CREATE YOUR BUYER PERSONA

Personas are archetypes that describe the various goals and observed behaviour patterns among
your potential and existing customers. Personas helps internalize the ideal customer and try to
attract, and relate to customers as real humans. Understanding the agreed-upon buyer persona(s) is
critical to driving content creation, product development, sales follow up, and really anything that
relates to customer acquisition and retention.

CUSTOMER NAME Josh Smith

BACKGROUND

SOCIAL STATUS/ SOCIAL CLASS BANDS: Middle class

OCCUPATION: Personal Trainer/ IT programmer
COMPANY INFO: Self-employed personal trainer
EDUCATION: Post-graduate Degree

SOCIO-DEMOGRAPHICS
GENDER: Male
AGE RANGE: 25-35
ESTIMATED HOUSEHOLD INCOME: 40k euros (approx.)
URBANICITY: Urban area.
MARITAL STATUS: single/in a relationship
FAMILY STATUS: no kids but he has a pet.
KEY BELIEFS AND VALUES: a high interest in environmental issues, honesty, respect from and for the
others, value for money, health-conscious
LIFESTYLE (PSYCHOGRAPHIC IAO VARIABLES):

● INTERESTS/HOBBIES: an active lifestyle (gym, hikes), travel, a social person (likes going out

every weekend), like to be well informed about the business environment, interest in
skincare.

● ATTITUDES: extrovert, an optimistic person, cheerful, curious, perseverant, open-minded,

responsible

● CULTURAL, POLITICAL, SOCIO-ECONOMICAL etc. OPINIONS:

Modern with the times, more on the left

 IDENTIFIERS
BUZZ WORDS: #Active #Attractive #leadership #Passionate #healthy #motivation
MANNERISMS: Fast-paces, quickly adaptive life
KNOWLEDGE OF THE PRODUCT/SERVICES: Interest in trying new deodorants,
ESTIMATED USAGE RATE OR RESPONSE TO INSURANCE PRODUCT/SERVICE:
2-3 times a day
ATTITUDE TOWARDS INSURANCE COMPANY/PRODUCT/SERVICES:
Not brand loyal, looks for more functionality.
SPECIAL NEEDS AND DESIRES ON LIFE INSURANCE - GUARANTEED LIFELONG PROTECTION:
Long-lasting protection, eco-friendly, no animal testing, safe for long usage
LOYALTY TOWARDS BRANDS:
Medium

GOALS
PERSONA’S PRIMARY GOAL:
Stay fresh during the day/night with a reliable deodorant.
PERSONA’S SECONDARY GOALS:
To reduce his environmental footprint through sustainable product choices.
To maintain an active and social lifestyle without worrying about body odor.

CHALLENGES
PRIMARY CHALLENGE TO PERSONA’S SUCCESS:
Balancing an active lifestyle, staying informed, and maintaining a sustainable and healthy routine
while finding affordable products.
SECONDARY CHALLENGE TO PERSONA’S SUCCESS:
Identifying reliable and reputable brands that meet his ethical and practical criteria for deodorants.

HOW WE HELP
BENEFITS SOUGHT BY THE CONSUMER OR ACCORDING TO PERCEIVED BENEFITS WHICH
A PRODUCT/SERVICE MAY PROVIDE:
- A high-quality product without a premium/luxury price
- Long-lasting freshness and odor protection
- Eco-friendly and cruelty-free product
HOW YOU SOLVE YOUR PERSONA’S CHALLENGES:
-By creating a product that has Long-lasting protection, eco-friendly, is not tested on animals, safe for
long usage.
- Provide detailed product information and transparency on ethical and environmental standards.
- Offer competitive pricing, especially for an eco-friendly deodorant.

HOW YOU HELP YOUR PERSONA ACHIEVE GOALS:

- Educate the buyer persona on the eco-friendly and cruelty-free aspects of the product.
- Provide cost-effective options that align with his budget while meeting his criteria.