1.

Client – On The Cuff

2. Concept – We want this to be a promotional advertisement/documentary for On The Cuff

embroidery, featuring a design programmer of the store.

3. Style – Promotional Documentary, upbeat, casual.

4. Audience: UNT community - encourage campus organizations to use On The Cuff for
their t-shirts. Denton small business community. Aimed at anybody who is into
customizing their clothing or trying to spread their brand.

Platforms: Facebook - can easily target a geographical area with groups such as
“Denton Downtowners”. TikTok and Reels to target students.

5. Script

Video Audio

*B-Roll of On The Cuff* *All Audio will come from interview sound
bites.*
*Roll Interview*

*Splice B-Roll in between.*

6. Schedule:
- Saturday 3/9/24 Shoot Day: Interview, B-Roll, Live demonstration if time allows
- Week after spring break: Organize and log footage, acquire background music
and graphics
- Rough cut: By 3/26/24
- Final cut: 3/28/24

7. Equipment: IPhone 15, ring light, and bluetooth lav mic.

8. Crew: Mary and Adam.

9. Locations: On The Cuff. We will go up there on Saturday, as the person we are

interviewing has access to the store outside of store hours, so we have a lot of freedom,
as well as time.
10. Transportation: Our own cars.

11. Props: N/A.

12. On-Air Talent/Interviews – Reagan Voight, design programmer for On The Cuff
embroidery. She’s worked there for over 3 years and has a lot of access and insight into
how things go around their place of business.

13. Research/Footage gathering: Shoot interview first, then B-Roll of the store. Will be
outside of store hours which can allow for a little more freedom. Store has vibrant colors
and so much creative potential.

14. VO recording/Music – Interviewee, simple upbeat background music. Let the soundbites
explain the business.

15. Post: Rough cut will include interview footage, B-Roll, and background music and should
establish which soundbites will be used.
Acquire: Background music, Company logo PNG, Website footage/graphics. The final
cut will include all visual elements, be color-corrected, and possibly use transitions or
other effects.

16. Delivery format - Youtube Shorts/Instagram reels for a younger social media audience.
Will also hand over the project to the business themselves and tell them to do whatever
they want with it.

17. Backup Plan - KNTU. We’d like to get a closer look at how they run things, especially on
their TV side with NTSN, which has grown a lot over the last year.