1.

Demographic information:
 Age: ______
 Gender: ______
 Occupation: ______
 Monthly income bracket:
 Below ₹20,000
 ₹20,000 - ₹50,000
 ₹50,000 - ₹1,00,000
 Above ₹1,00,000
2. How often do you visit fast food restaurants?
 Daily
 Weekly
 Monthly
 Rarely
 Never
3. Which fast food chain do you prefer the most?
 McDonald’s
 Burger King

4. What factors influence your decision to choose McDonald's or Burger King?

 Taste of food
 Price
 Quality of service
 Ambiance of the restaurant
 Variety of menu options
 Others (please specify)
5. Which of the following statements best describes your opinion on
McDonald's in India?
A) McDonald's offers better quality food compared to other fast-food
chains.
B) McDonald's has become too expensive for its target market.
C) McDonald's has failed to innovate its menu to cater to changing
tastes.
D) McDonald's has a strong brand image in India.
6. How do you perceive Burger King in comparison to McDonald's in
India?
A) Burger King offers more value for money.
B) Burger King has a more appealing menu.
C) Burger King has a better brand image than McDonald's.
D) All of the above
7. How do you think McDonald's and Burger King's strategies differ in
India?
A) Burger King focuses more on affordability.
B) McDonald's focuses more on premium offerings.
C) Burger King adapts its menu more to local tastes.
D) McDonald's invests more in marketing.
8. What is one possible reason for McDonald's decline in popularity in India
COMPARED TO BURGER KING?
A) Health concerns related to its menu
B) Lack of variety in menu options
C) High prices compared to competitors
D) Limited presence in urban areas
9. Which of the following statements best describes consumer perception of
McDonald's in India?
A) It is seen as a premium dining option
B) It is considered unhealthy and greasy
C) It is popular among the younger generation
D) It is preferred for its convenience and speed

10. Which of the following factors could contribute to Burger King's popularity in
India?
A) Aggressive marketing campaigns
B) Introduction of new and innovative menu items
C) Competitive pricing strategy
D) All of the above
11. How has Burger King differentiated itself from McDonald's in India?
A) By offering a wider range of beverages
B) By focusing on a more upscale dining experience
C) By emphasizing its flame-grilled burgers
D) By partnering with local celebrities for endorsements
12. Which of the following is a potential opportunity for McDonald's to regain
popularity in India?
A) Introducing a new line of healthier menu options
B) Expanding its delivery network to reach more customers
C) Revamping its restaurant design to attract younger customers
D) Partnering with local food delivery apps for better reach