Etude Sur La Méthode ABC

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Asia Pacific Management Review 27 (2022) 303e311

H O S T E D BY Contents lists available at ScienceDirect

Asia Pacific Management Review


journal homepage: www.elsevier.com/locate/apmrv

Factors of application of activity-based costing method: Evidence from a


transitional country
Uyen Tu Tran a, Hien Thi Tran b, *
a
Foreign Trade University, 91 Chua Lang, Dong Da Dist, Ha Noi, Viet Nam
b
Vietnam National University Hanoi, VNU University of Economics and Business, 144 Xuan Thuy St., Cau Giay Dist., Hanoi, Viet Nam

a r t i c l e i n f o a b s t r a c t

Article history: This study examines the factors in the application of the activity-based costing (ABC) method in firms in
Received 6 March 2021 a transitional country. The study adopts a quantitative approach by developing a Logit regression model.
Received in revised form The study tests the model in a sample of 71 publicly-listed Vietnamese pharmaceutical companies in
15 October 2021
2017 when Resolution Number 10, issued by the Central Political Party of Vietnam, took place. The
Accepted 4 January 2022
Available online 14 March 2022
primary data was collected from a company survey. The study finds that indirect cost proportion,
competition pressure in price and quality, and product diversification significantly affect a firm's decision
of whether to implement the ABC method. In Vietnam, most of the pharmaceutical companies are state-
Keywords:
Competition
owned. Consequently, the use of a research context whereby the market economy is combined with state
Cost structure regulation to test the hypothesized factors is of value. Our findings have implications for managerial
Management accounting practice and public policy.
Product diversification © 2022 The Authors. Published by Elsevier B.V. on behalf of College of Management, National Cheng Kung
University. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/
licenses/by-nc-nd/4.0/).

1. Introduction traditional costing methods (Cooper, 1988; Rundora et al., 2013);


secondly, the application rate of the ABC method in one sector or a
The Activity-Based Costing (ABC) system was first demonstrated single country (Roztocki & Schultz, 2003; Van Nguyen & Brooks,
by Johnson and Kaplan (1987) as a new, advanced method for 1997); thirdly, the benefits and difficulties of the ABC approach
calculating production costs. The ABC system can be defined as a (Cotton et al., 2003; Lou & Wang, 1998); fourthly, the factors that
system to measure the cost and effectiveness of activities, products, affect the application of this method (Kaiser, 2019; Rundora et al.,
and services on the basis of resources used to create the product or 2013); and fifthly, ABC studies for decision models in a particular
service. The ABC systems estimate the costs of resources used or case (Duran & Afonso, 2019; Kim et al., 2011; Tsai & Jhong, 2019).
spent in a given process, consisting of a set of activities, to produce The previous studies indicate that the ABC approach is an
products or services. In this system, it is assumed that resources are effective way to estimate the costs of production (Vetchagool et al.,
consumed by the activities needed to produce the products or 2020) while considering environmental issues (Tsai, Lan & Huang,
services (Almeida & Cunha, 2017). In the first phase, the resources 2019) and that it can calculate costs more accurately than tradi-
are allocated to the activities, and in the second phase the activities tional costing methods (Cooper, 1988; Kim & Kim, 2011; Mortaji
are allocated to the products. This allocation is made in both cases et al., 2013; Rundora et al., 2013). To estimate costs precisely,
through cost drivers. companies have been urged to consider an effective approach to
To date, a number of research works on the activity-based improving operational performance. As the ABC method can
costing (ABC) method in many countries have focused on the directly calculate the various costs of labor and resources instead of
following main issues: firstly, the comparison between the ABC and using a single factor as the basis of allocation, this accounting
approach has been adopted by various industries, such as aviation
(Tsai et al., 2012), metal manufacturing (Tsai et al., 2019), con-
* Corresponding author. struction (Fang & Ng, 2011; Tsai et al., 2014), and footwear (Tsai &
E-mail addresses: uyentt@ftu.edu.vn (U. Tu Tran), hientt.hsb@vnu.edu.vn (H. Thi Jhong, 2019). Even though ABC is widely known and has been
Tran). successfully applied and is also the topic for various research papers
Peer review under responsibility of College of Management, National Cheng in many countries, there is a lack of in-depth studies of this
Kung University.

https://doi.org/10.1016/j.apmrv.2022.01.002
1029-3132/© 2022 The Authors. Published by Elsevier B.V. on behalf of College of Management, National Cheng Kung University. This is an open access article under the CC
BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
U. Tu Tran and H. Thi Tran Asia Pacific Management Review 27 (2022) 303e311

