Steers Ops Campaign Document 2024

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Snapshot Evaluations

Fire Up Chat

Vaarbz

Delivery

Drive Thru -Speed

Rewards

Winning the Campaign

Terms & Conditions


Four Unannounced Snapshot Evaluation will be conducted during the campaign. These evaluations
will focus on the restaurant Ops procedures and standards, Product quality, Training and consumer
experience.

Your FM will be there throughout the process to support, coach, train and facilitate this in each
restaurant. Scoring will be based on standard and critical questions. Getting any critical questions
wrong will result in losing the points of the entire section. A percentage score will be awarded on
completion of every Evaluation.

We aim to be the best. Look out for the Steers Excellence Evaluation guide, that define what good
looks like and to assist you in delivering the best consumer experience, again and again

The Snapshot evaluation contribution to the campaign will depend if it is a Delivery, Non-Delivery or
Drive Thru restaurant
To get the Fire up points for the campaign monthly you must score a “yes” on all 4 of the following
questions. Your FM will score this monthly from May to November.
Let’s FIRE UP our teams

The Score sheet

The Fire up board is completed daily

Proof of evidence that the meeting took place every day. ODMS or Manually

The four discussion points are actively discussed, and behavior is in line with discussion
points

Manager completed the previous month Leaders Flame game


Vaarbz is about the feeling you get in the restaurant and
is not just one thing but the overall experience in the
restaurants. Vaarbz will form part of the campaign and
Franchise managers will score the in-restaurant Vibes,
the team friendliness, and the music in your restaurant
every month. Be a REAL Shisa to score the points. The
entire team must be in full uniform and Be REAL to get
the points for VAARBZ
We know that we have restaurants in Steers that
cannot do their own deliveries. These are
restaurants that are trading in Major Malls,
Casino’s or Petroleum sites on Major National
route. Therefore, an exclusion list will be finalized
before the campaign kicks off. Restaurants on the
exclusion list will form part of the non-delivery
ops campaign. All other restaurants (excluding
Drive tru’s) will compete in the Delivery campaign

Any delivery restaurant that does not have


Delivery Tribe, or does not use the system
accurately, will not show up on the Delivery
Tribe report and therefore they will not be
allocated any points
This measures the total time it takes to deliver an order to the consumer i.e. from the time the order is received at the
restaurant until the time the order is marked as delivered by the driver at the consumer’s location. Please note that, to
qualify for campaign points for this metric, a minimum of 80% of your monthly deliveries need to be “Valid” on the
Delivery Tribe system.
(What is a Valid Delivery? A Valid delivery is a delivery where the entire delivery process was followed correctly by the
driver using the Delivery App correctly. The driver has accepted the order, pushed the leave button, pushed the “Tell
customer I’m here” button, completed the order payment, and marked it as successfully delivered.)

Once qualified, your on-time % for the previous month is multiplied by 4 to give you a campaign score out of 100. You
will not qualify for Campaign points for the month, should you not have a minimum of 80% valid deliveries for the
previous month. Valid deliveries as well as % on-time can be measured on the Delivery Tribe Dashboard. Restaurants can
keep track of their statistics on their Delivery dashboard and Driver performance report.

Scoring example: A restaurant received 920 delivery orders for the month and 83% of these orders were Valid. 75% were
delivered in under 32 minutes = 75 x 4 = 300 points for the month - Max for the month: 400
This will contribute 22% of the Delivery operations campaign score for the year for delivery restaurants.
All drive thru’s will compete in the National campaign.
This campaign will be all about speed and the numbers of
cars that can be served per hour. The number of cars per
hour will be multiplied be 10 to determine the campaign
points. This will contribute 23% to all drive thru’s

This campaign points will only be allocated if the timing


report is submitted to your FM by the 7th of every
month. If all timing reports throughout the campaign has
been received, you will be allocated the points. So,
Slowest touch point time = 1.27 minute is 87 seconds remember, no report, no points for the month.
3600 seconds (per hour)
The Speed in each Drive Thru restaurant will be
3600 seconds /87 seconds measured every month and only restaurants operating
= 41 cars per hour with the timing system quality for this campaign

41 x 10 = campaign points
Every restaurant enter in a specific campaign

Regional qualifiers National qualifiers National qualifiers

These are all restaurants that These are restaurants that are These are all drive thru
are not exempted from on the delivery exempted list ( restaurants
deliveries that can and should Major malls, Petroleum, Casinos,
offer deliveries Turnover clause)

of the Steers Network of the Steers Network of the Steers Network


Can qualify for incentive trip

Reality Fire UP On time VAARBZ


Check Delivery

46% Check
19% 22% 13%
These are all restaurants that are not exempted from deliveries that can and should offer deliveries
Ops Standards People Consumer Experience

Reality Check Fire Up On time Delivery VAARBS

May 1500 350 400 250


June 350 400 250
July 1500 350 400 250
Aug 350 400 250
Sept 1500 350 400 250
Oct 350 400 250
Nov 1500 350 400 250
6000 2450 2800 1750 13000
46% 19% 22% 13% 100%
Can qualify for incentive trip

