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SIR M.VISVESVARAYA INSTITUTE OF

MANAGEMENT AND STUDIES &
RESEARCH
NAME: Akanksha Rajesh Nijai.
BATCH: MMS 20022-24
ROLL.NO: 13030
SPECAILIZATION: Marketing
TOPIC NAME: A Dynamic Analysis Of
M/S NESTLE COMPANY & M/S TITAN COMPANY,
INDEX TABLE FOR M/S NESTLE AND PVT LTD.
SR.NO TITLE PG.NO
1 Introduction about the company. 2

2 History & Background of the company. 3

3 Product & Services of the company. 4

4 Organizational structure. 5
5 Head office of the company. 6

INDEX TABLE FOR M/S TITANS PVT LTD.

SR.NO TITLE PG.NO
1 Introduction about the company. 7
2 History & Background of the company. 8
3 Product & Services of the company. 9
4 Organizational structure. 10
5 Headoffice of the company. 11

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INTRODUCTION ABOUT THE COMPANY

Nestlé
Nestlé is the world’s largest food and beverage company. They have
more than 2000 brands ranging from global icons to local favourites,
and they are present in 191 countries around the world. The Company
insists on honesty, integrity and fairness in all aspects of its business
and expects the same in its relationships. This has earned it the trust
and respect of every strata of society that it comes in contact with and
is acknowledged amongst India's 'Most Respected Companies' and
amongst the 'Top Wealth Creators of India'.
NESTLÉ India is a subsidiary of NESTLÉ S.A. of Switzerland. With
eight factories and a large number of co-packers, Nestlé India is a
vibrant Company that provides consumers in India with products of
global standards and is committed to long-term sustainable growth
and shareholder satisfaction.

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HISTORY & BACKGROUND OF THE COMPANY

Nestlé's origin dates back to the 1860s when two separate Swiss
enterprises were founded that would later form Nestlé. In the following
decades, the two competing enterprises expanded their businesses
throughout Europe and United States.
Nestlé was formed in 1905 by the merger of the "Anglo-Swiss Milk
Company" which was established in 1866 by brothers George and
Charles Page, and "Farine Lactée Henri Nestlé" founded in 1867 by Henri
Nestlé. The company grew significantly during the World War I and
again following World War II, expanding its offerings .

NESTLÉ's relationship with India dates back to 1912, when it began

trading as The NESTLÉ Anglo-Swiss Condensed Milk Company (Export)
Limited, importing and selling finished products in the Indian market.
After India's independence in 1947, the economic policies of the Indian
Government emphasised the need for local product.

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PRODUCT AND SERVICES OFFERED BY THE COMPANY

It’s product range mostly to include coffee, milk, beverages, non-dairy

creamer, food, infant nutrition, ice cream and chilled dairy, breakfast
cereals, confectionery, and pet-care. Almost every different type of food
and beverage! They sell everything from baby food and bottled water to
cereal and healthcare nutrition products.
Their biggest brands include Nescafé, KitKat, Nespresso, Maggi, Toll
House and Milo.
They have also created Nestlé Professional, an organization dedicated to better
serve the requirements of the Out Of Home ---with three clear ambitions.
•To use their global consumer insight to deliver profitable new business ideas
for their customers.
• Build ever closer working relationships with the customers, and foodservice
partner.
• Use the strength of their trusted brands, products and systems to help drive
profitable growth and customer satisfaction.

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ORGANIZATIONAL STRUCTURE

Nestlé’s Board of Directors is highly structured to ensure a high degree of diversity by age,
gender, education/qualifications, professional background, present activity, sector expertise,
special skills (classification), nationality and geography.

Nestlé’s Board of Directors Working Globally & Nestle’s India

UIF Mark Schneider Henri de Castries

Paul Bulcke [Vice Chairman,Nestle's
[CEO,Nestle's S.A.]
[Chairman,Nestle's S.A.] S.A.]

Suresh Narayanan Svetlana Boldina

[Chairman,Nestle's India] [CFO,Nestle's India]

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Head Office Of The Company

It is headquartered in Vevey, Switzerland, and

operates factories in more than 80 countries.
Wherein as in India it’s headquarters is located
in Gurgaon, Haryana.

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INTRODUCTION OF THE COMPANY

Titan Company Limited.
Titan Company Limited is an Indian company that mainly manufactures
fashion accessories such as jewellery, watches and eyewear. Part of
the Tata Group and started as a joint venture with the TIDCO.
Titan company commenced operations in 1984 under the name Titan
Watches Limited. In 1994, Titan diversified into jewellery
with Tanishq and subsequently into eyewear with Titan Eyeplus. In
2005, it launched its youth fashion accessories brand Fastrack. The
company is the largest branded jewellery maker in India, with more than
80% of its total revenues coming from the jewellery segment. As of
2022, Titan has a 6% market share in India's jewellery market. As of
2019, it is also the fifth-largest watch manufacturer in the world.

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HISTORY & BACKROUND OF THE COMPANY

Xerxes Desai laid down the foundations for this modern-day retail
giant with Tata Sons in 1984. Titan was initially started as a watch
company that focused on attracting customers through its unique
thin watch designs. Later, the company diversified to include several
other products such as Jewellery and eyewear in their portfolio.

1984–1990 Titan Company Limited was inaugurated on 26 July 1984

under the name Titan Watches Limited in Chennai. A plant was set
up to manufacture quartz analog electronic watches in the State
Industries Promotion Corporation of Tamil Nadu, Ltd. Industrial area
at Hosur.

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PRODUCT & SERVICES OF THE COMPANY

The watches division comprises brands Fastrack, Sonata, Raga, Nebula, Octane and Xylys. In
2011, the company secured licence for marketing and distribution of Tommy Hilfiger and Hugo
Boss watches. Favre Leuba was incorporated in 2012. In 2018, the division accounted for
₹2,126 crore in revenue which was 10% of the total of the company.

In 2007, Titan Industries forayed into the fashion accessories industry with the launch
of sunglasses. It introduced Titan Eye Plus that makes frames, contact lenses,
prescription eyewear, and sunglasses. The division accounted for ₹415 crore in FY 2016-17
maintaining a stable growth of 8%.

Xerxes Desai started the brand Tanishq in 1995. Zoya was launched in the luxury segment, while
Mia, a sub-brand was under Tanishq for work-wear jewellery. Titan's total revenue grew 20.44%
in 2017-18 to ₹15,656 crore, of which jewellery sales fetched ₹13,036 crore. In 2016, Titan
invested in CaratLane. As of 2022, Titan has a 6% market share in India's jewellery market.

In 2013, Titan launched six variants of perfume in the Indian perfume market under the brand
name ‘Skinn’. They collaborated with world-renowned perfumers including Alberto Morillas and
Olivier Pescheux.

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ORGANIZATIONAL STUCTURE

Mr. S Krishnan Mr. N N Tata Mr. Bhaskar Bhatt

[Chairman] [Vice President] [EX MD]

Mr. Jayashree Manidharan

[Director]

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HEAD OFFICE OF THE COMPANY

The company has its corporate headquarters in Electronic City, Bangalore, and registered
office in Hosur, Tamil Nadu.

Titan’s new Bangalore headquarters is an intelligent design that showcases

the consumer goods company's pursuit of excellence in not just its physical
space but as an international mark in the world of transformative
workspaces.

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