accounting method using the research context of a transitional production processes and is a highly competitive industry. How-
economy and in a specific industry significantly regulated by the ever, as the Vietnamese state-owned pharmaceutical companies
government. were subsidized by the government in the past, these pharma-
Vietnam is a densely populated country in South East Asia. Since ceutical companies did not need adopting a cost accounting
1975, this country has had only one political party, the Communist method such as ABC to improve their cost efficiency and compet-
Party of Vietnam. On June 3, 2017, the Communist Party of Vietnam, itiveness. Therefore, the application of ABC was very rare in Viet-
the ruling party of the nation, issued Resolution Number 10 stating nam before 2017.
“development of the private economy into the important momentum The contribution of this study is the use of the environment of a
of the nation's market economy with socialism orientation”.1 This is government-led industry in a transitional economy that follows the
the first time in Vietnam's history that the ruling communist party ideology of a market mechanism and socialism as the context for
has promulgated an official and crucial document recognizing the research to have an insight into a very important industry that has
economic role of the private sector as “the important momentum of the mission of improving the quality of life of citizens. This paper
the nation's market economy with socialism orientation”. This mile- uses the 2017 data of pharmaceutical companies in Vietnam as a
stone, which strongly affects the national product market, has case study. This study is of further importance given the COVID-19
driven the pharmaceutical industry in Vietnam to make a strategic pandemic announced by the World Health Organization on March
change towards privatization. 11, 2020, which is a test for the role of government in market
As of Dec 2017, 93.3% of the pharmaceutical companies in intervention towards the goal of protecting public health. This
Vietnam are state-owned enterprises (SOEs) that made 98.6% of research offers solutions to local enterprises in transitional coun-
total sales of the industry.2 The largest pharmaceutical companies tries for better cost management, to enhance business efficiency.
in Vietnam were state-owned. In the Vietnam Report ranking of the Underpinned by the theory of the resource-based view (RBV)
top 10 most nationally prestigious pharmaceutical companies,3 9 (Barney, 1991; Wernerfelt, 1984, 1995), this study develops the
out of 10 are SOEs. Among the 15 top-ranked pharmaceutical hypotheses and a Logit regression model to test the hypothesized
companies listed in the two stock exchanges in Vietnam, 14 have impacts. The data for testing the hypotheses were collected from a
government shareholding. The pharmaceutical product market in company survey using the Likert scale to measure the variables. The
Vietnam is led by SOEs, which is different from developed study finds three significant factors influencing the application of
economies. ABC in the sampled pharmaceutical companies: enterprise cost
The Vietnamese pharmaceutical industry has, in recent years, structure, competition strategy in price and quantity, and diversi-
experienced both internal and external competitive pressures. This fication of products. The paper contributes to the theory by sup-
industry was in the past considered a stable sector in Vietnam, porting the RBV perspective in transitional economies through the
always maintaining high profitability given the periods of global use of a unique dataset. For this, the paper pushes forward the
crisis caused by developed countries. Financial statements of listed application of the RBV theory to answer how resources and capa-
companies showed that the ratio of profitability to the owner's bilities affect company behavior and outcomes in a transitional
equity of big local companies was always over 30% and the average economy regulated by the government.
of the industry reached a peak of 25% from 2010 to 2013 regardless The rest of the paper is organized as follows. The literature re-
of global economic recessions.4 Only after 2014 did difficulties view and hypotheses development section present the theoretical
appear in this industry. From then on, the growth targets such as framework, the relevant prior studies, and the hypotheses. Next are
return on equity (ROE) dropped to 19.6%5 from 21.4%, while earn- the research methodology followed by the results and the discus-
ings per share declined approximately one-third in early 2018.6 In sion, followed by the conclusion, implication, and limitations of the
the hope of improving this situation, not only do local enterprises paper.
have to change strategic products from low-profit generic to high-
value targeted drugs, they also have to focus on management ac-
counting to cut down spending while improving operational 2. Theoretical framework and hypotheses development
efficiency.
The ABC method produces more accurate costing of products by 2.1. Theoretical framework
essentially converting broad indirect costs into direct costs of
production (Brewer et al., 2017). It determines the costs of the Today the world presents new and challenging strategic issues
various sources of indirect costs and allocates these expenses to the for organizations on which the theory of resource-based view of
specific activities that use them. The ABC method provides man- firms (Wernerfelt, 1984, 1995) can shed light. From the initial pio-
agement with valuable information that can be used to improve the neering research in the mid-1980s through to the present, the
efficiency of processes and increase product profit margins. This study of resources - tangible vs. intangible assets and capabilities -
accounting method seems suitable for the pharmaceutical industry, has produced a large body of theoretical and empirical work
which has many indirect costs, diverse products, complex (Dierickx & Cool, 1989; Priem & Butler, 2001). It involves the re-
sources and capabilities of organizations and managers (Amit &
Schoemaker, 1993). Under the RBV theory, a firm's internal envi-
ronment is the deciding factor in the firm's success in competition
1
http://vneconomy.vn/nghi-quyet-so-10-ve-kinh-te-tu-nhan-co-tac-dong-lon- (Peteraf, 1993). RBV attaches the key importance to a firm's re-
the-nao-20190502093722211.htm. Retrieved on Feb 5 2020.
2 sources in innovation, creativeness, reputation, knowledge, talent,
https://www.yellowpages.com.vn/srch/vietnam/pharmaceutical_products-
wholesalers_and_manufacturers.html. Retrieved in Dec 2017. and change management (Prahalad & Hamel, 2006; Teece et al.,
3
https://vietnamreport.net.vn/Top-10-Cong-ty-Duoc-uy-tin-nam-2019-8949- 1997). These resources have competitive advantages when they
1006.html. Retrieved on Dec 16 2019. are of value, rare, and irreplaceable.
4
https://www.slideshare.net/GMPcVietnam/phan-tich-bao-cao-nganh-duoc- This study uses RBV as the theoretical lens to examine the fac-
2015. Retrieved on Dec 16 2019.
5
tors driving firms' adoption of the ABC method. In the light of RBV,
https://www.slideshare.net/GMPcVietnam/phan-tich-bao-cao-nganh-duoc-
2015. Retrieved on Jan 11 2021.
resources are the key to a firm's superior performance; the value,
6
https://www.bvsc.com.vn/NewsDetail.aspx?NewsID¼604782. Retrieved on Jan rare, and irreplaceable resource enables the firm to gain and sustain
11 2021. competitive advantage (Barney, 1991).
304
U. Tu Tran and H. Thi Tran Asia Pacific Management Review 27 (2022) 303e311

