LAMPIRAN 6

PENGUJIAN HIPOTESIS DAN ANALISIS JALUR

Pengujian Hipotesis X1 dan X2 terhadap Z

REGRESSION
/MISSING LISTWISE
/STATISTICS COEFF OUTS R ANOVA
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT kepuasan
/METHOD=ENTER kualitas_produk citra_merek.

Regression

Variables Entered/Removeda
Variables Variables
Model Entered Removed Method
1 citra_merek, . Enter
kualitas_produkb
a. Dependent Variable: kepuasan
b. All requested variables entered.

Model Summary
Adjusted R Std. Error of the
Model R R Square Square Estimate
1 .945a .892 .890 6.365
a. Predictors: (Constant), citra_merek, kualitas_produk
 ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 32583.657 2 16291.829 402.079 .000b
Residual 3930.343 97 40.519
Total 36514.000 99
a. Dependent Variable: kepuasan
b. Predictors: (Constant), citra_merek, kualitas_produk

Coefficientsa
Unstandardized Standardized
Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) -1.757 2.905 -.605 .547
kualitas_produk .360 .059 .529 6.082 .000
citra_merek .558 .112 .434 4.980 .000
a. Dependent Variable: kepuasan
Pengujian Hipotesis X1 dan X2 terhadap Y

REGRESSION
/MISSING LISTWISE
/STATISTICS COEFF OUTS R ANOVA
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT loyalitas
/METHOD=ENTER kualitas_produk citra_merek.

Regression

Variables Entered/Removeda
Variables Variables
Model Entered Removed Method
1 citra_merek, . Enter
kualitas_produkb
a. Dependent Variable: loyalitas
b. All requested variables entered.

Model Summary
Adjusted R Std. Error of the
Model R R Square Square Estimate
1 .838a .703 .697 9.323
a. Predictors: (Constant), citra_merek, kualitas_produk
 ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 19956.354 2 9978.177 114.789 .000b
Residual 8431.836 97 86.926
Total 28388.190 99
a. Dependent Variable: loyalitas
b. Predictors: (Constant), citra_merek, kualitas_produk

Coefficientsa
Unstandardized Standardized
Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) -2.174 4.255 -.511 .611
kualitas_produk .177 .087 .296 2.048 .043
citra_merek .632 .164 .557 3.853 .000
a. Dependent Variable: loyalitas
Pengujian Hipotesis Z terhadap Y

REGRESSION
/MISSING LISTWISE
/STATISTICS COEFF OUTS R ANOVA
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT loyalitas
/METHOD=ENTER kualitas_produk citra_merek kepuasan.

Regression

Variables Entered/Removeda
Variables Variables
Model Entered Removed Method
1 kepuasan, . Enter
citra_merek,
kualitas_produkb
a. Dependent Variable: loyalitas
b. All requested variables entered.

Model Summary
Adjusted R Std. Error of the
Model R R Square Square Estimate
1 .846a .716 .707 9.166
a. Predictors: (Constant), kepuasan, citra_merek, kualitas_produk
 ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 20321.959 3 6773.986 80.620 .000b
Residual 8066.231 96 84.023
Total 28388.190 99
a. Dependent Variable: loyalitas
b. Predictors: (Constant), kepuasan, citra_merek, kualitas_produk

Coefficientsa
Unstandardized Standardized
Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 11.638 4.191 .391 .697
kualitas_produk .168 .100 .113 2.676 .005
citra_merek .462 .181 .407 2.556 .012
kepuasan .305 .146 .346 2.086 .040
a. Dependent Variable: loyalitas
Pengujian Hipotesis X1 dan X2 melalui Z terhadap Y

Coefficientsa
Unstandardized Standardized
Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) -1.757 2.905 -.605 .547
kualitas_produk .360 .059 .529 6.082 .000
citra_merek .558 .112 .434 4.980 .000
a. Dependent Variable: kepuasan

Coefficientsa
Unstandardized Standardized
Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 11.638 4.191 .391 .697
kualitas_produk .168 .100 .113 2.676 .005
citra_merek .462 .181 .407 2.556 .012
kepuasan .305 .146 .346 2.086 .040
a. Dependent Variable: loyalitas

Masukkan angka di bawah ini pada aplikasi Sobel Test :

Unstandardized Standardized
Variabel Coefficients Coefficients
(Std. Error) (Beta)
X1 terhadap Z 0.059 (SA) 0.529 (A)

Z terhadap Y 0.146 (SB) 0.346 (B)

X2 terhadap Z 0.112 (SA) 0.434 (A)

Z terhadap Y 0.146 (SB) 0.346 (B)

Output Sobel Test pada link (http://www.quantpsy.org/sobel/sobel.htm)

dan hasilnya sebagai berikut :

Unstandardized Coefficients Standardized Coefficients

Variabel
(Std. Error) (Beta)
X1
0.059 (SA) 0.529 (A)
terhadap Z
Z terhadap
0.146 (SB) 0.346 (B)
Y

Output
Sobel test
statistic

Two-tailed
2,291
probability
X2
0.112 (SA) 0.434 (A)
terhadap Z
Z terhadap
0.146 (SB) 0.346 (B)
Y

Sobel test
statistic

Two-tailed
2,022
probability