MEDIA AND

INFORMATION
LITERACY
JOHN CARLO C. BALTAR
 COMMUNICATION
Communication is a process of sharing and
conveying messages or information from one
person to another within and across channels,
contexts, media, and cultures (McCornack, 2014).
 COMMUNICATION
•VERBAL AND NON-VERBAL
•SPEAKER - CHANNEL - RECEIVER
MEDIA AND INFORMATION LITERACY COMPONENTS
• INFORMATION
• MEDIA
• TECHNOLOGY
INFORMATION
Processed data and/or knowledge
derived from study, experience,
instructions, signals, and symbols.
MEDIA
Channels or ways we use to
transmit or communicate message;
communication tools
TECHNOLOGY
Application of scientific ways to
the practical ways of human life, to
manipulate and change the human
environment.
MEDIA AND INFORMATION LITERACY COMPONENTS
• INFORMATION (What do we communicate?)
• MEDIA (How do we communicate?)
• TECHNOLOGY (What can we use to communicate better?)
How do media,
information, and
technology affect
communication?
MEDIA AND INFORMATION LITERACY

Combination of knowledge, attitudes, skills,

and practices required to access, analyze,
evaluate, use, produce, and communicate
information and knowledge in creative, legal
and ethical ways that respect human rights.
MEDIA AND INFORMATION LITERACY
The United Nations Educational, Scientific, and Cultural
Organization (UNESCO) defines it as the "set of competencies to
search, critically evaluate, use and contribute information and media
content wisely; knowledge of one’s rights online; understanding how
to combat online hate speech and cyberbullying; understanding of
the ethical issues surrounding the access and use of information;
and engage with media and ICTs to promote equality, free
expression, intercultural/interreligious dialogue, peace, etc."
(UNESCO, 2016).
MEDIA IN THE ST
21 CENTURY
•Broadly speaking, media refers to any channel of
communication. But as a social institution and industry,
media can be classified into three different types –
print (books, newsletters, magazines, journals, and
other printed materials), broadcast (radio, television,
and film), and new media (Internet).
MEDIA IN THE ST
21 CENTURY
• However, with the Internet revolutionizing how people
encounter and deal with information in contemporary times,
mainstream media finds itself at the forefront of socio-
political challenges.
• Public opinion in this age of massive, widespread, and
organized disinformation is eroding the public trust that
mainstream media used to enjoy. In spite of this,
mainstream media continues to reclaim its role in the social
media-driven world we live in today.
MEDIA IN THE ST
21 CENTURY
• As much as we want to embrace the Internet for all its
wonders, we just simply could not ignore how this platform
can positively or negatively inform our perception of the
truth.
• Consequently, this affects our lives and relationships in
society as these perceptions can either unify or divide us
as a people. And as we move forward in the 21st century,
each one of us is tasked to not only become responsible
consumers of media but to become critically and socially
conscious digital citizens of our country and of the world.
OBJECTIVES OF MIL
1. Give people an understanding of the importance of
media in order to:
•Make informed decisions
•Learn about the world around them
•Build a sense of community
•Maintain public discourse
•Engage in lifelong learning
OBJECTIVES OF MIL
2. Spur citizens to become active producers of
information and innovators of media and information
products, as well as critical thinkers.
OBJECTIVES OF MIL
3. Incite people to use new and traditional media for
self-expression, creativity, and greater participation in
their country’s democracy and the global information
network.
WEEKLY TASK
NEWS LOG
SOURCE/ MEANS OF
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VERIFICATION