2.2. Hypotheses development production costs such as direct labor costs (Cooper, 1988). The ABC
method is proposed to overcome these limitations by offering a
The ABC system allocates both manufacturing and non- more accurate cost allocation.
manufacturing costs to the product. This approach identifies and Bjørnenak (1997) divides the total production of the companies
allocates all non-manufacturing costs such as commission, trans- in his study into 4 groups: Group 1: 1 to 10 products; Group 2:
portation costs, and maintenance costs for specific goods (Mishra & 11e100 products, Group 3: 101e1000 products, Group 4: more than
Vaysman, 2001). The ABC method uses many cost allocation ob- 1000 products. The result of the study showed that companies with
jects, depending on the number of activities in the production large production are more likely to apply ABC. Specifically, the
process. Thus, from the aspect of an enterprise's administration, the companies in Group 4 that adopt the ABC method accounts for 34%,
system is evaluated as a tool for an insight into activities, providing compared to only 15% of Group 1. Likewise, and Salawu and Ayoola
particular information about the structure of production costs and (2012) also suggest that firms with a wide product range tend to
supporting marketing campaigns (Lou & Wang, 2013). apply the ABC method rather than traditional methods. Almeida
The ABC system has been used for decades in developed coun- and Cunha (2017) cite the case of a Portuguese manufacturing
tries because of the efficient and effective recording of direct costs firm to emphasize that a method of estimating the costs of the
vs. indirect costs of the resources in the firms, thereby gaining various products produced in the same company in a rigorous and
firms' competitive advantages. Previous studies explain how precise way has turned into a strategic objective. When a company
organizational factors influence firms’ adoption of the ABC method has a wider range of products, they are in more need of calculating
in the context of a developed country. Anderson (1995) lists six the cost price of each of the products more accurately. Therefore,
factors affecting the adoption of the ABC method in the context of they are in more demand of an accounting method useful for cost
the US automobile industry; they are the total number of em- calculation, leading to the following hypothesis:
ployees, cost information, business type, product diversification,
H2. Production companies that have more product diversification
the importance of cost information, indirect cost proportion of the
have a greater tendency to apply the ABC system.
total cost. Using the survey data of British management accoun-
tants in the manufacturing industry, Brierley (2015) denotes five
2.2.3. Competition capability
factors, including competition, product customization, the per-
Given the increasing market competition, productive functions
centage share of non-manufacturing overhead costs, financial ac-
should be considered as an important strategic issue for the crea-
counting requirements, and operating unit size.
tion of a competitive advantage. As the competitive pressures
In the ABC system, resources are consumed by activities and
among businesses are intense, even a slight reduction in costs and
these are consumed by the products and services. The distribution
price could help firms exert an increasing presence in the
of resources by activities and the subsequent allocation to the
marketplace. Hence, before making final pricing decisions, corpo-
products is done through cost drivers (Almeida & Cunha, 2017).
rations have to identify the activities which add high value with low
With the resource-based view in mind, the next sections will
expense, and the activities which are costlier but less value-adding.
explain the factors that affect the application of the ABC method
This complicated process requires the techniques of the ABC
and develop hypotheses accordingly.
method rather than traditional costing because the ABC method is
more useful in respect of precise price calculation. Precise price
2.2.1. Cost structure calculation allows firms to gain more competitiveness in terms of
In innovative firms, the direct cost of a product, which is directly pricing strategy. Recognizing the importance of price competition
calculated in the production costs of the product, tends to decrease strategy, Chen et al. (2019) look into the price competition of pri-
in comparison with the indirect cost of the product. As the indirect vate service providers in an economic system that has public vs.
costs tend to increase, it is more complicated to allocate the indirect private service providers. Almeida and Cunha (2017) claimed that
costs accurately to the production costs. Nowadays, non- today's business environment is characterized by severe global
production costs increasingly account for a large proportion of competition, not only in terms of price but also in quality. This
the total costs of enterprises, so allocating non-production costs could be because buyers prefer to share if information asymmetry
into the computation of cost of sales will provide the complete and about quality is high (Alibeiki & Gümüş, 2020). As such, the
comprehensive cost of sales information. This helps managers following hypothesis is proposed:
make more accurate decisions.
To address this complication, firms need a costing method to H3. Companies under high pressure of competition are more
calculate costs more precisely. Previous studies show that com- likely to apply the ABC system.
panies with a high indirect cost ratio are more likely to apply the
ABC system (Almeida & Cunha, 2017; Maelah & Ibrahim, 2007) as it 2.2.4. Importance of cost information
helps control costs better than traditional accounting methods According to Brierley (2015), Cooper and Kaplan (1988), and
(Salawu & Ayoola, 2012). In contrast, companies with small indirect Cooper (1988), the corporate's decision of whether to apply the ABC
cost ratios of total cost were less interested in the ABC system method is influenced by the importance of cost information and
(Brierley, 2015; Clarke, 1992). As such, the following hypothesis is automation level. The need for accurate cost data for strategic de-
developed: cisions and cost reduction may affect the adoption of ABC. Al-Omiri
and Drury (2007) suggest the factors affecting the usefulness of cost
H1. Companies with a higher indirect cost ratio are more likely to information include the firm's use of cost data in pricing decisions,
apply the ABC system. cost reduction efforts, and the need for special cost studies. Cost
accounting information systems such as ABC have been designed to
2.2.2. Product diversification provide information useful for the management of the company,
Products can be diversified in a variety of forms, sizes, that is to assist them in the exercise of functions of planning,
complexity, material, and process. In Cooper and Kaplan (1988) control, and decision making where management needs accurate,
view, as product diversification becomes more important, tradi- fast and reliable cost information. In a market mechanism, cost
tional methods of fixed cost accounting have more limitations, information is needed to perform the following tasks: design
which might run the risk of inaccurate and simple allocation of products and services that meet the expectations of customers;
305
U. Tu Tran and H. Thi Tran Asia Pacific Management Review 27 (2022) 303e311

