Research Final Defense Paper Template

SUSTAINABLE PRACTICES AND TOURIST
BEHAVIORAL INTENTION IN SELECTED
TOURIST ATTRACTION IN THE CITY OF
TAGAYTAY, CAVITE
A Research
Presented to the Faculty of
Tourism and Hospitality Management
STI College Santa Rosa
In Partial Fulfilment
of the Requirements of the Degree Bachelor of Science in Tourism

Management
Bathan, Shanadine B. Escueta, Joan E. Justimbaste, Anna Grace A.

Pecayo, Yna Catricia
December 2023
FT-CRD-113-00 | STI College Santa Rosa 1

ENDORSEMENT FORM FOR FINAL DEFENSE
TITLE OF RESEARCH: Sustainable Practices and Tourist Behavioral Intention in Selected

Tourist Attraction in the City of Tagaytay, Cavite
NAME OF PROPONENTS: Bathan, Shanadine B.

Escueta, Joan E.
Justimbaste, Anna Grace A.
Pecayo, Yna Catricia Y.
In Partial Fulfilment of the Requirements

for the degree Bachelor of Science in Tourism
Management has been examined and is recommended for
Final Defense.
ENDORSED BY:
Mr. Christian Tongko

Research Adviser
APPROVED FOR FINAL DEFENSE:
Precious Santos
Research Coordinator
NOTED BY:
Chester M. Cajumban
Program Head

December 16, 2023

APPROVAL SHEET
This research entitled “Sustainable Practices and Tourist Behavioral Intention in Selected Tourist
Attraction in the City of Tagaytay, Cavite” prepared and submitted by Anna Grace A. Justimbaste,
Shanadine B. Bathan, Joan E. Escueta and Yna Catricia Y. Pecayo in partial fulfillment of the Bachelor
of Science degree requirements in Tourism Management, has been examined and is recommended for
acceptance and approval.
Mr. Christian Tongko

Research Adviser
Accepted and approved by the Research Panel

in partial fulfillment of the requirements for the degree of
Bachelor of Science in Tourism Management
Precious N. Santos Roselito N. Lazaga
Panel Member Panel Member
Madelyn B. Navallo
Lead Panelist
NOTED BY:
Madelyn B. Navallo
Academic Head
December, 2023
ACKNOWLEDGEMENT
The researchers would like to express their heartfelt gratitude to everyone who has been a part of their
journey in completing this thesis. This endeavor would not have been possible without the support,
encouragement, and guidance of the following individuals.
First, to the research coordinator, Mrs. Precious N. Santos. The researchers would like to express their
sincere gratitude for the continuous support, for her patience, motivation, enthusiasm, and immense
knowledge. Her guidance helped the researchers in all the time of research and writing of this thesis.
To the research adviser, Mr. Christian D. Tongko. The researchers would like to thank him for
generously sharing their time and expertise. His insightful comments and suggestions have been
instrumental in refining the content and methodology of this research.
To the panel of experts, Mmes. Madelyn B. Navallo, Precious N. Santos, and Mr. Rostelito N. Lazaga,
who reviewed and evaluated this study. The researchers would like to thank them for their guidance to
make this research more pleasing to review.
To the researcher’s friends and classmates who motivated and accompanied them in making their
thesis. The researchers appreciate the collaborative spirit of their classmates and colleagues. The
exchange of ideas and discussions has enriched my understanding of the subject matter.
To the participants, for allowing the researchers to interfere with their busy schedule. For being so
cooperative in answering the researchers’ questionnaire.
To the Mayor of the City of Tagaytay, Hon. Abraham Tolentino, the researchers would like to express
their deepest appreciation for his support in validating the survey questionnaire and allowing the
researchers to conduct the survey at Tagaytay.
The researchers extend special thanks to Mr. Jay Mark Torno, the statistician, who played a crucial
role in helping them accomplish this research by computing and providing constructive results.
The researchers extend their sincere gratitude to their grammarian, Mr. Jerald Fernandez, whose
assistance and dedicated involvement at every step throughout the process were indispensable.
Without him, this paper would never have been completed.

The researchers would like to thank and congratulate themselves on surpassing this part of their
college life. May they cherish the learnings and lessons they obtained making this research.
Lastly, the researchers would like to praise and thank God, the Almighty, who has granted countless
blessings, knowledge, and opportunity to the writer, so that I have been finally able to accomplish the
thesis.
SBB, JEE, AGAJ, YCYP

ABSTRACT
Title of research: Sustainable Practices and Tourist Behavioral Intention in

selected tourist attraction in the city of Tagaytay, Cavite
Researchers: Bathan, Shanadine B.

Escueta, Joan E.
Degree: Bachelor of Science in Tourism Management
Date of Completion: August 2024
This study investigates the relationship of sustainable practices and tourist behavioral intention in the
City of Tagaytay. This study aims to provide sufficient data on the sustainable practices in selected
tourist attractions in Tagaytay City and how it effects the intention of tourist revisit. Quantitative methods
such as survey was used in gathering data, combined with random sampling with a total of 60 local
respondents in Tagaytay City. /The findings revealed no significant relationship between sustainable
practices and tourist behavioral intention. As showed on the table of sustainable practices (Environment,
Social, and Economic), the results exceed the significance value of 0.05. Specifically, in terms of
environmental indicators, respondents strongly agreed with indicators 1, 2, 3, and 5, while indicator 4
received an "Agree" rating. Social indicators 3, 4, and 5 were strongly agreed upon, while indicators 1
and 2 received an "Agree" rating. For economic indicators, 1, 2, 3, and 5 received a "Strongly Agree,"
while indicator 4 received an "Agree”. Similarly, regarding tourist behavioral intentions (destination
selection, accommodation, mode of transportation, and food and dining choices), there is no significant
relationship the results exceeds the significance value of 0.05.
In conclusion, the result of the study in finding the connection between sustainable practices and tourist
behavioral intention revealed that there is no significant relationship between the two, accepting the
provided null hypothesis of the study. this study doesn't dismiss the importance of sustainability in
tourism but highlights the need for a more deeper understanding of the factors influencing tourist
decisions. It opens the door for further research into the effects of sustainable tourism, recognizing that
the evolving industry requires ongoing efforts to comprehend the various factors shaping tourist

behavior.
Table of Contents
CHAPTER I
INTRODUCTION
All over the world tourism constitutes temporary movement for recreation, leisure, religion, family or
business. Attraction as one of the components of tourism destination is the major reason behind tourist’s
movement to any destination. Tagaytay is a popular tourist destination as a whole. Given that it receives
the most tourists in Cavite, the city will need to be more careful about how it maintains its attractions.
The study found that sustainable practices have a significant positive effect on tourists' behavioral

intention. This means that tourists are more likely to engage in sustainable behaviors, such as disposing
of trash properly and conserving water, if they are aware that the tourist attraction is implementing
sustainable practices. The study also found that tourists' satisfaction with the tourist attraction mediates
the relationship between sustainable practices and tourists' behavioral intention. This means that tourists
who are satisfied with the tourist attraction are more likely to engage in sustainable behaviors, regardless
of whether or not they are aware of the tourist attraction's sustainable practices. The study's findings
suggest that tourist attractions in Tagaytay City should implement sustainable practices in order to
encourage tourists to engage in sustainable behaviors. This will help to protect the environment and
ensure the long-term sustainability of the tourism industry in Tagaytay City. (John Paul S. Amado,
Jhoanna S. Bautista, and Janelle Louise T. Garcia 2021) People visit a tourist destination in Tagaytay
City because it employs sustainable practices and marketing techniques to draw visitors.
World Tourism Organization (WTO) has given a common definition of sustainable tourism: “Sustainable
tourism development meets the need of present tourist and host regions while protecting and enhancing
opportunity for future. It is envisaged as leading to management of all resources in such a way that
economic,social and aesthetic needs can be fulfilled while maintaining cultural integrity, ecological
processes, biological diversity, and life support system.”

The It is well-recognized that tourism is one of the most important sectors in terms of the success of
many countries around the world and one of the most significant employers globally as UNWTO
estimates that one in ten jobs worldwide are directly related to tourism (UNWTO, 2020). Sustainability
of the place was indeed to protect the natural resources and to keep the people welcome at the place and
to let them see the beauty of tourist attractions in Tagaytay City as well as the fun activities of the
attraction. Tagaytay has a lot of potential tourists all over the year since it was one of the most famous
tourist attractions.
(Milan Topic and Hubert Beidermann, 2022) The study found that sustainable practices have a significant
positive impact on tourists' behavioral intention. This means that tourists are more likely to visit tourist
attractions in Tagaytay City if they are aware that the tourist attraction is implementing sustainable
practices. The study also found that tourists' environmental awareness mediates the relationship between
sustainable practices and tourists' behavioral intention. This means that tourists who are more
environmentally aware are more likely to visit tourist attractions in Tagaytay City, regardless of whether
or not they are aware of the tourist attraction's sustainable practices.
The study's findings suggest that tourist attractions in Tagaytay City should implement sustainable
practices in order to attract more tourists. This will help to promote sustainable tourism in Tagaytay City
and protect the city's environment. Both of these articles suggest that sustainable practices are important
for tourist attractions in Tagaytay City. Tagaytay City is one of the vital tourist sites of the country's
tourism industry. The city offers scenic attractions and invigorating cool climate. It's a great advantage
for local and international visitors because it is near Metro Manila which makes inaccessible for them. A

perfect getaway for people seeking the daily pressures of life in the Metropolis. The captivating view of
the Taal Volcano is the main attraction of Tagaytay. Alternatively, different establishments are also
available in Tagaytay City. One of which is the Tagaytay Picnic Grove located at Barangay Sungay East.
It offers facilities for picnic, horseback riding, skating, swimming, sightseeing, overnight stay, and the
famous zipline and cable car (Tagaytay City Official Website, 2018).
By implementing sustainable practices, tourist attractions can attract more tourists, promote sustainable
tourism, and protect the city's environment. (Charmaine G. Ancheta, Mary Christine E. Calingo, and Ma.
Kristine A. Cruz 2022). Sustainable tourism makes people realize the responsibility towards nature.
Increasing respect for natural, social and cultural environment of destination area and enhancing
customer satisfaction gives people more reason to choose sustainable tourism.

