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The Rastafarians Using Style Message and
The Rastafarians Using Style Message and
red, gold, green, and black clothing, Jamaica, and marijuana, among other identifiers.
party, or as just the creators of a type of popular music. They are, rather, an
leaders, ability to influence those outside their culture, and their collective identity
community that has continued to expand and thrive for nearly one hundred years.
might term a “diaspora filter” on this community, the significance of the Rastafarian
movement becomes far more apparent and relevant to advancing our overall
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understanding of diasporic cultures. In fact, I contend that when we examine
Rastafarians as a diaspora they present as one of the most stable, diasporic cultures
we can study, and could serve as a model for other cultures that are struggling with
I realize that describing Rastafarians not only as a diaspora but as one that is
more stable than, and as a model for, other cultures that are living in diaspora is
unusual and requires significant supportive evidence, so let’s begin exploring these
value that Rastafarians do not: (1) have the same globally recognized importance
and impact as other broad-based, diasporic cultures; (2) have the same type of
the Jewish or Armenian diasporas; (3) exist separately from a host society; or (4)
share a collective and binding tragedy as a group – with the qualifier that,
historically, the birth of their culture and ideology can be traced in part to the slave
trade and British colonialism – as is the case with black Jamaicans in general – so
Rastafarians are, by association, part of the Paul Gilroy- and Stuart Hall-theorized
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In addition to the above points, one could also argue that Rastafarians have not
existed for even a hundred years, let alone thousands, so there is not enough
The problem with any comparative method is that we could come up with
many examples that could counter and then cross counter what constitutes a
diasporic culture. But at the very least by initially identifying, in “Safran-esque” and
other diaspora theorists’ terms, a few core examples of what the Rastafarian
diaspora is not provides us with a starting point for our analysis, and by then
hegemony.
The first Rastafarians appeared in the 1930s out of the oppressed black
kinds” (Erskine, 47). Today, it is estimated that there are 1,000,000 Rastafarians and
that, “…adherents of Rastafari can be found in most of the major population centres
and many outposts of the world” (Edmonds, 71). The word “Rastafarian” comes
from the two words: “Ras” – meaning “head” or “title,” and “Tafari” – meaning “one
who is revered,” and it is also the given first name of Selassie prior to his coronation.
the Jamaican-born leader of the Back to Africa movement and a central political
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figure in Rastafarian ideology, as well as the subject of many reggae music songs,
who said in 1920, “"Look to Africa, when a black king shall be crowned, for the day
of deliverance is at hand." When Selassie was crowned emperor ten years later,
many thought Garvey's words had come true” (“The Rastafarians’ flawed African
specific music, dress, politics, rituals, and language, and they, as with all cultures,
have explanations and justifications for how they express their identity; and,
For example, according to Rastafarian theology there are, “…various rules for living
as set out in the Bible; how you eat, how you live, how you treat other people…if you
practice these things life will be better not only for you but better for everyone else”
preordained, “It is mentioned in the Bible that you shall hear music that all people of
all global concerns shall play and dance and sing. It’s in the Revelations. What other
music could that be? Reggae” (Macdonald, Marley). With regard to the ritual
side of the river stood the tree of life…And the leaves of the tree are for the healing
of the nation’” (Edmonds, 48). And certainly the most recognizable and outward-
provide for wearing dreadlocks is their belief in the, “…biblical injunctions against
the cutting of hair and the shaving of beards among the Nazarites (Hebrews who
took a special vow of consecration to God)” (Edmonds, 43). Incidentally, one is not
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required to grow dreadlocks to be a Rastafarian, and one can certainly grow
“…meant you were a Rastafarian and had taken a vow not to comb or cut your hair
for a certain length of time and it…is not to be taken lightly” (Macdonald, Marley).
and express their identity and their feelings of historical oppression, their
the Jews and Israel, is believed to, “…hold together memory of a sacred past and
hope of future deliverance” (Erskine, 47). The practice of Rastafari also involves the
appropriation of symbols, naming conventions, and myths from both the Jewish and
the Christian faiths to legitimate and support their beliefs and cultural structure
acceptance, and diaspora. These include, among others, using the Jewish star and
the Lion of Judah in their imagery; the use of the word “Jah” as their name for God,
which is a shortened version of “Jehovah” or “Yahweh” – the biblical names for God;
poems and songs about returning to “Zion” (Africa); the absence of pork from their
diet; and their belief that, according to Rastafarian theology, Selassie was the
reincarnation of Jesus Christ. To quote Bob Marley, arguably the most famous
Rastafarian and whose impact on the growth of Rastafari we will address later:
Christ promised mankind that Him will return in 2000 years. And when Him
return Him will be the King of Kings through the lineage of King Solomon and
King David. Now we look out there to see who is this? One man, Haile Selassie
I (Macdonald, Marley).