give a signal for quality, efficiency, and speed improvement; con- more than 51% of the capital owned by the government. Three of
siderations for product decisions, negotiating on price, product the 56 firms are shareholding companies with less than 50% of the
characteristics, quality, distribution, and customer service; devel- capital owned by the government. Only 6 firms are 100% private
oping effective and efficient service and distribution processes for capital.
target markets and customers. When cost information becomes
more important, there is more demand for a costing method that
calculates the costs more precisely than traditional methods. This 3.2. Model
assumption supports the firms' application of ABC because of the
importance of cost information. To test if this assumption works in Grounded in the previous studies (Ahmadzadeh et al., 2011), a
the context of a government-led rather than market-led industry in model of five independent variables including indirect cost pro-
a transitional country, the following hypothesis has been portion of the total cost, product diversification, competition
developed: capability, the importance of cost information, and size were
employed to explain the probability of a firm applying the ABC
H4. Companies that recognize the importance of cost information
method.
are likely to apply the ABC system.
To investigate the relationship between the independent vari-
The above four hypotheses will be tested in the context of the
ables and the dependent variable, i.e., the probability of a firm
pharmaceutical industry in Vietnam, a transitional country with
applying the ABC method, binary logistic regression was applied for
the market regulated by the state. Most of the pharmaceutical
estimation (Spicer, 2004).
companies in the country are state-owned. As of Dec 2017, 93.3% of
the pharmaceutical companies in Vietnam are state-owned enter- Ln ½Prob ðY ¼ 1Þ = ð1  Prob ðY ¼ 1Þ ¼ b0
prises that made 98.6% of total sales of the industry3.
þb1COSTSTRUCTURE þ b2DIVERSITY þ b3COMPETION
3. Research methods þb4SIZE þ b5INFORMATION þ ε
In which
3.1. Data collection ABCAPPLICATION: Dependent variable, being assigned the value
of 1 for the firm that applies ABC and 0 for the firms that do not
3.1.1. Survey and questionnaire apply ABC.
A questionnaire related to the hypothesized factors was devel- The explanatory variables:
oped. After receiving management accounting expert advice on the COSTSTRUCTURE: Cost structure was expressed as a percentage
content of the questionnaire, the revised questionnaire has 30 of general operation cost over total costs. For production enter-
questions. prises, it is the general operation cost over the cost of goods sold.
In the final survey instrument, the survey questions are divided For commercial enterprises, it is the total cost of sales and man-
into three main groups. Questions 1 to 11 are included in the first agement over the total cost including the cost of goods sold. As the
group to find general information about the companies, such as the indirect expense rate of companies in our sample oscillates from
business sector, the number of employees, the number of products, 10% to 35%, COSTSTRUCTURE was classified into three levels: The
the production process, the cost structure, the competitive strategy low rate (10%e20%), the medium rate (21%e30%), and the high rate
of pharmaceutical enterprises, and the importance of cost infor- (31%e35%). The scale was adopted from Bjørnenak (1997).
mation. The importance level is measured with a Likert scale. DIVERSITY: Diversity of products was divided into three groups
The second group (questions 12 to 27) is designed to investigate The measurement was adopted from Almeida and Cunha (2017) the
the cost accounting at the firms that do not apply the ABC method, less diversity group in which each firm has 10e50 products, the
and the constraints that impede the application of ABC in these diversity group in which each firm has 51e149 products, and the
firms. more diverse group in which each firm has more than 150 products.
The third group (questions 28 to 30) investigates the firms COMPETITION: Competition of enterprises was evaluated con-
applying ABC on the level of success, the difficulties of applying cerning the marketing strategy of the pharmaceutical companies in
ABC, the coordination needed among departments in a company this study. The measurement was adopted from Chen et al. (2019).
for applying the ABC method. For measurement of COMPETITION, either quality or price compe-
The main survey was conducted between October 2017 and tition (COMPETITIONPRICE or COMPETITIONQUALITY) was alterna-
December 2017 using the final survey instrument. In this survey, tively used in the regression. The less important level was encoded
the questionnaire was sent through letters to the chief accountants as 1, the important level encoded as 2, very important level enco-
of a group of 187 pharmaceutical companies in Vietnam. These ded as 3.
companies’ addresses were provided by the Vietnamese Pharma- INFORMATION: the importance level of cost information for
ceutical Company Association. businesses. This study used the measurement method as adopted
The number of responses received was 71 out of 187 local from Brierley (2015). The businesses with the less important level
pharmaceutical firms, accounting for a 41% response rate. Of the 71 of cost information were encoded as 1; the importance level
responses in the sample, there were 15 unsuitable or incomplete encoded as 2; the high importance level as 3.
questionnaires. After omitting the invalid questionnaires, the final Control variable:
dataset consisted of 56 companies. SIZE: Al-Omiri and Drury (2007) state that size was an important
factor influencing the adoption of more complex administration
3.1.2. Dataset systems and noted a positive relationship between company size
Among the 56 firms left in the final dataset, in Oct 2017, 12 were and the adoption of ABC systems. A possible reason for this is that
applying the ABC method, 11 were pilot applications and only one, larger organizations have relatively greater access to resources to
Ha Tay Pharmaceutical Joint Stock Company, applied the ABC experiment with the introduction of more sophisticated accounting
method in some aspects only. 17 companies are listed on the stock systems. Therefore, firm size is controlled in the model.
exchange in Vietnam (13 are manufacturing firms and 4 are trading Company size was measured by the number of employees
firms). 47 out of the 56 firms are shareholding companies that have divided into 3 levels. Following this, we designated a small-size
306
U. Tu Tran and H. Thi Tran Asia Pacific Management Review 27 (2022) 303e311

