Business Plan

BEEd-2A
104 Narra, Barangay Maligalig cFMnz@gmail.com
February 13,2024 09123456789
 MISSION
To help to improve the health
and well-being of our
communities. We are dedicated
to producing high-quality,
sustainable malunggay-based
products that offer nutritional
benefits and support a healthy
lifestyle.
TARGET MARKET
the products that our company
produce is for all. All people can intake
our products that will help them to
strengthen and body and immune
system. Even your male, female, child,,
millennial or senior.
VISION
To be the world's leading innovator in
malunggay-based health solutions,
transforming the global perspective on
wellness and nutrition. We envision a
future where every household recognizes
and utilizes the unparalleled health
benefits of malunggay, contributing to a
worldwide movement towards natural,
sustainable living.
INDUSTRY COMPETITION
Our company faces many kind of
businesses who is the target is to does
who are persons that strengthen
immune system and in healthy living.
Our product will capture a share of the
available market because they can
find any benefits they wanted in our
product.
PRODUCT
A malunggay based powdered that can
be mixed with our food. Any one can
intake this product. MORENGA has
many benefits that can provide like
Vitamin A, Calcium, Protein, Potassium,
Iron and Vitamin C.
OPERATIONAL PLAN
We need an area that we can plant
our Malunggay, graining equipment
so we can powdered our Malunggay
and packaging area where we seal,
prepare and pack our product.
 INDUSTRY OVERVIEW

Puerto Princesa City, Palawan is one of the most rich city in Philippines,

where you can find different herbs and plants that can help boost your

immune system. Puerto Princesa, located in the western part of the

Philippines, is home to a diverse and unique flora.

lThe 6th Moringa National Congress and Exhibit in the Philippines focused

on producing process, and promoting malunggay as a solution to

malnutrition. Malunggay is nutritious vegetable with seven times more

vitamin C than a regular citrus fruit aand more potassium than a banana.

The event brought together a enthusiast, stakeholders, and experts in

malunggay industry to discuss production techniques, health benefits, and

various products derived from malunggay, including medicine, drinks and

food products. More businessmen came from Puerto Princesa,

demonstrating its commitment to economic, dynanism, government

efficiency and resilliency.

SWOT ANALYSIS
 SWOT ANALYSIS
STRENGHTS
Health Awareness:
Unique Product: With increasing health
Malunggay is known for consciousness, there is a
it’s a high nutritional growing demand for
value. This could be a natural and nutritional
selling point. supplements.

WEAKNESSES Market Awareness:

Distribution Channels:
There might be a lack of
Limited distribution
awareness about benefits
channels could hinder
of malunggay among
the reach of the product.
potential customers.
 SWOT ANALYSIS
OPPORTUNITIES
Increasing Health Local Production:
Consciousness:
Puerto Princesa could
The rising trend of provide a local source of
health and wellness malunggay, reducing
could be leveraged to supply chain complexeties.
promote the product.

THREATS Competition:
Regulatory Changes:
The suplement market is
highly competitive with Any changes in health and
many established brands safety regulation could
(like Yamang Bukid) impact the business.
 A teenage mom
A mother who is having a hard time or cannot produce milk
A child who doesn’t like digesting/eating vegetables
Bakers, cooks, or chefs

Their Needs
Healthy food and additional organic
seasonings

Geographical Location
Around Palawan
The global moringa products market was valued at
around $5.5 billion in 2020 and is projected to
reach over $10 billion by 2026, with a compound
annual growth rate (CAGR) of approximately 9%
during the forecast period. The market growth is
driven by factors such as the rising demand for
natural and organic products, increasing health
consciousness among consumers, and the
expanding applications of moringa in food,
pharmaceuticals, cosmetics, and other industries.
Potential customers may buy moringa products in 2 units depending on their
preferences and needs. Common units of moringa products include:

Powder:
Moringa powder is one of the most
popular forms of moringa products
available in the market. It can be
purchased in different quantities such
as 100g, 250g, 500g, or larger bulk
sizes for commercial purposes.
Teas:
Teas: Moringa tea bags or loose
leaf moringa tea can be bought
in boxes containing multiple tea
bags or loose leaf packs for
brewing at home.

Customers may choose the unit size based on factors such as their
consumption frequency, budget constraints, and intended use of the product.
 Market Changes Due to Economic Factors:

Economic downturns or fluctuations in income levels can

affect consumer spending on premium health products
Income Levels like moringa. Lower disposable incomes may lead some
consumers to opt for more affordable alternatives or
reduce their overall spending on non-essential items.

Economic uncertainties or negative sentiment can

affect consumer confidence levels, leading to
changes in purchasing behavior. Strong consumer Consumer Confidence
confidence typically correlates with higher spending
on discretionary items like health supplements.

Inflationary pressures can impact production

costs and retail prices of moringa products.
Companies may need to adjust their pricing
Inflation strategies to maintain profitability while
remaining competitive in the market.

