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Welcome to the Email Story

Wizard Workshop!
Session #3
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Session 3: Editing Phase

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Overall Roadmap

Session 1: Research/Idea Generation

Session 2: Writing the Email with ChatGPT

Session 3: Refining the Email <= today!

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Session 3: Editing Phase

A quick note about last week’s content

● Reminder: Be aware that ChatGPT will sometimes just make up

stories out of the blue.

● This is not a big deal as long as you are aware of it and vet what it
gives you.
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Session 3: Editing Phase

Here’s what we’ll be covering today:

● How to edit what ChatGPT gives you so that it sounds like you.
● How to make edits so that no one would guess it was aided by AI.
● Other Tips & Tricks
● Demonstration & Examples
● Q&A
● Details about the Bonus Session next week :-)
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Here’s why refining is so crucial …

● Even with a great prompting

process, it’s still AI.

● So that your emails POP!

● The last 15% to 20% is crucially important

● The more you work with AI, the better you’ll get (and the less refining
you’ll need to do as you go along).
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Training ChatGPT to write in your style and tone

● WHY this is important

● Here’s HOW we’re going to do it …

○ Give AI a sample of your writing

○ Ask it to analyze it for style and tone, etc.
○ You save the results (the analysis) for future prompts
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Training AI in your own style and tone

Where to use your Style Summary:

● For individual sentences, paragraphs and sections.

● As an instruction before outputting longer sections.

● To edit a final draft of an email once it’s been outputted

in full.
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Training AI in your own style and tone

Where to use your Style Summary:

Now it’s your turn — let’s do

this together right now . . .
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Editing your email from ChatGPT

● Examine your transitions.

● See what can be cut from the story (only keep what’s
absolutely essential.)
● Assess the overall style and tone
● Assess the length and adjust as needed
● Look for any “missing” elements
● Do a final, line-by-line proofing.
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Editing Tips & Tricks

● Use ChatGPT to “fill in

blanks” for you to save a lot
of time
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Editing Tips & Tricks

● Keep an eye out for cornball intros (ChatGPT loves to

do this and you often have to fix them.)

Let me show you a quick example,

along with the easy fix …
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Editing Tips & Tricks

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Editing Tips & Tricks

● Use Chat to get into the mindset of your subscriber

Example prompt: “What are some common objections to popular products

that solve the topic of weight loss?”

● Use Chat to dumb down complex topics for emails

Example prompts:

“Write it so a 4th grader can understand it"

"Explain particle physics in a story as if explaining it to a 5th

grader."
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Editing Tips & Tricks: Use ChatGPT to …

● Create analogies and metaphors

● Uncover facts about anything
● Uncover paradoxes
● Discover surprising facts
● Find profound quotes
● Create less generic jargon and buzzwords
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Editing Tips & Tricks: Give it some crazy, creative

tasks …

● “Throw some emojis in there.”

● "Write it like George Costanza might say it from an

episode of Seinfeld"

● “Write it like a first person journal entry.”

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Editing Tips & Tricks

● Keep a list of refining adjectives and phrases (I have

put these in the resource document for you.
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Editing Tips & Tricks: Fun things to try to generate

improved copy or new ideas …

● “Give me 5 little known stories about [celeb] [artist]

● "Give me three lessons from the movie [BLANK]"
● Ask Chat for a few of the most surprising and entertaining
anecdotes from a movie you like
● "Please give me a list of characters from films or literature
who [fill in the blank] Provide a brief summary of the story for
each. Store in a table ..."
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Q&A
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Next Week: Bonus Session!

● How to get ChatGPT to help you tell a personal story.

Plus …

● Bonus Q&A session

● Critiques and Editing