ANY EVENT. EVERY EVENT.

WE’VE GOT YOU COVERED.

THE EVOLVING
ROLE OF THE
EVENT
TECHNOLOGIST
CONTENTS

Introduction 3

Research and Methodology 5

Key Findings 5

5 Implications Affecting the Industry 9

6 Responsibilities of a Well-Rounded Event Technologist 10

More Technology & More Interactivity 11

Typical Event Technologist Responsibilities 12

Insourcing vs. Outsourcing 13

7 Considerations When Hiring an Event Technologist 17

Developing an In-House Event Technologist Role 19

So, You Want to be an Event Technologist? 21

How to Get an Event Technologist Job 22

Recommendations for Organizations 23

Conclusion 24
INTRODUCTION
In recent years, the usage and adoption of technology As planning teams become more technically proficient, 63%
within events has accelerated. While the trend of event of event technologists sit within the meetings and events
digitization has been ongoing for 15+ years, the largely department. Still, many organizations fill this role outside the
virtual experiences in 2020 caused a heightened level of planning department or team, with IT at 16%, Operations at
transformation to digital events, and subsequent acceleration 7%, and Marketing at 4%. With the many different technology
technology across all event formats. systems involved in the event planning process, integrations
between systems become vital, driving the event tech
New engagement tools, along with features such as online expertise to grow outside of the planning department.
registration, ticketing, mobile apps, online venue sourcing,
video, networking, engagement tools, and more, have
established technology that has reset the game for many
organizations. Digital now impacts not only virtual and hybrid
events but also in-person-only events.

The clear conclusion here is that event technology is far from

a trend. It is a crucial pillar of any successful event program.
As a result, event organizers, and the organizations they work
for, have adapted, giving rise to new roles within the meeting
event industry: event technologists.

While still not universally employed—only 24% of

organizations polled have a dedicated event technologist —
it is quickly gaining momentum. An emerging job function
that combines a strong understanding of the event planning
and execution process and a deep understanding of the
technology ecosystem is a highly specialized role.

3
As many meeting and event planners aspire to develop their
roles and become business event strategists, they must foster
a deeper understanding of event design, data, technology,
and the event’s impact on the organization. Thus, developing
the event technologist role to complement the strategic aims
of planners is crucial to support the elevation of the planner
role and the company’s strategic vision.
Just as planning an event has evolved into sub-specialties,
such as attendee management, marketing, production,
sponsorship, and exhibit sales, there is a place for someone
to build and maintain the event technology stack.
Unlike an on-site technician who assists with equipment
set-up or troubleshooting, an event technologist in many
cases may work closely with executives to deeply understand
event KPIs, the technology, and data needs that deliver on
those KPIs.
Embedding a technologist, internal or external, is an
increasingly essential move that positions organizers to meet
the demands of a dramatically altered marketplace, create
immersive and compelling participant experiences and build
the digitally adept organization of the future.
Cvent engaged Hanover Research to conduct a deeper
look into the role to understand the following:
• Skills needed for success
• Where event technologists sit within the organization
• The role and responsibilities of an event technologist
• The impact of the pandemic on the event technologist’s role
• Challenges and opportunities for event technologists
• Measurements of success
• The future of the event technologist role
4
KEY FINDINGS
Event technology staff are very involved in the attendee
experience. These are the top event technology staff
responsibilities:
69% Gathering and analyzing feedback
68% Setting up/managing attendee registration
64% Setting up the digital experience for attendees
RESEARCH AND
METHODOLOGY
This report draws upon interviews with
event technologists – those helping
to define and defend the role – to
substantiate the trend and explore
its root causes. It also expands upon
the skills and responsibilities of an
event technologist for organizations
looking to hire one or individuals
looking to become one.

71% Audio/visual tech support

Region of respondants:
62% Event registration
North America 253
61% Data analytics Europe 152

60% Social media APAC 141

60% Website management Organization size by number of employees:

0 to 249 158
Event technology staff most commonly work with audio/visual
stakeholders (70%), event owner(s) (68%), and sponsors/ 250 to 499 54
speakers/exhibitors (62%). 500 to 999 60

