Presented by :

Zoieb Javid
Ramanpreet Kaur

THE KAHWA DELIGHT

Authentic Kashmiri Tea Ventures into Canadian Market
 The goal of Kahwa Delight Imports is to provide genuine Kashmiri
Kahwa tea to Canada with a focus on both client happiness and
quality.
Our tea, which comes from organic plantations in Kashmir, is
marketed to niche stores and internet merchants.
By utilizing a multi-channel marketing strategy, we project
$800,000 in first-year sales with an initial cost of CAD 450,000.

EXECUTIVE
SUMMARY
ORGANIZATIONAL
PROFILE
History: Sourced straight from Kashmir, India, the company was
founded by a group of people who were interested about
Canadian drinking customs and health concerns.
Vision: To be Canada's leading supplier of genuine Kashmiri
Kahwa, improving people's lives with delicious and healthful
products.Mission: To enhance the Canadian tea market by
providing authentic and healthful Kashmiri Kahwa tea, with its
distinct flavors and rich cultural history.
Objectives: Establish strong relationships, educate the public,
and establish ourselves as a reliable supplier of healthful tea
throughout Canada. Core values include sustainability, quality,
sincerity, and customer happiness in all business dealings.
Size: A newcomer seeking for steady growth who concentrates
on building their brand and gaining consumer trust.
Important Goods and Services: Focused on bringing Kashmiri
Kahwa, which comes in tea bags and loose leaf, to market.
Experience in International Markets: Limited exposure, but
internet popularity due to flavor and health benefits.The
company's interest is in investing in the taste and health
benefits of authentic Indian tea in Canada with the goal of
making a big influence on the tea market.
SALES & MARKETING
OBJECTIVES

UNVEILING THE AROMATIC

CHARM OF KAHWA TEA

Increase in Sales Volume: Aiming for $850,000 in

the first year, with growth of 5-7% every year, to
achieve $1 million by the end of the fourth year.
Customer relations: Putting in place rapid
response procedures to improve customer
support and foster enduring bonds. Brand
Awareness: By working with influencers, we
hope to raise brand awareness by 20% in the
first two years.
SITUATIONAL
ANALYSIS
Primary Research: To undertake a feasibility analysis, focus
groups with shop owners were held, Canadian food and drink
importers were contacted, and restaurants and stores were
visited.
Secondary Research: Trade rules, scholarly publications, and
market research studies on Canadian food patterns and
imports were found on government websites.
SWAT ANALYSIS
Strengths: Strong producer connections, authentic taste,
established distribution network, knowledgeable employees,
access to advanced technology.Weaknesses: Dependency on
few vendors, lack of marketing resources and brand
awareness.Opportunities: Potential for international expansion,
growing demand for new tastes, emphasis on natural and
healthy components, and internet marketing.Threats:
Competition, government policy changes, high prices affecting
customer buying decisions, economic crises, and diplomatic
relations affecting business policies.
PRODUCT AND
SERVICE OFFERING
Product Offering: Introducing Kashmiri Kahwa, a unique herbal tea
with a rich flavor and numerous health advantages, to the
Canadian market.Advantages and Qualities: Exotic flavor, superior
ingredients, wellness and health advantages, cultural heritage, and
versatile packaging.Competitive advantage includes extensive
market research, an emphasis on traditional preparation methods
and high-quality ingredients, as well as online availability for clients
with advanced digital skills.
MARKET ANALYSIS