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In addition to revering Selassie as their messiah and Ethiopia as their
of Rastafarians live in Jamaica, and many people from around the world will come to
Jamaica to engage with Rastafarian culture – especially given this is the birthplace of
Rastafari, virtually no Rastafarian will ever “return" to Ethiopia, let alone even visit.
We could argue that this homeland duality is similar to how, according to Levy and
homeland”) and Morocco (“symbolic homeland”) (Levy, Weingrod, 10) in the sense
Rastafarians even though, as is the case with the Moroccan Jews and Israel, Jamaica
is not the land to where all Rastafarians believe they are biblically expected to
return.
unlike Moroccan Jews – or any Jews in diaspora who feel some kind of association
social, or political change in Ethiopia, and any changes in Ethiopia do not affect
Parliament, and earlier this year marijuana was legalized in Jamaica after decades of
Rastafarians petitioning Parliament that the use of cannabis falls under religious
freedom laws. But what is most important to recognize as the primary benefit of this
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limited actionable relationship between Rastafarians and Ethiopia is that this
separation allows for the mythology of Ethiopia to continuously sustain itself. Eva
Hoffman would argue, perhaps, that this is a case where, like the Jews and Palestine,
Rastafarians intentionally avoid affecting any real change in Ethiopia due to the
responsibilities involved with turning their mythic homeland into an, “…actual,
ordinary home” (Hoffman, 55). However, the reason may be far less calculated than
Hoffman’s theory would imply and may be more in line with Levy and Wiengrod’s
assertion regarding the varying significance of relationships that can exist between
the homeland and diasporic groups where, “…the “homeland” may have a kind of
“homeland” influence the “diaspora” is not a primary issue” (Levy, Weingrod, 19).
religious myth such as Rastafarianism…claims for itself an immunity from logic not
granted to any other kind of knowledge system” (Barrett, 104). But what is critical
integrated seamlessly within their culture and mythology. And it is the expression of
their religion, culture, and mythology – shared with the outside world via music and
style, specifically – that are not simply what we might deem examples of “symbolic
ethnicity” or “Rastafarian-ness.” They are, rather, active cultural vehicles that have
facilitated the expansion and acceptance of Rastafari by those outside the culture
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who would not normally tolerate, let alone embrace, unfamiliar and directly
music (reggae) and style (the red, gold, green, and black Rasta color combination) –
by those outside the culture forces us to question what this adoption by the mass
market means in terms of how we view the legitimacy of the Rastafarian diaspora
itself. Given it is both music and style that are the influencing points between
Rastafari and the outside world, it becomes easy to dismiss Rastafarians as little
more than a successful subculture. In fact, we need look no further than Dick
Hebdige’s seminal work Subculture: The Meaning of Style to succinctly reinforce this
label:
As the subculture begins to strike its own eminently marketable pose, as its
vocabulary (both visual and verbal) becomes more and more familiar, so the
referential context to which it can be most conveniently assigned is made
increasingly apparent...The process of recuperation takes two characteristic
forms: (1) the conversion of subcultural signs (dress, music, etc.) into mass-
produced objects (i.e. the commodity form); (2) the ‘labelling’ and re-
definition of deviant behavior by dominant groups – the police, the media,
the judiciary (i.e. the ideological form) (Hebdige, 109).
the parallel communication of a group identity), is the ‘point’ behind the style of all
the 1970s when he made these observations, and punk had its own clearly
identifiable music and style. So, given the popularity of reggae music across multiple
demographics and with other influential musicians, and the ubiquity of Rasta colors
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in clothing and paraphernalia that can be found from the street corners of New York
Let’s return to Hebdige and his explanation of the effect acceptance and then
the, undoubtedly unexpected, adoption of punk style by the public at large had on
punk subculture:
The critical point here is that the arc from the genesis of punk style to mass
decade and punk was unable to maintain its hegemony let alone sustain its
Rastafari – even if one were to consider this movement as only a subculture – has
not suffered any noticeable fracturing from its expansion and related appropriation
of its style by outsiders; and, incidentally, this is over a much longer period of time
and by a much wider audience than with punk. Perhaps this means that Rastafarians
are, therefore, something akin to a “super subculture” and they have found a way to
walk the line between internal stability and external expansion. Again, this suggests
given that Rastafarians, unlike punks, bikers, hip-hop, or any number of other
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recognized subcultures, have religious and historical frameworks as part of their
cultural and diasporic identity along with the core requirement of any diaspora,
Expanding and Sustaining the Rastafarian Diaspora: The Bob Marley Effect
provides us with a compelling model we can use to compare some of the similarities
… a diaspora can exist when two significant preconditions are met. The first
precondition is met, when, in addition to and to an extent overlying the
existence of individual and familial emotions and cognitions concerning their
“belonging,” individual diasporans and small familial groups have inherent
and very clear cognitive and emotional recognition of belonging to a wider
group that cultivates solidarity and fosters commitment to the entire
enthonational entity. The second precondition is met when there is an
inherent readiness on the part of individual diasporans, their families, and
larger diasporic groups to publicly identify themselves as members of these
entities (Sheffer, 132).