1,000 to 4,999 135

5,000 to 19,999 87

20,000+ 34

5
KEY FINDINGS

Organizations use video conferencing, attendance, Organizations measure the success of their event
and event registration tools for planning their events. technology efforts via client feedback and attendance.
Most organizations use video conferencing tools (83%) Two-thirds of organizations measure the success of their
when planning an event, while three-quarters of events by client feedback, and more than half use attendee
organizations use attendee feedback (77%) satisfaction:
and event registration & websites (71%)
69% Client feedback
Both soft skills and hard skills are essential for event 57% Attendee satisfaction
technology staff. Strong attention to detail (80%)
and project management (74%) skills are the most critical 57% Social media engagement
skills for event technology staff, followed by audio/video
51% Attendance of virtual events
equipment skills (61%) and coding/HTML abilities (54%).
50% Total attendance
A lack of decision-making authority and insufficient
resources are the most significant challenges facing Most organizations believe their events have been
event technology staff. Nearly half of event technology successful based on:
staff lack decision-making authority (47%) or have
inadequate organizational resources (36%). 83% The time spent with clients

Multiple internal and external employees are

81% Feedback from clients
responsible for event technology. Organizations without
APAC and EU organizations are significantly more likely
event technologists tend to make multiple staff members
than NA organizations to successfully use time spent with
accountable for event technology, including numerous
clients (93%, 83%, and 58%, respectively) and client feedback
internal event technology staff members (86%) and
(93%, 91%, and 64%, respectively) as metrics.
multiple external event technology staff members (65%).
Organizations with event technologists tend to have various
internal event technologists (79%) and multiple external event
technologists (64%) responsible for event technology.
6
KEY FINDINGS

Multiple internal and external employees are

responsible for event technology. Organizations without
event technoloists tend to make multiple staff members
accountable for event technology, including numerous
internal event technology staff members (86%) and
multiple external event technology staff members (65%).
Organizations with event technologists tend to have various
internal event technologists (79%) and multiple external event
technologists (64%) responsible for event technology.

While the event technologist role is not typical in
organizations, it is generally filled by transitioning
employees’ roles. Just one-quarter of organizations (24%)
currently have event technologists. Event technologists
are traditionally hired by transitioning into the role,
either from an existing staff member to an internal event
technologist (43%) or from an external event technologist
to an internal event technologist (26%). However, one-third
of organizations (33%) seek out and hire a new staff person
for the event technologist role.
Small organizations currently have event technologists.
Organizations with less than 250 employees (17%) are
least likely to have an event technologist inadequate
organizational resources (36%).
Internal event technologists are hired for safety
and consistency, while external technologists
provide knowledge and opportunities.
More than half of organizations hire internal event
technologists to keep organizational data private (63%)
and their brand consistent (53%).
However, organizations hire external event technologists
because they need:
83% Technical expertise they can provide
54% Access to a broader network of vendors
46% Access to more resources

7
KEY FINDINGS
Just half of the organizations have clearly defined job
descriptions for their event technologist role.
About half of organizations (47%) event technologists have
clearly defined job descriptions, with day-to-day activities
matching that description. Otherwise, organizations do
not have a clearly defined job description for the event
technologist role (39%), or the daily activities of event
technologists do not reflect the job description (15%).
Organizations without an event technologist do
not expect to hire one in the next few years.
Organizations that do not have an event technologist are
most likely to say they will never hire an internal event
technologist (40%) or an external event technologist (39%).
If they do plan to hire one, they most commonly hire in the
next five years for both internal (36%) and external (31%)
event technologists. Organizations most commonly cite a lack
of technological needs to justify hiring an internal (67%) or
external (56%) event technologist.
In the next five years event technology will be a higher
priority for organizations, with the event technologist
role gaining importance.
While just under half of organizations (47%) believe event
technology is a high priority, two-thirds of organizations
(63%) believe event technology will be a high priority in the
next five years. Most organizations (82%) believe the event
technologist role will also become more important in that
time frame. APAC (88%) and EU (86%) organizations are
significantly more likely believe the event technologist role
will become more important in the next five years than
NA (77%) organizations.
Event technology staff budgets will increase in the next
five years. Currently, 16% of departmental budgets are
devoted to event technology staff. This is expected to rise
to 21% in the next five years.
Since the start of the COVID-19 pandemic, organizations
have planned more virtual and hybrid events. Three-
quarters of organizations have planned more virtual (79%)
and hybrid (77%) events in response to COVID-19. While very
few organizations have planned more in-person events (18%).
As a result of COVID-19, more than half of organizations
(60%) believe technology has a bigger impact at events.
APAC (94%) and EU (87%) organizations have planned
significantly more hybrid events than NA (63%) organizations.
8
6 RESPONSIBILITIES
OF A WELL-ROUNDED
EVENT TECHNOLOGIST
The precise responsibilities will vary from organization to
organization, and opportunities may arise based on particular
needs that evolve over time to encompass various duties.
However, the responsibilities of a typical event technologist
will normally involve some combination of the following:

1. Event technology management:

Collaborating with project teams to develop, implement,
execute, and maintain the event technology tools. Keeping
up to date on recent features from partners/vendors
and keeping abreast of industry standards. Managing
integrations and streamlining workflows.
2. RFP and vendor review management:
Developing RFPs and vetting vendors across a number of
tech verticals, consolidating services as needed, fostering
positive relationships and partnerships, and negotiating
preferential rates.
3. Registration and website project management:
Launch registration and websites, tracking user journeys
to isolate issues and optimize registration flows as
needed. Working closely with web developers and
designers to deliver consistently branded and modern
user experiences.
4. Data analysis:
Tracking and reporting on any analytics. Translating data
into actionable takeaways and strategies for improvement
and using data to substantiate performance according to
predefined success metrics. Data management and data
privacy.
5. Research and development:
Working autonomously to expand technologies through
testing and research, continuously assessing existing and
new technologies to provide recommendations and pivot
strategies based on insights.
6. On-site support:
Working with external solutions to help set up and drive
on-site technology implementation, including mobile event
apps and logistical support for events.
9
THE EXPERTS WEIGH IN:

MORE TECHNOLOGY Well, I think all of these latest

features that are coming out, like

& MORE INTERACTIVITY augmented reality, virtual reality, how

As audiences grow more familiar with technology, the
demand is increasing for new and more technologies to be
incorporated into events. Attendees want to be engaged in
the event, they want more interaction, and new technologies
make that interactive experience possible.
tech-savvy the audience is – we can
even bring it down to mobile app, how
everybody always has their phone in
their hands. These features and this
technology are evolving so rapidly,
and there’s so many new things that
are being brought out there
— Event Technology Manager

“” “”
I would say the industry is
more and more social than
having just the presentation
deck or PowerPoint, it’s not
really cutting it anymore...
They want to have all these
additional things and technology
that is interactive.
—Event Technology Specialist

10
TYPICAL EVENT THE 7 ESSENTIAL
TECHNOLOGIST SKILLS FOR SUCCESS

RESPONSIBILITIES
Skills will depend on the needs of particular
organizations, but some common capabilities
any event technologist ought to possess should
include the following:
• Audio/Visual tech support
• Event Registration Attention to Detail

• Data Analytics Project Management

• Social Media How to Run Audio/Video Equipment
• Event Website Management
Coding/HTML Abilities
• Data Privacy
Communication
• Technology for Presentations at Events
• Event Customization Leadership Abilities

• Making Events More Interactive Marketing

• Mobile App Management Sales Interactions
• Event Hospitality
• Event Website Creation
• Liaison Between Company and External Vendors
• Ensure Company is up to date on Current Regulations
• Mobile App Creation

11
INSOURCING VS.
OUTSOURCING
There is no consensus among the event technologists
interviewed (from agencies or companies) that the role will
(over time) remain within agencies or be brought in-house.
The likely scenario is that both agencies and companies
will employ event technologists, but the division of duties
will change based on the company’s strategy and structure,
as well as the complexity of its event programs and the
resources available.

INSOURCING

Organizations are taking ownership of their technology.

Individuals have held the event technologist position at
(third-party) brand agencies for as long as their customers
have used technology. Their responsibilities range from
implementing solutions, tracking data flow, and acting as
intermediaries between customers and technology vendors.
Recently, more companies have begun bringing some or all of
the agency event technologist duties in-house.

Brands have also begun to think about event technology

holistically, involving event technologists in more strategic
activities. Why?

