Final Report - Group15

GROUP 15 : MANCHOUD BALSAM, WELSCH THOMAS, MOURIN
ALEXANDRE, MERIC ANTHONY, MESSAADIA WASSIM, MIKOU
INTERNATIONAL ENTREPRENEURSHIP REPORT

SUMMARY
1. DESCRIPTION OF THE SOCIETAL/ENVIRONMENTAL PROBLEM

AND AUDIENCE
2. WHEEL VALUES OF THE TEAM TO UNDERTAKE THE PROJECT
3. PRESENTATION OF THE GOLDEN CIRCLE AND SALES MARKET
4. SYNTHESIS WITH COAT OF ARMS
5. TEAM ORGANIZATION
6. THE VALUE PROPOSAL
7. THE VALUE ARCHITECTURE
8. MARKETING & BRANDING
9. FINANCIAL REPORT
10. BIBLIOGRAPHY
1
1- DESCRIPTION OF THE SOCIETAL/

ENVIRONMENTAL PROBLEM AND
AUDIENCE
Societal/Environmental Problem and Target Audience
Reducing CO2 emissions by 20% at Decathlon by focusing on the dyeing of textiles, a signi cant source of
emissions in the production of sporting equipment. The target audience includes consumers aware of their
environmental impact, employees and partners of Decathlon, as well as the global community interested in
sustainability.
Number of Decathlon stores in France at December 31, 2021, by country
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Societal / Environmental Problem
The production of bright and varied dyes for durable products can involve the use of colorants and
manufacturing processes that have a negative impact on the environment.
These impacts include :
Chemical Pollution : The dyes and chemicals used to color products can contaminate water, soil, and air.
Dyeing processes often require signi cant amounts of water and can result in the release of toxic substances
into aquatic systems, harming biodiversity and water quality.
Resource Consumption : The production of dyes can be resource-intensive, demanding signi cant amounts
of energy and water, contributing to the depletion of natural resources and the overall carbon footprint of
production.
Waste : Durable products with a limited lifespan pose disposal challenges, especially if the dyes involve
materials that are dif cult to recycle. This can increase the volume of waste in land lls and contribute to
pollution.
Health Impact : Some dyes used in the industry may contain harmful substances that can affect the health of
workers in production factories and potentially, consumers.
Pollution and Resource Consumption: The manufacturing of dyes for sustainable products often involves
the use of colorants and chemicals that can be harmful to the environment.
These substances can contaminate water, soil, and air, posing risks to wildlife and plant life.
The production of these dyes also requires signi cant consumption of water and energy, contributing to the
depletion of natural resources and a high carbon footprint.
Waste Management: Dyeing processes and production residues can generate waste that is dif cult to process
and recycle. The end-of-life of dyed products also poses a challenge in terms of recyclability and impact on
land lls and incinerators.
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Decathlon's Commitment
Decathlon is committed to minimizing this impact through several strategic approaches :
Eco-Design : By integrating environmental considerations from the product design phase, Decathlon aims to
reduce the ecological footprint of its products. This includes the use of sustainable materials, reducing energy
and water consumption, and improving product durability.
Life Cycle Analysis : Decathlon conducts rigorous environmental assessments of its products to understand
and minimize their impact on the environment. This covers all stages of the life cycle, from the production of
raw materials to end-of-life management.
Reducing Greenhouse Gas Emissions: The company is committed to signi cantly reducing its CO2 emissions
by focusing on direct and indirect emissions associated with the production and consumption of its products.
Target Audience
The target audience for this issue includes several interest groups:
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• Environmentally conscious consumers: Those who are concerned about the environmental impact of
their purchases and are looking to adopt more sustainable lifestyles. They are likely to favor products
made in an ethical and eco-friendly manner.
• Environmental organizations: Groups and NGOs that advocate for reducing the environmental impact
of the industry and can put pressure on companies to adopt more sustainable practices.
• Companies and brands: Especially those in the consumer goods production sector who are looking to
minimize their environmental impact and meet the growing demand for sustainable products.
• Regulators and policymakers: Who can implement regulations and standards aimed at reducing the
environmental impact of consumer goods production, including the dyes and colorants used.
2- WHEEL VALUES OF THE TEAM TO

