MULTI- #YOUDOYOU!

mARKETING
Mehmet Efe Karaaslan, Letisya Surmeyan
NEW
You WERE scammed.
 OVERVIEW
01 02 03
GENERAL INFORMATION Brıef hıstory CRITICISM

04 05
MANIPULATION DISCUSSION
STRATEGIES
 General
 Definition
 How do they work?
 Difference between pyramid schemes and
MLMS

01
 BRIEF HISTORY
 Multivitamins, Multi-Level Marketing,
and the beginning
 Amway: Failure is a “sin”
 Stanley’s Party Plan
 Avon’s Women

Vintage Avon Poster

02
 CRITICI sM
 Risk
 Product quality
 Income potential
 Passive income

“Healthy meal” by Herbalife

03
 manıpulatıon
TRUST ME, IT’S EASY
MONEY!

Why join in the first place?

 Social Pressuring
 Sugarcoating
 Personal Vulnerabilities and
Insecurities

04
TIME FOR A DISCUSSION!

What role do you think

regulations should play in
governing MLMs, considering
both the potential benefits and
challenges they present?

05
 RESOURCES
https://consumer.ftc.gov/articles/multi-level-marketing-businesses-pyramid-schemes
https://www.linkedin.com/pulse/top-14-benefits-network-marketing-your-business-muhammad-abbas
https://www.xero.com/uk/glossary/passive-income/
Keep, W. William / Nat, Peter Vander (2013): Multilevel Marketing: A Historical Perspective
http://meanstosuccess.weebly.com/mlm-history.html
https://open.spotify.com/episode/71xlpGFQ633GFbTMvcqA0h?si=8972c83f815f4619
https://www.linkedin.com/pulse/dark-side-network-marketing-how-brainwashing-can-lead-jugal-chauhan-
beljc#:~:text=Moreover%2C%20MLM%20companies%20commonly%20employ,enlist%20others%20into
%20the%20business.
https://www.thesfhscrier.com/multi-level-marketing-a-manipulative-financial-beast/
https://www.forbes.com/advisor/investing/multi-level-marketing-mlm/
THANK