Course: Strategic Management

Company: BP Industries (Spacer, BP lolly, Mr. Bear)

Interview Request: Muhammad Hasan Yahya

Questionnaire:

1. Can you provide a brief history of your company and its journey in the candies and chocolates
industry?
2. What were the key factors that contributed to your company's success and establishment as a
pioneer in the industry?
3. Is your company's operational reach nationwide, or does it focus on specific regions within
Pakistan?
4. Apart from your primary business in candies and chocolates, are there any other industries or
sectors in which your company operates?
5. Can you share insights into the current profitability of your business operations?
6. How many individuals are currently employed by your company?
7. What led to your company's absence or limited visibility in the current market?
8. What factors led to the decision to discontinue advertising efforts? (Haven’t seen any ad in last
few years)
9. Have there been any significant changes in consumer preferences or market dynamics that have
impacted your company's presence in the market?
10. Can you discuss any strategic decisions or challenges that your company faced during its peak
and subsequent decline in visibility?
11. What efforts has your company made to re-enter or regain visibility in the market, if any?
12. How does your company perceive the future of the toffees and chocolates industry, and are there
any plans to re-establish a presence in the market?
13. How does your company plan to leverage its past reputation and experience in the industry to
potentially re-enter or diversify into other markets?
14. Can you provide insights into your company's financial performance and growth trajectory?