UNDERTAKE THE PROJECT
Sustainability: Commitment to solutions that promote product longevity and reduce carbon footprint.
Innovation: Constant search for new methods and technologies to improve processes.
Responsibility: Taking collective responsibility for the environmental impacts of our actions.
Commitment: Commit fully to the project by being determined to achieve the set objectives. This implies
individual and collective responsibility for the results of the project.
3- PRESENTATION OF THE GOLDEN

CIRCLE AND SALES MARKET
Why ?
Fixing a goal to reduce by 20% the carbon footprint of Decathlon contributes to promoting sustainable
development and ghting against climate change. Obviously, every action will not reduce the emission but
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some actions like changing the way of producing, transporting products from A to B, can be relevant to reduce
the carbon footprint.
We want to help Decathlon in developing a new way of working and be one of the rst companies to have a
neutral emission by 2050.
How ?
"At Decathlon, our commitment to reducing the environmental impact of the dyes used in our products is
central to our eco-design strategy. We incorporate circular solutions and circular business models speci cally
aimed at optimizing the use of colors and dyeing processes at every level of our activity. This starts with
choosing shades that require fewer resources in terms of water and energy for their production, as well as the
use of environmentally low-impact dyes. We strive for the design of products whose color is achieved through
less polluting and more sustainable means, exploring alternatives like natural dyes or innovative dyeing
processes that reduce chemical waste.
We optimize our manufacturing processes to minimize the use of water and chemicals in dyeing, and we
implement recovery and recycling systems for wastewater from these processes. Moreover, we encourage the
reuse of dyed materials at the end of their life, incorporating return systems to allow the recycling of colored
bers and their reintroduction into our value chain as new products.
Our collaboration with suppliers aims to promote these sustainable practices throughout the supply chain,
ensuring they adhere to our high standards for ecological dyeing. Concurrently, we raise awareness among our
customers about the importance of sustainable color choices and the environmental impact of dyes,
encouraging more responsible consumption.
By integrating these circular solutions and business models speci c to the colors of our products, Decathlon
commits to signi cantly reducing the ecological footprint of its product range, promoting a circular economy
that respects our planet."
What ?
We thought about several approaches, with one focusing on the extraction and transport of Decathlon's raw
materials in terms of recycled polyester, recycled cotton and recycled plastic. Another approach focused on
how to use them, and this is where the idea of dyeing came from. For the production of its products,
Décathlon uses dyeing, which is very costly in environmental terms: chemicals, high water consumption, etc.
It's a real ecological hell. So we wondered whether its use could be limited or even completely eliminated on
certain products that don't really need an impressive look to be sold. We then looked at Decathlon's bike and
canoe ranges in France, which seem to us to be products that require no coloring other than that of the
materials initially used. The problem with canoes is that safety standards require certain colors to be visible on
the water, but bikes are not limited by this. Focusing on the French part of Decathlon, we decided to specialize
in the use of dyes (in this case, bike paints) on their bike ranges. For marketing reasons, we didn't think it was
conceivable to reduce the use of these stains on children's bikes, as a bike decorated to match a cartoon will
always sell better to children than a bike in its original color.
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Finally, we came to the conclusion that doing away with dyeing on adult bikes in the French ranges (carbon,
MTB, aluminum...) and leaving them as they were after manufacture is the most interesting option here.
Decathlon is known for its practicality, low costs and quality/price ratios, so adult design isn't the most
important issue for us. This could reduce production costs and, above all, the carbon footprint of Decathlon's
French bikes.
7
4- SYNTHESIS WITH COAT OF ARMS
5- TEAM ORAGNIZATION
Wassim MESSAADIA : Logistics manager
Balsam MANCHOUD: Marketing manager
Anthony MERIC : Human resources manager
Alexandre MOURIN : CEO
Thomas WELSCH : Financial Manager
Mohamed MIKOU : Production manager
8
6- THE VALUE PROPOSAL
The need :
Nowadays, many customers are increasingly aware of environmental issues such as climate change,
deforestation, pollution, and loss of biodiversity. They prefer products that have a lower environmental impact
to minimize harm to the planet. Indeed, consumers with the lowest standard of living are willing to pay 13%
more for a greener product, while the wealthiest would pay 34% more.
The solution :
We focused on Decathlon adult bikes in France. Obviously, consumers are looking for performance bikes
more than an aesthetic thing with a bunch of color. The adult bikes that we are offering will not be dyed
because of the emission of pollution when we use paint. Of course, what we are searching for is more a way to
reduce the overall carbon footprint than saving money. Finally consumers will be buying a bike that is
produced by a company that is listening to their values and principles.
Persona :
Our client will be an eco-friendly consumer that is aware of his type of consumption. He will also be a fan of
cycling and who is using bikes as a means of transport. He will be between 24 and 35 years old and living in
France.
https://eco-entrepreneurs.org/des-consommateurs-de-plus-en-plus-
responsables#:~:text=La%20sensibilit%C3%A9%20environnementale%20des%20consommateurs,ais%C3%
A9s%20paieraient%2034%25%20de%20plus.
The market and its size :
Bike dye market size
Current value: $100 million (USD) in 2023
Average annual growth rate (CAGR): 7.5%
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Bike lanes map Europe
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PESTEL
Politic Government regulations on chemicals and VOCs can

