Multi-National

Companies that
Ended Operations in
India

Perhaps failed because

they prefer poha.

Something is not
Okay....

BY - RUPIKA GUPTA
 Kellogg's Market Journey and Challenges:

Kellogg's has maintained a strong market presence, but faced a

significant decline when its market share dropped to 40% for all
ready-to-eat products.
To combat increasing competition, Kellogg's expanded beyond its
original markets to countries like India, where cereal
consumption was a novel concept.
Despite being expensive, Kellogg's faced tough competition from
cheaper alternatives like bread, butter, and semolina in India.
Introducing new products like wheat flakes, honey crunch, and
all-bran without adjusting prices or conducting thorough market
research led to a decline in sales.
Consequently, Kellogg's transitioned from a popular choice to a
novelty purchase for many consumers.

BY - RUPIKA GUPTA
 Nokia’s Market journey and challenges:

Nokia stands as a solid global leader in mobile phone manufacturing

and is the first and the only company to launch the concept of
technology to Indian Markets but the Finnish company came to a
finish in 2014 when it was sold to Microsoft.
The reason for their failure lies in the introduction of two tough
competitors that is Apple and Android who shook Nokia off its root.
Relying only on Symbian operating systems, Nokia failed to adapt
early to the software shift in the market and concentrated only on
producing better hardware.
With Samsung expanding base in India and investing heavily on
Research & Development, and with the launch of the iPhones and
iOS, along with increasing purchasing power in the country, it didn’t
take time for the crowds to move on and forget about Nokia.
Lack of innovation, over estimations of strength of their brand and
the failure to adapt are some of the key reasons for its loss.

BY - RUPIKA GUPTA
 General Motors Market journey and challenges:

One of the world's largest car manufacturers, General Motors re-

entered Indian Markets in 1994 , but after 21 years of working in India
the company concluded not to produce and sell vehicles in India.
Reasons cited to be bad networking and structural issues, the
company's management issues forced its shutting down in the
country.
In its 21 years long journey it had changed on over 9 CEOs each with
an average tenure of 2 to 2.5 years. CEOs at GM could not focus on
building a strong network, presence, or strategy, as internal conflicts
and problems continuously surrounded the brand.
Inconsistencies, lack of reputation, fiasco in sensing the Indian
Market and outdated practices drew General Motors out from the
Indian Market.

BY - RUPIKA GUPTA
 Kodak’s Market journey and challenges:

Kodak, a Pioneer in camera technology was one of those American

giants that held great significance in their industry.
Built on the strong foundation of innovation and change, Kodak is
credited for many inventions in the photography industry.
Being one of the biggest producers of Camera films , the
management saw this invention as a threat to their business, this
vulnerability turned fruitful for other competitors like Sony,
Fujifilm and Nikon who got hold of the technology and capitalized
heavily on the Kodaks lost opportunity.
Kodak was in vehement denial to go ahead with this film less
technology but the world moved forward. Due to slowness in
transition and regarding Digital photography as unethical, kodak
chose not to adapt the change that the market needed.

BY - RUPIKA GUPTA
 TELL ME YOUR
THOUGHTS,
DO LIKE AND COMMENT

THANK YOU!

BY - RUPIKA GUPTA