12
INSOURCING VS.
OUTSOURCING
INSOURCING
1. New technologies represent a substantial investment
that companies want to protect, especially in times of
inflation and budget cutting.
2. Companies want more control over their data than
they have when leveraging agencies. When contractual
relationships end, there is always a chance that the agency
hasn’t turned over all the data to the company or that
it hasn’t disposed of all the data that was to have been
deleted.
3. An internal specialist is more attuned to the
organization’s specific needs and culture. But thinking
about how to integrate multiple platforms and collect and
use data to support event objectives is a responsibility that
many companies prefer to control internally.
4. Investing in the skills internally creates streamlining
opportunities. Most companies own the instances of
software they use for events even when an agency
manages the implementation. Some have decided to
employ event technologists to take more ownership of
the work process, back-end functionality (making changes
on their own) and user experience design.
This is especially helpful considering that organizations
are merging their event groups together (sales and field
marketing, for instance) and want a centralized event
technology team to service the entire portfolio versus
multiple agencies.
5. Internally centralizing technology management
simplifies due diligence coordination. In the changing
safety and security landscape, more companies are
investing in duty of care initiatives, which involves
merging registration and hotel room reservations with
travel records (for every event) so employees can be
located quickly. Firms feel it’s a high-priority practice
they prefer to keep in-house.
6. Technology is being deployed across the board.
Regardless of the size or the type of event, technology
is being deployed across the board. Modular technology
allows planners to mold their tech stack to specific
requirements. We are past the argument that event
tech is for only some types of events.
13
INSOURCING VS.
OUTSOURCING
OUTSOURCING

While there are benefits to outsourcing event technology

implementations, the advantages of bringing it in-house are
also becoming clear.

1. Internal technology specialists may be better able

to translate value in a way that resonates with
key stakeholders—while they have ideas about products
to highlight, goals to achieve, problems to solve and
meetings to organize, they often don’t understand the
technology required to meet those objectives. In-house
event technologists can use their understanding of
internal departments and technology platforms to
help them.
2. Organizations want more control over knowledge
continuity. Event technologists have institutional
knowledge about technology platforms and processes
that remain intact if or when an agency relationship ends.
Specifically, with the increased adoption of CRM and
MarTech platforms, an in-house resource could improve
data standardization and velocity to downstream
sales and marketing teams.
3. Navigating internal barriers and moving projects
forward is easier internally. Internal technologists better
understand the company culture, local cultures and how
to move projects through the various internal business
units than agencies do.
4. Empowering an internal stakeholder with the
authority to make sourcing decisions cuts out a
layer of approval. Directing event technology providers
to an internal event technologist (versus a busy planner or
external consultancy) accelerates technology selection and
adoption. Regular oversight can also impact vendor and
agency performance.

14
INSOURCING VS.
OUTSOURCING
5. Owning the responsibility of expertise gives
companies access to the scene unfettered by
preferential agency-supplier arrangements.
Companies will seek more independent information
on event technology so that technologists can manage
selection and deployment in the best interests of the
firm and not necessarily in conjunction with agency
partnerships. Event technologists stay up to date on
platform upgrades, new technology and technology
trends, including knowing which vendors are the most
suitable for a specific task or objective.

6. Event technologists can play a role in complying
with the General Data Protection Regulation
(GDPR), California Consumer Privacy Act (CCPA),
and industry-based event technology regulations.
With event technologists in-house, companies can put
software platforms through their own security approval
processes to make sure they are GDPR compliant
and meet data privacy and security standards.
Some technologies, such as payment systems (virtual
cards), are more sensitive or require more oversight
than others. Internal event technologists can take direct
control over them (versus supervising an agency) to
ensure that the implementation is correct and secure.
7. The consistency of an internal stakeholder means
logistical streamlining and administrative efficiency.
Having an event technologist making purchase decisions
at an organizational level instead of on a per-event basis
can lower technology costs across the organization
and simplify the technology stack. By managing the
graphics and branding on event technology platforms,
technologists can also help guarantee brand
consistency across events.

15
7 CONSIDERATIONS
WHEN HIRING AN
EVENT TECHNOLOGIST
The event technologist role brings with it other considerations
for companies. Without formal training from within the event
industry, firms will have to rely more heavily on training
and certifications from technology vendors. They may also
have to develop internal continuing education programs to
keep technologists abreast of new technologies, use cases,
vendors, and implementations.

1. Reconciling the event technologist’s duties with

tech consultancies. Many companies will continue to
work with agencies to manage event programs. With
event technologists in-house, however, firms will have to
redefine the agency’s technology deliverables to avoid
overlap.

2. Maintaining a functional focus for all event

technology. Companies, agencies, and vendors will have
to work together to preserve the face-to-face experience
of events. Event technologists can play a major role in
managing the event technology ecosystem to ensure that
facilitation, not intermediation, remains the purpose of
event technology.

