Professional Documents
Culture Documents
Chapter 1
Chapter 1
HUMAN ACTIVITIES
All human beings, wherever they are, are required to perform some or the
other activity to satisfy their needs. They pursue different occupations to
earn a livelihood and to get some psychological satisfaction. Human
activities can be classified into two categories:
1 Economic Activities
Economic activities are any activities that are carried out with the goal
of earning money and livelihood.
2 Non-economic Activities
Activities which are performed out of love, affection, sympathy & without
the aim of earning profit are called non-economic activities.
Characteristics of Business
E Economic Activity
P Profit Earning
U Uncertainty of Return
E Element of Risk
1. Economic Activity
Business is considered to be an economic activity because it is undertaken with
the objective of earning money or livelihood.
4. Profit Earning
The primary objective of every business is to earn profit. No business can
survive without earning profit.
5. Uncertainty of return
It’s not certain how much profit a business is going to earn, as there is a
possibility of losses as well because of the changing environment.
7. Element of risk
Risk is the uncertainty associated with an exposure to loss. It is caused by
some unfavourable or undesirable events.
2. Profession
Profession refers to the activities which require special knowledge and skill
to be applied by an individual in his work to earn a living.
Characteristics of Profession
K Body of Knowledge
C Code of Conduct
R Restricted Entry
P Professional Association
S Service Motive
a) Body of Knowledge
A profession is an organized body of specialized knowledge related to a
particular field.
d) Restricted Entry
In order to become a member, one must pass the prescribed examination and
complete required training.
e) Professional Association
All professionals are governed by these associations. They frame code of
conduct, rules & regulation.
E.g., Medical - Medical Council of India, Legal - Bar Council of India,
Accountancy - Institute of Charted Accountants of India.
f) Service Motive
Providing services to the clients in order to maintain the high status of the
profession.
3. Employment
Employment refers to an activity in which an individual works regularly for
another person and gets salary/wages in return.
Characteristics of Employment
i. Employees & Employer relationship.
ii. No need of capital.
iii. Qualification depends upon nature of job.
iv. Getting salary & wages.
Objectives of Business
Earning profit is very important and the prime objective of every business but it
cannot be the sole or only objective of business.
i. Market Standing/Goodwill
It refers to the position of an enterprise in relation to its competitors. A
business enterprise must aim at standing on stronger footing in terms of
offering competitive products at reasonable prices to its customers and serving
them to their satisfaction.
ii. Innovation
Innovation is the soul of business in modern times. Innovation is defined as an
introduction of new ideas or methods in the way something is done or made.
iii. Productivity
Productivity is ascertained by comparing the value of output with the value of
inputs. It is used as a measure of efficiency. Greater productivity ensures
continuous growth through best utilization of resources.
v. Earning Profit
The most important objective of every organization is earning adequate amount
of profit. Profit is essential for survival, growth and expansion of business.
i. Survival
Profit is a source of income for a businessman which becomes his means of
livelihood.
Industry
❖ Industry refers to an activity which converts raw material into useful products.
b) Consumer Goods
Those things which are directly put to use are called consumer's goods like
bread, cloth, medicines, etc.
c) Intermediate Goods
Some industries manufacture such goods as are processed in some other industry
to produce some need-based goods. Such goods are called intermediate goods. For
example, they include plastic, rubber, aluminium, etc.
A. Primary Industry
The primary industry includes those activities through which the natural
resources are used to provide raw material to other industries. The primary
industries are of two types:
a) Genetic Industry
The genetic industry refers to that industry under which the breed of animals,
plants and vegetables are improved and made more useful. It includes animal
husbandry, poultry, tree planting, etc.
b) Extractive Industry
Extractive industry refers to that industry under which something is extracted
out of the earth, water or air.
For example, coal, iron, gas, etc., are extracted from the earth; stone is
taken out of the quarries, food grains and other products are obtained from
agriculture.
B. Secondary Industry
The Secondary Industry makes use of products which are extracted and produced
by Primary Industry as their raw materials, and produce finished products.
For example, mining iron ore is done in Primary Industry but steel
manufacturing is done in Secondary Industry.
a) Manufacturing Industry
These industries are engaged in the process of conversion of raw materials or
semi-finished goods into finished goods. These industries create form utility
by changing the form of raw materials into finished products.
For example, timber is converted into furniture, sugarcane into sugar, cotton
into cloth etc.
