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SUMMER 2023 BUS 498 EXIT Marketing Assesment
SUMMER 2023 BUS 498 EXIT Marketing Assesment
C) Retail advertisement
D) National advertisement
3. After a sales decline that began in 2008, Gatorade changed its name to “G2”. *
Gatorade was trying to-
A) Cognitive stage
B) Affective stage
C) Behavorial state
D) Post-purchase stage
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5) There are several reasons to use qualitative research. Which of the following *
is not a reason to use qualitative research?
C) People are unwilling to give truthful answers to questions that invade their privacy,
embarrass them, or have a negative impact on their ego or status.
A) It is the study of human behavior in its natural context and involves observation of
behavior and setting along with depth interviews.
A) The laboratory environment offers a high degree of control because it isolates the
experiment in a carefully monitored environment.
B) The artificiality of the environment may cause reactive error, in that the
respondents react to the situation itself, rather than to the independent variable.
C) Laboratory experiments are likely to have higher external validity than field
experiments.
D) Laboratory experiments allow for more complex designs than field experiments.
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D) Marginal analysis
C) Solicit donations
A) Pre-production phase
B) Visual elements
C) Post-production phase
D) Production phase
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C) Buying a solution
A) How a company can lure customers into thinking they are a socially responsible
company.
D) A product-related mission
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A) Compliant
B) Detached
C) Aggressive
D) Egoistic
15. Brand personality is a mix of human traits attributed to a brand. Which of the *
following is not identified as a brand personality trait?
A) Sincerity
B) Excitement
C) Reputation
D) Sophistication
16. When Glaxo Smith Kline introduces a new version of Horlicks specially made *
for women under the brand name “Women’s Horlicks” it is using
_________________, which is a form of ___________
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17. A magazine ad of ‘Rado’ that shows only the watch along with its pack is *
mainly designed to attract which type of consumers?
A) Visualizers
B) Verbalizers
C) Innovators
D) Fixated consumers
18. A Juice producer who wants to reduce the size of the bottle because of the *
increased cost, wants to keep the change to be:
19. Consumers subconsciously screen out stimuli that they find psychologically *
threatening, even though exposure has already takes place. This is referred as:
A) Selective exposure
B) Selective attention
C) Perceptual defense
D) Perceptual mapping
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20. Ever wonder why we notice certain smells or sounds right away and then *
after a while they fade into the background? Once we get used to the perfume or
the ticking of the clock, we stop recognizing it.– This is an example of -
A) Sensory adaptation
D) Gestalt psychology
A) Cohort analysis
C) Longitudinal design
D) Panel
B) Value statement
C) Hypothesis
D) Research method
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23. A scale in which the numbers are used to rate objects is called: *
A) Ordinal scale
B) Ratio scale
C) Interval scale
24. A large and nationally representative sample of households who have agreed *
to periodically participate in mail questionnaire is called
A) Mail methods
B) Mail interview
C) Mail panels
A) Internal consistency
B) Reliability
C) Validity
D) Content validity
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26. A review of the questionnaire with the objective of increasing accuracy of the *
collected data is known as:
A) Data editing
B) Questionnaire checking
C) Coding
D) Data cleaning
27. While testing the association between two variables, appropriate statistic can *
be:
A) T-test
B) Z-test
C) chi-squared test
D) paired-sample t-test
28. Suitable test for testing the hypothesis for two but independent samples with *
metric data would be:
A) T-test
B) Paired T-test
C) Two-group t-test
D) Chi-squared test
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29. For a particular research we have decided to collect data from a sample *
group once. This approach is known as:
C) Longitudinal study
D) Panel study
30. You would like to capture attitude of NSU students towards the faculty *
services. The type of scale you should be using is:
A) Nominal scale
B) Ordinal scale
C) Interval scale
D) Ratio scale
31. The marketer of White Plus toothpaste wants to increase the sales of the *
brand in Bangladesh. As a result, he increased promotional expenditure by
communicating the benefit of the brand through a creative tagline “white plus –
daater guardian”. This is an example of ___________________ growth strategy.
A) market development
B) product development
C) intensive
D) market penetration
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32. The marketer of Meril Splash beauty soap brand wants to implement the *
hierarchy of effects model in order to finally make the consumers make a
purchase. However, through consumer research she analyzed that consumers are
only aware of the brand. While applying the hierarchy of effects model, which
element of the model do you think she should make the consumers shift towards
through an IMC campaign?
A) benefit
B) association
C) preference
D) knowledge
33. Mr. Rahman wants to purchase a new battery for his car because his current *
battery is giving problems. The price of a new battery is 5000TK. Mr. Rahman
went to a battery shop where the salesperson suggested him to give them his old
battery plus some money and in return he can get a new battery. The salesperson
said that the price of Mr. Rahman’s old battery is 1500TK. Hence, how much is the
trade in allowance that the shop will earn?
A) 5,000
B) 3,000
C) 2,000
D) 1,500
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A) split
B) hardcore
C) shifting
D) switcher
35. Ahmed and Raheem started manufacturing and selling mango juice under *
the brand name “Puro”. They made sure that their product is pure unlike the other
competitors in the market. Furthermore, they sold their product to the affluent
consumers in Bangladesh at a higher price. As a result, we can conclude that
Ahmed and Raheem pursued a ___________________ strategy.
A) Differentiation
B) Focus
C) Focus differentiation
D) Cost leadership
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A) integrated marketing
B) sales promotion
37. David and Grace wanted to attend the Bon Jovi concert. They went on Ebay *
and started bidding for the tickets. However, they could not get the tickets
because other buyers were outbidding them every time even till the last minute.
This type of auction where the bidders raise the price for the item until a top price
is reached in a specific time frame is called ______________________ auctions.
A) Dutch
B) Russian
C) English
D) Eastern
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38. During the winter season, the consumption of beverage products decreases. *
As a result, to address this issue and increase consumer demand during the
winter, the marketer of Pran Mango Juice came up with a communication with the
message “drink pran mango juice and have fair skin”. What do you think can be
the outcomes of such a campaign?
A) increase sales
C) increased profits
39. There are only two companies selling product A in the market. The managers *
of both the companies called each other up over the phone and decided to
increase the price of product A together by 50% in order to make more profits. As
a result, consumers are bound to pay higher prices as they have no other
alternatives. This tactic of increasing the price of product A is:
A) ethical
C) unethical
D) morally correct
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40. The marketer at Square Toiletries Limited used the same product formulation *
of Chaka washing powder for a premium washing powder brand and charged
consumers 10tk more than regular washing powder brands. Such an action is:
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