Enterprise Task 1 project

We have done a market research survey and got the following results:

We have selected and collected data from some of the school's representatives, including
students, teachers, and public workers.

We have a total of 113 people, of which high school and secondary students mainly take
part in the survey with 75,2 percent of people who are 11-16. Coming up with 17.7 percent
from teachers and public workers who are older than 22. Only a small part of the participants
who are primary students and 12 graders

50.9 percent of the participants were concerned with peach tea, followed by 26.3 of the
people who were interested in Indomie noodles. The red part represents people who are
interested in hamburgers which is 16.7 percent. People who want to buy a bullet journal only
take a small part of the pie chart.

- According to the statistics that we collected from those two pie charts, we decided to
 sell Peach tea and Indomie noodles as it has the most people are interested in.
We have researched these two products using SWOT and PEST analysis
Peach Tea
SWOT:
Strengths:
● Health: Schools are promoting healthy food,
making peach tea a potentially appealing
choice due to its natural ingredients and
health benefits.
● New drink: Peach tea can make the beverage
options more diverse for students.
● Customize: We are offering both sweetened
and unsweetened, cold, and no-ice tea.
Customers can choose different options
● Season: Students would love to have cold tea
in the summer, but in the winter, we will make
the tea warm to suit the weather, students
would prefer a hot drink in winter than a cold
drink
Opportunities:
● Education: We can educate students about
the health benefits of peach tea.
● Collaborate: We will try to collaborate with the
school’s cafeteria. We could provide peach
tea for school.
● Market research: Sending out surveys and
taste tests to students can help us edit the
product according to their preferences.
PEST:
Political:
● Regulations: Compliance with school nutrition
Weaknesses:
● Caffeine: Peach tea contains caffeine in tea,
which can be a concern for young students or
students who have insomnia
● Tastes: Customers have their taste preferences,
I have to make a recipe that suits all customers,
it's hard to change to what they like, we can
only change sweetness and coldness.
● Cost: Fresh peach and famous brand tea may
be more expensive than other drinks, which
affects pricing and affordability.
Threats:
● Health concerns: Parents may raise concerns
about peach tea's sugar and caffeine content.
● Competition: The school already has its own
type of beverages and other enterprise
● Rules: School nutrition guidelines may restrict
the sale of peach tea if they find something
does not fit their rules or they find it not clean.
Economic:
● Budget Constraints: Budget limitations may
 guidelines and local health regulations is
important.
● Teacher Influence: Teachers' concerns and
opinions can influence the school's decision
regarding beverage offerings.
affect our enterprise's ability to introduce
new products.
● Pricing: The cost of sourcing and serving
peach tea must align with our budget.

Social:
● Health Trends: A growing focus on health and
wellness may encourage the adoption of healthier
beverage options like peach tea.
● Student Preferences: Understanding the
preferences of students, whether for flavor or
packaging, is vital for success.
Technological:
● Brewing and Dispensing Technology:
Utilizing efficient and user-friendly
equipment for brewing and dispensing
peach tea can enhance its accessibility
within the school

60.3% of the participants would like to drink peach tea sometimes, followed by 25.9% of the
people who often drink peach tea. The blue part represents the frequency of people who
drink peach tea every day with about 12.1 %, the remaining part being representative of
people who never drink peach tea.
 This chart shows how much money people are willing to pay for a cup of peach tea. The
chart shows that 75% of the people surveyed are willing to pay 15k for a cup of peach tea.

Indomie noodles
SWOT
Strengths:
● Strong Brand Recognition: Indomie, known
for its quality and flavor, is a well-known and
well-established brand in the instant noodle
sector.
● Wide Product Range: Indomie caters to a
variety of consumer tastes and preferences by
providing a wide selection of flavors and
variants.
● Indomie noodles are often inexpensive,
making them available to a wide range of
consumers, including students and money-
conscious people.
Weaknesses:
● Nutritional Issues: Instant noodles, such as
Indomie, are frequently criticized for having a
poor nutritional profile and a high salt content.
This can be a vulnerability in a market that is
becoming more health-prone.
● Dependence on Commodity Prices: Because
Indomie's production is dependent on raw
materials like wheat and palm oil, it is subject
to changes in these markets' prices.

Opportunities:
● Healthier Options: There is a rising trend
toward eating healthier foods, and Indomie may
take advantage of this by developing healthier
noodle varieties or advertising those that
already exist that have less salt and more
nutritious ingredients.
● Diversification: The business can add
complementary goods like sauces, spices, or
ready-to-eat meals to its existing brand of
instant noodles
Threats:
● Competition: There is fierce competition
among companies for consumers' attention in
the instant noodle business. Both new
competitors and seasoned players may be
dangerous.
● Health Trends: As consumers become more
health-conscious, their choices may change
from classic instant noodles to healthier
substitutes.

PEST
Political: Economic:

- No environmental issues - the product is
environmentally friendly and does not have any
impact on the environment during the process of
producing the product.
- It is not an illegal product - the product is
distributed widely - exported and imported all over
the world so It is globally legal.
- No wars and conflicts with any other businesses
within the school or organizations
- Students might not bring much money to school
so the price should be affordable for students.
- Small and start-up businesses so there will not be
any taxation.
- The interest rate is approximately 5% per year but
our business has enough capital to invest so we do
not need a loan from the bank.

Social: Technological:

- The product is widely known for its popularity. - The enterprise can use e-commerce to grow
Import and export to many countries all over the
world

- Good Reputation

- Start-up business so does not have great brand

image and brand loyalty yet
21 people sometimes eat indomie noodles, followed by 7 people who would like to eat
noodles often. only a small part of participants who are eating noodles every day.

The cost that most people feel is suitable to buy income noodles is 20k with about 21
people. The red part represents the array of people who are willing to buy Indomie noodles
at about 35.5%, followed by 1 person who would like to buy Indomie with 19-20k.

56.7 percent of the participants were concerned with traditional indomie flavor, followed by
16.7 of the people who were interested in BBQ chicken flavor. The pink part represents
people who are interested in a special flavor which is 13.3 percent. People who would like to
buy a beef flavor only take a small part in the pie chart with about 10%, the remaining part
represents people who would like to buy pork riba flavor.

CONCLUSION/ EVALUATION:

We have thoroughly researched through the PEST and SWOT. The research is detailed as
we went around collecting data from people around the school with students from as small
as 6 years old to students as old as 18, and teachers who are older than 22. After gathering
and analyzing the data we decided to operate a business selling Indomie noodles and Peach
tea. We have predicted the SWOT and PEST of our future business
Strength:
- Low cost of production: making them
available to a wide range of consumers,
including students and money-conscious
people. The product is affordable for everyone
- Seasonal Appeal: Seasonal promotions or
limited-time offerings can generate excitement
and boost sales.
Weakness:
● Nutritional Issues: Instant noodles and
beverages such as Indomie noodles and Peach
tea, are frequently criticized for having a poor
nutritional profile and a high salt content. This
can be a vulnerability in a market that is
becoming more health-prone.
● Taste Preferences: Some students may need to
be more accustomed to the taste of tea and
noodles, which could limit its initial adoption.