Reality Fire UP VAARBZ


Check

53% Check
24% 23%
These are restaurants that are on the delivery exempted list
( Major malls, Petroleum, Casinos, Turnover Clause lease
Consumer
Ops Standards People Experience
Reality Check Fire Up VAARBS
May 1200 300 300
June 300 300
July 1200 300 300
Aug 300 300
Sept 1200 300 300
Oct 300 300
Nov 1200 300 300
4800 2100 2100 9000
53% 24% 23% 100%
Can qualify for incentive trip

Reality Fire UP On time SPEED VAARBZ


Check Delivery

52% Check
17% 3% 22% 6%
These are all Drive Thru restaurants
Ops Standards People Consumer Experience
On time Drive Thru
Reality Check Fire Up Delivery Speed VAARBS
May 800 150 25 200 50
June 150 25 200 50
July 800 150 25 200 50
Aug 150 25 200 50
Sept 800 150 25 200 50
Oct 150 25 200 50
Nov 800 150 25 200 50
3200 1050 175 1400 350 6175
52% 17% 3% 23% 6% 100%
Your restaurant stands the chance to win an incredible reward.
The top restaurants across the country will be announced as the winners of THE FLAME ON 2024 Campaign.

1. REGIONAL CAMPAIGN WINNERS REWARD:

The Top scoring franchisees in the campaign coming out of the respective regions will be recognized for their hard work
and dedication.
1.1 Regional Winners
The following regional split for the twenty nine regional delivery winners will apply:

Gauteng East - 7 Winners Gauteng West - 6 Winners


KwaZulu-Natal - 5 Winners Western Cape - 4 Winners
Eastern Cape - 4 Winners Free State & Northern Cape - 2 Winner
Mpumalanga - 2 Winners
CAMPAIGN WINNER’S REWARDS - FINALS

All campaign winners, as listed above in the regional split, will enter into the Finals for 2024.

MEASURING CRITERIA: % CONTRIBUTION:


Operations Campaign Score 70%

Google Ratings (20 Ratings a month with an average over 4 stars) 15%
Mystery Shopper 15%

The finals will consist of the following measures:

The Top 20 ranked restaurants will be rewarded with an Incredible Incentive Trip.
The remainder of the Campaign winners will be rewarded with a Cash Incentive.

RESTAURANT OF THE YEAR


The Top Ranked restaurant will be rewarded with an additional Reward. These restaurants will be determined by the Finals
criteria as mentioned in 2.1 above.
TERMS AND CONDITIONS
• Points for the Operations Campaign are scored as per the criteria set out for the Steers Campaign, by Famous Brands Management Company (PTY) Ltd.
• The published Operations Campaign will specify how many winners will be rewarded, how the distribution of rewards is calculated and what the
expected rewards will be.
• Only one franchisee per winning restaurant is eligible for the reward. Reward invitations will be sent to all franchisees on the franchise agreement, but
only one franchise partner, from the winning restaurant, will be eligible to receive the reward on behalf of the winning restaurant.
• One must be a signatory to the franchise agreement to be considered a franchisee.
• Managers, team members, friends and family of franchisees will unfortunately not qualify to receive the reward.
• The reward is nontransferable, and franchisees must attend the reward when scheduled to take place with the group.
• Franchisees / Restaurants will be disqualified should they:
a) receive a notification of franchise agreement breach from Famous Brands Management Company (Pty) Ltd
b) Should their restaurant not be in the current brand image and within their current revamp cycle.
• Restaurants that have changed hands within the campaign period will not qualify to win the campaign.
• Should a winning restaurant change hands after the end of the campaign, the franchisee may retain their reward only if they remain a franchisee of
Famous Brands in another restaurant. Alternatively, the reward will be forfeited.
• Famous Brands Management Company (PTY) Ltd reserves the right to postpone the incentive trip, cancel the incentive trip, award monetary reward,
and change scoring criteria due to any prevailing or unexpected circumstances.
• The results of the campaign will be audited before winners are announced. This is done by external third-party auditors.
• The Operations Campaign winners will be rewarded with a cash prize and/or an incentive travel trip to be determined during the campaign. Various
factors may impact this decision and the decision lies solely with Famous Brands Management Company
• Famous Brands Management Company (Pty) Ltd’s decision is final & no correspondence will be entered into.
• Famous Brands Management Company (Pty) Ltd cannot be held liable for any loss, damage, illness, or injury occurring during the incentive trip, if
applicable.
• Should a franchisee be invited to travel on a trip, they are obligated to declare any existing medical conditions. Franchisees may be asked to withdraw
from the trip should, Famous Brands Management Company (Pty) Ltd determine that their medical condition may impact negatively on the health or
itinerary of other travelling franchisees.
• Famous Brands Management Company (Pty) Ltd’s decision is final.

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