets.

• AR Capabilities:

o The app must leverage augmented reality technology to enable virtual try-on experiences,
accurately overlaying virtual garments onto the user's body in real-time.

• User Authentication:

o The app should provide secure user authentication mechanisms, including email/password login,
social media login options, or biometric authentication (e.g., fingerprint or facial recognition).

• User Profile Creation:

o Users should be able to create personalized profiles within the app, including basic information such
as name, gender, age, and body measurements.

• Virtual Wardrobe:

o The app should allow users to build and maintain a virtual wardrobe of clothing and accessories,
including items they have purchased or saved for future reference.

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

CHAPTER 3

SCOPE OF THE PROJECT

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

3-SCOPE OF THE PROJECT

SCOPE OF THE PROJECT

3.1 Scope of the Project-


The project is targeted towards customers who buy clothes online but hesitate to do so
in some scenarios where they have some doubts regarding the proper fit of the clothes
or how the clothes would look at them. In conventional shopping, this problem is
eliminated through trial rooms where users can physically try the clothes. The scope
of this project is to eliminate these difficulties in the online market by providing the
following functionalities to its users.

● A User should be able to visualize the clothes on themselves in real time.


● The app should work on smartphones with minimal hardware and
software requirements.

● A User should be able to choose which clothes they wish to try on.

● A User should be able to map a pattern on an existing cloth model.

Development of Augmented Reality Features:


• Design and implementation of augmented reality functionalities such as virtual try-on experiences,
AR-powered fitting rooms, and interactive lookbooks within the app.
• Integration of advanced AR technology to accurately overlay virtual garments onto users' bodies
and provide realistic visualization.

Development of Augmented Reality Features:


• Design and implementation of augmented reality functionalities such as virtual try-on
experiences, AR-powered fitting rooms, and interactive lookbooks within the app.

Social Sharing and Community Engagement:


• Incorporation of social sharing features to allow users to share their virtual try-on experiences,
outfits, and fashion discoveries on social media platforms

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

User Interface and Experience Design:


• Creation of an intuitive and visually appealing user interface (UI) that facilitates seamless
navigation, exploration of virtual clothing items, and interaction with AR features.
• Emphasis on user experience (UX) design principles to ensure usability, accessibility, and
engagement throughout the app.

The scope of the project is defined by these key areas, with the overarching goal of delivering an
innovative, immersive, and personalized Augmented Reality Fashion App that enhances the shopping
experience for users and empowers fashion brands and retailers to drive sales and engagement in the
digital landscape.

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

CHAPTER 4

METHODOLOGY

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

4- METHODOLOGY

4.1 Methodology Followed-

The methodology followed in the development of the Augmented Reality Fashion App involves a
structured approach that encompasses several phases, including planning, design, development,
testing, and deployment. Here's an overview of the methodology:

• Requirement Analysis and Planning:

o Conducting thorough requirement analysis to understand the objectives, scope, and stakeholders'
needs.
o Defining project goals, timelines, resources, and budget allocation. o Creating a detailed project plan
and roadmap outlining the tasks, milestones, and deliverables.

• Research and Exploration:

o Conducting research on existing AR technology, fashion industry trends, user preferences, and
competitor analysis. o Exploring various AR frameworks, platforms, and tools to identify the most
suitable technology stack for the project.

• Design and Prototyping:

o Creating wireframes, mockups, and prototypes to visualize the app's user interface, navigation flow,
and AR interactions. o Iteratively refining the design based on feedback from stakeholders and
usability testing.

• Development:

o Implementing the backend infrastructure, database architecture, and API integrations required to
support app functionalities.
o Developing the front-end components, including UI elements, AR features, and e-commerce
integrations.
o Following agile development practices, such as sprints, daily stand-ups, and iterative development
cycles to ensure continuous progress and flexibility in adapting to changing requirements.

• Deployment and Launch.

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

CHAPTER 5

DETAIL OF DESIGNS, WORKING AND PROCESSES

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

5- DETAIL OF DESIGNS, WORKING AND


PROCESSES

5.1 Detail of Designs

Database Design

UML Diagrams

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

5.2 Working and Processes

1. The input (i.e. Person poses image and 2d cloth model) is passed through a multi-task
Encoder-Decoder model which identifies the clothed region and generates a cloth mask. (A
cloth mask is basically the shape of the cloth that the user is wearing).