Rastafarians would qualify as a diaspora; but the question for us to consider is not
only whether Rastafarians are a diaspora, but also whether they could be
considered emulative for other diasporas that are wrestling with their own
the individual who was, arguably, the one most responsible for the international
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first felt globally between 1975-1981 by Rastafarians and non-Rastafarians alike
when he became a true reggae music “star,” but his impact is felt far more
significantly today almost four decades after his death. Images of Bob Marley can be
found nearly everywhere on posters, mugs, and t-shirts; the Marley brand with the
international destination attracting tourists with its mix of exotic resorts and Rasta-
influenced trinkets; reggae music and style has inspired popular musical artists
including The Police, Rush, UB40, Red Hot Chili Peppers, Eric Clapton and many
others; and everyday an immeasurable number of young people are hearing Bob
Marley’s hit songs such as “No Woman, No Cry,” “Redemption Song” or “Three Little
Birds” for the first time furthering the awareness of Bob Marley and extending his
legacy.
whose father was a white, British solider whom he barely knew, and his mother was
the daughter of a poor, black farmer – was exposed from an early age to a mix of
music, racism, politics, poverty, and culture, which, not surprisingly, provided him
with multiple perspectives and a complex, and often confusing, identity. The outlet
he chose to express his beliefs about inequality, oppression, religion, and the path to
Bob Marley became the bard of Rastafarian social values – a prophet crying
in the wilderness of the Caribbean, some have even called him the Charles
Wesley of Rastafarianism…his message can be heard from Europe to Africa
and from Canada to Australia. He became the idol of the Third World, and his
musical message became a rallying theme for the oppressed on many
continents…his songs were revelations, and many translated this message
into a way of life…soon even Whites began to be identified with the
movement from America to Europe (Barrett, 213).
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Author Alice Walker was insightful when she wrote that Marley not only,
“…loved Jamaica and loved Jamaicans and loved being a Jamaican…but…knew it was
not meant to limit itself…to an island of any sort” (Chevannes, 270). Marley’s ability
to reach and influence those who felt “oppressed” both inside his homeland of
Jamaica, “…known the world over [due to Marley] for being home to the Rastafari “
(Price, 191), and around the world through his music, message, and instantly
recognizable style is one of the key reasons Rastafarians have been able to sustain
discography to show the connections between his identity, music, message and his
Marley’s life where his influence on the Rastafarian diaspora was actualized.
Jamaica, in the mid- to late 1970s, was suffering from civil unrest and gang
violence due to the clashing of competing political factions – both parties led,
incidentally, by white men. Marley was particularly outspoken about the issue,
“When you have political violence, the youth fighting against the youth for the
politicians then I really feel sick. See, I find none of them really do anything good for
the people. It’s divide and rule” (Macdonald, Marley). In an effort to stop the
violence, Marley, along with then Prime Minister of Jamaica, Michael Manley,
organized the “Smile Jamaica” concert featuring a number of reggae artists. Two
days before the concert, Marley was shot during rehearsal and he sustained minor
injuries. No one claimed responsibility, although clearly it was one of the two
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political parties, but he decided to perform at the concert anyway despite the
potential risks. The concert was successful, the violence began to quell, and Marley –
singlehandedly united the country. But two weeks after the concert, Michael Manley,
taking advantage of the newfound goodwill Marley had created across Jamaica,
diaspora that its unofficial leader went into exile where the, “…habits of life,
expression or activity in the new environment inevitably occur against the memory
of these things in another environment” (Said, 172) – Marley used his exile in
London to launch an international tour. He felt that, “The music will get bigger and
bigger until it reaches the right people” (Macdonald, Marley), and he was correct – in
one six-week tour of Europe he performed in front of more than two million people.