16
3. A comprehensive approach that bridges departmental
silos. Ensuring the event tech supports event goals
requires keeping event objectives front and center,
requiring event technologists to marry their knowledge
of event tech with a deep and intimate understanding
of attendees and their event experience. Because of the
hybrid nature of the role, corporate event technologists
will also need to have visibility into a range of functions
within the event department, including budgeting,
marketing, reporting, and planning to be effective in
finding technology solutions.
4. Competitive pricing and market-wide influence.
With more consolidation across the event technology
landscape, technologists may also assume the role of
keeping the increasingly smaller number of software
platforms and vendors competitively priced and
operationally effective. They may also have access to
preferential pricing as they represent the totality of their
organization’s business rather than the limited factions
represented by individual, siloed departments previously.
5. Securing top-down support for the role.
The event technologist’s role will have to be formalized
and recognized by the company (which may involve a
rollout plan) before organizations can realize its true
potential. Top-down support and decision-making
authority are required for the most efficient execution
of the role.
6. Success metrics that connect the role to real goals.
Apart from successful deployments and usage, success
metrics for event technologists can be somewhat
subjective. Companies must design KPIs that connect
technologists to event objectives, so their value remains
visible, measurable, and relevant.
7. Streamlined workflows without sacrificing
personalization. Our interviews also indicated that,
with software trending toward simplification, event
technologists may have to make more effort to provide
the recognition and special treatment that researchers
say customers expect.
17
DEVELOPING AN
IN-HOUSE EVENT
TECHNOLOGIST ROLE

Organizations that take the event technologist role seriously

can take a number of actions:

1. Build a culture of innovation. Even though more event

marketers are warming to the importance of technology
in reaching event objectives and achieving operational
efficiencies, there are still plenty of planners relying on
spreadsheets. Organizations have to foster innovative
behaviors and a curiosity for technology solutions to
pave the way for event technologists.

2. Develop a technology strategy. Tactics (hiring an event

technologist) never come before strategy. So, companies
that want to reap the benefits of a technologist should
first make a plan in which the technologist plays a role.

3. Create a job description. Because the Event Technologist

position is relatively new to companies, it may be better
to avoid over-explaining the responsibilities and required
skills in job postings. Companies should use this paper a
s a guide to define the event technologist’s role as it
is positioned within their firms and include both hard
and soft skills.

18
DEVELOPING AN
IN-HOUSE EVENT
TECHNOLOGIST ROLE

4. Design an onboarding program. As with any new

position, the rest of the team may not fully understand
the purpose of the new position. It’s the company’s job
to communicate the value of the role, how to tap into
the expertise of the technologist, the level at which the
technologist works and to whom the technologist reports.
It’s equally important to lay out a training program
that allows the technologist to learn about the current
technology strategy, tech stack and event portfolio.
5. Establish KPIs. A technologist’s value can be determined
in several ways. Ultimately though, his or her value
depends on how much he/she impacts organizational
efficiency and event objectives. So, while it’s easy to
measure the success of a software implementation,
it’s equally important to measure the impact on attendee
experience, revenue, learning, behavior change and
other event goals too.
Success can also be measured regarding the overall
event technology strategy as long as KPIs are placed
against event objectives. As event planners transition
to event strategists, it is vital for the company or client
to define the success of individual events against the
event program and, in turn, how the program relates to
the achievement of overall business objectives. Event
technology is necessary for delivering tangibility to an
often-ephemeral reporting process.
Event technologists will also be subject to several
organization wide KPIs. They will understand their success
in delivering efficiencies or resolving user issues on a
per-activation basis and across departments and events.
Sometimes a reduction in user questions (or complaints)
signals a win. Still, improvements to planner workflows
and internal buy-in and adoption will be common aspects
of event technologist KPIs.
19
SO, YOU WANT TO BE AN EVENT TECHNOLOGIST?

Many companies hire in-house event technologists, and
many people who hold the position at agencies are crossing
over and joining firms. Here are seven things individuals in
other jobs or outside the industry can start doing to pursue
becoming an event technologist:
• Learn one or two major event management software
platforms (obtain certifications, if available) or the
fundamentals of registration and mobile apps from
the company’s perspective.
• Write a job description for the position if your employer
doesn’t already have a technologist and you aspire to
take on those responsibilities.
• Volunteer to be an ambassador for implementation(s)
your agency manages so you can familiarize yourself
with the process.
• Organize a special interest group on event technology
at your company and learn from the discussions.
• Attend an industry event for planners to learn about
event management and event technology.
• Hone your project management skills.
• Take a job with an agency or a technology provider
and learn the event technologist role there.