Background of the Study
Tagaytay was one of the most popular tourist spots in the Philippines. Also, it served as a venue for
special occasions like weddings, anniversaries, and birthdays for individuals from various locations.
Tagaytay, situated in the province of Cavite in the Philippines, has long been a favorite destination for
both local and international travelers. Aside from that, it is known as the "Second Summer Capital" of the
Philippines and is also known for its appealing landscapes, cool climate, and vibrant tourism industry.
The concept of sustainability can be divided into three categories: social sustainability, economic
sustainability, and environmental sustainability. Accordingly, the growth of sustainable tourism in
Tagaytay over the last decade has been substantial. This development has been mirrored in sustainability,
particularly in tourist's environmentally responsible behaviors.
The purpose of this study is to investigate practices and strategies of selective tourist’ attraction in
Tagaytay City towards more sustainable tourism. Moreover, to understand the tourism sector and to
increase public knowledge of the use of sustainability in Tagaytay's tourist attractions. Thus, this research
will examine a range of evidence relating to the impact of tourist behavioral intention in selective tourist
attractions in Tagaytay City; assess the current practices and strategies of LGUs towards more
sustainable and inclusive tourism aligned with ASEAN Tourism Strategic Plan 2016 -2025; and develop
a strategic action plan for sustainable and inclusive tourism in government-managed tourism sites. This
will cover several terminologies used in the travel and tourism sector.

In addition, with all the information collected, the researchers would like to understand the real reason
why tourists still want to travel to Tagaytay City. The researchers would want to get the most effective
design to reduce man-made and natural disasters and attract more tourists. The result and findings of this
study will be beneficial to the future tourism industry in Tagaytay. Through understanding the experience
and perspective of students and tourists, we would be able to recommend a better recovery strategy.

Significance of the Study
The researchers believe that the results of the study had significance to the following:
Local Communities. This study will help the local residents by encouraging responsible tourism to
respect their own culture and surroundings that can be led to better quality of life and livelihood for
locals
Tourists. This study aims to emphasize the importance of sustainable tourism as it also gives the tourists
their role to play in making it possible. Understanding a sustainable approach to tourism and how it can
affect tourist’s decision can drastically improve a tourist experience, increase their satisfaction, returning
tourist leads to profit and can help business owners tailor their business towards their customer’s need.
Tourism Industry. This study also helps the tourism businesses such as attractions, accommodation,
tour guides and restaurants that can be merging sustainable practices into their operations. It can be
increasing their ability to compete over the long term and attract more environmentally conscious
travelers’
Future reference. This study can help future researchers in their study and be as guide for determining
how sustainable practices correlate with behavioral analysis.
Scope and Limitations
This study aims to seek the 60 chosen respondents in sustainable practices and tourist behavioral
intention in selected tourist attractions in Picnic Grove, People's Park in the sky, and Sky Ranch. The
Data are to be collected from this study to understand the relationship of sustainable practices and tourist
behavioral intention in selected tourist attractions.

Statement of the Problem
1. What are the sustainable practices in selected tourist attraction in the city of Tagaytay,
Cavite in terms of:
1.1 Environment
1.2 Social
1.3 Economic
2. What is the tourist behavioral intention in selected tourist attraction in the city of Tagaytay,
Cavite in terms of:
2.1 Destination selection
2.2 Accommodation Choices
2.3 Mode of Transportation
2.4 Dinning and Food choices
3. Is there a significant relationship between the sustainable practices to tourist behavioral intention in
selected tourist attraction in the city of Tagaytay, Cavite?
Hypothesis
HO1 - There is no significant relationship between the sustainable practices in selected tourist attractions
in terms of environment, social and economic practices, and tourist behavioral intention in terms of
destination selection, accommodation, mode of transportation, and dining and food choices.

Definition of Terms
To simplify the understanding of the study, different terms are defined herein.
Sustainable Practice – It refers to environmentally friendly activities that humans adopt or utilize
to retain the qualities that are valued in the physical environment.
Social – It refers to the process of developing long-term, effective locations that promote well-being by
understanding people's needs from where they live and work.
Social sustainability is a set of official and informal activities that incorporate infrastructure to support
people's cultural and social lives. It creates an atmosphere conducive to social involvement as well as
room for people and spaces to grow. It fosters people's health and well-being by providing them with
equitable chances and resources to support their families socially and economically.
Economic Sustainability- It refers to strategies that promote long-term economic growth without
negatively harming the community's social, environmental, and cultural components. Economic
sustainability is all about providing people what they want without compromising their quality of life,
especially in developing countries.
Environment Sustainability - It refers the process of providing air, food, water, and shelter while also
ensuring that the environment is neither harmed or polluted. Environmental sustainability may be
achieved by conserving all energy and natural resources. The ecological system and all environmental
parameters are kept in balance by economic sustainability. Humans exploit natural resources while
ensuring that they are maintained for future generations.
Accommodation – It refers to a facility that provides regular or infrequent tourist lodging, such as hotels,
campgrounds, short-term furnished housing, vacation houses, resorts, holiday centers for children and

young people, youth hostels and refuges, and so on.
Behavioral intention – It refers to the motivating elements that impact a certain activity, where the
greater the intention to conduct the behavior, the more likely the behavior will be completed.
Tourist – It refers to an individual that travels to a location for enjoyment. Tourism is an industry of
providing services to tourists or the recreational activity of traveling. Here are some instances of how
they are put to use. Tourists from all over the world travel to the city throughout the summer.
Attraction – It refers to a site where people go for enjoyment and curiosity, generally while on vacation:
major/big/top tourist attraction The Grand Canyon is Arizona's most popular tourist destination. He
intends to make the former jail a tourist destination.

CHAPTER II
REVIEW RELATED LITERATURE
The literature and the studies examined that have relevance for this investigation are presented in this
chapter. A synthesis of the state of our art and shortcomings in review will be provided at the end of this
chapter.
Sustainable Practices: Traveling Light, Leaving a Positive Mark
Sustainable practices encompass a wide range of strategies aimed at ensuring the long- term well -being
of the environment, society, and the economy. These actions include renewable energy use, energy
efficiency, waste reduction, sustainable agriculture, water conservation, eco- friendly products,
biodiversity protection, social responsibility, and more. Competitiveness and environmental and social
issues of sustainable tourism development can be addressed together by implementing innovations and
fostering sustainable consumption principles, providing new tourism services for disabled and old people,
and achieving completive advantage together by contributing to welfare and needs of local communities
and dealing with sustainable development priorities of tourism destinations.
Social
According to study of Wastia etal., (2023) the description given above, Tenganan Pegringsingan Village
has a special idea called Jaga Satru, which serves as the basis for the creation of awig -awig, or

customary law, that is in effect in the village. According to its interpretation, Jaga Satru is the idea of
protecting oneself from outside influences originating from the village community's Hindu Indira
teachings.
There are three ways that Jaga Satru is used in Tenganan Pegringsingan Village: as an awig-awig for
settlement spatial planning, as a component of community symbols, and as a concept in various village
celebrations. Since environmental preservation and this idea are closely related, achieving the Sustainable
Development Goals (SDGs) will also benefit from it, particularly SDG number 11 addressing SDG Goal
Number 15 on "Sustainable Cities and Settlements" and “Land Ecosystems". Given its significance,
Tenganan Pegringsingan Village has the potential to serve as a prototype for integrating local knowledge
into the realization of SDGs in other regions, both as a preventative measure and a response to unchecked
environmental damage.
Though social sustainability is conceptually contested, social inclusion and sense of belonging have been
identified as key values integral to creating social sustainability in urban communities (Dempsey et al.,
2018). (Gretzel, 2018). Social have allowed me to stay in touch with family and friends, connect with
new friends and colleagues, share my interests with others and join communities I never knew existed,
learn about people and places, find out about hidden travel gems, and post lots of cat pictures. My drive
to capture meanings and effects of social media use therefore emerges from a deep personal need to make
sense of the world around me.
Environment

According to Mendoza, R. L. (2023) Sustainable practices are crucial for a greener future. Through the
use of renewable energy, energy efficiency, waste reduction, sustainable agriculture, water conservation,
and eco-friendly approaches across different sectors, we can shape a more environmentally conscious
world.
Achieving this greener future requires collective action, education, and collaboration, ensuring a
sustainable legacy for future generations. The related knowledge is more on the nature protection,
policies and property rights, waste management and renovation of facilities (Lacko et. al, 2018). The
related knowledge is more on the nature protection, policies and property rights, waste management and
renovation of facilities (Lacko et. al, 2018). This will show how the environmental influences for the
community and let them know the policies that implemented in the tourist attractions such as they cannot
throw their trashes all the time and anywhere because the place was strictly a protected area (Keller et. al,
2018).
According to the study of Si et al., (2020) the tourism industry has long recognized the importance of the
environment. Recognizing the importance of the environment is a great way to enjoy a vacation in a
calm, sustainable place. These eco-resorts can be found deep within forests, on beaches, or at spring
resorts; their common objective is to quickly and easily preserve the natural resources. Owing to their use
of eco-friendly methods to ensure a green environment, support for the environment and preservation of
natural resources, and application of sustainable practices.
Economic

