Feasibility Study: Event

Planning for Kids Parties, Baby

Receptions, and Small Events in
Saudi Arabia
Executive Summary
This feasibility study explores the potential of launching an event planning business focused on kids
parties, baby receptions, and small events in Saudi Arabia. It covers market size and analysis,
regulatory considerations, service offerings, operational plans, marketing strategies, financial
analysis, competitor analysis, and a SWOT analysis, concluding with strategic recommendations.

Market Size and Analysis

The Saudi Arabian event planning market is experiencing significant growth, partly driven by the
Vision 2030 initiative. The number of entertainment venues has almost doubled from 2017 to 2020,
indicating a robust demand for event services. The event management industry will grow from USD
0.65 billion in 2024 to USD 1.03 billion by 2029, at a CAGR of 9.58%. These statistics suggest a
favorable business environment with ample opportunities for growth.

3. Regulatory and Legal Considerations

This section outlines the key regulatory and legal considerations for event planning in Saudi Arabia,
including necessary permits, safety regulations for children's events, and compliance with local
laws and regulations.

4. Service Offering and Operational Plan

The proposed service offerings are tailored to kids' parties, baby receptions, and small family
events. The operational plan covers staffing, event management processes, customer service, and
quality assurance protocols.

5. Marketing and Sales Strategy

This section details the marketing strategies to reach the target market, including digital marketing,
partnerships, and referrals. The sales strategy discusses pricing, packages, and customization
options.

6. Financial Analysis
Provides a detailed financial plan including initial investment, pricing strategies, revenue
projections, and a break-even analysis. Also discusses financial risks and mitigation strategies.

7. SWOT Analysis
Analyzes the Strengths, Weaknesses, Opportunities, and Threats related to launching an event
planning business in Saudi Arabia, focusing on kids' parties and small events.
8. Conclusion and Recommendations
Summarizes the key findings of the feasibility study and provides strategic recommendations for
moving forward with the business plan.