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Culvers Customer Service Training Plan
Culvers Customer Service Training Plan
Culvers Customer Service Training Plan
TRAINING PLAN:
CULVER'S OF RIVER FALLS
Shelby Dolly
Instructor: Grace Coggio
Communication Training & Development
5 May 2023
TABLE OF CONTEXT
Introduction..............................................................................................................3
Getting Started.........................................................................................................5
Module 1: Culver's Mission, Vision & Values...........................................................6
Module 2: Why Customer Service Matters..............................................................8
Module 3: The Art of Greeting Guests...................................................................10
Module 4: Customer Service Five Keys to Sucess................................................12
Module 5: Customer Service at the Register.........................................................15
Module 6: Customer Service in the Dining Room..................................................16
Module 7: Customer Service in the Drive Through................................................17
Module 8: Managing Customer Complaints...........................................................18
Wrapping Up......................................................................................................18
Appendix A: Web Based Module...........................................................................20
Appendix B: Paper Airplane Folding Instruction Sheet..........................................21
Appendix C: Culver's as an Organization Lecture.................................................22
Appendix D: Mission, Vision, Values Assessment Quiz........................................24
Appendix E: The Do's and Don'ts of Customer Service Lecture...........................25
Appendix F: The Do's and Don'ts of Customer Service Assessment Quiz............29
Appendix G: Ways to Greet/ Say Goodbye to Guest Guide..................................30
Appendix H: Ways to Greet/ Say Goodbye to Guest Role Play Cards..................31
Appendix I: The Five Keys to Customer Service Lecture......................................35
Appendix J: Opposite Expressions Activity Cards.................................................39
Appendix K: Five Keys to Customer Service Assessment Quiz............................41
Appendix L: Customer Service at the Register Role Play Cards...........................42
Appendix M: Customer Service in the Dining Hall Role Play Cards......................44
Appendix N: Customer Service in the Drive Through Role Play Cards.................46
Appendix O: Customer Service Issues Lecture.....................................................48
Appendix P: Customer Service Issues Assessment Quiz.....................................52
Appendix Q: Training Evaluation...........................................................................53
INTRODUCTION
SET UP
Time: 4 hours
Training location: classroom style + instructional mock Culver's set up.
(small table groups, movable chairs, power point abilities)
Intended number of trainees: 12-15 participants
Employee level of knowledge: Prior to this training, employee should have
knowledge of all of front positions (excluding set). In order to complete this training
employees, need to be able to operate register, drive thru, custard, and runing
positions.
PURPOSE
The purpose of this training is to provide trainees with the tools and techniques
necessary to develop their professional customer service skills. This training
focuses on the importance of customer service and allow trainees to strengthen
their communication skills through communication study principals, personal
experience and interactive activities through the training session.
OVERALL GOAL
OVERALL GOAL
Trainees will be able to exemplify strong customer service skills through effective
communication.
OBJECTIVES
AT THE END OF THE FOUR HOUR TRAINING, TRAINEES WILL BE ABLE TO:
Demonstrate knowledge of the mission statement, vision statement, and 5 core
values of Culver’s as an organization.
Explain the importance of customer service.
Identify potential consequences of bad customer service.
Demonstrate the process of greeting a guest the “Culver’s Way” upon entering
the building.
Demonstrate the process of saying goodbye to a guest the “Culver’s Way”
upon exiting the building.
Employees can identify the five customer service keys to success.
Employees can take order(s) by taking nonverbal and verbal cues from
customers into account.
Identify the needs of a customer based on the customer’s age, or level of
experience with Culver’s.
Demonstrate the ability to anticipate customer needs, by bringing extra
condiments, paper products, and other items to guests.
Demonstrate friendly & professional customer service skills when taking orders
over the drive headset.
Demonstrate friendly & professional customer service skills when running
orders to guest vehicles.
Communicate effectively with guests.
Assess customer service problems and apply problem solving skills to
implement a solution.
Recognize a guest in need and assist the guest to a satisfactory level.
TRAINING OVERVIEW
1. Getting Started
a. Activity
2. Module 1: Culver's Mission, Vision & Values
a. Video
b. Video
c. Lecture
d. Assessment Quiz
3. Module 2: Why Customer Service Matters
OVERALL GOAL
a. Lecture
b. Activity
c. Quiz
4. Module 3: The Art of Greeting Guests
a. Demonstration
b. Activity + Discussion
c. Demonstration Assessment
5. Module 4: Customer Service Five Keys to Sucess
a. Lecture
b. Activity * 4
c. Quiz
6. Module 5: Customer Service at the Register
a. Role Play + Discussion
7. Module 6: Customer Service in the Dining Hall
a. Role Play + Discussion
8. Module 7: Customer Service in the Drive Through
a. Role Play + Discussion
9. Module 8: Managing Customer Complaints
a. Lecture
b. Activity + Discussion
c. Assessment Quiz
d. Wrap up: Training Evaluation
GETTING STARTED: ICEBREAKER
A. Activity - 20 minutes
1. Hand out supplies (each trainee will need a writing utensil, and a blank piece
of paper.