affect the availability and cost of dyes.
Policies that encourage cycling may increase the demand

for bike dye.
Economic The growth of the global bicycle market is expected to

drive the demand for bicycle dye.
The cost of raw materials and labor can affect the price of
bike dye.
Social The growing popularity of cycling as a leisure and tness

activity may increase the demand for bike dye.
Increasing environmental awareness may encourage

cyclists to choose eco-friendly dyes.
Technologic The development of new dye technologies can improve

the performance and durability of bicycle dyes.
Advances in 3D printing may allow riders to customize

their bikes with unique dyes.
Environment Environmental regulations may affect the production and

use of bicycle dyes.
The demand for eco-friendly bicycle dyes may increase

due to growing concern over the environmental impact of
the textile industry.
Legal Intellectual property laws can protect bike dye formulas.
Product liability laws may apply to bicycle dye

manufacturers.
PORTER
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1/ Bargaining power of customers
The bargaining power of customers is weak in the bicycle dyeing market. The number of customers is large
and scattered
2/ Bargaining power of suppliers
The bargaining power of suppliers is complicated in the bicycle dyeing market. There are barriers to entry for
new suppliers, such as the need for technical knowledge and production infrastructure.
The switching cost for suppliers varies.
3/ Threat of new entrants
The threat of new entrants is low in the bike dyeing market. It is necessary to have technical knowledge,
production infrastructure and distribution network.
4/ Threat of substitute products
The threat of substitute products is low in the bike tinting market. There are some alternatives, such as
painting or replacing parts, but they are not always considered satisfactory solutions by customers.
5/ Intensity of rivalry between competitors
The intensity of rivalry between competitors is low in the bicycle dye market because the products are
relatively undifferentiated and the competitors' policies are not very aggressive.
SWOT
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Strengths Weaknesses
Vertical Integration: Decathlon has a vertically integrated Reliance on Technological Innovations: A heavy reliance
supply chain, allowing it to control production and on advanced design and manufacturing technologies could
manufacture products closer to consumers, thereby represent a risk if the technologies do not develop as
optimizing production speed and quality. expected or if they become obsolete quickly.
Global Presence: With more than 1,700 stores in more Complexity of Supply Chain Management: Managing
than 70 countries, Decathlon enjoys a strong international such a large and integrated supply chain can be complex,
presence, strengthening its brand and its ability to reach a particularly in terms of logistics and responding to rapid
broad customer base. uctuations in demand.
Innovation and Sustainability: The company is strongly

committed to sustainability and innovation, using
sustainable materials like recycled polyester and exploring
cutting-edge technologies like generative design and 3D
printing for more sustainable product .
Opportunities Threats
Expansion of the Sustainable Products Market: The Increased Competition: The sports and leisure sector is
growing interest in sustainability offers Decathlon the highly competitive, with many players seeking to innovate
opportunity to expand its range of eco-responsible and differentiate themselves, which could affect
products and position itself as a leader in this market Decathlon's market share.
segment.
Environmental Vulnerabilities: Environmental impacts,
Emerging Technologies: The adoption of emerging such as climate change and resource scarcity, could affect
technologies like generative design and 3D printing for the supply chain and increase production costs.
on-demand production
7- THE VALUE ARCHITECTURE
Industrial Strategy / Production
Objective: Implement sustainable and ef cient production processes to support the creation of
environmentally friendly products, speci cally focusing on sustainable dyeing of textiles and production of
adult bikes with eco-friendly nishes.
Sustainable Material Sourcing:
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◦ Establish strong relationships with suppliers of natural dyes and sustainable materials, ensuring
they meet Decathlon's sustainability criteria.
◦ Implement a supplier evaluation system to continuously monitor and improve sustainability