Tourism activities help maximizes the tourism potential of a place. According to (Dincu, 2018), the
development of tourism on the role of tourism potential showed that it has an impact on the economy of
the country. Tourism Knowledge Center (2019) Tourism stakeholders have the capacity to strengthen and
impede sustainability efforts. In providing tourism experience, especially for an archipelagic destination
like the Philippines, there is a need for coordination among tourism product and service providers at
every stage of the experience to advance sustainable tourism.
As global economy, social and technological development processes are still expanding, the analysis of
new and specific forms, present in business is necessary in tourism as well in order to achieve sustainable
development of tourism. One of them involves the clusters, gaining a greater significance – to locate in
one network geographical companies and establishments that closely cooperate and that are focused on
mutual business results and ones that complement each other.
The innovations are expected to contribute to breakthroughs at the international level and that may
determine companies' operation under new effective organizational forms that generalize ideas, provide
with some competitive advantage and open new possibilities in tourism as well.
Tourist Behavioral Intention: Path to Mindful Exploration
A higher level of satisfaction with a cultural heritage site, as seen from a managerial perspective, is
associated with the conceptualization of tourist intention to return (loyalty), signifying a greater
willingness to revisit in the future. While there is no significant difference in the three indicators when
grouped by demographic profile, from a theoretical perspective, this study establishes a cultural segment
by confirming overall satisfaction, perceived value, and behavioral intention among tourists. Specifically,

tourist experiences can predict the intention to revisit, either directly or indirectly through the mediation
of tourist satisfaction while exploring tourist destinations in the Philippines. Additionally, the value
received can influence tourist satisfaction.
Destination Selection
Libre, Manalo & Laksito (2022) Revisiting a tourist destination is a significant concern in destination
management. It refers to a visitor's intention to return to the attraction within a certain period.
Behavioral intention is the impact of service quality received by customers and can be either positive or
negative. Behavioral intention is explained by attitudes toward behavior and subjective norms. It is
important to comprehend the service quality and satisfaction because this variable is a predictor of
consumer behavior (Bigne et al., 2018). Empirical research found that service quality and customer
satisfaction affect customer behavior intention (Cole et al., 2020).
When tourists have a positive experience, including meeting their expectations and receiving good
service, they are more likely to intend to come back. Remarkably, visitor satisfaction has the greatest
impact on the intention to revisit tourist destinations in the Philippines. The experience of consumers can
directly indicate the likelihood of returning tourists to visit the Philippines. In addition, Gayeta & Ylagan
(2022) stated that in their study perceived value plays a crucial role in directly influencing tourist

satisfaction by mediating between the quality and satisfaction of tourists in the destination. This
mediation is confirmed through four indicators: price value, social value, and quality. As supported by
the study of Zheng et al, (2018) positive influences on overall satisfaction include natural and human
scenery, food and drink quality, traffic facilities, and tourism product characteristics; factors like food
environment, sanitation, entertainment, and tourism product diversity do not impact overall satisfaction;
and tourists' intention to revisit and recommend is positively linked to overall satisfaction.
According to Debbagh & Azouaoui, (2021) In popular tourist spots, the primary focus is on enticing
visitors, making tourists the central factor. Thus, in the competitive realm of tourist destinations, success
hinges on the capacity to craft, enrich, and distinguish their image, as this elevates their standing,
prestige, and potential to draw in greater numbers of tourists down the line. Furthermore, the research
sought to identify which specific dimensions of destination image held the greatest sway over these
behavioral intentions.
The results pointed to the island's cultural attributes as having the most substantial impact on tourists'
intentions and behaviors. The study delves into the theoretical and managerial implications of these
findings, shedding light on the importance of destination image in understanding the behavior of cultural
tourists. In conclusion, this research emphasizes that destination image is a pivotal concept deserving of
continued exploration for a deeper comprehension of cultural tourists' behaviors.
Accommodation
In popular tourist spots, the primary focus is on enticing visitors, making tourists the central factor. Thus,

in the competitive realm of tourist destinations, success hinges on the capacity to craft, enrich, and
distinguish their image, as this elevates their standing, prestige, and potential to draw in greater numbers
of tourists down the line. (Debbagh & Azouaoui, 2021) In a study presented by (Aguirre, Ibrahim & Lee,
2021), they stated that the factors of restoration, learning and discovery, and self-fulfillment are strong
indicators of tourists' intentions to revisit a travel destination. When tourists experience mental and
physical relaxation, perceive stress relief, and feel they've recovered in a destination, they are more
inclined to return.
This also holds true for motives related to learning, discovery, and self-fulfillment. When tourists believe
they've gained new knowledge, excitement, and a sense of accomplishment during their visit, their desire
to revisit is reinforced. In a study presented by (Aguirre, Ibrahim & Lee, 2021), they stated that the
factors of restoration, learning and discovery, and self-fulfillment are strong indicators of tourists'
intentions to revisit a travel destination.
When tourists experience mental and physical relaxation, perceive stress relief, and feel they've
recovered in a destination, they are more inclined to return. This also holds true for motives related to
learning, discovery, and self-fulfillment. When tourists believe they've gained new knowledge,
excitement, and a sense of accomplishment during their visit, their desire to revisit is reinforced.
Following the author's statement “it is one of the most difficult issues, solved in practice that tourism
policy formers face in the countries of different economic development level.”
Mode of Transportation
Tourists' personalities affect how they react to unexpected incidents while traveling. The same event can

lead to different reactions in people because of their unique traits. When tourists can recognize negative
events accurately, it reduces the harm and changes in their behavior. To help with this, it's crucial to
provide tourists with detailed information from different sources so they can better understand the event
and correct any preconceived ideas. (Yu, 2020)
In the existing body of literature, several studies have explored the phenomenon of tourist behavioral
intentions, focusing on the factors influencing tourists’' decisions to revisit specific destinations.
A notable pattern that emerges from these studies is the significant impact of past experiences. For
instance, research by Yu (2020) Tourists' personalities affect how they react to unexpected incidents
while traveling. The same event can lead to different reactions in people because of their unique traits.
When tourists can recognize negative events accurately, it reduces the harm and changes in their
behavior.
To help with this, it's crucial to provide tourists with detailed information from different sources so they
can better understand the event and correct any preconceived ideas. the study of Borbon, Apridato,
Pulihin, & Ylagan (2022) corroborated this, highlighting the role of past experiences in shaping tourists'
intentions. Their respondents express a strong inclination to revisit Batangas in their future travel plans,
primarily driven by their positive past experiences, which allowed them to explore various places in the
region. Notably, a substantial connection exists between respondents' intention to revisit Batangas, their

willingness to recommend it as a tourist destination, their readiness to invest more in its products and
services, and their loyalty towards Batangas' tourist attractions.
Furthermore, a significant relationship is observed between the intention to recommend and both the
willingness to recommend and loyalty. As a result, the researchers have formulated a comprehensive
model that outlines the correlations between various aspects of tourist behavioral intentions, including
revisit intention, word of mouth, willingness to pay more, and loyalty.
Dining and Food Choices
In the tight competition of hospitality businesses, service quality and customer satisfaction are critical to
success and survival. Throughout the previous decades, the concepts of service quality and customer
pleasure was extensively researched and used in marketing texts and activities. Businesses have been
compelled to provide additional services and offers to their customers since the beginning of the
consumption period. As consumption shifts to post-consumption, businesses must provide more services
and provide more to their consumers.
Aside from continuously improving service quality, ongoing innovation is also required in the current
pandemic situation, given the market's many competitors. Customers are always on the lookout for new
things to do and see. Managers may develop or remodel picture spots on a regular basis to meet the needs
of customers (Angmalisang, 2021)
According to (Karim, Rabiul, Arfat. 2023) Their study claims that the experience at the destination plays

a role in how destination service factors relate to the intention to complain, but it doesn't have the same
mediating effect on the relationship between destination service factors and word-of -mouth (WOM)
communication. However, destination satisfaction does mediate the connection between destination
service factors and both WOM and complaint intention. This is further supported by the study of
Madridano (2021) the study concluded that The study's findings reveal a clear profile of the majority of
respondents, who are primarily single women from the local area, typically in the 18-25 age range, often
students or young adults with Bachelor's Degrees, and moderate incomes. Their primary motivation for
traveling is leisure, and they commonly rely on the Internet to select their travel destinations.
Importantly, Word of Mouth (WoM) plays a significant role in influencing their travel decisions.
To capitalize on this information, the study recommends a three-fold approach for destination
management. Firstly, improving the official website is crucial to enhance information accessibility for
potential travelers. Secondly, promoting volunteerism and sustainable tourism practices can attract
socially conscious tourists and contribute to the destination's sustainability. Lastly, given the persisting
concerns related to COVID-19, adopting safety measures and precautionary steps is essential for
safeguarding visitors and preventing the virus's spread. By implementing these recommendations, the
destination can better align with the preferences and requirements of its target audience and adapt to the
evolving landscape of travel.
Synthesis
There is an insinuation in the analysis of related literature and research on the current study. All of the
reviews cited are important because their attention is primarily on the Sustainable Practices and Tourist

Behavioral Intention in Selected Tourist Attraction. In the literature, a lot of discussion are made about
three mentioned subject matters primarily because it is important to highlight the importance of these
three as the researcher is aiming to investigate the relationship of the three.
(Gretzel, 2018), (Dincu, 2018), (Lacko et. al, 2018), (Dempsey et al., 2018), (Yu, 2020), Debbagh &
Azouaoui, (2021), (Aguirre, Ibrahim & Lee, 2021), Libre, Manalo & Laksito (2022), Borbon, Apridato,
Pulihin, & Ylagan (2022), Gayeta & Ylagan (2022), Wastia etal., (2023), Mendoza, R. L. (2023), (Karim,
Rabiul, Arfat. 2023) explained in deeply manner what Sustainable Practices and Tourist Behavioral
Intention in Selected Tourist Attraction mean.
All cited literatures and studies have given importance to the present research study primarily because all
of them tackled about Sustainable Practices and Tourist Behavioral Intention in Selected Tourist
Attraction mean.
GAP/S BRIDGED BY THE PRESENT STUDY
From the above review of related literature and studies, the following gaps were determined:
1. There were no studies yet conducted on Sustainable Practices and Tourist Behavioral Intention in
Selective Tourist Attractions in the city of Tagaytay.
2. There were no studies yet conducted on the relationship between Sustainable Practices and Tourist
Behavioral Intention as assessed by the tourists and the tourists’ level of satisfaction at Selective Tourist
Spots in Tagaytay.