PURPOSE
2. Instruct trainees to write down two fun facts about themselves one the same
side of the paper. If trainees are stuck, mention favorite food, hobby, animal,
etc...
3. Instruct trainees to fold the paper into an airplane (hiding the words).
4. Once the airplanes are created instruct trainees to line up in a horizontal line
on one end of the room. Have trainees throw their airplanes into the center of
the room.
5. Instruct trainees to retrieve one airplane from the floor. Form a circle.
OVERALL GOAL
6. Have trainees introduce themselves.
a. Their name
b. Favorite Culver's food item
c. Then take turns reading their airplanes aloud. Instruct trainees to guess in
efforts to match the airplane to its owner. Continue until everyone has
gone. Discard airplanes.
Resources
Blank printer paper, pens/pencils, how to fold paper airplane instruction sheets
(see appendix B).
MODULE 1
Refrences
Culver's as an Organization: Mission, Vision, Values Lecture (see appendix C)
Mission, Vision, Values Assessment Quiz (see appendix D)
Activity Instructions
1. Hand out materials (everyone need a blank sheet of paper, and a writing
utensil).
2. Instructor trainees to think about an interaction they had with an upset
customer. Then, instruct them to think about hypothetical situations the
customer could have experienced that would affect their attitude (write it down,
then share).
MODULE 2
Refrences
The Do's and Don'ts of Customer Service power point (refer to appendix E)
The Do's and Don'ts of Customer Service Assessment Quiz (refer to appendix F)
Activity supplies: blank paper and writing utensils.
OVERALL GOAL
MODULE 3
A. Demonstration- 5 minutes
Demonstration:
Greeting a Guest
1. Always stand facing the front of the lobby.
a. body language expectations
2. Greet the guest
a. ways to greet guest (refer to appendix G)
Refrences
Demonstration Guidelines (refer to appendix G)
Role Play Cards (refer to appendix H)
OVERALL GOAL
MODULE 4
Activity Instructions
1. Explain to trainees the concept of the activity. Trainees will take turn reading
aloud scenarios cards. The catch is that the words the trainees are saying will
not match the tone/pitch/gestures their body language is showcasing.
a. Instruct one trainee to read out loud a card. After they finish have other
trainees discuss how the nonverbal communication affected the words the
individual was saying.
i. How did the nonverbal communication cues, affect the content of the
message?
b. Repeat activity using different cards as time allows.
MODULE 4
C. Activity- Telephone - 5 Minutes
Purpose of activity:
The activity is designed to help the trainees understand the importance of active
listening, when interacting with customers.
Activity Instructions
1. Instruct trainees to form a line. Trainees should stand far enough apart to
avoid overhearing one another's whispers. Explain the activity.
a. The line is a telephone line. One individual will be given a phrase to "pass
on" to the next person in line and so forth. You can only whisper the
message once.
2. Start the activity. Repeat as time allows.
Following the activity reiterate the important of active listening, and how it pertains
to successful customer service.
Activity Instructions
1. Hand out supplies: trainees will need blank paper, and a writing utensil.
2. Select one trainee to be the descriptor. The rest of the trainees will be
drawing.
3. Each round, one player takes a turn describing an item for other participants to
draw one shape or line at a time. For instance, the sun, a tree, a stoplight, or a
cat. The object of the game is for players to try to guess the object before the
drawing is complete.
4. Repeat as time allows.
Activity Instructions
1. Hand out supplies: trainees will need blank paper, and a writing utensil.
2. For this activity, have each person think of positive customer interaction. Then,
instruct them to write a thank you letter to themselves from the customer's
perspective.
OVERALL GOAL
F. Assessment Quiz
Pass out the Five Keys to Customer Service short assessment quiz (refer to
appendix K). Instruct trainees to fill out the quiz individually. Collect quizzes and
continue to the next module.
Refrences
The Five Keys to Customer Service Lecture (refer to appendix I)
Opposite Expression activity cards (refer to appendix J)
Blank white paper, writing utensils.
The Five Keys to Customer Service Assessment Quiz (refer to appendix K)
Refrences
Role Play Cards (refer to appendix L)
MODULE 6
Refrences
Role Play Cards (refer to appendix M)
MODULE 7
Refrences
Role Play Cards (refer to appendix N)
MODULE 8
Managing Customer Complaints 30 Minutes
Objectives:
Employees can communicate effectively with guests.
Employees can assess customer service problems and apply problem solving
skills to implement a solution.
Employees can recognize a guest in need and assist the guest to a satisfactory
level.
Activity instructions:
To act out this training, divide the group into four smaller groups. Have them take
their place in one of the four corners of the room with instructions to behave in a
certain way. (sing loudly, jump up and down, count to 10 over and over, normal
conversation).
Switch corners a four times, every 30 seconds (trainees should reach every
corner. Switch a 5th and final time, but instruct trainees to choose their favorite
corner. (Highlight the want of customers to feel comfortable through the
discussion).
C. Assessment - 5 Minutes
Pass out the Five Keys to Customer Service short assessment quiz (refer to
appendix P). Instruct trainees to fill out the quiz individually. Collect quizzes and
continue to the next module.
