15/03/2024, 20:32 Apparel - United States | Statista Market Forecast

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Apparel - United States

Share
United States

REVENUE BY SEGMENT
HIGHLIGHTS (2024)
US$358.70bn
In 2024, the revenue in the Apparel market in the United States amounts to US$358.70bn.
It is projected to grow annually by 2.11% (CAGR 2024-2028).
The largest segment in the market is Women's Apparel, with a market volume of US$191.40bn in 2024. REVENUE CHANGE BY
When compared globally, in the United States generates the highest revenue ( US$358.70bn in 2024). SEGMENT (2024)
2.1%
In terms of per person revenues, US$1.05k is generated in 2024.
By 2028, the volume in the Apparel market is expected to reach 32.2bn pieces.
Additionally, the market is expected to show a volume growth of 1.5% in 2025.
The average volume per person in the Apparel market is projected to be 89.0pieces in 2024.
Furthermore, 94% of sales in the Apparel market in 2024 will be attributable to Non-Luxury.
The United States apparel market is currently experiencing a surge in demand for sustainable and ethically-
produced clothing.

Key regions: United States, Philippines, India, Europe, Germany

MARKET DEFINITION IN-SCOPE / OUT-OF-SCOPE MARKET STRUCTURE REPORTS METHODOLOGY

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Revenue
REVENUE BY SEGMENT REVENUE CHANGE BY SEGMENT

500

Market Region Region comparison Currency

Revenue by Segment 2023
400 390.01
Apparel United States Compare to other regions 365.62 372.53 379.32 USD (US$)
358.68
Children's Apparel 351.31
52.91
319.07 317.48 325.90
314.01 Men's Apparel 111.00
in billion USD (US$)

294.34
300 Women's Apparel 187.40
OVERVIEW

200
Revenue
Sales Channels

100
Key Players
Analyst Opinion

0
Volume
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
Price
Total Children's Apparel Men's Apparel Women's Apparel
Demographics
Purchase Criteria

Notes: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war. Global Comparison
Methodology
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Methodology
Most recent update: Feb 2024
Key Market Indicators
Source: Statista Market Insights

AVERAGE REVENUE PER CAPITA

1.25

Average Revenue per Capita 2021 1.13

1.07 1.08 1.09
1.04 1.05

1 0.95Apparel 0.95 0.97

0.94Children's 0.15
0.88
Men's Apparel 0.30
in thousand USD (US$)

Women's Apparel 0.50

0.75

0.5

0.25

0
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

Total Children's Apparel Men's Apparel Women's Apparel

Most recent update: Feb 2024

Source: Statista Market Insights

LUXURY REVENUE SHARE

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100 Luxury Revenue Share 2021

100 100 100 100 100 100 100 100 100 100

Luxury 5
Non-Luxury 95
75
in percent

50 95
94
94 94
94 94
94 95 94
94 94
94 94
94 94
94 94
94

25

0
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

Luxury Non-Luxury

Most recent update: Nov 2023

Source: Statista Market Insights

SECONDHAND APPAREL SHARE

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30

25
21.8
21.8

20 18.7
18.7

16.1
16.1
in percent

15 13.8
13.8
11.9
11.9
10.3
10.3
10
9.5
9.5
8.8
8.8
7.7
7.7
6.6
6.6
6.0
6.0
4.7 5.1
5.1
5 4.7

0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

Most recent update: Sep 2022

Sources: Statista Market Insights , Statista Consumer Insights Global , Leading international news agencies , UN
Comtrade - United Nations Comtrade

COMPARABLE ESTIMATES - APPAREL (UNITED STATES)

in trillion USD (US$)

2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

Statista 0.32 0.32 0.30 0.32 0.31 0.34 0.35 0.36 0.36 0.37

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2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

Euromonitor 0.30 0.31 0.32

Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from
different sources. Please see the additional information for methodology and publication date.

Most recent update: Feb 2023

SUSTAINABLE APPAREL SHARE

6.7
6.7
6.2
6.2
5.8
5.8
6
5.4
5.4
5.0
5.0
4.7
4.7
4.5
4.5
4.2
4.2
in percent

4.0
4.0
3.9
3.9
4 3.7
3.7
3.5 3.6
3.6
3.5

0
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026

Most recent update: Aug 2021

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Sources: Statista Market Insights , Annual reports of key players , Desk research , Statista Consumer Insights
Global

CONSUMER

Access more Market Insights on

consumer topics with our featured
report
This report presents a comprehensive analysis
and additional information on the Apparel
market, in a PDF format.

Get the report

Sales Channels
ONLINE REVENUE SHARE MOBILE/DESKTOP SPLIT

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100 Online Revenue Share 2020

100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0

Offline 72.2
Online 27.8
75
63.7
63.7 62.3
62.3 6
67.2
67.2 67.0
67.0 69.5 66.7
66.7
72.2
72.2 69.5
82.5
82.5 80.0
80.0
84.2
84.2
in percent

50

25

36.3
36.3 37.7
37.7 3
32.8
32.8 33.1
33.1 30.5
30.5 33.3
33.3
27.8
27.8
17.5
17.5 20.0
20.0
15.8
15.8
0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

Offline Online

Most recent update: Aug 2023

Source: Statista Market Insights

PURCHASES BY ONLINE CHANNELS PURCHASES BY OFFLINE CHANNELS

EXPENDITURE PROPORTION BY ONLINE CHANNELS EXPENDITURE PROPORTION BY OFFLINE CHANNELS

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40 36
36

30
in percent

20
15
15

11
11
99
10 88
77
66
33

0
2020

Amazon Ebay
Online apparel, multi-label store Online apparel, single-brand store
Online big-box store / superstore Online membership-based shopping club
Online sporting goods store Other online store