3. There were no studies yet conducted on the relationship between Sustainable Practices and Tourist
Behavioral Intention as assessed by the tourists and the tourists’ level of productivity at Selective Tourist
Spots in Tagaytay.
4. There were no studies yet conducted on the relationship between the tourists’ level of satisfaction and
level of sustainable practices at City of Tagaytay.
There were no studies yet conducted on Sustainable Practices and Tourist Behavioral Intention in
Selective Tourist Attractions in the city of Tagaytay as the place of investigation.
CHAPTER III
THEORETICAL FRAMEWORK/OPERATIONAL FRAMEWORK
Theoretical Framework
To explain, support, and add weight to this research study, the researcher used a theory namely:
Sustainable Practices and Tourist Behavioral Intention.
The theory of Sustainable practices, according to a theoretical framework for the sustainable
development of tourism (Adillón, R, 2019). Sustainability principles refer to the environmental,
economic, and socio-cultural aspects of tourism development, and a suitable balance must be established
between these three dimensions to guarantee its long-term sustainability.

For the theory of Planned Behavior, according to the theory of planned behavior (Azjen, 1991), attitudes,
subjective norms, and perceived behavioral control all three play a role in determining intents, which in
turn influence behaviors. Depending on the degree to which a behavior is controlled by the individual and
the degree to which perceived behavioral control is an accurate measure of actual behavioral control,
external factors may also directly force or prevent behaviors, regardless of the intention.
Operational Framework
Overall, the study intends to contribute to the development of sustainable tourism in Tagaytay, Cavite, by
investigating how sustainable practices might influence visitor intents and behaviors, ultimately leading
to more ecologically and socially responsible tourism in the area. The study's primary subjects is tourists.
They are the people who go to the tourist sites in Tagaytay, Cavite, and their attitudes, behaviors, and
intents are the subject of the study. The management and staff of the chosen tourism sites are critical.
They may be required to submit information on their sustainable practices, and visitor data, and to
facilitate surveys or interviews with visitors. Depending on the circumstances, stakeholders in the tourism
sector, local communities, and environmental groups may be interested in the study's findings and may
be consulted or participate in discussions. Collaboration and participation of these diverse entities are
required to undertake a complete study on sustainable practices and visitor behavioral intents in certain
tourist destinations in Tagaytay, Cavite, and to guarantee the research is thorough and reputable.

This study investigates the dynamic interplay between sustainable practices and the behavioral intentions
of visitors visiting selected destinations in Tagaytay, Cavite. In an increasingly mindful world of
environmental and social repercussions, this study aims to shed light on the role that sustainable efforts
have in shaping tourist behaviors and the larger tourism sustainability landscape. The study's aims
include an in-depth evaluation of the sustainable practices implemented at selected tourist destinations, a
knowledge of visitor behavioral intentions, and an investigation of the potential relationship between
these two critical factors.
In this endeavor, we take a multifaceted approach, integrating quantitative and qualitative research
approaches to thoroughly examine the complicated connection between sustainability and tourism. The
study's aims include an in-depth evaluation of the sustainable practices implemented at selected tourist
destinations, a knowledge of visitor behavioral intentions, and an investigation of the potential
relationship between these two critical factors. In this endeavor, we take a multifaceted approach,
integrating quantitative and qualitative research approaches to thoroughly examine the complicated
connection between sustainability and tourism. With a meticulous examination of Tagaytay's sustainable
practices and tourist behavior, this study provides insights that go beyond the title, creating a holistic
narrative that speaks to the critical link between preserving the allure of this remarkable destination and
fostering sustainable tourism practices for future generations. This paradi captures the core and relevance
of the study, stressing its aims, methods, and possible influence on Tagaytay, Cavite, as well as the larger
context of sustainable tourism.

INDEPENDENT
EPENDENT
Sustainable
Tourist
Practices: Environment
Social Behavior:
Economic
Destinati
Travel Mode and
on Selection
Transportation
Accommodation
Choices
Figure 3.1 Operational Concept
INDEPENDENT
Sustainable Practices are the independent variable. This variable indicates the sustainable efforts,
policies, and practices adopted by the Tagaytay, Cavite tourism destinations. It involves environmental,
social, and economic. The research would look at how the presence and efficacy of these sustainable
practices affect visitor behavior and intentions.
DEPENDENT

Tourist Behavioral Intention is the dependent variable. This variable describes travelers' behavioral
intents and activities when visiting the specified tourist sites in Tagaytay, Cavite. It includes a variety of
behaviors and intents, such as the destination selection, accommodation choices, Mode of Transportation
and dining and food. The study would look at how the availability and efficacy of sustainable practices at
the attractions impact these behavioral intentions
CHAPTER IV
RESEARCH METHODOLOGY
This section discusses the methods that will be applied in this study which include research design,
source of data, population of the study, instrumentation and validation, evaluation and scoring, data
gathering procedures, and statistical treatment of data.
RESEARCH DESIGN
A descriptive correlational research design aiming at understanding the nature of discoveries has been
used in this study. In addition, the aim is to determine characteristics and frequencies.
SOURCES OF DATA
The study utilized two sources of data namely, primary and secondary sources. The primary sources of
data were the tourists of selected tourist attraction in Tagaytay, Cavite. The secondary sources of data
were the articles, books, and internet connected with this study.
POPULATION OF THE STUDY

This study determined the sustainable practices and tourist behavioral intention in selective tourist
attractions in the city of Tagaytay, Cavite. The respondents of the study are thirty (30) tourists on day 1
from 10:00 a.m to 12:00 nn; and thirty (30) tourists on day 2 from 10: 00a.m to 12:00nn at selective
tourist spots in Tagaytay who are completely enumerated for a study population of 60 respondents. A
random sampling technique was used in the study. The researcher opted to choose 60 as the respondents
of the study to strengthen the results of the study.
INSTRUMENTATION AND VALIDATION
The researcher used researcher-made questionnaire for the purpose of collecting the needed data. The
first part of the questionnaire is about sustainable practices in selected tourist attraction and the second
part contains of tourist behavioral intention. Incorporating random sampling techniques, a systematic
approach was employed in selecting both tourist attractions and participants. A comprehensive inventory
of the attractions was created, and a random selection technique was applied to guarantee a representative
sample for the research. Since the questionnaire is self-made, it was subjected to the face and content
validity after some modifications it showed to the statistics, in research for their comments and
suggestions and to the adviser for final approval and then distributed to the target respondents.

Evaluation and Scoring
To determine the Sustainable Practices and Tourist Behavioral Intention in Selected Tourist Attraction in
The City of Tagaytay, Cavite the following measures will be used:
Assigned Numerical Verbal

Points Ranges Interpretation
4 3.26 – 4.00 Strongly

Agree
3 2.51 – 3.25 Agree
2 1.76 – 2.50 Disagree
1 1.00 – 1.75 Strongly

Disagree
Data Gathering Procedure
The survey questionnaire was considered the most appropriate data-gathering instrument for this study.
The prepared questionnaire will be presented to the adviser for revision and identifying points to improve
in the questionnaire and then distributed to the target respondents. The questionnaire is about sustainable
practices and tourist behavioral intentions in selective tourist spots in terms of environmental, social, and

economic. The researcher visited and asked the respondents to complete the survey questionnaire. And,
the respondents are assured of their privacy and confidentiality of information about their identities. The
questionnaires were completed voluntarily and returned by the respondents to the researcher. Lastly, the
questionnaires were then collected, organized, presented, analyzed, and interpreted.
Statistical Treatment of Data
The following statistical tools used in this study:
1. Weighted Mean
which was used to determine the (a) sustainable practices assessed by the tourists at Tagaytay City, (b)
tourists’ level of behavioral intention at Tagaytay City, and (c) tourist’s level of satisfaction at Tagaytay
City.
2. Pearson Correlation Coefficient

which was used to determine the (a) if there is a significant relationship between the sustainable practices
as assessed by the tourists and tourists’ level of behavioral intention, (b) if there is a significant
relationship between sustainable practices as assessed by the tourists and tourists’ level of satisfaction,
and (c) there is a significant relationship between tourists’ behavioral intention and level of satisfaction?
CHAPTER V
PRESENTATION AND DISCUSSION OF FINDINGS
This chapter provides the finding of the research study on the Sustainable Practices in terms of
Environment, Social, Economic, Tourist Behavioral Intention in terms of Destination Selection,
Accommodation, Mode of Transportation, Dining and Food Choices and significant relationship between
the sustainable practices to tourist behavioral intention in selected tourist attraction in the city of
Tagaytay, Cavite. The research instrument was questionnaires filled and returned for analysis. The
findings were compiled and presented for analysis and interpretation for purposes and answering the
research questions.
Sustainable Practices
Table 5.1 Sustainable Practices in terms of Economic Sustainability
Indicators Weighted Interpretatio Rank

Mean n
1. I truly like agriculture activities

in Tagaytay, such as fruit and 3. Strongly 1

vegetable farming. 5 Agree
0
2. I am satisfied with the quality
of infrastructure and services in 3. Strongly 2
Tagaytay. 4 Agree
3
3. I like the local produce souvenirs and
delicacies in Tagaytay. 3. Strongly 3
4 Agree
0
4. I feel that the prices in Tagaytay, Cavite 3. Agree 5
is costly. 2
3
5. There are variety of shopping facilities in
Tagaytay, Cavite 3. Strongly 4
2 Agree
7
Average Weighted 3. Strongly

Mean 3 Agree
6
Table 5.1 shows the economic benefits of sustainable practices. Ranked I was "I truly like agricultural
activities in Tagaytay, such as fruit and vegetable farming." with a weighted mean of 3.50 which is
interpreted as "strongly agree", ranked 2 was "I am satisfied with the quality of infrastructure and
services in Tagaytay." with a weighted mean of 3.43 which is interpreted as "strongly agree", ranked 3
was "I like the local produce souvenirs and delicacies in Tagaytay." with a weighted mean of 3.40 which
is interpreted as "strongly agree", ranked 4 was "There are variety of shopping facilities in Tagaytay,
Cavite" with a weighted mean of 3.27 which is interpreted as "strongly agree" and ranked 5 was "I feel
that the prices in Tagaytay, Cavite are costly." with a weighted mean of 3.23 which is interpreted as
"agree". As computed, it turns out that the average weighted mean for all these is 3.37 which is
interpreted as "Strongly Agree", "Green and sustainable practices can make your company more
marketable (Brian Lagas 2015).