firm as having fewer than 200 employees. A medium-size firm has

COMPETITION was classified into three levels: The less important level was encoded as 1, the important level encoded as 2, very important level encoded as 3 (Brierley, 2015). COMPETITION includes COMPETITIONPRICE and

INFORMATION was classified into three levels adopted from Brierley (2015): The businesses with the less important level of cost information were encoded as 1; the importance level encoded as 2; the high importance level as 3.
DIVERSITY was classified into three levels: Following Almeida and Cunha (2017), the less diversity group in which each firm has 10e50 products, the diversity group in which each firm has 51e149 products, and the more diverse
200e500 employees and a large-size firm has over 500

important

100.00%
84.62%

35.29%
employees.

Important Very

11

13
2

100.00%
74.29%

25.71%
3.3. Estimation method

26

35
INFORMATION

9
Firstly, the multicollinearity problem was checked by exam-

diversified important

100.00%
87.00%

12.50%
ining the correlation coefficients of each pair of the predictors and

Less
their Variance Inflation Factor (VIF). All of the VIFs are smaller

8
than 4, which is much smaller than the thread hold of 10, sug-
gesting that multicollinearity is not a problem with our dataset

100.00%
61.11%

38.89%

COSTSTRUCTURE was classified into three levels: The low rate (10%e20%), the medium rate (21%e30%), and the high rate (31%e35%). The scale was adopted from Bjornenak (1997).
(Mansfield & Helms, 1982).

Diversified Very

11

18
Secondly, the potential endogeneity of the key predictors,

7
COSTSTRUCTURE, DIVERSITY, COMPETITION, INFORMATION was

100.00%
86.96%

13.04%
alternatively examined. A variable is endogenous when it is
correlated with the error term of a model (Wooldridge, 2013).

20

23
3
Thus, an investigation to see if COSTSTRUCTURE [DIVERSITY]

important diversified
DIVERSITY
[COMPETITION] [INFORMATION] is endogenous with the error term

100.00%
86.67%

13.33%
was conducted. The residual was drawn from the pooled OLS

Less

13

15
estimation using ABCAPPLICATION as the dependent variable.

2
Then, the correlation between COSTSTRUCTURE [DIVERSITY]

100.00%
[COMPETITION] [INFORMATION] and the residual was examined

Important Very

0.68

0.32
using the OLS estimation. The results show no significant corre-

17

25
8
lation between COSTSRUCTURE [DIVERSITY] [COMPETITION] [IN-

COMPETITIONQUALITY

100.00%
FORMATION] and the residual (p > 0.05).
Thirdly, the Pearson correlation test was conducted.

0.9

0.1
18

20
2
Fourthly, the logistic regressions were run for baseline models

important important
(Model 1 and Model 2).

100.00%
0.8182
Finally, the OLS regressions were run with the same specifi-

0.111
Less

11
cations for robustness check (Model 3 and Model 4).

100.00%
0.6667

0.3333
Important Very

14

21
4. Results 7

100.00%
COMPETITIONPRICE

0.8519

0.1481

4.1. Descriptive statistics


23

27
4

Out of 56 companies in the dataset, 23 are of small size (less


important

100.00%

than 200 employees), 21 medium size (200e500 employees), and


0.875

0.125

12 large size (over 500 employees). 66.67% of the large firms have
Less

applied ABC while only 4.35% of the small companies apply ABC.
14.29% of the medium companies have been applying ABC.
A visual inspection of the correlation coefficients would indi-
indirect costs
High rate of

cate concerns for multicollinearity. Therefore, we used the test for


100.00%

VIF to measure how much the variance of the coefficients is


50.00%

50.00%

inflated by multicollinearity. The VIF for SIZE is 3.84, COSTSTRUC-


10
5

TURE 1.63, COMPETITIONQUALITY 2.29, COMPETITIONPRICE 1.66,


DIVERSITY 3.08, INFORMATION 2.08 respectively, the mean VIF
group in which each firm has more than 150 products.