For example, petrol, diesel, kerosene oil etc. all are made from one basic
material that is crude oil.
For example, Textile Industry, Iron and Steel Industry, Sugar Industry etc.
b) Construction Industry
These industries are concerned with the construction of buildings, dams,
tunnels, roads etc. These industries use the products of manufacturing
industries. Products of this industry cannot be transferred or shifted to the
market. They are constructed and remain at a fixed site only.
C. Tertiary/Service Industry
These industries provide support services to primary and secondary industries
so that they can perform their work without any hindrances.
i) Transport:
It facilitates movement of goods from one place to another.
ii) Banking:
Provides credit facility to industries and trading firms.
iii) Insurance:
Provides coverage from various types of risks.
iv) Warehousing:
Provides storage place for goods produced by primary and secondary industry.
v) Advertising:
Provides information to consumer.
Commerce
Commerce refers to all those activities which help directly or indirectly in the
distribution of goods to the ultimate consumer. It also involves all the activities
that assists in removal of hindrances of people, place, time, finance, risk,
information faced during the exchange of goods and services.
Trade
The buying and selling of goods and services with an aim to earn profit is termed as
trade. The people who are involved in trade are referred to as traders.
a) Internal Trade
Internal Trade refers to buying and selling of goods and services within
geographical boundaries of a country and in-home currency only. It is also
known as Home Trade.
b) External Trade
It refers to buying and selling of goods or services beyond the geographical
limits of the country. The external trade involves completion of various rules
and regulations such licensing, custom clearance etc.
i) Export Trade
It refers to sale of goods to a foreign country. The developing countries
like Ind encourage export as it results in increasing foreign reserves.
Auxiliaries/Aids to Trade
The activities which help in smooth flow of trade are known as Aids to Trade. The
activities make buying and selling of goods more easy. These help in removing various
hindrances of trade which arise in production and distribution of goods.
a) Transport and Communication
Transportation helps in the movement of raw material and finished products from
the place of production to the place of consumption.
E.g., Railways, roadways, waterways
Communication enables easy interaction by one party with another, who is far
away from each other.
b) Warehousing
It helps business firms to overcome the problem of storage and facilitates the
availability of goods. It assists in curbing hindrances of time.
c) Insurance
It provides protection to businesses from various types of risks such as risk
due to fire, theft etc. It assists in curbing hindrances of risk.
f) Middlemen
Middleman establish contacts between producer and consumer. These people act as
mediators between the producer and consumers. These include wholesalers,
retailers etc.
Business Risk
Business Risk refers to the probability of losses or inadequate profits due to
uncertainties or unexpected events, which are beyond control.
For e.g.- change in fashion or taste and preferences of customers the demand for a
particular product may decrease which result in reduction in sales as well as
profits.
a) Speculative Risks
It involves both the possibility of gain as well as possibility of loss. In
case of favorable market conditions there would be gain but in case of
unfavourable conditions there are possibilities of losses. It is the risk which
arise due to changes in condition.
E.g. Changes in fashion, technology, price, etc.
b) Pure Risks
It involves only the possibility of loss or no loss, It is the risk which
arises due to fire, theft or strike. The occurrence may result in loss whereas
non-occurrence result in absence of loss instead of gain.
E.g. The chance of fire, theft or strike etc.
Nature of Business Risk
c) Degree of risk depends mainly upon the nature and size of business
Nature of business (i.e., type of goods and services produced and sold) and
size of business (i.e., volume of production and sale) are the main factors
which determine the amount of risk in a business. A large-scale business
generally has a higher risk than what a small scale has.
i. Natural Causes
The natural causes are such type of uncertain factors that human beings cannot
make any preparation against. Natural calamities like earthquake, flood,
drought, famine etc. affect a business a lot and can result in heavy losses.
b) Size of Business
Size of the firm or scale of its operation is another important decision to be
taken at the start of the business. If market conditions have uncertainties and
risks are high, small scale business would be a better choice and conditions are
certain and there is moderate risk and the owner is confident then he may go for
large scale business.
f) Physical Facilities
Availability of physical facilities, including machines and equipment, building and
supportive services is an important factor to be considered at the start of the
business.
h) Tax Planning
Tax planning become necessary because of the multiple taxes in the country and they
influence almost every aspect of the functioning of business. Therefore, the
founder of the business has to consider the tax liability under various tax laws
and their impact on business.