practices.
Production Process Optimization:
◦ Adopt innovative dyeing techniques that minimize water and energy consumption, such as cold
pad-batch dyeing or digital printing for textiles.
◦ Invest in energy-ef cient manufacturing equipment and facilities to reduce the carbon footprint
of production processes.
Quality and Compliance:
◦ Ensure all products meet high standards of quality and durability, extending their life cycle and
reducing waste.
◦ Comply with international standards for environmental and social responsibility in production.
Circular Production Practices:
◦ Design products with end-of-life recycling in mind, facilitating easy disassembly and material
recovery.
◦ Establish partnerships with recycling facilities to ensure materials from taken-back products are
effectively reused.
Communication Strategy
Objective: Build awareness and promote Decathlon's sustainable practices and products, engaging customers
in the brand's commitment to environmental responsibility and circular economy principles.
Brand Messaging:
◦ Develop a cohesive brand message that highlights Decathlon's commitment to sustainability,

innovation, and quality.
◦ Emphasize the environmental bene ts of the new product lines, such as reduced CO2
emissions and decreased water usage.
Customer Engagement:
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◦ Use digital platforms, including social media, blogs, and the company website, to educate
consumers about the importance of sustainable practices and how Decathlon is contributing.
◦ Organize events and workshops in-store or virtually to engage with customers on sustainability
topics, providing insights into the sustainable product lifecycle.
Partnerships and Collaborations:
◦ Collaborate with environmental organizations and other companies to promote sustainability

initiatives and increase brand visibility.
◦ Participate in sustainability fairs and events to showcase Decathlon's eco-friendly products and
practices.
Feedback and Improvement:
◦ Establish channels for customer feedback on sustainability practices and product suggestions.
◦ Use customer feedback to continuously improve the sustainability and appeal of products.
Sales strategy for paint-free bikes:
Collaborate with Environmental Organizations:
• Partner with environmental organizations to build credibility and demonstrate a commitment to

