About Dhanalaxmi bank: In Brief Dhanlaxmi Bank Ltd.

was incorporated in 1927 at Thrissur, Kerala by a group of ambitious and enterprising entrepreneurs. Over the 84 years that followed, Dhanlaxmi Bank with its rich heritage has earned the trust and goodwill of clients. It is due to our strong belief in the need to seek innovation, deliver best service and demonstrate responsibility, which we have grown from strength to strength. Be it in the number of customers, the scale of business, the breadth of our product offerings, the banking experience we offer or the trust that people invest in us. With more than 687 touch points across India at your service; our focus has always been on customizing services and personalizing relations.

INTRODUCTION Dhanalakshmi Bank was incorporated on 14th November 1927 by a group of public spirited entrepreneurs at Thrissur, the cultural capital of Kerala with a capital of Rs.11, 000 and 7 employees. It became a Scheduled Commercial Bank in the year 1977. It is today a pan India entity with 181 branches and 26 Extension Counters spread over the States of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, Maharashtra, Gujarat, Delhi and West Bengal.

The Bank has recently received approval from the Reserve Bank of India for opening 66 branches across the country, 5 Regional Offices in Kerala at Thiruvananthapuram, Ernakulam, Thrissur, Palakkad and Kozhikode and 2 Central Processing Centers at Thrissur and Hyderabad. It also proposes to add 380 ATMs during the year taking the customer touch points from the present 279 to 725 by the end of 2009-10.

The Bank serviced a business of Rs.8212 crores as on 31.03.2009 comprising deposits of Rs.4969 crores and advances of Rs.3243 crores. The Bank made a net profit of Rs.57.45 crores for the year ended 31st March 2009. The Capital Adequacy Ratio of the Bank as on 31.03.2009 was 14.44% (Basel I) and 15.38% (Basel II) and its networth exceeded Rs.400 crores as on that date. The Banks business growth rates during the year 2008-09 far exceeded that of the banking industry.

The Bank is tech savvy and has deployed technology widely as an instrument for enhancing the quality of customer service. It has introduced Centralised Banking Solution (CBS) on the Flexcube Platform at all its branches for extending Anywhere/Anytime/Anyhow banking to its clientele through multiple delivery channels. The Bank has set-up a state-of-the-art Data Centre in Bangalore, to keep the networked system operational round the clock. A Disaster Recovery Centre is also operational at Trichur for meeting various contingencies.

The Bank lays stress on customizing services and personalizing relations. It has introduced an International Debit Card through a tie-up with M/s Visa International and has provided to its customers access free of cost to more than 30,000 ATMs in the country. The Bank has installed 73 networked ATMs thus far in centres of high banking activity. The Bank has introduced tele-banking and Internet banking at all branches. It is also providing speedy cheque collection facilities to its constituents through Cash Management Services (CMS) at all its branch locations. The Bank has put in place Real Time Gross Settlement (RTGS) and National Electronic Fund Transfer (NEFT) Systems to facilitate large value payments and settlements in real time through on-line mode on a transaction-by-transaction basis. The Bank has ventured into insurance business and is selling the products of M/s. Bajaj Alliance Insurance Company Ltd., as their corporate agent. The Bank is also a depository participant of NSDL (National Security Depository Limited) offering Demat services through select branches.

With a view to making available value-added services to the NRIs, the Bank has set up NRI Boutiques (Relationship Centres) at 9 locations in the State of Kerala and Tamil Nadu. The Bank has also plans to open specialized NRI outlets with accent on quality of service at potential locations. As at the end of March 2009, the Bank had Rupee Drawing Arrangements with 8 Exchange Houses in the Middle East. For fast money transfer, it has tied up with UAE Exchange & Financial Services for Xpress Money and Moneygram, Wallstreet Finance for Wallstreet instant cash and Indusind Bank Limited for Zoha Inc. The Bank has also tied up with SBI Mutual Fund, Birla Sunlife Mutual Fund and Principal PNB Asset Management Company Pvt Ltd for selling their products.

On the socio-economic front, the Bank is a leading player in dispensation of Micro Credit among Kerala-based Banks, both public and private. As at the end of March 2009, the outstandings under micro credit were Rs.124.40 crores. This involvement is part of the Banks objective to act as a catalyst for the economic prosperity of the country. The Bank has recognized micro finance intervention as an effective tool for poverty alleviation and has streamlined the linkage between the Bank and Self Help Groups through nearly 130 branches. The Priority sector advances of the Bank as at 31st March 2009 constituted 53.48% of Net Bank Credit well above the RBI benchmark of 40%. Agricultural advances as a percentage of Net Bank Credit was 21.40% as against the RBI norm of 18%.

DHAN LAXMI BANK

Dhanlakshmi Bank Ltd is a private sector bank located in the city of Thrissur, Kerala. The bank functions under the smart guidance of Mr. G.N. Bajpai and Mr. Amitabh Chaturvedi. G.N. Bajpai is the chairman of the bank and Amitabh Chaturvedi is its Managing Director and CEO. Operating in full force mainly in Southern States of India including Tamil Nadu, Karnataka, Andhra Pradesh and Kerala, the Dhanlakshmi Bank was started with an initial investment of Rs.11, 000 only. In the year 1977, it achieved a status of the Scheduled Commercial Bank. Its remarkable performance in the field of banking services has won it Reserve Bank of India's approval to launch 66 branches and 380 ATMs all over India in 2009. With this massive expansion plan, the total count of the customer outlets of Dhanlakshmi Bank Ltd will grow from 279 to 725. Besides, on 28th September 2009, it received an award for the best bank in the private sector. The Dhanlakshmi Bank Ltd was opened with the clear mission "To become a strong and innovative bank with integrity and social responsibility and to maximize customer satisfaction and the satisfaction of its employees, shareholders and the community". On 31st March 2009, the bank did a business of Rs 8,212 crore inclusive of Rs 4,969 crore deposits and Rs 3,243 crore advances. With this the net profit of the bank soared to Rs 57.45 crore for the year concluding on 31st March 2009.

Branches & ATMs

Dhanalakshmi Bank boasts of a network of 181 branches and 26 Extension Counters, which have been spread over the states of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, Maharashtra, Gujarat, Delhi and West Bengal. At the same time, it has installed 72 networked ATMs in all those centers where high banking activity takes place. The main aim behind this is to provide easy banking access to the clients.

Sometime back only, Dhanalakshmi Bank received Reserve Bank of India's nod for opening 66 branches and 380 ATMs, across India, in 2009. With this, the total customer outlets of Dhanalakshmi Bank will go up to 725, from the current 279. At the same time, it has been allowed, by the RBI, to open 5 Regional Offices in Kerala, at Thiruvananthapuram,

Ernakulam, Thrissur, Palakkad and Kozhikode, apart from 2 Central Processing Centers at Thrissur and Hyderabad.