Karen Fernanda Garcia Yomayuza

 Home : Xatt l-lmsida 36 Msida view, Flat 5 L-lmsida MSD9041 , MSD, Malta, Malta
 Email: kagarciay@gmail.com  Phone: (+356) 99151508
 LinkedIn: www.linkedin.com/in/karengarciay
Date of birth: 13/10/1994 Nationality: Colombian

ABOUT ME
I possess the proper communication skills to market brands in the most effective
manner.

WORK EXPERIENCE
[ 13/05/2023 – Current ]
Web Content Writer and SEO Specialist

Liveryleads.com
City: Bogota
Country: Colombia
• Proficient in optimizing website content to improve search engine rankings and
increase organic traffic.
• Experienced in creating compelling and persuasive content for a variety of websites.
• Proficient in writing, editing, and proofreading content in English. Able to maintain
high-quality language and grammar standards for English-speaking audiences.
• Managing HTML code for websites on a daily basis. Skilled in HTML coding and web
development, ensuring websites are error-free and responsive.
• Skilled in developing and executing content strategies to drive user engagement and
achieve business goals.
• Experienced in using data analytics tools to track website performance and make
data-driven decisions for content optimization.
• Knowledgeable in conducting A/B tests to optimize content and user experience for
websites.
• Capable of creating content that enhances the user experience, including clear and
concise navigation and user interface copy.
• Familiar with various CMS platforms, such as WordPress, Suite Adobe, Grammarly
and Surfer, for efficient content publication and management.
• Skilled in managing and growing social media accounts, including content creation,
audience engagement, and analytics.
• Basic skills in graphic design for creating visually appealing content and infographics.
• Experienced in developing and executing content marketing strategies to increase
brand awareness and lead generation.
[ 15/02/2022 – 15/05/2023 ]
Content writer

Semana Group
City: Bogotá
Country: Colombia
• Proficient in crafting well-researched and engaging articles in Spanish, tailored to the
magazine's target audience.
• Demonstrated ability to adapt writing style to various topics and genres, maintaining
a high standard of quality and creativity.
• Skilled in public speaking and delivering presentations to both small and large
audiences, ensuring effective communication and audience engagement.
• Demonstrated ability to ask insightful questions, actively listen, and extract
meaningful and captivating stories from interview subjects.
 • Proficient in conducting interviews with individuals from diverse backgrounds,
including experts, celebrities, and everyday people.
• Proven ability to grow and maintain a strong online presence, fostering connections
and discussions related to magazine topics.
• Successfully produced an average of 9 articles per day, demonstrating exceptional
time management and organizational skills. Consistently met deadlines while
maintaining the quality and relevance of content.
[ 13/01/2020 – 13/12/2021 ]
Web Content Specialist

Interlat Group
City: Bogotá
Country: Colombia
• Successfully managed the company's social media channels and website, resulting in
a 60% increase in website traffic and a 30% growth in social media followers.
• Curated and created engaging content to enhance the company's online presence.
• Produced informative and engaging blogs, infographics, podcasts, newsletters, and
case studies, catering to a diverse audience.
• Presented company events and effectively interacted with the audience, resulting in
a 50% increase in event attendance and positive feedback. Also, in my personal
Linked In account I exceeded 500 members.
• Collaborated with cross-functional teams to ensure content alignment with company
objectives, consistently meeting and exceeding established goals.
• Write official statements and press releases, maintaining a professional and
consistent brand image.
• Implemented content marketing strategies that contributed to a 40% increase in
customer engagement and conversions.
• Successfully and rigorously manage website content to achieve and exceed
objectives.
[ 10/01/2019 – 10/06/2019 ]
Professional Internship

Editorial House El Tiempo

City: Bogotá
Country: Colombia
• Collaborated with senior journalists and editors to develop and refine story ideas.
• Participated in the coverage of various events and conducted on-site reporting.
• Conducted research and interviews to gather information for news articles, ensuring
accuracy and timeliness of reporting.
• Assisted in the creation of engaging and well-researched news articles, adhering to
the style and standards of the publication in the housing, construction and
business source.
• Participated in the coverage of various events and carried out on-site reports.
• Managed social media accounts to promote articles and engage with audience,
resulting in a 30% increase in followers and online interactions.
• Participated in editorial meetings and brainstorming sessions to identify newsworthy
topics and angles.
• Maintained strong relationships with sources and contacts within the industry,
facilitating access to exclusive information and interviews.
• Assisted in the organization and coverage of press conferences and events, ensuring
comprehensive and timely coverage.
• Developed multimedia content, including videos and infographics, to enhance the
publication's digital presence.
EDUCATION AND
TRAINING
[ 12/10/2021 – 12/10/2022 ]
Master's Degree in Digital Journalism and Data

La Nebrija University https://www.nebrija.com/

City: Madrid
 Country: Spain
[ 10/07/2020 – 10/12/2020 ]
Diploma in digital marketing strategies

Javeriana University https://www.javeriana.edu.co/

City: Bogotá
Country: Colombia
[ 01/01/2012 – 18/10/2017 ]
Degree in Social Communication and Journalism

Externado University https://www.uexternado.edu.co/

City: Bogotá
Country: Colombia

LANGUAGE SKILLS
Mother tongue(s): Spanish

Other language(s):
English
LISTENING B1 READING B2 WRITING B2
SPOKEN PRODUCTION B2 SPOKEN INTERACTION B2

Levels: A1 and A2: Basic user; B1 and B2: Independent user; C1 and C2: Proficient user
DIGITAL SKILLS
Google Suite (Doc, Slides, Form, Sheet, Drive) | Adove Creative Cloud (Photoshop,
Illustrator, Indesign, Bridge...) | Html, Java, CSS | Microsoft Office (Outlook, Excel, Word,
PowerPoint) | Web surfer | Grammarly software | Social Media including Facebook ,
WhatsApp and Twitter | Visual Studio - Visual Basic.NET | Adobe Photoshop, illustrator,
AI | Good Communication and Writing Skills | Active Presenter | Social Media
Monitoring: Hootsuite