2.43, which are generally well below the rule-of-thumb value of 4.


Medium rate of
indirect costs

This demonstrates that the assumption of no perfect multi-


collinearity is not seriously violated.
100.00%
78.26%

21.74%

The survey result is displayed in Table 1 and visualized in Fig. 1.


18

23

We have the initial evaluations of the trend in the application of


5

the ABC method of the companies in our sample. Possibly, the


COSTSTRUCTURE

higher the general production expense rate is, the higher the ABC
indirect costs
Low rate of

application probability is. The firms having multiple products tend


100.00%

to use ABC more than the others. The firms considering price
91.30%

8.70%

competition very important tend to apply ABC much more than


COMPETITIONQUALITY.
21

23
2

companies for which price competition is less important. The


applied ABC
Cross tabulation.

enterprises considering quality competition as more important


Have applied
companies

tend to apply ABC more than enterprises that consider quality


Have not
Group of

competition less important. The initial impression is that when


ABC
Table 1

Total

the importance of cost information increased, the proportion of


Note.

enterprises applying ABC probably increased.


307
U. Tu Tran and H. Thi Tran Asia Pacific Management Review 27 (2022) 303e311

Fig. 1. Number of companies applying ABC vs. not applying ABC comparison.

4.2. Inferential statistics the decision-making process of the companies in respect of


adopting the ABC method (b ¼ 0.129; p ¼ 0.061 in Model
The study conducts binary logistic regressions for baseline 1; ¼ 2.224; p ¼ 0,020 in Model 2). Thus H1 is supported. Product
models (Model 1 and Model 2) and OLS estimation for checking the diversification (DIVERSITY) also has a significant and positive
robustness of the results (Model 3 and Model 4). The magnitude of impact on the decision-making process for adoption of ABC method
the Pseudo R2 for logistic regressions and the R2 for OLS regressions in these firms (b ¼ 0,010; p ¼ 0,003 in Model 1; b ¼ 3.610; p ¼ 0.098
demonstrates that the models fit the data well. Table 2 shows the in Model 2). Thus, H2 is confirmed.
regression results based on price competition (Model 1 and Model Quality and price are significant factors in marketing. Therefore,
3) and quality competition (Model 2 and Model 4). this study focuses on analyzing how price competition and quality
As can be seen, in the baseline results, the indirect cost pro- competition affect the probability of the application of ABC. For
portion (COSTSTRUCTURE) has significant and positive impacts on competition, quality competition strategy (COMPETITIONQUALITY)
is likely to influence the decision of application of the ABC method
Table 2 (while b ¼ 1.605; p ¼ 0.863 in Model 1, b ¼ 3.131; p ¼ 0.056 in
Regression results. Model 2); the same trend seen in the use of price competition
Variable Baseline models Models for strategy (COMPETITIONPRICE). These results confirm H3.
Robustness check However, there is no significant evidence of the link between
Model 1 Model 2 Model 3 Model 4 cost information and the application of ABC in the studied com-
panies. Consequently, H4 is not accepted.
Logit Logit OLS OLS
The Cox and Snell Pseudo R2 is 0.729 and 0.815 in Model 1 and
COSTSTRUCTURE 0.129a 2.224b 0.188c 0.190c
Model 2 respectively. Thus we can interpret this as approximately
(0.061) (0.020) (0.000) (0.001)
DIVERSITY 0.010c 3.610a 0.245b 0.287b 73%e82% probability of the event of ABC application is explained by
(0.003) (0.098) (0.028) (0.026) the logistic model (Cox & Snell, 1989).
COMPETITIONQUALITY 3.131a 0.145c
(0.056) (0.004)
COMPETITIONPRICE 1.605 0.140c 5. Discussion
(0.863) (0.010)
INFORMATION 0.671 2.058 (0.197) (0.652)
(0.611) (0.227) The survey data, descriptive and inferential statistics of this
study result in the four important points of discussion. First, the
SIZE 0.003b 2.245 0.014 0.064 level of ABC application in the pharmaceutical enterprises in
(0.002) (0.143) (0.864) (0.465) Vietnamese pharmaceutical companies in the survey, that is, the
_cons 11.624a 32.692 1.963c 1.723c
(6.891) (0.027) (0.000) (0.000)
rate of ABC application: 12 out of 56 firms in the year 2017 or 21.4%
N 56 56 56 56 of the observations, is low. Among the companies that applied ABC
Cox and Snell Pseudo R2 0.729 0.815 to calculate products’ price, two-thirds were testing this method,
R2 0.755 0.762 only one-third applied it methodically. This rate is much lower than
Note: p-values in parentheses. in other countries. Survey data from the 1990s to 2005 of Cohen
Model 1 and Model 2 are the baseline results of Logit regressions. et al. (2005) indicates an increase in ABC adoption in developed
Model 1 and Model 3 use price competition as the independent variable; Model 2 countries. Accordingly, the scope of ABC applications in US com-
and Model 4 uses quality competition as the independent variable.
a
p < 0.1.
panies increased significantly in just eight years, from 1995 to 2003,
b
p < 0.05. rising from 25% to 52%. For companies in the UK, this ratio increased
c
p < 0.01. from 6% in 1991 to 23% in 2001. In Ireland, the rate of adoption of
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U. Tu Tran and H. Thi Tran Asia Pacific Management Review 27 (2022) 303e311

