Professional Documents
Culture Documents
Research Problem and Methods Used To Conduct A Research
Research Problem and Methods Used To Conduct A Research
Research Problem and Methods Used To Conduct A Research
QUESTION
Describe at least three formulas used to determine sample size in qualitative business research
Cochran's Sample Size Formula this formula was discovered by scientist known as
William Gemmell Cochran
Krejcie and Morgan's Sample Size Formula This formula was discovered by two
Scientists Frank L. Krejcie and Daryle W. Morgan
Krejcie and Morgan's formula is specifically designed for determining sample size in educational
research. It considers the population size (N), estimated population proportion (p), and
acceptable margin of error (e).
Yamane's Sample Size Formula the formula was discovered by Scientist Taro Yamane
Yamane's formula is used to calculate sample size in survey research. It takes into account the
population size (N) and the desired margin of error (e).
Data saturation refers to the point in qualitative research where collecting additional data ceases
to provide new insights or information. In business and social sciences, data saturation is crucial
as it indicates that researchers have reached a point of informational redundancy, meaning that
further data collection is unlikely to yield significant or substantial new findings.
In business research, data saturation is essential in qualitative studies such as interviews, focus
groups, or case studies. It helps researchers determine when they have gathered enough data to
address their research questions comprehensively.
1
In social sciences like sociology or anthropology, data saturation ensures that researchers have
explored the depth and breadth of a phenomenon or topic under study. It indicates when thematic
saturation has been achieved, meaning that key themes and patterns have emerged consistently
across the data.
REFERENCES
Ranjit Kumar, (2014) “Research Methodology: A Step – by – step Guide for Beginners”