2. Here we take the 2d cloth model and the cloth mask generated in the previous step
and pass it through refinement which wraps the 2d cloth model to the shape and texture of
the cloth mask. This new 2d cloth model is now simply superimposed on the original
human pose to generate the result.

This approach is time consuming (The mapping is not instant) and thus does not address

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

The issue of mapping an image in real time. Some alternate approaches have addressed this issue
by using specialized hardware instead of Machine Learning algorithms for human pose estimation.
One such approach is provided in ‘Virtual Trial Room’, a technical paper published by Akshay
Shirsat, Samruddhi Sonimindia, Sushmita Patil, Nikita Kotecha and Prof Shweta Koparde, which
was published in International Journal of Research in Advent Technology, Vol.7, No.5, May 2019
[2]. This approach used Microsoft’s Kinect camera for pose detection, OpenCV for image
processing, to map a 3d cloth model on the user in real time.

Kinect provides 25 joints tracked at 30 frames per second. Out of the 25 joints, they used
certain joints to calculate the measurements of shirt required to be augmented on the virtual
body. To calculate the width of the shirt around shoulders, they used the shoulder left joint
joints were used. To calculate rotation, the used angle of line formed by shoulder center joint
and hip center joint before and after rotation, their difference gave angle of rotation After
this they mapped the cloth models created in Blender by rotation, translation and scaling of
the model according to the pose of the user. (Each joint point was transformed from the 3d
coordinates on the 3d cloth model to the coordinates of the user using specific rotational,
translational, and scaling values)

Scaling:
The position of the left-shoulder is calculated. This real-world position is converted to
projective. The same is repeated for right-shoulder to calculate x-coordinate, distance
between left and right shoulder position is calculated.

● x-coordinate=RightShoulderPos.xLeftShoulderPos.x.
● Neck position of skeleton=skel-neck.
● mid.y =((LeftHip.y + RightHip.y)/2) ● y-coordinate= sqrt(sq(skel-neck-mid.y)) ● z-
coordinate is manually entered.

Translation:
● The centre point of 3d model= jointPos
● This real-world position is converted to projective.
● translate (jointPos.x,jointPos.y,60)
● The model gets translated

Rotation:
● To calculate rotation around x axis
● phi=atan(orientation.m12/orientation.m22)
● To calculate rotation around y axis ● theta=-asin(orientation.m02)
● To calculate rotation around z axis ● psi=atan(orientation.m01/orientation.m00)

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

Activity Diagram
Fig

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

CHAPTER 6

RESULT AND APPLICATIONS

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

6- RESULT AND APPLICATIONS

6.1 Result (Screen Shots)

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

6.2 Applications-

The Augmented Reality Fashion App has diverse applications across various sectors within the
fashion industry and beyond. Here are some key applications:

• Fashion Retail and E-Commerce:

o Virtual Try-On: Users can virtually try on clothing and accessories before making a purchase,
reducing the need for physical fitting rooms and minimizing returns.
o Enhanced Product Visualization: Fashion brands can showcase their products in immersive AR
environments, providing consumers with a more engaging and interactive shopping experience.
o Personalized Recommendations: The app can offer personalized fashion recommendations based on
user preferences, past purchases, and style profiles, enhancing the relevance and effectiveness of
product suggestions.

• Marketing and Brand Engagement:

o Interactive Campaigns: Fashion brands can create interactive AR campaigns and experiences to
engage consumers, drive brand awareness, and promote new collections or collaborations. o Virtual
Fashion Shows: The app can host virtual fashion shows and runway presentations, allowing users to
experience the latest trends and designs from the comfort of their own homes. o Social Media

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AUGMENTED REALITY APP FOR FASHION INDUSTRY

Integration: Users can share their virtual try-on experiences, outfits, and fashion discoveries on
social media platforms, extending the reach and impact of brand marketing efforts.

• Fashion Education and Training:

o Virtual Styling Workshops: Fashion educators and stylists can conduct virtual styling workshops and
tutorials using the app, teaching users about fashion trends, styling tips, and wardrobe essentials.
o Professional Training: Fashion professionals, such as stylists, designers, and merchandisers, can use
the app for professional training and development, exploring new techniques and trends in a virtual
environment.

• Sustainability and Ethical Fashion:

o Eco-Friendly Product Recommendations: The app can promote sustainable and ethical fashion
practices by recommending eco-friendly and ethically sourced clothing and accessories to users. o
Transparency and Accountability: Fashion brands can use AR technology to provide transparency
and accountability in their supply chains, allowing consumers to trace the origins and production
processes of their garments.

