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Director Catering Sales Representative in Denver CO Resume Lawrence Cloos
Director Catering Sales Representative in Denver CO Resume Lawrence Cloos
CLOOS, MBA
Highlands Ranch, Colorado 80126 303.888.4262 cloos@comcast.net
KEY ACHIEVEMENTS
Responsible for profitable growth and new business production goals within an assigned territory of agents by developing and delivering value solutions. Developed business, quota pipeline, profitability and retention plans to drive premium volume and ensure achievement of financial objectives for the territory.
Led the expansion of five territories by developing a new customer base. Received the Presidents Award and achieved Profit Sharing Status. Created and launched an Incentive Program for writing new business. Product sales increased 100% from quarter to quarter. This IPAD II Incentive Program was then launched in all six states. Designed the Quoting Blitz Program, which added 1,000 new accounts for a $450K increase in premium during a one-month period. Responsible for developing an effective marketing strategy to differentiate the company from the competition using several marketing incentives. Company became the Top 3 carrier in Arizona and Utah. Turned around underperforming agencies by discovering what motivates an agency to place business with various vendors, which increased customer satisfaction by 68% and reduced agency visits. Created a Denver Bronco Game Incentive. Place $150K of new business and win a trip to Denver for a game. Competition between produces increased and the producers wrote $300K to win the incentive. Developed a SalesForce.com report in SFDC to identify all agencies under 80% retention. Identified each account, agency, and SIC codes. Established new company procedures regarding billing and reinstatements. Increased retention 7% within six months and trending to be 80% by year-end. Created the Next Generation of Agents meeting, targeting the younger Rock Star Producers. Production increased an average of $100K per producer. Managed a $3.6M book of business, increased new business by 39%, achieved an 86% retention rate, and generated a 32% loss ratio over three years within an 11 state region. Responsible for handling all Department of Insurance complaints and filings.
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Identified that a once elite agency was in jeopardy of being terminated. Conducted a lunch and learn with the agency and determined that CSRs were placing business and the field marketing person was only visiting with the producers monthly. Implemented a CSR Incentive Program and improved field marketing. Agency will make Profit Sharing Incentive for the first time in five years. Monitored marketplace, pricing and service offerings, as well as demographic trends and reported any changes and developed mitigation plans when required. Owned and managed a full service agency licensed for Fire, Auto, SEC, Life, Commercial and Workers Compensation.
TECHNICAL SKILLS
SalesForce.com, MS Office Suite
ASSOCIATIONS
Board of Trustees
Bonfils Blood Center, Denver, Colorado
Board of Director
Department of Health, Colorado Governors Council for Physical Fitness, Denver, Colorado
MILITARY EXPERIENCE
U.S. Navy Inactive Ready Reserve Seabees Tactical Movement Team Operation Iraqi Freedom Fort Carson, Colorado
CAREER SUMMARY
Marketing, Utah & Arizona
~Colorado Casualty Insurance, Centennial, Colorado~