ABC increased from 12% in 1999 to 27.9% in 2004, while the per- and the application of ABC in the studied companies. This indicates
centage of manufacturing firms in a survey in Australia has risen important points of discussion. Perhaps it is because the study
sharply from 12% in 1997 to 56% in 1998. The survey from 2000 to sample includes pharmaceutical companies in an emerging country
2005 shows that the rate of ABC adoption in Greece increased from that is transitioning from state subsidy to a market mechanism. In
12.7% to 40.9%. Vietnamese pharmaceutical companies, state ownership was
Second, the companies have applied the method of calculating dominant. Pharmaceutical enterprises were inherently dependent
the ABC price for each product based on the data collected monthly. on state resources, production, and distribution according to gov-
Meanwhile, if companies fully utilized the ABC method, they could ernment plans. The pharmaceutical market in Vietnam is state-
calculate the price of each production batch. Although it is more driven, with the government controlling prices, so cost informa-
complex and time-consuming to collect information and input tion becomes not the most important to help determine the market
data, the information collected is accurate, complete, and timely, price of pharmaceuticals. Before 2017, cost management in the
which shows a more detailed picture of business cost management. pharmaceutical companies depended heavily on the external re-
Third, the businesses in the study have not maximized the sources provided by the Vietnamese government. As a conse-
benefits of the ABC method. In the literature, the real benefits that quence, the firms were not required to compute accurate cost
businesses gained when applying the ABC are enormous. The information to the extent that the indirect costs could be allocated
previous studies indicate that the ABC approach is an effective way to each product, although this computation would have allowed the
to estimate the costs of production while considering environ- enterprises to decide the production cost of each unit of the
mental issues (Tsai et al., 2019) and that it can calculate costs more finished product to increase their competitiveness in the market.
accurately than traditional costing methods (Cooper, 1988; Kim & Even if the pharmaceutical companies in Vietnam attached
Kim, 2011; Mortaji et al., 2013; Rundora et al., 2013). Extensive importance to cost information for more effective management, the
use of ABC for cost analysis, cost strategy, and cost evaluation ABC accounting method, with its strength in allocating indirect
directly improves operational performance and financial perfor- costs to each product, would not always help many companies.
mance through improving operational performance (Vetchagool Vietnamese pharmaceutical company's leaders were not always
et al., 2020). However, when applying ABC, the companies in the ready to replace the traditional accounting method to change to the
survey only used it for a few purposes, mostly fixing a price on new accounting method, not to mention that the ABC method has
products, estimating budget, and cutting down costs. The cost in- the disadvantage of consuming a lot of time and cost. The cost of
formation which is needed for the ABC application could be used tracking activities would be higher due to the need for more ac-
for other managerial purposes such as building a system of countants who should be qualified in the ABC application. The
assessing and rewarding, making decisions on investing, restruc- majority of Vietnamese pharmaceutical companies were small and
turing, coming up with ideas about quality. Unfortunately, the cost medium enterprises, so they were unable to do so easily. Moreover,
information did not seem to be used at its best by the studied firms. the ABC method required the cooperation of many departments in
Pharmaceutical firms can use the ABC method to assess activ- a company, the support of the business leaders as well as the em-
ities based on costs. This assessment allows to eliminate/reduce the ployees. In some cases, it is difficult to find the source of the costs
number of activities that bring little value, maximizing the number (i.e., the specific activities that the actual cost incurred). Further-
of activities that bring much value, assisting employees in focusing more, this method is not mandatory for Vietnamese firms because
on the value of their work. Therefore, companies can benefit from financial statements have not been required to apply the ABC ac-
ABC and take the opportunities that it brings, which include cutting counting method.
down costs and improving the effectiveness of the business pro- Our research results support the RBV theory (Wernerfelt, 1984,
cess, having employees understand how their work is satisfying the 1995) in a unique way. Due to the large dependence on state re-
customers and know which activities are unnecessary, increasing sources, the competitive decisions of Vietnamese pharmaceutical
focus and cost control so that firms can identify which activities companies were dominated by the main resource supplier, i.e., the
need high or low cost and which costs can be controlled or reduced. Vietnamese government. In the long run, when transforming to
The ABC system will develop its potentials when firms fully un- privatization, resources to help businesses compete must come
derstand how to utilize the cost information supplied by the system from internal resources of the company, must be rare, irreplaceable,
for their managerial activities. and impossible to imitate, as suggested in the RBV theory. Things
Fourth, regarding the hypotheses testing results, the first hy- should change after the application of Resolution Number 10 that
pothesis that companies with a higher indirect cost ratio are more recognizes the important momentum of the private sector, levelling
likely to apply the ABC system is accepted. This conclusion co- the playing ground for competition between the government vs.
incides with the conclusions of Ahmadzadeh et al. (2011), Booth & private sector in the pharmaceutical industry in Vietnam. When the
Giacobbe (1997), and Clarke (1992) who show that firms with a government promulgates policies for businesses to become finan-
small percentage of total indirect costs are less interested in ABC cially independent, i.e., reducing the dependence of pharmaceutical
method use. H2 that production companies that have more product enterprises on government resources, the enterprises have to find a
diversification have a greater tendency to apply the ABC system is way to build resources from the internal environment. The phar-
supported. This conclusion matches that of and Bjornenak (1997). maceutical companies must find solutions to manage their internal
The study accepts H3 that companies under high pressure of resources better by estimating costs precisely. As a result, the
competition are more likely to apply the ABC system. This accep- companies will automatically consider switching to applying an
tance is in alignment with Van Nguyen and Brooks (1997). How- accounting method such as ABC to help manage costs better.
ever, the empirical result does not support H4 that companies that
recognize the importance of cost information are likely to apply the 6. Conclusion
ABC system. This means the importance of cost information is not
statistically related to the application of ABC for the studied firms. This study investigates the factors in applying the ABC method
This empirical result is inconsistent with Cooper (1988) and Al- in firms in a transitional country, looking into a single case of a
Omiri and Drury (2007). specific industry in Vietnam, pharmaceutical firms. The Vietnam
We discuss in depth the result of testing H4. There is no sig- pharmaceutical industry is typical of a state-orientation market
nificant evidence of the link between cost information importance economy. The majority of enterprises in this industry are state-
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U. Tu Tran and H. Thi Tran Asia Pacific Management Review 27 (2022) 303e311