Get certified in event marketing strategy,

virtual events, and hybrid events! >

20
HOW TO GET AN EVENT
TECHNOLOGIST JOB

As the discipline matures, firms will start to formalize the

event technologist role. Here is an example of a typical
job description based on an actual job listing from a
technology company:

[Our company] is looking for a motivated event technology expert who can build, implement

“”
and own the event tech stack for our annual user conference, road shows, and trade shows.
As the effective project manager, you’ll be responsible for the implementation and execution of
10+ technology platforms, including registration, mobile apps, data visualization tools, an online
event streaming platform, and more.

Your soft skills allow you to collaborate with internal teams, external vendors, and solution
providers. You will also be expected to analyze performance data derived from each platform and
translate those analytics into manageable takeaways.

21
RECOMMENDATIONS FOR ORGANIZATIONS
• Develop and promote tools for event technology staff
to better address the attendee experience. The attendee
experience is something event technology event staff is
heavily involved in throughout every step of an event,
and attendee satisfaction and turnout are important
metrics of success. Promoting tools that aid in improving
the attendee experience can help Cvent better address
the needs of its customers.
• Advocate the benefits of dedicated “Event
Technologists” post-pandemic. The amount of virtual and
hybrid events organizations host has increased, thus the
need for event technologists. Communicating the benefits
of hiring event technologists, such as data privacy and
consistency, will lead more organizations to adopt the role.
• Create standardized job descriptions with detailed
day-to-day responsibilities. Many organizations lack
clear descriptions for their event technologist role,
and daily tasks do not match their job description.
Aiding organizations by creating accurate job descriptions
integrating desired skills will improve the impact of
the role.
Many organizations
lack clear descriptions
for their event
technologist role,
and daily tasks do
not match their job
description
• Tailor marketing materials for regional priorities.
Organizations from the NA region are not as successful
as APAC and EU organizations in using important metrics
of feedback. Additionally, APAC and EU organizations are
significantly more likely to host hybrid events than NA
organizations. By tailoring marketing materials for
regional preferences, Cvent can help customers
address their specific needs and challenges.
22
5 IMPLICATIONS
AFFECTING THE
INDUSTRY
A more highly developed role for event technologists is
having a major impact on the industry:

1. Industry associations or media groups may offer

certifications to event technologists or add to the
curriculum of existing certifications.
2. Companies and agencies that employ event technologists
will share more case studies online and at conferences
about what’s working.
3. Programming will emerge at industry events or
independently organized gatherings to provide more
opportunities for event technologists to network with
peers about new platforms and functionality, challenges,
pain points, best practices, trends, strategies, job
openings, and salaries.
4. Event technology is growing substantially, fueled by the
more sophisticated needs of attendees and by more
adoption of the tools available. Event technologists will
have a closer, more hands-on relationship with suppliers
and drive the evolution of products better, faster,
and at a larger scale.
Event technology is
growing substantially,
fueled by the more
sophisticated needs
of attendees.
5. Personalization has arrived, and that requires planners to
find more and more ways of delivering white-glove service;
the use of event technology is going to evolve in a way that
gives planners more time and bandwidth for personalized
services (i.e., through automation and streamlining
of repetitive tasks and onerous workflows) and more
segmentation and targeting capabilities to allow for more
service differentiation at scale.

23
CONCLUSION

The recent shifts in event technology have opened up the

market to the rise of the event technologist.

While this may be a familiar role per se in agencies, our

THE CVENT
research shows that companies are now actively hiring for it. ECOSYSTEM HUB
But to encourage high-quality candidates to apply for these. You may also be interested in checking
out the resources we compiled by analyzing
Companies have to formalize the position, standardize the product usage across the Cvent ecosystem
responsibilities and provide a path for career growth. to identify event industry trends that we
have all in one in our insider insights hub:
Doing so will expand the potential of event technology,
increase the benefits to companies and vendors, and upgrade EXPLORE THE HUB >
the innovation posture of the entire event industry. As the
role develops, consultants and ad-hoc agencies will flourish.
It still makes sense to outsource technologists in several
cases, though tech-invested companies with large event
portfolios are destined to hire internally.

This is also an opportunity for event professionals with a flair

for tech to develop their careers. If they are, in fact, able to
demonstrate a strong command of the tools of the trade
and an ability to understand the business and planning of
events, they will be able to capitalize on the trend.

24
 ANY EVENT. EVERY EVENT.

WE’VE GOT YOU COVERED.

Cvent is a global meeting, event, travel,

and hospitality technology leader.
Cvent provides easy-to-use, integrated technology solutions
to maximize the impact of meetings and events of all sizes.
We help organizations plan and market events, execute onsite,
engage audiences, and measure and analyze results.

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