FROM ORGANIC FARMS TO

CANADIAN CUPS

PESTEL Analysis: Applying PESTEL analysis to

comprehend the political, economic, social,
technological, environmental, and legal
elements that are external to the Canadian hot
beverage market.
CUSTOMER PROFILE
Targeting health-conscious people aged 25-45 who have moderate
to high discretionary incomes and a preference for natural and
healthy products, especially in urban and suburban areas of
Canada, is known as "Health Freak Consumers" (B2C).Ethnic
Cuisine Enthusiasts: Targeting people in Canada's cities with a
South Asian population between the ages of 20 and 60 who have a
moderate to high level of disposable income and are looking for
real Kashmiri flavors and experiences.Distributors and Retailers
(B2B): Focusing on medium-sized company owners in the food and
drink sector between the ages of 35 and 65, whose enterprises
generate revenue of at least $50 million but not $1 billion, and who
are mostly based in Canada's largest cities, such as Toronto and
Vancouver.
MARKET
SEGMENTATION
Targeting health-conscious people aged 25-45 who have moderate
to high discretionary incomes and a preference for natural and
healthy products, especially in urban and suburban areas of
Canada, is known as "Health Freak Consumers" (B2C).Ethnic
Cuisine Enthusiasts: Targeting people in Canada's cities with a
South Asian population between the ages of 20 and 60 who have a
moderate to high level of disposable income and are looking for
real Kashmiri flavors and experiences.Distributors and Retailers
(B2B): Focusing on medium-sized company owners in the food and
drink sector between the ages of 35 and 65, whose enterprises
generate revenue of at least $50 million but not $1 billion, and who
are mostly based in Canada's largest cities, such as Toronto and
Vancouver.
MARKETING MIX
STRATEGIES
PRODUCT: LOCATION:
PRICE:
Providing an extensive In order to enhance
accessibility and reach, To draw in and keep
assortment of premium hot
products are distributed customers, offer
beverages, such as flavor-
through a variety of competitive price with
infused syrups, customer
channels, such as internet discounts for greater orders.
blends, seasonal options,
and traditional hot drinks. stores, specialty shops,
supermarkets, eateries, and
other herbal tea distributors.
 MARKETING MIX
STRATEGIES
PROMOTION: SELLING STRATEGY: CUSTOMER JOURNEY:

Raising awareness of To engage customers,

To effectively reach the
Kashmiri Kahwa through a establish connections, and
target audience, use a
combination of traditional promote brand loyalty, an
combination of direct and
and digital marketing emphasis is placed on
indirect sales channels
techniques, including offering a flawless user
through food service
influencer partnerships, experience, tailored
locations, retail partners, and
social media campaigns, and recommendations, and
an e-commerce platform.
advertising. insightful content.
ACTION PLAN
Market analysis: Look at the trends in the Canadian hot
beverage industry.Create a brand identity that embodies
excellence and creativity.
Marketing Campaigns: Start focusing advertisements on social
media, email, and events.
Buyer Persona: Recognize the tastes of Canadians when it
comes to hot beverages.
Pricing Strategy: Determine competitive rates by analyzing the
market.
Product Offering: Provide a variety of classic and exclusive
mixes.
Chain of Distribution: Form dependable alliances for the
procurement of ingredients.Customer interaction: Use social
media and blogs to interact with customers.
Recommendations and Enhancement: Gather suggestions to
improve the product. Track sales and KPIs to evaluate the
effectiveness of your marketing efforts. Plan for new product
categories and markets as part of your expansion strategy.
Partnerships & Cooperations: For dissemination, work with
cafes and influencers.
BUDGET
Overview of the Budget:Sales Forecast: In the first year, sales
should reach 30,000 units, with an annual growth rate of 4-6%.Price
per Unit: $22 is the starting price, with a $20 drop planned
later.Annual Sales: The first year's sales should total $800,000, and
they should rise by 5-7% every year after that.Costs: Budget
$600,000 for the first import and $100,000 for the first year's
marketing and distribution.Evaluation: Track website traffic,
revenue compared to marketing expenses, customer recall, leads
generated, customer comments, and the reception of promotional
messages.Control: Make use of data analytics tools, examine
reviews, create feedback channels, and monitor and report KPIs on
a regular basis.Contingency Plans: Handle alterations in
regulations, fluctuations in the economy, a bad reputation,
personnel problems, and trends.
AUTHENTIC KASHMIRI KAHWA TEA TO CANADA, APPEALING TO
WELLNESS ENTHUSIASTS WITH ITS EMPHASIS ON QUALITY AND
AUTHENTICITY.

PREMIUM KAHWA TEA IMPORTS FOR

DISCERNING CANADIAN PALATES
THANK YOU
SO MUCH
Presented by :
Zoieb Javid
Ramanpreet Kaur