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The Politics of Design A (Not So) Global Manual For Visual Communication (Ruben Pater)
The Politics of Design A (Not So) Global Manual For Visual Communication (Ruben Pater)
Colonialism and that the area is not of interest, while adding names, details, and other
information suggests it is an area of importance.
Mapmaking is a very old trade, but modern cartography originated
Cartography in the age of European colonialism. Maps were indispensable for ships
to navigate the oceans, and they legitimised the conquest of territories.
Sometimes just mapping a newly found territory was enough to
conquer it, without having to step ashore or have any knowledge of the
indigenous population and history.
Even the fact that we put north on the top of the map is a result of
the economic dominance of Western Europe after 1500. A map does
not have a privileged direction in space. After all, the earth has no up
or down, and no geographical centre.1
The best way to depict the world is by showing a globe, but since
a sphere can never show the entire world, translations to a flat sur-
face are needed. The ways in which a sphere can be translated to a flat
surface is called a projection. There is no such thing as the best or most
accurate projection, since no curved surface can be projected without
distortion.2 In the next pages we will look at the best known examples.
Mercator
Having been labelled ‘colonial’, ‘evil’,1569
and ‘false’, the Mercator map is a Winkel
A world map is a projection Tripel 1921 space on a flat
of a three-dimensional
monstrosity that just won’t go away. It was probably used in your geo- Fuller
plane. These either distort Dymaxion
the distance, 1943or area size, and
direction,
graphy class, and it is the standard projection for Google maps, Bing mapmakers have to choose which they find the most important. Some
maps, and Apple maps. The Mercator map was drawn in 1569 by the maps are better for compass direction, and some show a more accurate
cartographer Gerardus Mercator for nautical purposes, using compass area size. The Winkel Tripel is a world map created in 1921 by the
directions as straight lines. This stretches the northern and southern German cartographer Oswald Winkel, who tried to minimise the
poles upward, making Africa and South America appear too small. distortion of all three properties, hence the name Winkel Tripel
Australia looks smaller than Greenland but is actually more than three (or Winkel III). It was fairly obscure until 1998, when the National
times as large.3 The Mercator map gives us a sixteenth century world Geographic Society announced that the Winkel Tripel was to be the
view because it shows Europe larger, and the colonised countries preferred projection. Since then many schoolbooks and educational
smaller. Arno Peters criticised it in 1973 by saying, ‘it over-values the institutes have followed suit. The Winkel Tripel still has some
white man and distorts the picture of the world to the advantage of the distortion on the North and South poles, but it does a better job than
colonial masters of the time.’ You should not use the Mercator map many others. For an accurate depiction of the world, the Winkel Tripel
unless you have no other choice. projection is a safe choice.
3. Turnbull and Watson, 5.
156 MAPS INFORMATION GR APHICS 157
Maps and The indigenous peoples of the arctic are well-known for their design
ingenuity. For many years the Ammasalik Inuit on the east coast of
Greenland made wooden maps of coastlines that were not designed to
Legends be read, but to be felt. Using a size that could fit in your hand, and made
of a material that would stay afloat, they were ideal for navigating
the arctic darkness in a kayak. A practical and clever design that shows
how maps can have many different forms and functions.1
↑ Top map: Treecut mainland coastline map of the Greenlandic eastcoast from the peninsula
between Sermiligak and Kangerdluarsikajik. Bottom map: Treecut island map of the Greenlandic
eastcoast from Kangerdluarsikajik to Sieralik, 1885. Image: Greenland National Museum & Archives.
1. Woodward, David and G. Malcolm Lewis, The History of Cartography. Vol. 2,
Book 3, University of Chicago Press, 1998. 168-169.
160 161
One of the most unique maps ever conceived are the stick charts of
the Marshall Islands, an island country in the middle of the Pacific
Ocean. The Marshallese used stick charts to teach the ocean swell
patterns to seafarers. Shells signify the islands, and sticks represent
the different swells.
Making stick charts was a skill only known by a few, and was
passed on from father to son. The maps were not brought on trips,
but memorised beforehand by the lead navigator. What makes the
stick charts unique is that the Marshallese chart makers were the first
to ever map ocean swells.1
↖ Marshall Islands stick chart. Indicates sailing directions for atolls and islands in both the Ratak
(eastern) and Ralik (western) chains of the Marshall Islands. Image: National Library of Australia.
1. Finney, Ben. ‘Nautical Cartography and Traditional Navigation in Oceania’. In: The History of
Cartography. Vol. 2, Book 3. University of Chicago Press, 1998. 443-444.