This supports the findings of the study that the respondents were based on the sustainable practices of a
tourist attractions through agricultural activities like fruit & vegetables farming. local produce souvenirs
& delicacies, improved community infrastructure, and improvement of small businesses. Tourist are
increasingly becoming more conscious of the impact they travel has on the environment and local
communities. Many tourists crave authentic experiences that connect them with local communities and
culture. Supporting locally owned businesses and initiative provides a window into lives of residents and
enriches their travel experience. Tourists are increasingly recognizing the importance of sustainability
and responsible travel practices. Choosing attractions that implement sustainable practices aligns with
their values and contributes to environmental protection. As a result, the table shown above that many
tourists are choosing tourist attractions that prioritize economically sustainable practices.
Table 5.2 Sustainable Practices in terms of Social Sustainability
Indicators Weighted Interpretati Rank

Mean on
1.I feel welcomed with the staffs upon 3.20 Agree 4

entering the tourist destinations in Tagaytay,
Cavite.
2.I try to communicate with local people. 3.03 Agree 5
3.I see that the staffs and local people in Strongly
Tagaytay, Cavite have the willingness to help 3.32 Agree 2
tourists.
4.Whenever I eat out, the staffs are 3.58 Strongly 1
knowledgeable in customer requests Agree
5.Local people in Tagaytay, Cavite is very 3.31 Strongly 3

friendly. Agree
Average Weighted Mean 3.29 Strongly

Agree
Table 5.2 presents sustainable practices in terms of social. Ranked 1 was "Whenever I eat out the staff are
knowledgeable in customer requests" with a weighted mean of 3.58 which is interpreted as "strongly
agree". ranked 2 was "I see that the staffs and local people in Tagaytay. Cavite have the willingness to
help tourists." with a weighted mean of 3.32 which is interpreted as "strongly agree, ranked 3 was "Local
people in Tagaytay. Cavite is very friendly." with a weighted mean of 3.31 which is interpreted as
"strongly agree", ranked 4 was "I feel welcomed with the staffs upon entering the tourist destinations in
Tagaytay, Cavite." with a weighted mean of 3.20 which is interpreted as "agree" and ranked 5 was "I try
to communicate with local people. with weighted mean of 3.03 which is interpreted as "agree". As
computing, it turns out that the average weighted mean for all these is 3.29 which is interpreted as
"Strongly Agree" The table shows that the participants that took the survey have high communication and
social skills. The personalities of tourists influence the way they react to unexpected situations during
their travels They can relate and balance their relationship with other people and they can interact
normally with the environment like the local people, staffs and everyone that they enjoy communicating
with. They interact with other people almost all the time and enjoy interacting with other people. Due to
their individual characteristics, different reactions may occur in humans when the same event occurs. It
decreases the harm and change in behavior of tourists when they are properly able to recognize adverse
events.

The findings of the study support the claims of Goh, Muskat, and Tan (2017) suggest that there are
potential impacts of sustainability practices in recruiting and hiring in the hospitality industry, affecting
future hospitality employees and leaders. They further conclude that a good knowledge about
sustainability will enhance students' competitive advantage when entering the tourism and hospitality
workforce, since sustainability will become a much more perennial topic during recruitment and hiring.
Table 5.3 Sustainable Practices in terms of Environment Sustainability
Weighted
Indicators Interpretati Rank
on
Mean
1. I agree with the implementation of waste

reduction practices, such as recycling bins and 3 Strongly 2
waste segregation in Tagaytay, Cavite. . Agree
4
2
2. I feel satisfied with the efforts made by the
LGU in Tagaytay to promote water 3 Strongly 1
conservation, . Agree
including water recycling systems and efficient 4
water usage in facilities 3
3. I truly like the accessibility and convenience
of facilities that promote sustainable practices, 3 Strongly 3
such . Agree
as water refill stations, eco-friendly restrooms, 4

and bicycle parking, at Tagaytay. 0
4. I believe in the use of renewable energy of 3 Agree 5
some establishments in Tagaytay. .
2
5
5. I support the effectiveness of educational
programs and signage in raising awareness 3 Strongly 4
among tourists about sustainable practices . Agree
and 3
environmental conservation at Tagaytay. 2
Average Weighted 3 Strongly

Mean . Agree
3
6
Table 5.3 presents the sustainable practices in terms of environment. Ranked 1 was "I feel satisfied with
the efforts made by the LGU in Tagaytay to promote water conservation, including water recycling
systems and efficient water usage in facilities" with a weighted mean of 3.43 which is interpreted as
"strongly agree", ranked 2 was "Implementing waste reduction methods such as recycling bins and waste
segregation in Tagaytay, Cavite is an excellent practice" with a weighted mean of 3.42 which is
interpreted as "strongly agree", ranked 3 was "I truly like the accessibility and convenience of facilities
that promote sustainable practices, such as water refill stations, eco- friendly restrooms, and bicycle
parking, at Tagaytay" with a weighted mean of 3.40 which is interpreted as "strongly agree", ranked 4
was "I support the effectiveness of educational programs and signage in raising awareness among tourists
about sustainable practices and environmental conservation at Tagaytay" with a weighted mean 013.32
which is interpreted as "strongly agree" and ranked 5 was "I believe in the use of renewable energy of
some establishments in Tagaytay" with a weighted mean of 3.25 which is interpreted as "agree". As
computed, it turns out that the average weighted mean for all these is 3.36 which is interpreted as

"Strongly Agree". The results highlight significant consensus among participants concerning different
practices, including water conservation, waste reduction, the availability of sustainable facilities, the
effectiveness of educational programs, and endorsement of renewable energy. The consistently elevated
weighted averages, coupled with interpretations such as "strongly agree" and "agree," indicate a
favorable view of these practices.
Hereby, tourists value more the opportunity to make a positive impact on the destinations they explore,
understanding that their travel actions contribute to both environmental preservation and the development
of local communities. Fresh air, efficiently maintained natural areas, and environmentally conscious
amenities enhance a positive and revitalizing experience for travelers.
The allure of a destination increases when visitors can relish untouched surroundings and play a role in
safeguarding them. Places committed to sustainability generally provide a more healthful and pleasant
setting. The findings of the study support the claims of Mendoza (2023), stated that sustainable practices
are crucial for a greener future. Through the use of renewable energy, energy efficiency, waste reduction,
sustainable agriculture, water conservation, and eco-friendly approaches across different sectors, we can
shape a more environmentally conscious world. Achieving this greener future requires collective action,
education, and collaboration, ensuring a sustainable legacy for future generations.
The findings of the study support the claims of Mendoza (2023), stated that sustainable practices are
crucial for a greener future. Through the use of renewable energy, energy efficiency, waste reduction,

sustainable agriculture, water conservation, and eco-friendly approaches across different sectors, we can
shape a more environmentally conscious world. Achieving this greener future requires collective action,
education, and collaboration, ensuring a sustainable legacy for future generations.
Tourist Behavioral
Table 5.4 Tourist Behavioral Intention in terms of Destination Selection
Indicators Weighted Interpretati Ra

Mean on nk
1. I encountered the uniqueness 3.25 Agree 2

and
amazement of Tagaytay like the traditional
churches.

2. I agree that Tourist Destinations in
Tagaytay are implementing COVID-19 3.20 Agree 3
precautions for the safety of all tourists.
3. Tagaytay’s tourist destinations are
convenient for Persons with Disabilities, 3.18 Agree 4.5
Senior Citizens, etc.
4. I feel satisfied that tourist destinations in
Tagaytay show hospitality and greet 3.18 Agree 4.5
tourists with a smile.
5. I know the crowd levels and waiting time
upon entering some tourist destinations in 3.30 Strongly 1
Tagaytay. Agree
Average Weighted 3.22 Agree

Mean
Table 5.4 presents the tourist behavioral intention in terms of Destination Selection. Ranked 1 was “I
know the crowd levels and waiting time upon entering some tourist destinations in Tagaytay.” with a
weighted mean of 3.30 which is interpreted as “strongly agree”, ranked 2 was “I encountered the
uniqueness and amazement of Tagaytay like the traditional churches.” with a weighted mean of 3.25
which is interpreted as “agree”, ranked 3 was “I agree that Tourist Destinations in Tagaytay are
implementing COVID-19 precautions for the safety of all tourists.” with a weighted mean of 3.20 which
is interpreted as “agree”, ranked 4.5 was “Tagaytay’s tourist destinations are convenient for Persons with
Disabilities, Senior Citizens, etc.” and “I feel satisfied that tourist destinations in Tagaytay show
hospitality and greet tourists with a smile.” with a weighted mean of 3.18 which is interpreted as “agree”.
As computing, it turns out that the average weighted mean for all these is 3.22 which is interpreted as
“Agree”.
The process of choosing a destination is complex and requires a thorough examination of many variables

to guarantee a positive and rewarding travel experience. Travelers typically consider both practical and
experiential factors when making their selection. Practical considerations involve travel logistics,
accessibility, and financial constraints, while experiential factors encompass the overall atmosphere,
recreational opportunities, preferred climate, and cultural attractions of the chosen location. Additionally,
social media and online reviews significantly shape perceptions and influence trip decisions. The
destination selection process involves carefully weighing these diverse factors to align the chosen
location with the traveler's tastes, expectations, and trip objectives. Ultimately, making an informed
choice results in a more pleasurable and unforgettable travel experience.
The findings of the study support the claims of Gayeta & Ylagan (2022) stated that in their study
perceived value plays a crucial role in directly influencing tourist satisfaction by mediating between the
quality and satisfaction of tourists in the destination. This mediation is confirmed through four indicators:
price value, social value, and quality.
Table 5.5 Tourist Behavioral Intention in Terms of Accommodation
Indicators Weighted Interpretatio Ra