Notes: Survey question: Where have you purchased apparel in the last 12 months? (multi-pick)

Most recent update: Aug 2021

Source: Statista Consumer Insights Global

Key Players
BRAND SHARES (BETA)

in percent

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2022

Brand Shares (BETA) 2022

Other 84

Other
84%

SHEIN Victoria's Secret Abercrombie lululemon Under Armou UNIQLO Urban Outfitt Wrangler
3% 2% 1% 1% 1% 1% 1% 1%

Most recent update: Jan 2024

Source: Statista Market Insights

BRAND PREFERENCE - SECONDHAND APPAREL

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50 Brand Preference - Secondhand Apparel 2022

44
44 43
43

Beyond Retro 21
40 depop 28
33
32 33
eBay 32 44
Farfetch 28
28
28 28 28
30
Fashionphile 32
in percent

25
25
Goodfair 33 23
23
21
21 22
22
20
20 20
20 20
20
Goodwill 43 18
20 17
17 18
Luxury Garage Sale 20
Poshmark 22
refashioner 17
10
swap.com 25
The RealReal 20
0 thredUP 23
Tradesy 2022 18
Urban Outfitters 20
Beyond Retro depop eBay Farfetch Fashionphile
Goodfair Goodwill Luxury Garage Sale Poshmark refashioner
swap.com The RealReal thredUP Tradesy Urban Outfitters

Notes: Survey question: When it comes to second-hand apparel online shops, which of the following brands
have you used in the past 12 months? (multi-pick)

Most recent update: Sep 2022

Sources: Statista Market Insights , Statista Consumer Insights Global

Analyst Opinion

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While Greater China almost overtakes the U.S. as largest fashion market in the world, key economic
indicators create a more cautious mood for the global fashion industry potentially slowing down by 2020.
For companies it is crucial to prepare plans to address a possible transformation of global value chains
emerging by new opportunities from global consumer spending shifting towards emerging economies as
well as trade tensions and uncertainties. A leverage point could be to take a strong position on social and
environmental issues, as this is very much demanded by the younger generation.

Volume
VOLUME BY SEGMENT VOLUME CHANGE BY SEGMENT

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40

Volume by Segment 2021 32.2

31.3 31.8
30.4 30.9
29.9
30 28.3 28.6
Children's Apparel 28.1
8.7 28.1
26.1
Men's Apparel 7.3
in billion pieces

Women's Apparel 12.1

20

10

0
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

Total Children's Apparel Men's Apparel Women's Apparel

Most recent update: Feb 2024

Source: Statista Market Insights

AVERAGE VOLUME PER CAPITA

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50

39.9 40.3
40.3 40.7
40.7
38.9
38.9 39.4
39.4 39.9
40 36.2
36.2 36.5
36.5 36.0
36.0 36.2
36.2
33.1
33.1

30 26.8
26.8 26.8
26.8 26.8
26.8 27.0
27.0 27.1
27.1 27.3
27.3 27.4
27.4
25.8
25.8 25.5
25.5
in pieces

24.4
24.4
22.6
22.6 22.9
22.9 23.2
23.2 23.5
23.5
22.1
22.1 22.3
22.3 21.7
21.7 22.3
22.3
21.4
21.4
20.2
20.2
20

10

0
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

Total Children's Apparel Men's Apparel Women's Apparel

Most recent update: Feb 2024

Source: Statista Market Insights

Price
PRICE PER UNIT

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17.5

14.62
14.62 14.66
14.66 14.71
14.71 14.75
14.75 14.78
14.78
14.46
14.46
15 13.60
13.60 13.64
13.64 13.82
13.82 13.84
13.84

12.5
in USD (US$)

10

7.5
5.59 5.62 5.65 5.68 5.75
5.75 5.82
5.82 5.84
5.84 5.86
5.86 5.89
5.89 5.91
5.91
5.59 5.62 5.65 5.68

2.5

0
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

Average Children's Apparel Men's Apparel Women's Apparel

Most recent update: Feb 2024

Source: Statista Market Insights

Demographics
SECONDHAND USERS - BY INCOME SECONDHAND USERS - BY GENDER SECONDHAND USERS - BY AGE

in percent
2022

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High income
32.5% Low income
35.0%

Medium income
32.6%

Most recent update: Sep 2022

Sources: Statista Market Insights , Statista Consumer Insights Global

Purchase Criteria
PURCHASE CRITERIA

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Please wait

Notes: Survey question: Which are the most important aspects when choosing your apparel (e.g., clothing,
shoes, bags)? (multi-pick)

Most recent update: May 2023

Sources: Statista Market Insights , Statista Consumer Insights Global

Global Comparison
REVENUE COMPARISON

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Please wait

Most recent update: Feb 2024

Source: Statista Market Insights

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Methodology
Data coverage:
Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which
comprises women, men, and children segments that are produced for private end customers for both
offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by
catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific
rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista
platform, national statistics, industry research, market data from independent databases and third-party
sources, historical developments, current trends, reported performance indicators from the key market
players, and Statista interviews with market experts. Next we use relevant key market indicators and data
from country-specific associations such as GDP, consumer spending, consumer price index and
population. This data helps us to estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based
on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited
forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and
consumer spending per capita.

Additional Notes :
The market is updated twice per year in case market dynamics change. The impact of the COVID-19
pandemic and the Russia-Ukraine war are considered at a country-specific level.

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Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and
provide additional insights into relevant market-specific developments. These indicators, together with data from
statistical offices, trade associations and companies serve as the foundation for the Statista market models.

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