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GBM Report
control mechanisms. The evolution can be traced back to the early 20th century when MNCs were mainly
focused on exporting goods and services to foreign markets. Coordination and control during this period were
primarily achieved through direct ownership and control of foreign subsidiaries. The historical evolution of the
international environment and the corresponding pattern of coordination and control mechanisms used by
MNCs are summarized in the table.
The period between 1920 and 1950 was marked by significant political changes around the world, including
the aftermath of World War I, the rise of totalitarian regimes in Europe, the Great Depression, and World War II.
These changes had a profound impact on international competition and the way countries interacted with each
other.
One of the key political changes during this period was the rise of nationalism and protectionism in many
countries. Many governments implemented policies that aimed to protect their domestic industries from foreign
competition, such as high tariffs and import quotas. This made it more difficult for businesses to compete
internationally and encouraged competition on a country-by-country basis.
Overall, the political changes during the period between 1920 and 1950 had a negative impact on international
competition and encouraged competition on a country-by-country basis. It wasn't until after World War II that
international cooperation and competition began to increase again, with the creation of international
organizations such as the United Nations and the World Trade Organization.
Competition in each country is essentially independent of competition in other countries
The strategic response to environmental imperatives was the establishment of semi-autonomous businesses
within each country. The management of a federation of semiautonomous firms needed little coordination and
control. MNCs managed their foreign subsidiaries as a “portfolio” of investments. As long as the subsidiaries
were generating earnings, they were left to the discretion of expatriate managers. Direct reporting of subsidiary
managers to the head of the MNC was a formal means of control exercised by headquarters. Subsidiaries
supplied the headquarters with periodic financial reports, assuring headquarters that they were keeping in line
with the profit objectives of the MNC.
The international environment during Period II (1950–1980) represented a reverse of the conditions in the
previous period. Economic and political forces favored international competition. Advancements in production
technologies increased economies of scale. Decreased transportation and communication costs, along with
economies of scale, allowed concentration of production in low-cost countries. These developments combined
with the easing of protectionist barriers to increase international competition. MNCs responded by adopting an
international strategy in which decision making was highly centralized and foreign subsidiaries were tightly
controlled from headquarters. In terms of control, the MNCs relied on formal mechanisms, centered on
budgeting, and on standardized programs in manufacturing and marketing. In addition to frequent financial
reports, subsidiaries provided the headquarters with reports on all major functional areas. Formalization and
standardization of policies, rules, and procedures strengthened headquarters’ tight output control over
subsidiaries’ operations.
Because of increased global competition and radically changing global business environments, the need to flexibly
manage subsidiaries (or business units) has become more significant; the requirement to centralize and decentralize
interorganizational control and coordination has increased. Technological developments have resulted in the
globalization/standardization of business and competition in many industries. On the other hand, many governments
demand that firms invest locally to create jobs, transfer technology, and contribute to the balance of payments. These
factors plus a rise in nontariff barriers and protectionist tendencies called for local responsiveness. In turn, the
contradictory demands of global strategies and local responsiveness required a higher level of coordination and control.
The firms discovered that the handsoff approach that relied on formal control and coordination mechanisms under the
multinational and global strategy was inadequate. Recognizing the need for flexibility and responsiveness, they instituted
both formal and informal control mechanisms. In addition to the formal control and coordination mechanisms, firms are
using informal and subtle means that overlap the existing organizational structure and formal reporting procedures.
Included among the new control mechanisms are teams, task forces, committees, and integrators. Additionally, the free
flow of informal communication among all managers— from the headquarters to subsidiaries and vice versa and among
the foreign subsidiaries—supplements the formal communication channels. Philosophical changes at the headquarters
allow the firms to offer career paths that enable all managers, regardless of their country of origin, to advance to
positions previously reserved for home country executives. In doing so, the firms create a corporate culture that
effectively controls managerial actions without the reliance on formal rules and procedures. Acculturation of these
managers, through continuous assignments to key positions throughout the global operation of the firms, works to
develop a strong corporate culture and induce the internalization of organizational objectives, values and beliefs, and the
corresponding policies and procedures
Today, MNCs continue to evolve their coordination and control mechanisms, with a greater focus on
sustainability and social responsibility. Many MNCs are adopting a more stakeholder-oriented approach to
management, recognizing the importance of engaging with a wide range of stakeholders, including customers,
employees, suppliers, and communities.
Overall, the evolution of coordination and control mechanisms of MNCs has been driven by a combination of
technological advancements, changing market conditions, and shifting societal expectations. MNCs will
continue to adapt and evolve as they navigate the challenges and opportunities of a rapidly changing global
business environment.