Mean n nk
1. I am satisfied with the accommodation 3. Strongly 3

options available in Tagaytay. 2 Agree

8
2. I feel I am getting great value for my 3. Strongly 4.5
money with the chosen accommodation. 2 Agree
7
3. I tend to choose accommodations near 3. Strongly 2
tourist attractions. 3 Agree
3
4. Cleanliness and maintenance of 3. Strongly 1
the accommodation are crucial factors 4 Agree
for me 0
5. I rely on online reviews and ratings when 3. Strongly 4.5
choosing accommodation in Tagaytay. 2 Agree
7
Average Weighted 3. Strongly

Mean 3 Agree
1
Table 5.5 presents the tourist behavioral intention in terms of Accommodation. Ranked 1 was
“Cleanliness and maintenance of the accommodation are crucial factors for me” with a weighted mean of
3.40 which is interpreted as “strongly agree”, ranked 2 was “I tend to choose accommodations near
tourist attractions” with a weighted mean of 3.33 which is interpreted as “strongly agree”, ranked 3 was
“I am satisfied with the accommodation options available in Tagaytay.” with a weighted mean of 3.28
which is interpreted as “strongly agree”, ranked 4.5 was “I feel I am getting great value for my money
with the chosen accommodation.” and “I rely on online reviews and ratings when choosing
accommodation in Tagaytay.” with a weighted mean of 3.27 which is interpreted as “strongly agree”. As
computing, it turns out that the average weighted mean for all of these is 3.31 which is interpreted as
“Strongly Agree”
By examining these elements, travelers can make informed choices that align with their specific needs

and preferences. The careful analysis of accommodation options contributes to a successful and
enjoyable travel experience, ensuring that the chosen lodging not only meets practical requirements but
also enhances the overall quality of the trip. Absolutely, by careful weighing these aspects and making
selections that align with their requirements, interests, and main goal of their trip, travelers can enhance
the likelihood of a happy experience.
The thoughtful consideration of practical and experiential factors, such as budget constraints, location
convenience, amenities, and overall ambience of the chosen accommodation, contributes significantly to
the overall satisfaction of the travel experience. Making well-informed decisions in the selection of
lodging ensures that travelers are not only have a comfortable place to stay but also complements and
enhances the overall enjoyment of their journey. The findings of the study support the claims of
(Aguirre, Ibrahim & Lee, 2021), they stated that the factors of restoration, learning and discovery, and
self-fulfillment are strong indicators of tourists' intentions to revisit a travel destination. When tourists
experience mental and physical relaxation, perceive stress relief, and feel they've recovered from a
destination, they are more inclined to return. This also holds for motives related to learning, discovery,
and self-fulfillment. When tourists believe they've gained new knowledge, excitement, and a sense of
accomplishment during their visit, their desire to revisit is reinforced.
Table 5.6 Tourist Behavioral Intention in terms of Mode of Transportation

Indicators Weighted Interpretati Ra
Mean on nk
1. I use public transportation going to 3.18 Agree 5

Tagaytay City
2. I usually agree that traffic to Tagaytay 3.37 Stron 2
City is always heavy gly
Agre
e
3. I prefer private transportation over 3.27 Stron 4
public transit when traveling to gly
Tagaytay City Agre
e
4. The fare to Tagaytay City is costly 3.33 Stron 3
gly
Agre
e
5. Taking public transportation to
Tagaytay City is a long travel as 3.43 Stron 1
compared to private transportation gly
Agre
e
Average Weighted Mean 3.30 Stron

gly
Agr
ee
Table 5.6 presents the tourist behavioral intention in terms of Mode of Transportation. Ranked 1 was
“Taking public transportation to Tagaytay City is a long travel as compared to private transportation”
with a weighted mean of 3.43 which is interpreted as “strongly agree”, ranked 2 was “I usually agree that
traffic to Tagaytay City is always heavy” with a weighted mean of 3.37 which is interpreted as “strongly
agree”, ranked 3 was “The fare to Tagaytay City is costly” with a weighted mean of 3.33 which is
interpreted as “strongly agree”, ranked 4 was “I prefer private transportation over public transit when
traveling to Tagaytay City” with a weighted mean of 3.27 which is interpreted as “strongly agree”. As

computing, it turns out that the average weighted mean for all of these is 3.32 which is interpreted as
“Strongly Agree”. Though at this year, heavy traffic is a huge disappointment to some families. Some
participants do “strongly agree” that traffic in Tagaytay is usually heavy. But some, “strongly agree” that
they still prefer using public or private transportation, wherever they are comfortable of because at the
end of the day what makes Tagaytay City such an appealing city to live in is the fact that it is one of the
few cities in the country that allows you the rustic feel of rural living without taking away the modern
conveniences of modern living. Indeed, retiring in Tagaytay offers you the best of both worlds. The
findings of the study support the claims of (Yu, 2020) Tourists' personalities affect how they react to
unexpected incidents while traveling. The same event can lead to different reactions in people because of
their unique traits. When tourists can recognize negative events accurately, it reduces the harm and
changes in their behavior. To help with this, it's crucial to provide tourists with detailed information from
different sources so they can better understand the event and correct any preconceived ideas.

Table 5.7 Tourist Behavioral Intention in terms of Dining and Food Choices
Indicators Weigh Interpretati Ra

ted on nk
Mea
n
1. I select dining establishments in Tagaytay 3. Strongly 1
City based on their ambience. 4 Agree
7
2. I am satisfied with my dining experience 3. Strongly 3.5
in selective tourist attractions in Tagaytay 2 Agree
City. 7
3. I enjoy meals at restaurants in Tagaytay 3. Strongly 2
City since they are reasonably priced. 3 Agree
5
4. I like spending time in Tagaytay City 3. Strongly 3.5
eateries because the people there are 2 Agree
friendly. 7
5. Tagaytay City has the foods I want to 3. Agree 5
experience. 1
5
Average Weighted 3. Stron

Mean 2 gly
9 Agr
ee
Table 5.7 shoes the Dining and Food Choices of Tourist Behavioral Intention. Ranked 1 was “I select
dining establishments in Tagaytay City based on their ambience” with a weighted mean of 3.47 which is
interpreted as “strongly agree”, ranked 2 was “I am satisfied with my dining experience in selective
tourist Attractions in Tagaytay City.” with a weighted mean of 3.27 which is interpreted as “strongly
agree”, ranked 3 was “I enjoy meals at restaurants in Tagaytay City since they are reasonably priced.”

with a weighted mean of 3.35 which is interpreted as “strongly disagree”, ranked 4 was “I like spending
time Tagaytay City eateries because the people there are friendly.” with a weighted mean of 3.27 which
is interpreted as strongly agree” and ranked 5 was “Tagaytay City has the foods I want to experience.”
with a weighted mean of 3.15 which is interpreted as “Agree”.
Dining & Food Choices tourist behavioral intentions, such as their decision to return to a destination or
recommend it to others are heavily influenced by three key factors: ambience, services, and the quality of
the food. Tourists seeks an escape from the noise and pollution, opting for the tranquility and
peacefulness that Tagatay provides. Tourists appreciate personalized service, from helpful tour guides to
attentive restaurant staffs, making them feel valued and ensuring a smooth and enjoyable experience.
Tourists seek unique and memorable setting to create lasting memories and enhance their overall
satisfaction with Tagaytay. As a result, the table Shown above that many tourists are choosing tourist
attractions that will satisfy their experience and cravings. Those behavioral intention of the tourist factors
are interconnected and influence each other in tourist attraction.
As computer, it turns out that the average weighted mean for all these is 3.29 which is interpreted as
“Strongly Agree”. Eating is one the great beauties in life. One of my favorite recreations, eating with
friends, the service, the ambience” (Leroy Neiman). This supports the findings of the study that the
tourist behavioral intentions of the respondents are based on ambience, services and the quality of the
food.

Table 5.8 Relationship between the Sustainable Practices to Tourist Behavioral Intention in
selected tourist attraction in the city of Tagaytay, Cavite.
Variables Pearson r p Value Interpretation
Sustainable practices -.143 .276 Not
to Tourist behavioral significant
intention
As shown on the table above, a significant (2-tailed) value of 0.276 for Sustainable Practices to Tourist
Behavioral Intention and vice versa implies that there is no significant relationship between sustainability
practices to tourist behavioral intention which is greater than the significance value of 0.05. The value
0.05 is commonly referred to as the "significance level" in statistical hypothesis testing. This significance
level is used as a threshold to determine whether the results of a statistical test are considered statistically
significant or not, if the p-value is less than or equal to 0.05, it is considered statistically significant. On
the other hand, if the p-value is greater than 0.05, the results are not considered statistically.
In this study this accept the null hypothesis of the study. This highlight the sustainable practices do not

appear to have a significant influence on tourists' decisions, as evidenced by the lack of a significant
relationship between sustainable practices in terms of social, economic, and environmental and tourist
behavioral intention in terms of destination selection, accommodation choices, mode of transportation,
dining, and food choices within the chosen tourist attractions in the city of Tagaytay, Cavite. The findings
suggest that visitors to Tagaytay might not give social, economic, or environmental sustainability any
thought while selecting travel locations, lodging, modes of transportation, or places to eat.
The findings of the study support the claims of (Zheng et al., 2018) Overall satisfaction is unrelated to
the food environment, sanitary conditions in scenic spots, engagement in entertainment activities, and the
diversity of tourism products.

