Rural Innovation Project

Project report Submitted in partial fulfillment of the

requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

By
AJAY PANDIAN.M
(Reg.No:23MBA305)
Under the guidance of
Dr. Shobana.R
Assistan.Professor

DEPARTMENT OF BUSINESS ADMINISTRATION (PG)

HINDUSTHAN COLLEGE OF ARTS & SCIENCE(Autonomous)
(Approved by AICTE New Delhi and Affiliated to Bharathiar University)
(ISO9001:2008CertifiedInstitution)

Behind Nava India, Coimbatore – 641028

2023-2024
 CERTIFICATE

This to certify that the Rural Innovation Project, submitted in partial fulfillment of the
requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION is a record
of original research work done by AJAY PANDIAN ( Reg.No.23MBA305) under my supervision
and guidance.

Signature of the Guide

COUNTER SIGNED BY

DIRECTOR

VIVA-VOCE EXAMINATION HELD ON-----------------------------------------

INTERNAL EXAMINER EXTERNAL EXAMINER

 DECLARATION

I, AJAY PANDIAN hereby declare that the Rural Innovation Project submitted in partial
fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS
ADMINISTRATION is are cord of original and independent under the supervision and guidance
of Dr. Shobana.R Assistant Professor, (PG),Hindusthan College of Arts and Science and it has not
formed the basis for the award of any Degree / Diploma / Associate ship / Fellowship or other
similar title to any candidate of any University.

Signature of the Candidate

 AKNOWNLEDGEMENT

Any successful completion of task would be incomplete without the mention of the people who
made this possible with constant guidance and encouragement.

I wish to extend my gratitude to our principal Dr.A.PONNUSAMY, Hindustan college of arts and
science for providing the facilities for carry out this institutional training

I express my deepest thank to the Dr.B.SUDHAKAR, Director, Department of Business

Administration (PG), for their careful and precious guidance who gave opportunity for me to attend this
graceful project.
It is my radiant sentiment to place on record my best regards, deepest sense of gratitude to

Dr.Shobana.R, Department of Business Administration (PG) for his valuable guidance, advice, support and
encouragement to complete this project successfully.
I extend my thanks to all the faculty members of our department for the kind co- operation.

I wish to express my love and affection to my parents for their support to complete this project.

I express my sincere thanks to my friends who were supporting me

 TABLEOFCONTENT
S.NO Title Page
No.

1 Introduction 1

2 Objective of the Project 2

3 Description of the geographical area taken for project 3

4 General demographic status of the population where the project was 4

undertaken
5 Data Analysis 5

6 Findings 50

7 Learning outcome 54
 LISTOFTABLES

TABLE CONTENT PAGENO.

NO.
5.1 Age 7
5.2 Family Members 7
5.3 Gender 8
5.4 Literacy Level 8
5.5 Monthly Income 9
5.6 Occupation 9
5.7 Land Hold Pattern 10
5.8 Types Of Houses 10
5.9 Asset values 11
5.10 Bank Account 11
5.11 Bank Name 12
5.12 Types Of Account 11
5.13 Types of Proofs 11
5.14 AT Card 13
5.15 Utilization of ATM Services 13
5.16 Withdraw of Money 14
5.17 Help to use ATM Services 14
5.18 Frequency of Bank Visiting 15
5.19 Deposits and Withdrawals 15
5.20 Awareness of Internet Banking 16
5.21 Awareness of Mobile Banking 16
5.22 Awareness of Bank Loan 17
5.23 Access to Insurance 17
5.24 Banking Quality Service 18
5.25a) Aware on Micro Finance 18
5.25b) Beneficiary For Economic Activity 19
5.25c) Cost of Getting 19
5.25d) Availing on Micro Finance Loan 20
5.25e) Duration of Micro Finance 20
5.25f) Interest of Micro Finance 21
5.25g) Repayment Pattern 21
5.26a) Zero Balance 22
5.26b) Access to Pension, Insurance Products 22
5.26c) Easy Transfer of Money Across India 23
5.26d) Debit Card and UPI 23
5.26e) Accidental Insurance Cover of RS.1 Lakh 24
5.27a) National Rural Livelihood Mission 24
5.27b) Mahatma Gandhi Rural Employment Guarantee Act 25
5.27c) Pradhan Mantri Kaushal Vikas Yojana 25
5.27d) Pradhan Mantri Awas Yojana 26
5.27e) Prime Minister Arogya Yojana 26
5.27f) National Rural Livelihood Mission 26
5.27g) National Old Age Pension Scheme 27
5.27h) National Widow Pension Scheme 27
5.27i) National Family Benefit Scheme 28
5.28 Beneficiary of the Rural Development Schemes 29
5.29 Reason For Not Beneficiary 29
5.30 Benefitted by Rural Development Scheme 30
5.31 People’s Participation Enhancement 31
5.32 Aware of Existing Rural Development Scheme 31
5.33 Newly Development Schemes Communicated 32
5.34 Introduce of New Rural Development 32
5.35 Convenience of Rural Development 33
5.36a) Accidental Death 33
5.36b) Accidental Disability 34
5.36c) Natural Death Assistance 34
5.36d) Funeral Expenses Assistance 35
5.36e) Girl Children Studying 10th 35
5.36f) If the son or Daughter Passed10th 36
5.36g) Girl Children Studying 11th 36
5.36h) Girl Children Studying 12th 37
5.36i) If the son or Daughter Passed 12th 37
5.36j) Regular Degree Course with Hostel Facility 38
5.36k) Marriage Assistance 38
5.36l) Maternity Assistance Miscarriage 39
5.36m) Pension 39
5.37a) Satisfied with Online Shopping Experience 40
5.37b) Online Shopping Vs Tele Shopping 40
5.37c) Online Shopping Comfortable 41
5.37d) Online Shopping Saves Time 41
5.37e) Online Shopping 24*7 42
5.38a) Latest Technology Water Irrigation 42
5.38b) Benefits of KISAN Scheme 43
5.38c) KISAN RATH Mobile App 43
5.38d) Subsidy Schemes 44
5.38e) Modern Agricultural Technological Applications 44
5.38f) Advantages of Use of Modern Technological Applications 45
5.38g) Bio gas Setup 45
5.38h) Solar Energy Setup 46
5.39a) Housing 49
5.39b) Jewel Loan 49
5.39c) Horticulture 50
5.39d) Inland Fishing 50
5.39e) Poultry Development 51
5.39f) Power Tiller 51
5.39g) Tractor Purchase 52
5.40 Chi-square 54
9