sustainability.
• Create joint marketing campaigns or initiatives that raise awareness about the environmental bene ts of
paint-free bikes.
In-Store Experience:
• Create in-store displays that emphasize the ecological bene ts of the paint-free bikes.
• Provide informative brochures and signage to educate customers on the positive environmental aspects.
Green Packaging:
• Implement eco-friendly packaging for these bikes, further reinforcing the commitment to sustainability.
• Clearly communicate the use of recyclable materials in packaging to align with the overall ecological
theme.
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Social Media Campaigns:
• Leverage social media platforms to showcase the ecological aspects of paint-free bikes.
• Encourage user-generated content by running contests or campaigns that promote the eco-friendly
features of these bikes.
Regulation and Intellectual property:
Intellectual:
Design Patents:
• Consider design patents to safeguard unique and distinctive visual elements of the paint-free bikes.
Licensing Agreements:
• Explore licensing agreements if there are innovative technologies or features that could be licensed to
other manufacturers, creating additional revenue streams while maintaining control over intellectual
property.
Regulatory Considerations:
Truthful Marketing:
• Comply with labeling and advertising regulations, ensuring that marketing materials accurately
represent the environmental bene ts of paint-free bikes.
Product Safety Standards:
• Ensure that paint-free bikes meet all necessary safety standards to guarantee consumer safety and
compliance with regulations.
8- MARKETING & BRANDING
Brand identity
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Name : B’TGreen
Logo & design :
Slogan :
Color : GREEN / WHITE
Marketing Strategy
Initial marketing materials creation: brochures, posters, packaging.
• Identi cation of the eco-responsible marketing already in place by Decathlon. (Link) "It is because we
design our products that we can eco-design them"
• ISO: 14006: ISO 14006: 2020, a new version to integrate eco-design into an environmental
management system (Link)
Figures:
• 23% of turnover with eco-design product.
• 49.7% of polyester comes from more sustainable sources.
• 11% of the catalog are repairable products.
Website and SEO
• Adaptation of the B’TWeen webpage with a B’TGreen section
• Publishing blog content focused on sustainability, product innovation, and cyclist lifestyle.
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Launch Campaigns on Social Networks
• Creation and launch of campaigns on Facebook, Instagram, and LinkedIn.
• Partnership with eco-responsible in uencers and athletes to expand reach.
Public Relations and Partnerships
• Organization of a media-covered launch event.
• Establishment of partnerships with environmental NGOs and sports events.
Loyalty Programs
• Launch of a loyalty program to reward repeated purchases and referrals.
• Implementation of a points system exchangeable for rewards.
User Experience and Feedback
• Implementation of customer satisfaction surveys and focus groups to collect feedback.
• Optimization of the user experience on the website and in the purchase paths.
Email Marketing Campaigns
• Development of an email marketing strategy to promote special offers, new products, and brand stories.
• Segmentation of email lists for personalized communications.
Performance Analysis and Adjustments
• Use of analysis tools to evaluate the effectiveness of marketing campaigns and adjust strategies
accordingly.
• Focus on the most ef cient channels to optimize ROI.
New Product Development
• Introduction of new models of ecological bikes or accessories based on customer feedback and market
trends.
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• Collaboration with R&D for product innovation.
International Expansion
• Study and selection of new European markets for expansion.
• Adaptation of marketing strategies to local cultural and regulatory speci cs.
Community Support and Events
• Organization of workshops, community rides, and educational programs on sustainability.
• Active participation in fairs and exhibitions to increase brand visibility.
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In Decathlon, the customer relationship(CR) is one of the most important parts when they have to sell it. 58%
of a sale is done by the customer relationship, and with our product it can have some negative impact on the
CR. There is some potential impact on the CR.
• Aesthetic Appeal: Some customers may prefer the aesthetic appeal of painted bikes. An unpainted bike
might not look as sleek or attractive to certain customers.
• Perception of Quality: Painted bikes may be perceived as higher quality or more durable by some
customers. The absence of paint might raise concerns about durability or rust resistance.
• Customization Options: Painted bikes offer the opportunity for customization in terms of color and
design. Unpainted bikes might limit these options for customers who value personalization.
• Marketing and Branding: Painted bikes might serve as a branding opportunity, with colors and designs
that align with your brand identity. Unpainted bikes could present challenges in terms of branding and
differentiation.
But, we have thought on strategies to address the CR :
• Education and Communication: Clearly communicate the environmental bene ts of unpainted bikes to
your customers. Highlight the reduction in carbon footprint, environmental impact, and the overall
sustainability initiative of the company.
• Emphasize Quality and Durability: Assure customers of the high quality and durability of the unpainted
bikes.
• Offer Customization Alternatives: While the bike itself may not be painted, offer customization options
such as decals, stickers, or accessories that allow customers to personalize their bikes.
• Provide Assurance and Warranty: As Decathlon does it for Btwin, we have to offer a full life warranty
on B’tgreen products.
• Highlight the Unique Selling Proposition: Emphasize the uniqueness of the unpainted bikes as a
statement of eco-consciousness and sustainability. Position them as a distinctive choice for
environmentally conscious consumers.
Strategic Display Placement:
• Identify high-traf c areas within Decathlon stores for dedicated B'Green displays.
• Ensure that the displays are positioned prominently to catch the attention of customers entering the
store.
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Interactive Displays:
• Integrate interactive elements into the displays, such as touchscreens or QR codes, providing detailed
information about the ecological bene ts of paint-free bikes.
• Showcase the life cycle of B'Green bikes, from sustainable sourcing to production and eventual
disposal.
Visual Appeal:
• Use visually appealing graphics and imagery that highlight the key environmental features of B'Green
bikes, such as the absence of traditional paint and the use of eco-friendly materials.
Customer Engagement:
• Create a loyalty program that rewards customers for choosing eco-friendly options.
• Encourage customers to share their paint-free biking experiences through social media with dedicated
hashtags.
In the inaugural year of B'TGreen, Decathlon aims to make a signi cant environmental impact by introducing
a paint-free alternative for 20% of its bike offerings. This initial commitment is poised to resonate with eco-
conscious consumers seeking sustainable and innovative options. Building on this foundation, the company
plans to incrementally increase the percentage of unpainted bikes by 15% each subsequent year.
This strategic growth aligns with Decathlon's dedication to ecological responsibility and represents a proactive
step towards reducing the environmental footprint associated with traditional bike painting processes.
As the initiative progresses, the compounding yearly increase re ects a commitment to continually expanding
the availability of paint-free bikes, fostering a more sustainable approach to cycling while responding to the
growing demand for eco-friendly alternatives in the market.
This progressive strategy not only re ects Decathlon's dedication to environmental stewardship but also
positions B'Green as a dynamic and evolving force in the realm of sustainable transportation solutions.
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9- FINANCIAL REPORT
Sous-titre
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BIBLIOGRAPHY
https://engagements.decathlon.fr/distribution-nos-engagements-a-travers-le-monde
https://engagements.decathlon.fr/quel-plan-daction-pour-une-baisse-des-emissions-absolues-de-
co2-eq#707ac497-b937-4628-a9e0-3d86feffc340
https://www.decathlon.media/dossier-presse/ecodesign-2023/agir
https://engagements.decathlon.fr/levaluation-environnementale-de-nos-
produits#2cb137f2-9dc8-4b85-8431-986dacb87374
https://fr.statista.com/statistiques/575676/decathlon-nombre-magasins-par-pays-monde/
https://www-statista-com.eu1.proxy.openathens.net/statistics/1399200/shared-mobility-ridership-
growth-europe/
https://rankingroyals.com/infographics/top-10-countries-with-the-highest-bicycle-usage/?
utm_content=cmp-true
https://www-statista-com.eu1.proxy.openathens.net/download/
MTcwOTExNDcyNiMjMTU5MDY0NCMjMTM2OTg3NiMjMSMjcGRmIyNTdGF0aXN0aWM=
23