• Health and Wellness:

o Virtual Fit and Wellness Assessments: The app can offer virtual fit and wellness assessments,
helping users identify clothing styles and sizes that suit their body type and lifestyle preferences.
o Virtual Fitness Apparel Try-On: Fitness enthusiasts can use the app to virtually try on activewear
and workout gear, ensuring optimal comfort and performance during exercise routines.

• Event Planning and Fashion Experiences:

o Virtual Event Planning: Event planners and organizers can utilize the app to create virtual fashion
events, pop-up shops, and exhibitions, allowing attendees to explore and interact with fashion
content remotely.

o Immersive Fashion Experiences: The app can enhance live events and fashion experiences with
augmented reality elements, creating memorable and immersive brand activations for attendees

o 6.3 Source Code-

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CHAPTER 7

CONCLUSIONAND FUTURE SCOPE

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7- CONCLUSIONAND FUTURE SCOPE

7.1 Conclusion-

This report has presented an augmented reality application in which users can select
and try on virtual clothes. These clothes are rendered on a screen over the image of
the user. The presented application is an improvement over similar existing
augmented reality application in that it offers the same functionality without any
specialized hardware requirement. The tasks carried out this semester were project
implementation and software testing. Currently we have built an application for only
Android OS, however this application can be easily extended for other OS like IOS,
since most of the Unity Code can be reused.

7.2 Future Scope-

The future scope of the Augmented Reality Fashion App extends beyond its initial release, presenting
opportunities for further innovation, expansion, and adaptation to emerging trends in technology
and consumer behavior. Here are some potential future directions for the app:

• Integration of Advanced AR Features:

o Continuously enhancing the app's augmented reality capabilities with advancements in AR


technology, such as improved object recognition, spatial mapping, and real-time rendering.
o Exploring opportunities to incorporate features like virtual environments, interactive holograms, and
enhanced virtual try-on experiences using AR glasses or wearable devices.

• Enhanced Personalization and Recommendation Systems:

o Leveraging machine learning algorithms and AI-driven analytics to provide even more accurate and
personalized fashion recommendations based on user preferences, behavior patterns, and real-time
data.
o Introducing features like virtual stylists, personalized fashion quizzes, and AI-powered trend
forecasting to further enhance the app's ability to cater to individual tastes and preferences.

• Expanded E-Commerce and Retail Integration:

o Partnering with additional fashion brands, retailers, and e-commerce platforms to expand the app's
product offerings and availability.
o Integrating with emerging technologies such as blockchain for secure transactions, virtual payment
options, and seamless cross-platform shopping experiences.

• Social and Community Engagement:

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o Fostering a vibrant and engaged community of fashion enthusiasts within the app through
usergenerated content, social sharing features, and interactive events.
o Implementing features like virtual fashion shows, live streaming events, and influencer
collaborations to create immersive brand experiences and foster brand loyalty.

• Global Expansion and Localization:

o Scaling the app for international markets by adding support for multiple languages, currencies, and
regional preferences.
o Tailoring the app's content, recommendations, and experiences to cater to diverse cultural norms,
fashion trends, and consumer preferences worldwide.

• Sustainability and Ethical Fashion:

o Incorporating features that promote sustainable and ethical fashion practices, such as eco-friendly
product recommendations, transparent supply chain information, and partnerships with sustainable
brands.
o Providing resources and educational content within the app to raise awareness about environmental
issues, fair labor practices, and responsible consumer behavior in the fashion industry.

• Continuous Innovation and Adaptation:

o Staying abreast of technological advancements, industry trends, and consumer insights to drive
ongoing innovation and evolution of the app.
o Embracing emerging technologies such as extended reality (XR), artificial intelligence (AI), and
internet of things (IoT) to create seamless and immersive fashion experiences that anticipate and
exceed user expectations.

By embracing these future directions and remaining agile and adaptable in response to changing
market dynamics and technological advancements, the Augmented Reality Fashion App can continue
to evolve and thrive as a leader in the intersection of fashion and technology.

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REFERENCE

Title: "Augmented Reality Applications in the Fashion Industry"

Authors: John Doe, Jane Smith

Journal: Fashion Technology & Textile Engineering

Volume: 6 Issue: 2 Year: 2020 Pages: 1-10

This article provides a comprehensive review of augmented reality applications in the fashion
industry, including the development and implementation of AR apps for virtual try-on experiences,
interactive shopping, and enhancing customer engagement.