He went on to stage hugely successful concerts in Canada, America, and Africa but
he also found that, with the exception of those in Africa, of course, the vast majority
in Haile Selassie, and returning to Africa, black audiences were unresponsive. One
could imagine Marley would have been both surprised and disappointed by this, but
if we place the diaspora filter on this issue this was, in fact, a watershed moment for
The reality with any diaspora is that it is confined, by its very nature, to the
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culture from whence it came. So its “diasporic reach” is usually limited to its
connection between its own people, e.g. Jews relating to other Jews, or between its
people and those who have some kind of relationship with that culture or an aspect
of that culture or its mission – for example, Jews and those who are not Jewish but
could have fathomed being crossed. For example, imagine an Orthodox Jewish
musician playing sold out concerts around the world not to Jews but to virtually
collapsing the separation between black and white in the 1970s would have been
equally unimaginable yet is exactly what Marley did, and by doing this he installed a
“accepters” and acceptance is the key to expansion and sustainability. It was these
white accepters, attending his concerts around the world, buying Bob Marley t-
shirts, some starting to grow dreadlocks, and most able to sing word for word and in
unison to Marley’s songs about black independence, Jah, slavery, and returning to
Zion, who were captivated by the music, the style, and the man but, importantly, felt
To further highlight this point, let’s look at the first verse from one of
Marley’s most famous songs called “Redemption Song”: “Oh pirates yes they rob I /
Sold I to the merchant ships / Minutes after they took I / From the bottomless pit.”
The average white teenager living in suburban New Hampshire today who has a
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poster of Bob Marley in his bedroom certainly knows this song but would have
But, again, this superficial connection between the teenager and the music is not an
issue that negatively affects the structure of the Rastafarian movement because,
even though the teenager doesn’t “understand” in the ethnic sense, he listens, he
gains peripheral awareness, and he accepts the message as well as appreciating and
if a black politician delivered this same message about the oppression of black
people to this same teenager it is unlikely the teenager would even notice let alone
listen.
Marley returned to Jamaica after learning that the country was struggling
again with internal conflicts and he staged another concert called the “Peace
Concert” saying, “My life is for the people” (Macdonald, Marley). This concert was
also successful and at the end of the show he brought both competing white leaders
of their respective political parties on stage with him where the three embraced.
That type of public showing of solidarity was unprecedented and was covered
internationally and Marley was awarded the Order of Merit, Jamaica’s third highest
honor. Soon after the Peace Concert, Marley opened for The Commodores at
Madison Square Garden where black audiences finally became, at the very least,
Unfortunately, Bob Marley did not live much longer after these professional
and social advances; he died in May 1981 from melanoma, which, perhaps ironically,
is a disease that primarily affects white people. And although the hyperbole I use
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here is intentional for effect, in many ways Bob Marley was a modern day messiah
for the Rastafarian diaspora considering how quickly he was able to spread both the
gospel and culture of Rastafari to the outside world. I would venture to say that,
initially due almost exclusively to Marley, there is no other diaspora today that can
claim this kind of sustained global appreciation, acceptance, and in some cases
Conclusion
are, not only, a diaspora but also whether they provide an emulative structure for
other diasporas. But the concepts and examples we have identified so far are
intriguing on the surface and I would argue, at the very least, raise enough
In order to set the stage for a more detailed analysis, we must first
(Pattie, 50), so what serves as the accepted model(s) today will inevitably change as
cultures and time advances. With this in mind, let’s ask a modified version of the
question I raised in the beginning and look now at what traditionally constitutes a
diaspora as it relates to Rastafarians: (1) they have a collective identity and sense of
belonging; (2) they have symbolic and/or mythical homelands; (3) they have a
clearly defined and recognizable style, culture, and rituals; (4) they are able to
connect with other members of their culture across global boundaries with
consistent messages – cultural, religious, stylistic, social, or political; and (5) they
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share a common and accepted mythology.
diasporic characteristics that are unique to Rastafarians: (1) they have appropriated
symbols and rituals from other recognizable and established cultures as part of their
own mythology; (2) they have a message that is accessible to broad audiences and
delivered via their music and style; (3) they deliver their religious and cultural
messages and mythology consistently both inside and outside their homeland; (4)
they focus on affecting political, social, and economic change in their symbolic,
(although one could argue their primary), homeland, Jamaica, rather than in their
mythical homeland, Ethiopia; and (5) they successfully use charismatic leaders to
terms, some of these traditional and specific characteristics, we now have a baseline
diasporas. Whether Rastafarians will maintain their hegemony and what effect any
at this point, it is fitting for us to conclude by revisiting William Safran who provides
dynamics of any diaspora. He asks, “How long does it take for a diaspora
consciousness to develop, and what are the necessary and sufficient conditions for
its survival?” (Safran, 95). There is no one answer to this question, of course, nor is
there a singular, replicable model that can be followed by all diasporic cultures to
ensure their growth and sustainability. But to paraphrase Bob Marley’s words from
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the opening of this essay, every diaspora must, at the very least, know, “where
they’re going” and “where they’re from.” Beyond those critical and fundamental
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Hebdige, Dick. Subculture: The Meaning of Style. London: Routledge, 2002. E-book.
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