owned, and the industry is significantly controlled by the much about the ABC accounting system. Some companies respon-
government. ded that they applied the ABC system but when the authors came to
The paper contributes an interesting research context of tran- the site for an in-depth study, the accounting system was still the
sitional countries to the literature. From the RBV lens (Wernerfelt, traditional costing method. Furthermore, cost information was
1984, 1995), this study finds the three significant factors influ- confidential, so accessing data sources was difficult. These limita-
encing the application of the ABC system in the sampled pharma- tions will become the directions for future research. In addition,
ceutical companies: enterprise cost structure, competition strategy hypothesis H2 could be segregated into two hypotheses, one
in price and quantity, and diversification of products. Our empirical addressing large production and the other addressing product va-
results support the RBV perspective in transitional economies riety. Future research could test these two hypotheses separately.
through the use of a unique dataset. For this, our paper pushes
forward the application of the RBV theory in light of answering how Funding
resources and capabilities affect company behavior and outcomes
in a transitional economy regulated by the state. Thus, the contri- The author(s) received no financial support for the research,
bution of this study is significant as the study looks into a authorship and/or writing up this paper.
government-led industry in a transitional economy that follows the
ideology of a market mechanism and socialism as the context for Declaration of competing interest
research. This study is of further importance given the COVID-19
pandemic, which is a test for the role of government in market Dr Uyen To TRAN declares that she has no conflict of interest.
intervention with the goal of protecting public health. Dr Hien Thi TRAN declares that she has no conflict of interest.
To offer solutions to local enterprises in transitional countries
for better cost management to enhance business efficiency, the Acknowledgement
paper offers managerial implications and policy recommendations
for utilizing the ABC method more effectively: We would like to express gratitude to Associate Professor Dao
Firstly, firms should fully exploit the benefits of the ABC method Thi Thu Giang, Professor Venancio Tauringana, and the anonymous
and combine ABC with activities-based management. The appli- reviewers for their helpful comments.
cation of ABC has so far only reached the stage of supplying infor-
mation about price and cost control. However, other functions such
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view. Strategic Management Journal, 14(3), 179e191. Dr. Uyen To Tran is a lecturer at Foreign Trade University, major in Accounting and
Prahalad, C. K., & Hamel, G. (2006). The core competence of the corporation. Strat- Finance. She obtained her PhD in managerial accounting at Foreign Trade University in
egische unternehmungsplanungdstrategische unternehmungsführung. Germany: 2017. Her research interest and publications are in the area of financial accounting,
Springer. managerial accounting, corporate finance, corporate governance.
Priem, R. L., & Butler, J. E. (2001). Is the resource-based “view” a useful perspective
for strategic management research? Academy of Management Review, 26(1),
22e40. Dr. Hien Thi Tran is a lecturer and researcher (assistant professor) at Vietnam National
Roztocki, N., & Schultz, S. M. (2003). Adoption and implementation of activity-based University Hanoi, VNU University of Economics and Business. She has a PhD in Man-
costing: A web-based survey. In , 72. IIE Annual Conference. Proceedings, 2003. agement at Southampton University Business School, UK . She has published in in-
Institute of industrial and systems engineers (IISE),USA (pp. 1232e1235). ternational peer-reviewed journals such as Journal of Business Research (ABS3, SSCI),
Rundora, R., Ziemerink, T., & Oberholzer, M. (2013). Activity-based costing in small Multinational Business Review (ABS2, SSCI), and Corporate Governance: The International
manufacturing firms: South African study. Journal of Applied Business Research, Journal of Business and Society (ABS2, ESCI). Dr Tran is the lead editor of a Palgrave Mac-
29(2), 485e498. Millan book . She is an ad-hoc reviewer for several ABS journals. Her research interests
Salawu, R. O., & Ayoola, T. J. (2012). Activity based costing adoption among are in the areas of strategic management, international business and management,
manufacturing companies in Nigeria. Journal of Modern Accounting and Auditing, corporate governance and corporate social responsibility, human resources, and busi-
8(1), 40e45. ness culture.
Spicer, J. (2004). Logistic regression and discriminant analysis. Making Sense of
Multivariate Data Analysis: SAGE Publications.

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