Economic changes play a significant role in shaping the demand dynamics and market trends within the moringa
products industry.
Moringa, also known as Malunggay
in the Philippines, is a highly
nutritious plant that has gained
popularity for its health benefits.
In recent years, there has been a
growing demand for moringa
products due to its rich nutrient
content and various medicinal
properties.
 The sales volume of moringa products
in the Philippines has been steadily
increasing as more consumers become
aware of its health benefits. While
specific data on the exact sales volume
of moringa in the Philippines may not
be readily available, it is estimated
that the market size for moringa
products is significant.
 IN THE PHILIPPINES, THERE ARE SEVERAL
COMPETITORS SELLING MORINGA PRODUCTS. SOME
OF THE KEY PLAYERS IN THE MARKET INCLUDE:

Organic Green Herbs of

Options Tropics the Earth

Comparison with Competitors

While specific sales figures for each competitor may
not be publicly available, it is evident that there is
intense competition among these companies vying for
a share of the growing moringa market in the
Philippines. Each competitor brings unique offerings
to the table, whether it be through product innovation,
quality standards, or marketing strategies.
PLAN TO COMBAT THE EXISTING COMPETITION:

Unique Selling Proposition (USP)

Product Differentiation
Market Segmentation
Quality Assurance
Distribution Strategy
Marketing and Branding
Customer Engagement
-Malungay Powder is a natural
supplement made from dried and
ground malungay leaves, also
known as moringa. It is specifically
formulated to support
breastfeeding mothers, as it is rich
in essential nutrients that can help
increase milk production.
Additionally, it is a convenient and
easy way for individuals, including
children, who struggle with
digesting or consuming vegetables,
to incorporate the nutritional
benefits of malungay into their diet.
·For teenage moms and mothers who have difficulty producing milk, we can leverage social
media platforms like Instagram , Facebook and Youtube to create engaging content, share
success stories, and provide tips on breastfeeding.
·Collaborate with mommy bloggers and influencers who can endorse our product to their
followers.
·We can also create a Page or account in different social media flatforms to endorse our product
to market and indicate Reviews and ratings takenby the costumer.
·create fun and informative content on platforms like YouTube and TikTok, featuring recipes and
creative ways to incorporate malungay powder into meals and snacks.
·Showcase the versatility of malungay powder in various recipes through cooking tutorials and
recipe blogs
·target children who don't like eating vegetables, we can explore partnerships with schools,
pediatricians, and nutritionists to promote the benefits of malungay powder as a healthy
alternative.
Owners of the company and their ownership percentages.
OWNERS OWNERSHIP

Naica Aborot 12%

Francine Faith Armeza 10%

Mico John Delin 30%

Zaira Mae Golben 13%

Francheska Marquez 10%

Charisse Leanne Moquete 13%

Shiela Mae Tabarangao 12%

POSITION OVERTIME 13TH MONTH PAY

Manager 2,000 24,000

Cashier 1,500 18,000

Financial
1,500 18,000
/ Budget Staff

Production
1,000 12,000
Staff

Marketing
1,000 12,000
Staff
POSITION WEEKLY MONTHLY ANNUAL

MANAGER 13,000 60,000 86,000

CASHIER 10,400 36,000 56,000

FINANCIAL/BUDGET
9,230 30,000 48,460
STAFF

PRODUCTION
9,230 24,000 42,460
STAFF

MARKETING
9,230 24,000 42.460
STAFF
 SOURCES OF FUNDING

Collected investment from the owner of

the business
We can explore various sources of
funding such us bank loans, venture
capitalists, or investors
Moreover, we can use personal savings
for investments.
 The Capital and Equipment Needed

Capital - 500, 000 raw material needed/ ingredients, insurance,

utilities, labor, equipment needed and permits

Equipment - For packaging this reliable machine that can be used

in preparing the product such us, malunggay leaves, grinder,
printer, plastic and bottle , sticker paper in making a morenga
product this material is very useful and commonly used in the
kitchen such as; measurement cups, bowl, strainer, bilao/ rice
winnowing basket, measuring spoon, workstation and lastly the
protection gear such us; hair net, plastic/ surgery gloves, laboratory
gown this could be most important thing in having a business.
 CFMNZ CORPORATION INCOME PROJECTION STATEMENT
2024-2025
MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

REVENUE P20,000 P30,000 P40,000 P90,000 P50,000 P55,000 P60,000 P65,000

COST OF
P50,500 P60,700 P75,000 P85,000 P100,000 P120,000 P150,000 P170,000
MORENGA

GROSS
P30,500 P30,700 P35,000 P45,000 P50,000 P65,000 P90,000 P105,000
PROFIT

OPERATING
P20,000 P19,000 P19,500 P18,000 P20,000 P20,000 P25,000 P25,500
EXPENSES

NET
P10,500 P11,700 P15,500 P27,000 P30,000 P45,000 P65,000 P79,500
INCOME
 CFMNZ CORPORATION INCOME PROJECTION
STATEMENT 2024-2025
JANUARY FEBRUARY MARCH APRIL

P70,000 P80,500 P70,500 P90,750

P190,000 P220,000 P250,000 P300,000

P120,000 P134,500 P159,000 P209,250

P30,000 P50,000 P70,000 P750,000

P90,000 P84,500 P89,000 P134,250