CHAPTER VI
Summary of Findings, Conclusions and Recommendations
This chapter presents the summary of findings, conclusions drawn and recommendations offered. This
study was based on the results of the collected and gathered information from the respondent’s
questionnaires and interview.
Summary Findings
The salient finding of study was arranged according to the statement of the problem and these are the
following:
1. Based on the data that was collected, in terms of sustainable practices, there is no significant
relationship between sustainable practices in terms of Economic, Social, and Environment as the table
shows that the significant value is greater than 0.05. As sustainable practices in terms of Environment
indicators 1, 2, 3 and 5 were all rated as "Strongly Agree" while indicator 4 rated as "Agree" with an
average weighted mean for all of these is 3.36 which is interpreted as "Strong Agree". In terms of Social,
indicators 3, 4 and 5 were all rated as "Strongly Agree" while indicators 1 and 2 rated as "Agree" with a
average weighted mean for all of these is 3.29 which is interpreted as "Strongly Agree". In terms of

economic indicators 1. 2,3 and 5 were all rated as "Strongly Agree" while indicator 4 rated as "Agree"
with an average weighted mean for all of these is 3.36 which is interpreted as "Strong Agree”
2. As tourist behavioral intention in terms of destination selection, accommodation, mode of
transportation and food and dining choice, there is no significant relationship as the table shows that the
significant value is greater than 0.05. As tourist behavioral intention in terms of Destination Selection,
indicator 5 were rated as "Strongly Agree" while indicators 1, 2, 3 and 4 were all rated as "Agree" with
an average weighted mean is 3.22 which is interpreted as "Strongly Agree" In terms of Accommodation,
indicators 1, 2, 3. 4 and 5 were all rated as "Strongly Agree" with an average weighted mean for all of
these is 3.31 which is interpreted as "Strongly Agree". In terms of Mode of Transportation, indicators 2.
3, 4 and 5 were rated as "Strongly Agree while indicator 1 were rated as "Agree" with an average
weighted mean for all of these is 3.30 which is interpreted as "Strongly Agree". In terms of Food and
Dining Choices, indicators 1, 2, 3 and 4 were rated as "Strongly Agree" while indicators 5 were rated as
"Agree" with ab average weighted mean for all of these is 3.15 which is interpreted as "Strongly Agree
3. As to the relationship between the Sustainable Practices to Tourist Behavioral Intention in selected
tourist attraction in the city of Tagaytay, Cavite, a significant (2-tailed) value of 0.276 implies that there
is no significant relationship between sustainable practices to tourist behavioral intention which is greater
than the significance value of 0.05. This accepts the null hypothesis of the study.
Conclusion
1. The data shows no significant relationship between sustainable practices in terms of Economic. Social,
and Environment. Indicators 1, 2, 3, and 5 were rated as "Strongly Agree" in the Environment, while
indicators 1 and 2 were "Agree" with an average weighted mean of 3.29.

2. The study found no significant relationship between tourist behavioral intention in destination
selection, accommodation, mode of transportation, and food and dining choice. However, indicators 5
were rated as "Strongly Agree" in destination selection, while indicators 1, 2, 3, and 4 were rated as
"Agree".
In terms of accommodation, all indicators were rated as "Strongly Agree", while in mode of
transportation, all indicators were rated as "Agree"
3. The study found no significant relationship between sustainable practices and tourist behavioral
intention in Tagaytay, Cavite, accepting the null hypothesis of no significant relationship.
Recommendations
Based on the findings and conclusions, the following recommendations are hereby endorsed for the
Sustainable Practices and Tourist Behavioral Intention in selected tourist attractions in the city of
Tagaytay, Cavite.
1. It is recommended to look for alternative places to shop for groceries, goods, and services. Consider
nearby towns or markets where prices might be more affordable.
2. It is recommended to not hesitate to thank the employees. It only takes a smile or a simple thank you to
make a good impression.
3. It is recommended to promote and support the use of renewable energy in Tagaytay, playing a crucial
role in fostering a more sustainable and environmentally friendly community. It is recommended to
consider your interests.
4. It is recommended to plan and stay informed about public transportation options so you can have a
smooth and enjoyable journey to Tagaytay City.

5. It is recommended to review online recommendations. Browse online reviews, blogs, or social media
for recommendations on must-try dishes and restaurants in Tagaytay. This can help you plan your
culinary adventures based on the experiences of other food enthusiasts.
6. Future researchers may duplicate the study considering other variables, the present investigation, and
other factors, considering all students that can gain further knowledge and enhance the productivity of
tourists of Tagaytay, Cavite which are applicable in their present times
References
brahim, A., Aguirre, P. M. M. A., & Lee, E. P. (2021). Tourists’ Behavioral Intentions and Travel
Motives: The Case of South Cotabato Province, Philippines. Journal of Tourism Quarterl , 3(4), 206-214.
Retrieved from http://htmjournals.com/jtq/index.php/jtq/article/view/44
Yu, Teng. (July, 2020). The Impact of Negative Events in Scenic Spots on Tourists' Behavioral
Intention:An analysis from the perspective of event system theory.
https://repositorio.iscte-iul.pt/bitstream/10071/22628/1/phd_teng_yu.pdf
Karim, R.A., Rabiul, M.K. and Arfat, S.M. (2023), "Factors influencing tourists' behavioral intentions
towards beach destinations: the mediating roles of destination experience and destination satisfaction",
Journal of Hospitality and Tourism Insights, Vol. ahead-of-print No. ahead-of-print.
https://doi.org/10.1108/JHTI-04-2023-0726

Madridano, P. G. V. (2021). Tourist behavioral intention in visiting attractions in Quezon Province.
International Journal of Research Studies in Management, 9(1), 83-121.
Borbon, N., Apritado. J., Pulhin. J., Ylagan. A., (2022). Tourist behavioral intention in visiting tourist
attraction in Batangas province
https://www.academia.edu/89463844/Tourist_Behavioral_Intention_in_Visiting_Tourist_Attraction_in_
Batangas
Ramkissoon, H., Uysal, M., & Brown, K. G. (2011). Relationship between destination image and
behavioral intentions of tourists to consume cultural attractions. Journal of Hospitality Marketing &
Management, 20(5), 575–595. https://doi.org/10.1080/19368623.2011.570648
Phillips, W.J., Wolfe, K., Hodur, N. and Leistritz, F.L. (2013), Tourist Word of Mouth and Revisit
Intentions to Rural Tourism Destinations: a Case of North Dakota,
USA. Int. J. Tourism Res., 15: 93-104. https://doi.org/10.1002/jtr.879 Theory of
planned behavior. (n.d.). Change Theories Collection.
Zheng, Y. et al. (2017) Research on customer satisfaction in Marine Cultural and sustainable tourism-A

case study of shanghai, MDPI. Available at: https://www.mdpi.com/2071-1050/9/6/921 (Accessed: 10
December 2023).
Zineb Debbagh, Hassan Azouaoui. The Impact of Destination Image on Tourist’s Behavioral Intentions:
Case of the Essaouira City. International Journal of Accounting, Finance, Auditing, Management and
Economics, 2021, 2 (4), pp.480-497. ff10.5281/zenodo.5148298ff. ffhal-03316260f
Dolan, Robert. (2021). How Do You Know When the Price is Right? https://hbr.org/1995/09/how-do -
you-know-when-the-price-is-right
Gordon, Jon. (2020). The Surprising Power of Thank You. https://fullfocus.co/gratitude-and-happiness/
GlassdoorTeam. (2021).Ideal Ways to Answer 'What Are Your Interests?
https://www.glassdoor.com/blog/guide/what-are-your-interests/

APPENDICES

APPENDIX A: Grammarian’s Certificate
STI COLLEGE SANTA ROSA
GRAMMARIAN’S CERTIFICATION
This is to certify that the undersigned has reviewed and went through all the pages of the research
study entitled, “Sustainable Practices and Tourist Behavioral Intention in Selected Tourist
Attraction in the City of Tagaytay, Cavite” prepared and submitted by Anna Grace A. Justimbaste,
Shanadine B. Bathan, Joan E. Escueta, Yna Catricia Y. Pecayo aligned with the set of structural rules that
govern the composition of sentences, phrases and words in the English language. In partial fulfillment for
the degree of Bachelor of Science in Tourism Management.
Jerald Fernandez Grammarian

APPENDIX B: Statistician’s Certificate
STATISTICIAN’S CERTIFICATION
I certify that I have examined and verified the correctness of the presentation, analysis and interpretation
of data of this undergraduate thesis entitled “Sustainable Practices and Tourist Behavioral Intention
in Selected Tourist Attraction in the City of Tagaytay, Cavite” prepared and submitted by Anna
Grace A. Justimbaste, Shanadine
B. Bathan, Joan E. Escueta, Yna Catricia Y. Pecayo as partial fulfillment of the requirements for the
degree of Bachelor of Science in Tourism Management.
Jay Mark M. Torno, LPT

Teacher III/Statistician

APPENDIX C: Survey Questionnaire Validation Certificate
CERTIFICATION
This is to certify that the survey questionnaire used in the research study entitled, “Sustainable Practices
and Tourist Behavioral Intention in Selected Tourist Attraction in the City of Tagaytay, Cavite”
prepared and submitted by Anna Grace A. Justimbaste, Shanadine B. Bathan, Joan E. Escueta, Yna
Catricia Y. Pecayo as partial fulfillment of the requirements for the degree of Bachelor of Science in
Tourism Management has been reviewed and validated by the undersigned.
Mr. Christian
Tongko Thesis
Adviser

APPENDIX D: Letter of Request
STI College Santa Rosa Santa
Rosa City, Laguna
Good day Ma’am / Sir,
In partial fulfillment of our requirements for Research in Tourism, we college students of STI
College Santa Rosa Laguna, taking Bachelor of Science in Tourism Management would like to ask
permission to conduct a research study entitled “Sustainable Practices and Tourist Behavioral Intention in
Selected Tourist Attraction in the City of Tagaytay, Cavite”. In connection with this, we would like to ask
Hon. Abraham N. Tolentino, the City Mayor to allow us to survey your vicinity. Rest assured that the data
we will gather will remain confidential and to be used on academic purposes only. We believe that you are
in our enthusiasm to finish this requirement as compliance for our graduation and to develop our well-
being. We hope for your positive response on this humble matter. Your approval to conduct this study will
be greatly appreciated. For further questions please contact us at 0921-729-6262 as Shanadine Bathan or at
0956-570-7918 as Anna Grace Justimbaste. Thank you very much!
Respectfully yours,
Shanadine B. Anna Grace A.

Bathan BSTM Justimbaste
Student BSTM Student
Joan E. Yna Catricia Y.

