VINNI AGGARWAL

LinkedIn | vinniaggarwal1561996@gmail.com | +91 9818297990

EXPERIENCE
Coco Crush, Founder Apr’23 – Present
 Conceptualized and launched Coco Crush, offering a meticulously curated range of 35 grooming care SKUs encompassing skincare
essentials and pet care innovations, all harnessing the natural benefits of virgin coconut oil.
 Established a partnership with a women-led farmers’ cooperative society in Thrissur, Kerala, facilitating direct monthly procurement of
over 0.5 tons of virgin coconut oil, empowering local communities and promoting sustainable agriculture.
 Achieved consistent month-over-month growth exceeding 35% post-launch, reaching an impressive annual recurring revenue (ARR) of
$175k within the first 12 months, while maintaining profitability.
 Delivered outstanding results with 900% Advertisement ROI and optimized Advertising Cost of Sales (ACOS) to 11%.
 Successfully established B2B export relationships, securing recurring monthly orders from clients in Japan.
 Spearheaded launch of pet grooming products, pioneering India's first 100% natural D2C brand in pet grooming category.
 Achieved significant business growth milestones, including a notable presence on Amazon with over 5000 ratings and reviews, consistently
maintaining a stellar rating of 4 stars or higher.
 Expanded into offline markets, achieving placement of pet grooming products in over 50 stores across Delhi NCR in a month.

Essentia Extracts, Co-Founder Nov’20 – Present

 Established E-commerce D2C brand specializing in 100% natural Cold-Pressed Oils and Personal Care products.
 Achieved 400% YoY growth, processing 300,000+ orders and generating $500k ARR.
 Recognized as Emerging D2C brand by Amazon, securing 2-day homepage banner visibility leading to 4x order growth.
 Awarded from Flipkart for ranking among top 5% of sellers (total sellers, 1.4mil) with outstanding performance.
 Secured a difficult spot of becoming a vendor on the largest beauty eCommerce platform of India, Nykaa, having a market cap of $5.5B.
 Maintained 4.3 average product rating with over 30,000 ratings and reviews, and 4 SKUs with Best-selling tag.
 Developed a diverse portfolio of over 40 SKUs within a short span of less than 2 years.
 Implemented in-house manufacturing and supply chain optimization, resulting in a 20% cost reduction.
 Achieved a 34% repeat purchase rate through a focus on customer satisfaction and targeted marketing efforts.
 Managed cross-functional teams of 10 internally and collaborated seamlessly with global and regional stakeholders.
Mastercard Advisors, Consultant Jun’19 – Oct’21
 Produced 30 Quarterly Reports covering the entire APEMEA region, delivering actionable recommendations for a Leading Bank to reduce
fraud rate by approximately 0.04 bps.
 Conducted Portfolio Lifecycle Optimization analysis and developed campaigns such as limited-time cashback offers tailored to drive behavior
change, to boost Contactless Engagement by 20% for a leading Issuer in South Africa.
 Provided data-driven solutions for 3 Swedish Acquirers & 1 Netherlands Issuer, generating recommendations to improve authentication rates,
reduce fraud, and boost card sales, recommendations were adopted into firms’ annual plans.
 Engineered automated data collection & analysis tool in Python, reducing analyst efforts by 80% (from 200 to 40 hours).
INTERNSHIPS
Mastercard Advisors, Advanced Analytics Jun’18 - Jul’18
 Worked on project ‘Data Due Diligence’ under the Merchant vertical; formulated Algorithms to find Anomalies in data.
IndusInd Bank, Credit Analyst Mar’17 - Apr’17
 Conducted analysis of credit data and financial statements, to assess clients’ creditworthiness and associated risk levels.
The Energy and Resources Institute (TERI), Research Analyst Jun’16 - Jul’16
 Contributed to research titled ‘Household responses to information, communication of actions of community, incentives on Solid waste
management Actions: A case study of Delhi Households’, which received $30,000 government grant.

ACADEMICS
Course Name of Institution Year of Passing Marks Obtained Division
M.A. Economics Delhi School of Economics, Delhi University 2019 62.73% First
B.A. Economics (Honors) Jesus and Mary College, Delhi University 2017 80.16% First

AWARDS AND ACHIEVEMENTS

 Selected among the top 2.5% of 2000+ Women Entrepreneurs applicants to attend the prestigious 10000 Women Entrepreneurship Accelerator
at IIMB, fully sponsored by Goldman Sachs, from April-June 2023.
 Achieved 2nd among 400+ entries from Top Women Led Startups in India at Aarambh'23 by Rocketfuel, a D2C Accelerator.
 Awarded the Annual Mastercard Take Initiative 2019 among 29 teams, with the proposed idea progressing to prototype development stage with a
substantial investment of $10,000.
 Secured victory in the Annual Mastercard Case Study Competitions in 2019 and 2018, respectively, focusing on topics such as 'Impact of
Rewards on Loyalty and Customer Engagement' and 'Market Entry Strategy for Premium Salon Brand'.
 Among the top 2% of class at M.A. Economics, Delhi School of Economics

ROLES
Member of Coconut Development Board, Government of India Feb’24 - Present
 Spearhead efforts to promote virgin coconut oil-based products with the goal of increasing coconut exports by $500k.

EXTRA-CURRICULAR ACTIVITIES
 Amongst top 100 runners at Airtel Delhi Half Marathon which sees global participation of over 10k females (2019, 2022)
 Art instructor, held online & offline classes to teach Resin and watercolor art techniques (2021-22)
 Jazz dancer at Danceworx, performed as lead in dance workshops at Kamani Auditorium to packed houses (2019- 20)
 Won Photography Competition at Annual DSE Fest, Ahaan (2019)
 Raised funds and collected 100kgs of wastepaper for projects Toy Library and Butterfly by approaching multiple resident welfare associations.
Crafted impactful content addressing various social issues for the Lakshyam website (2017- 19)

SKILLS
 Design: Adobe Photoshop, Canva, WordPress; Programming Languages: SQL, SAS, Python