Research Topic - Understanding

McDonald's Declining Popularity: A

Comprehensive Analysis

Background –
McDonald's rise to prominence can be traced back to its founding in
1940 by Richard and Maurice McDonald in San Bernardino,
California. With the introduction of the Speedee Service System in
the 1940s, McDonald's revolutionized the fast-food industry by
streamlining operations and focusing on efficiency and consistency.
This model laid the foundation for the company's rapid expansion
and global success in the following decades.
Throughout the latter half of the 20th century and into the early 21st
century, McDonald's continued to grow, becoming synonymous with
fast food and American culture worldwide. Its menu offerings,
featuring iconic items such as the Big Mac, Chicken McNuggets, and
Happy Meals, appealed to a broad spectrum of consumers, from
families seeking affordable dining options to busy professionals
looking for quick meals on the go.

However, starting in the late 2000s, McDonald's began to experience

a decline in popularity and sales in many markets around the world.
This decline has been multifaceted, influenced by a combination of
changing consumer preferences, increased competition, negative
publicity, and internal challenges within the company.

Team Members –
Ishani Gupta (MBA2023023)
Harshit Agarwal (MBA2023015)
Ritunjia Saxena (MBA2023032)