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PITCH

Subject: Levain Bakery’s Cookie Grams are Back in the Oven for Valentine’s Day

Hello Georgia,

I’m thrilled to announce Levain Bakery’s upcoming Valentine’s Day event happening in
Georgetown this Tuesday, Feb. 13th from 5-7 p.m. The event will feature an activity where
customers and media can customize cookie grams to make personalized Valentine’s gifts for
anyone in their life. Participants of the event will also receive a complimentary Levain cookie tin.
The ooey-gooey cookies are the perfect, affordable luxury Valentine’s Day gift for everyone.

Customers will also be able to purchase the award-winning bakery’s Valentine's Day “Cookie
Gram” and festive tin from the Georgetown bakery, made specially for the holiday. I know your
readers love the articles you write detailing the best food places to try in D.C., so this event is a
great opportunity for them to experience more.

If you are interested in hearing more about Levain Bakery at 3131 M St. NW in Georgetown, let
me know and I will answer any questions you have and can connect you with a spokesperson.

Thank you,

Thea

MEDIA ADVISORY
FEEL THE LOVE OF VALENTINE’S DAY WITH LEVAIN BAKERY ON FEBRUARY 13TH
The award-winning bakery’s Georgetown location is hosting a themed event open to the public

WHAT: Levain Bakery, a New York icon for almost 30 years, is hosting a Valentine’s Day event
for the public in Georgetown, Washington D.C. for the first time. The beloved bakery will have
themed activities where everyone can customize cookie grams (i.e. stickers, handwritten
inscriptions) to make a personalized, nostalgic Valentine’s Day gift. Participants will also be
given a complimentary Levain Tin.

As a heritage business, founded by two best friends, Valentine’s Day is an important celebration
that allows the love of the brand to be shared with everyone. The Levain Bakery’s Valentine’s
Day cookie gram is loved by customers, and was brought back due to popular demand. The
personalizable cookie grams are the perfect way to send anybody in your life a gift to show your
love.

WHO: The event is open to families, couples, friends and individuals of all ages.

WHEN: Tuesday, Feb. 13th, 2024 from 5-7 p.m.

WHERE: Levain Bakery – Georgetown D.C. at 3131 M St. NW, Washington, DC 20007
Georgetown is accessible by the Metro Bus. There are parking garages and places available on
the street, however there is no direct Levain parking.

HOW: There is no registration needed for the public, the bakery will be open for entry to all.
However, participants of the activities will be asked to provide an email or other contact
information. Cameras are welcome, and media can register for the event by email to Thea Duc
td2471a@american.edu.

About Levain Bakery (boilerplate):


Co-founded by Pam Weekes and Connie McDonald, the two best friends opened the original
Levain Bakery on West 74th in New York City’s Upper West Side. What started out as baking
cookies to energize their triathlon training, now provides customers all over the nation with
delicious treats. Growing in popularity for the last 30 years, there are now 13 locations across
the United States including New York City, Washington D.C., and Los Angeles, with a 14th on
the way.

The bakery also has an online store in order to let people from all over the United States buy
their ooey-gooey cookies. Exclusively in stores, there are other pastries available to customers
such as, but not limited to, muffins, brioche, and banana bread. Visit Levain bakery’s website at
https://levainbakery.com/ to learn more.

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