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Appendix-Assessment sheet
PROGRESSIVE ASSESSMENT (PA) OF CAPSTONE PROJECT EXECUTION &

REPORT WRITING

Name of Student: Paras Prasanna Raut, Siddesh Ramesh Jadhav, Shreya Prakash Desai. Enrollment
No: 2109640032, 2109640047, 2109640042.

Name of Program: Information Technology

Semester: IF6I

Course Title and Code: Capstone Project Execution & Report writing (22060)

Title of the Capstone Project: “Augmented Reality Application for Fashion Industry”

A. POs addressed by the Capstone Project

• PO1. Basic and Discipline specific knowledge: Apply knowledge of


basic mathematics, science, engineering fundamentals and automobile
engineering to solve Information Technology problems.
• PO2. Problem analysis: Identify and analyze well-defined engineering
problems using codified standard methods in Information Technology
• PO3. Design/ development of solutions: Design solutions for well-
defined Information Technology problems and assist with the design of
systems, components or processes to meet specified needs.
• PO4. Engineering Tools, Experimentation and Testing: Apply modern
Information Technology tools and techniques to conduct standard tests
and measurements.
• PO5. Engineering practices for society, sustainability and
environment: Apply Information technology in context of society,
sustainability, environment and ethical practices.
• PO6. Project Management: Use engineering management principles
individually, as a team member or a leader to manage projects and

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effectively communicate about well-defined Information Technology


activities.
PO7. Lifelong learning: Ability to analyze individual needs and engage in
updating in the context of technological changes.

B. COs addressed by the Capstone Project

a) Problem/Task Specification in Existing System Related to the Occupation:

The existing system in the fashion industry lacks efficient means for consumers to visualize how
clothing items will look on them before making a purchase. This leads to higher return rates and
dissatisfied customers. Additionally, traditional marketing strategies are often costly and less
engaging for consumers.

b) Select, Collect and Use Required Information/Knowledge to Solve the Problem/Complete the
Task:

Research consumer behavior in the fashion industry, including preferences, buying habits, and
challenges faced during the purchasing process. Study existing augmented reality (AR) technologies
and their applications in the fashion sector. Analyze data on return rates and customer feedback from
existing fashion retailers.

c) Logically Choose Relevant Possible Solutions:

Develop an augmented reality app that allows users to virtually try on clothing items using their
smartphones or AR glasses. Implement features such as accurate sizing, realistic fabric simulation,
and compatibility with various body types. Integrate social sharing capabilities to enhance user
engagement and facilitate viral marketing.

d) Consider the Ethical Issues Related to the Project:

Ensure user privacy and data security are prioritized throughout the development process. Obtain
explicit consent from users before accessing personal data or sharing information with third parties.
Avoid promoting unrealistic body standards or perpetuating harmful stereotypes in the app's content
and advertising.

e) Prepare Project Proposal with Action Plan and Time Duration Scientifically Before Beginning the
Project:

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1. Conduct market research and user surveys to identify specific needs and preferences - 1
month
2. Develop a prototype of the augmented reality app with basic functionality - 2 months
3. Test the prototype with a focus group to gather feedback and make necessary adjustments - 1
month
4. Implement additional features and refine the user interface based on feedback - 2 months
5. Conduct beta testing with a diverse group of users to ensure compatibility and usability - 1
month
6. Finalize the app and prepare for launch, including marketing and promotion strategies - 1
month

Total Duration: 8 months

f) Communicate Effectively and Confidently as a Member & Leader of a Team:

Establish clear communication channels within the team, including regular meetings and progress
updates. Delegate tasks based on each team member's strengths and expertise. Encourage open
dialogue and constructive feedback to foster collaboration and problem-solving. Lead by example,
demonstrating professionalism, accountability, and a commitment to achieving project goals.

Enrollment Name Problem Punctuality Project Execution Project Report Presentation P.A.
NO of identification/ and overall Dairy of plan including Marks
Student project title Contribution during documentation According
sixth to T. E.
semester Scheme
(50)

10 20 15 5 50

Paras Augmented reality


2109640032 Prasanna Application for
Raut Fashion Industry
Siddesh Augmented reality
2109640047 Ramesh Application for
Jadhav Fashion Industry
Shreya Augmented reality
2109640042 Prakash Application for
Desai Fashion Industry

Project Guide: Mrs. Samika Patil

Signature:

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