Escueta Pecayo BSTM
BSTM Student
Noted by:
Mr. Christian
Tongko

APPENDIX E: Survey Questionnaire
Tourist Attraction Survey
Gender:
Age:
Part I. Sustainable Practices

Direction: Read and answer the following questions regarding the sustainable practices at the selected
tourists attraction in Tagaytay, Cavite. Put a check (/) on the box that correspond to your choice. Use
the scale below as your guide:
4 – Strongly Agree 3 – Agree 2 – Disagree 1 – Strongly Disagree
Economic 4 3 2 1
1. I truly like agriculture activities in Tagaytay, such as fruit and
vegetable farming.
2. I am satisfied with the quality of infrastructure and services in
Tagaytay.
3. I like the local produce souvenirs and delicacies in Tagaytay.
4. I feel that the prices in Tagaytay, Cavite are costly.
5.There are variety of shopping facilities in Tagaytay, Cavite
Social 4 3 2 1
1.I feel welcomed with the staffs upon entering the tourist
destinations in Tagaytay, Cavite.
2.I try to communicate with local people.
3.I see that the staffs and local people in Tagaytay, Cavite have the
willingness to help tourists.
4.Whenever I eat out, the staffs are knowledgeable in customer
requests
5.Local people in Tagaytay, Cavite are very friendly.
Environment 4 3 2 1
1. I agree with the implementation of waste reduction practices, such
as recycling bins and waste segregation in Tagaytay, Cavite
2. I feel satisfied with the efforts made by the LGU in Tagaytay to
promote water conservation, including water recycling systems and
efficient water usage in facilities
3. I truly like the accessibility and convenience of facilities that
promote sustainable practices, such as water refill stations, eco-
friendly restrooms, and bicycle parking, at Tagaytay.
4. I believe in the use of renewable energy of some establishments in
Tagaytay.

5. I support the effectiveness of educational programs and signage in
raising awareness among tourists about sustainable practices and
environmental conservation at Tagaytay.

Part II. Tourist Behavioral Intention
Direction: Put a check (/) on the box to indicate your answer to the following questions about your
behavioral intentions when visiting selected tourist attraction in Tagaytay Cavite using the scale below.
4 – Strongly Agree 3 – Agree 2 – Disagree 1 – Strongly Disagree
Destination Selection 4 3 2 1
1. I encountered the uniqueness and amazement of Tagaytay like the
traditional churches.
2. I agree that Tourist Destinations in Tagaytay is
implementing COVID-19 precautions for the safety of all
tourists.
3. Tagaytay’s tourist destinations are convenient to Persons with
Disabilities, Senior Citizens, etc.
4. I feel satisfied that tourist destinations in Tagaytay show
hospitality and greet tourists with a smile.
5. I know the crowd levels and waiting time upon entering some
tourist destinations in Tagaytay.
Accommodation 4 3 2 1
1.I am satisfied with the accommodation options available in
Tagaytay.
2. I feel I am getting great value for my money with the chosen
accommodation.
3. I tend to choose accommodations near tourist attractions
4. Cleanliness and maintenance of the accommodation are crucial
factors for me
5. I rely on online reviews and ratings when choosing
accommodation
in Tagaytay.
Mode of Transportation 4 3 2 1
1. I use public transportation going to Tagaytay City
2. I usually agree that traffic to Tagaytay City is always heavy
3. I prefer private transportation over public transit when traveling to
Tagaytay City
4. The fare to Tagaytay City is costly
5. Taking public transportation to Tagaytay City is a long travel as
compared to private transportation
Dining & Food Choices 4 3 2 1

1. I select dining establishments in Tagaytay City based on their
ambience.
2. I am satisfied with my dining experience in selective tourist
attractions in Tagaytay City.

3. I enjoy meals at restaurants in Tagaytay City since they are
reasonably priced.
4. I like spending time in Tagaytay City eateries because the people
there are friendly.
5. Tagaytay City has the foods I want to experience.

APPENDIX F: Curriculum Vitae
Name of Proponents
The research paper consists of students who are currently studying in STI College Santa
Rosa Laguna enrolled in the research in Tourism subject.
Bathan, Shanadine B.
Fourth year student from STI College Santa Rosa, currently taking
Escueta, Joan E.

Bathan, Shanadine B.
(+63) 9163405191
bathanshanadine@gmail.com
EDUCATION
STI COLLEGE SANTA ROSA (2020- Present)
Bachelor of Science in Tourism Management Tagaytay City Science National High School Senior high
School
Sto. Domingo National High school

Junior High School
Sto. Domingo Elementary School Elementary
WORK EXPERIENCE
Front staff Shakey’s Pizza Parlor

April 31, 2022 – February 13, 2023
AWARDS AND ACHIEVEMENTS
● NCIII Passer - 2022
● Amadeus Passer - 2022
● Consistent Honor Student
● Senior Girl Scout - 2017-2018
● English Quiz Bee Second Runner Up - 2018

Escueta, Joan E. (+63) 9217295780
jhoanescueta42@gmail.com
EDUCATIONS
Present School: STI College Santa Rosa Bachelor of Science in Tourism Management University of
Perpetual Help System Laguna Senior High School
Jacobo Z. Gonzales Memorial National High School
High School
Binian Elementary School
Elementary
WORK EXPERIENCE
● LoveMac Restaurant Mcdonalds Caltex Southhub Service Crew
● Rustan Coffee Corporation Starbucks Shell Binian Part Time Barista
AWARD AND ACHIEVEMENTS
● NCIII Passer

(+63) 9565707918
annagjustimbaste@gmail.com
EDUCATION
STI COLLEGE SANTA ROSA (2020- Present)
Bachelor of Science in Tourism Management Asia Technological School of Arts & Sciences Senior
High School
Al Taj International School
Junior High School
Future Generation International School
Elementary
WORK EXPERIENCE
Sales Staff: Regatta, GAB Company, June 1 - August 20, 2022
● Miss STI: Cluster Champion 2023 – STI Colleges, Bacoor Cavite
● Miss STI: Local Champion 2023 – STI Colleges, Santa Rosa Laguna
● Travelogue: Local Champion 2023 – STI Colleges, Santa Rosa, Laguna
● Top 9: Professional Tour Guiding 2023 - STI Colleges, Santa Rosa, Laguna
● Miss STI 2nd Runner Up 2022 - STI Colleges, Santa Rosa, Laguna
● Amadeus Passer - 2022

● National Certificate III Passer in Events Management Services
● Miss STI 1ST Runner Up 2021 - STI Colleges, Santa Rosa, Laguna
● Best in Conduct 2019 – Asia Technological School of Science & Arts

(+63)9672078437
pynacatricia@gmail.com
EDUCATIONS
STI College Santa Rosa
South Forbes City College
Senior High School Sto. Domingo National High School
Sto. Domingo Integrated
Elementary
WORK EXPERIENCE
● OAK BBQ Korean Cuisine Service Staff
● Elected SK Kagawad - 2023
● NCIII Passer – 2022
● Grade 12 with Honors – 2019 -2020
● Miss Teen First Runner Up – 2017
● Girl Scout Leader Award - 2014


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SUSTAINABLE PRACTICES AND TOURIST

BEHAVIORAL INTENTION IN SELECTED

TOURIST ATTRACTION IN THE CITY OF

of the Requirements of the Degree Bachelor of Science in Tourism

Bathan, Shanadine B. Escueta, Joan E. Justimbaste, Anna Grace A.

FT-CRD-113-00 | STI College Santa Rosa 1

TITLE OF RESEARCH: Sustainable Practices and Tourist Behavioral Intention in Selected

NAME OF PROPONENTS: Bathan, Shanadine B.

In Partial Fulfilment of the Requirements

Mr. Christian Tongko

APPROVED FOR FINAL DEFENSE:

FT-CRD-113-00 | STI College Santa Rosa 1

FT-CRD-113-00 | STI College Santa Rosa 2

Mr. Christian Tongko

Accepted and approved by the Research Panel

Precious N. Santos Roselito N. Lazaga

Panel Member Panel Member

FT-CRD-113-00 | STI College Santa Rosa 2

SBB, JEE, AGAJ, YCYP

FT-CRD-113-00 | STI College Santa Rosa 3

Title of research: Sustainable Practices and Tourist Behavioral Intention in

Researchers: Bathan, Shanadine B.

Degree: Bachelor of Science in Tourism Management

Date of Completion: August 2024

FT-CRD-113-00 | STI College Santa Rosa 4

FT-CRD-113-00 | STI College Santa Rosa 5

processes, biological diversity, and life support system.”

FT-CRD-113-00 | STI College Santa Rosa 6

or not they are aware of the tourist attraction's sustainable practices.

FT-CRD-113-00 | STI College Santa Rosa 7

customer satisfaction gives people more reason to choose sustainable tourism.

FT-CRD-113-00 | STI College Santa Rosa 8

sustainability, and environmental sustainability. Accordingly, the growth of sustainable tourism in

particularly in tourist's environmentally responsible behaviors.

FT-CRD-113-00 | STI College Santa Rosa 9

FT-CRD-113-00 | STI College Santa Rosa 10

how sustainable practices correlate with behavioral analysis.

Scope and Limitations

behavioral intention in selected tourist attractions.

FT-CRD-113-00 | STI College Santa Rosa 11

2.2 Accommodation Choices

2.3 Mode of Transportation

2.4 Dinning and Food choices

FT-CRD-113-00 | STI College Santa Rosa 12

to retain the qualities that are valued in the physical environment.

understanding people's needs from where they live and work.

especially in developing countries.

ensuring that they are maintained for future generations.

FT-CRD-113-00 | STI College Santa Rosa 13

intends to make the former jail a tourist destination.

FT-CRD-113-00 | STI College Santa Rosa 14

REVIEW RELATED LITERATURE

Sustainable Practices: Traveling Light, Leaving a Positive Mark

and dealing with sustainable development priorities of tourism destinations.

FT-CRD-113-00 | STI College Santa Rosa 15

sense of the world around me.

FT-CRD-113-00 | STI College Santa Rosa 16

natural resources, and application of sustainable practices.

FT-CRD-113-00 | STI College Santa Rosa 17

every stage of the experience to advance sustainable tourism.

mutual business results and ones that complement each other.

Tourist Behavioral Intention: Path to Mindful Exploration

FT-CRD-113-00 | STI College Santa Rosa 18