References
Customer Service Issues Lecture (refer to appendix O)
Customer Service Issues Assessment Quiz (refer to appendix P)
“13 Common Restaurant Complaints and Solutions on How to Save the Day.”
GloriaFood Blog, 15 Sept. 2022, https://www.gloriafood.com/common-restaurant-
OVERALL GOAL
complaints-and-solutions.
Refrences
Online simulation link
Demonstration Video
PAPER AIRPLANE INSTRUCTION SHEET
OVERALL GOAL
Please rate how much you agree with the following statements.
True False
The mission statement of Culver's is that "Every
Guest who chooses Culver's leaves happy."
Training Title :
Location of Training :
Trainer :
Please rate how much you agree with the following statements.
Strongly Strongly
Agree Neutral Disagree
Agree Disagree
Customer service is important
in satisfying customers.
Appropriate Greetings:
Welcome to Culver's!
Hello
Welcome
Thank you for choosing Culver's!
What can I get fresh for you today?
Welcome to Culver's, home of the butter burger!
Come on in!
It's nice to see you today!
Appropriate Goodbyes
Thank you for choosing Culver's!
Have a great day!
Have a great evening!
OVERALL GOAL
Thank you for stopping in!
We will see you next time!
Take care!
Have a good one!
GREETING/SAYING GOODBYE ROLE
PLAY CARDS
Customer: Customer:
Customer: Customer:
Customer: Customer:
Customer: Customer:
Customer: Customer:
Customer: Customer:
Customer: Customer:
Customer: Customer:
Employee: Employee:
Employee: Employee:
Employee:
Employee:
Employee: Employee:
Been with the company for Been with the company for
three years three years
GREETING/SAYING GOODBYE ROLE
PLAY CARDS
Employee: Employee:
Employee: Employee:
Employee:
Employee:
Employee: Employee:
Training Title :
Location of Training :
Trainer :
Please rate how much you agree with the following statements.
Strongly Strongly
Agree Neutral Disagree
Agree Disagree
Nonverbal communication is a key
to good customer service skills.
Customer:
Customer:
Ordering multiple items
Wants a recommeded
with cupons (double
item from employee.
deluxe 2 for $8, Free kids
meal)
Customer: Customer:
Looking for the difference Unsure of what they want
between the cod filet & to order.
cod dinner.
Customer:
Customer:
New to Culver's.
Culver's regular in a rush.
CUSTOMER SERVICE: REGISTER CARDS
Customer:
Customer:
Wants to know what
Young child ordering.
lemon ice is, needs a
recommendation.
Customer: Customer:
Fellow employee off shift Unsure of what they want
ordering food. to order.
Customer:
Customer:
Three young siblings
Culver's regular in a rush.
ordering scopie tokens
together.
CUSTOMER SERVICE: DINING HALL
CARDS
Cus
Customer: Customer: Ord
Missing custard item. Received the wrong order. pints
Customer: Customer:
No clean/empty table are Young child dropped drink
available. all over the floor.
Customer: Customer:
Looking for hot sauce. Unable to find drink lids.
Customer:
Customer: Out of cups, condiments in
Culver's regular in a rush. the dining hall.
CUSTOMER SERVICE: DINING HALL
CARDS
Cus
Customer: Customer: Ord
Fountain drinks taste off. Received the wrong order. pints
Customer: Customer:
Asked for no tomatoes on Missing an order of onion
the burger, but there is. rings.
Customer: Customer:
In need of ranch and Food has not been
silverware. delivered in 10 minutes.
Customer:
Customer:
Ketchup pumps are not
With an allergy, trying to
working, needs napkins.
ensure food is okay to eat.
CUSTOMER SERVICE: DRIVE THROUGH
CARDS
Cus
Customer: Customer: Ord
Fountain drinks taste off. Received the wrong order. pints
Customer: Customer:
Asked for works on the Custard only order,
burger, but its missing. missing a large shake.
Customer:
Customer:
Food has not been
Wants multiple orders.
delivered in 10 minutes.
Customer:
Customer:
Can not hear the
Can not locate items on
employee through the
the menu board.
drive through speaker.
CUSTOMER SERVICE: DRIVE THROUGH
CARDS
Customer: Cus
Customer:
Rattles off order at an Ord
Received only part of their
extremely fast speed. pints
order.
Customer: Customer:
Lost wallet, and can not Wanted a kids meal
pay. instead of an adult meal.
Customer: Customer:
Forgot to ask for BBQ and Food has not been
cheese sauce. delivered in 20 minutes.
Customer:
Customer:
Allergy to milk, wants food
Ordered a cheeseburger
bagged seperately.
wanted a hamburger.
Please rate how much you agree with the following statements.
MANAGING CUSTOMER
COMPLAINTS ASSESMENT
Training Title :
Location of Training :
Trainer :
Please rate how much you agree with the following statements.
Strongly Strongly
Agree Neutral Disagree
Agree Disagree
Improper food tempature can lead
to customer complaints.
Training Title :
Location of Training :
Trainer :
Please rate how much you agree with the following statements.
Strongly Strongly
Agree Neutral Disagree
Agree Disagree
The objectives of the training
were clearly defined.