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GROUP 15 : MANCHOUD BALSAM, WELSCH THOMAS, MOURIN

ALEXANDRE, MERIC ANTHONY, MESSAADIA WASSIM, MIKOU

INTERNATIONAL ENTREPRENEURSHIP REPORT

1. DESCRIPTION OF THE SOCIETAL/ENVIRONMENTAL PROBLEM

2. WHEEL VALUES OF THE TEAM TO UNDERTAKE THE PROJECT

3. PRESENTATION OF THE GOLDEN CIRCLE AND SALES MARKET

4. SYNTHESIS WITH COAT OF ARMS

6. THE VALUE PROPOSAL

7. THE VALUE ARCHITECTURE

8. MARKETING & BRANDING

1- DESCRIPTION OF THE SOCIETAL/

Societal/Environmental Problem and Target Audience

Number of Decathlon stores in France at December 31, 2021, by country

Societal / Environmental Problem

These impacts include :

Decathlon is committed to minimizing this impact through several strategic approaches :

2- WHEEL VALUES OF THE TEAM TO

3- PRESENTATION OF THE GOLDEN

4- SYNTHESIS WITH COAT OF ARMS

Wassim MESSAADIA : Logistics manager

Balsam MANCHOUD: Marketing manager

Anthony MERIC : Human resources manager

Alexandre MOURIN : CEO

Thomas WELSCH : Financial Manager

Mohamed MIKOU : Production manager

6- THE VALUE PROPOSAL

The market and its size :

Bike dye market size

Current value: $100 million (USD) in 2023

Average annual growth rate (CAGR): 7.5%

Bike lanes map Europe

Politic Government regulations on chemicals and VOCs can

Policies that encourage cycling may increase the demand

Economic The growth of the global bicycle market is expected to

Social The growing popularity of cycling as a leisure and tness

Increasing environmental awareness may encourage

Technologic The development of new dye technologies can improve

Advances in 3D printing may allow riders to customize

Environment Environmental regulations may affect the production and

The demand for eco-friendly bicycle dyes may increase

Legal Intellectual property laws can protect bike dye formulas.

Product liability laws may apply to bicycle dye

1/ Bargaining power of customers

2/ Bargaining power of suppliers

The switching cost for suppliers varies.

3/ Threat of new entrants

4/ Threat of substitute products

5/ Intensity of rivalry between competitors

Innovation and Sustainability: The company is strongly

7- THE VALUE ARCHITECTURE

Industrial Strategy / Production

Sustainable Material Sourcing:

◦ Implement a supplier evaluation system to continuously monitor and improve sustainability

Production Process Optimization:

Quality and Compliance:

Circular Production Practices:

◦ Develop a cohesive brand message that highlights Decathlon's commitment to sustainability,

Partnerships and Collaborations:

◦ Collaborate with environmental organizations and other companies to promote sustainability

Feedback and Improvement:

Sales strategy for paint-free bikes:

Collaborate with Environmental Organizations:

• Partner with environmental organizations to build credibility and demonstrate a commitment to

Social Media Campaigns: