Term Paper

2022
ASSIGNMNET-DBA-RUA
HR Demand Forecasting Tools &
Technique.
(BAT BANGLADESH)

April 27, 2022

 ASSIGNMNET-DBA-RUA

HR Demand Forecasting Tools & Technique.

(BAT BANGLADESH)

HRM-411 (SECTION: 01)

Submitted To:
Name: Dr. Rumana Afroze
Designation: Assistant Professor
Department: Department of Business Administration
East West University

Submitted By:
Name ID Participation
Md. Moinul Hossain 2017-2-10-262 20%
Ikra Ishrar Sahir 2018-1-10-056 20%
Jarin Tasnim Nowrin 2018-1-10-212 20%
Digontia Dipty 2018-1-10-254 20%
Md. Mynul Islam Shoikot 2018-1-10-313 20%

Course Name: Human Resource Planning

Deadline: 27th April 2022
Letter of Transmittal
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Letter of Transmittal
April 24, 2022,
Dr. Rumana Afroze
Assistant Professor
Department of Business Administration
East West University
Aftabnagar, Dhaka-1212, Bangladesh.

Subject: Submission of the report on “HR Demand Forecasting Tools & Technique.
(BAT BANGLADESH)”

Dear Madam,
With due respect we would like to inform you that, we are submitting our report on “HR Demand
Forecasting Tools & Technique (BAT BANGLADESH)” as per your instruction. This report is
the result of our knowledge which has been acquired from the respective course “Human Resource
Planning, HRM-411”
We would like to thank you for giving us the opportunity to do the report. The report attempts to
describe the knowledge that we have gained during the study. Despite several constraints, we
several constraints, we gave our full effort to make this report meaningful one. However, there
may be some shortcomings. We would be grateful if you consider those as excusable.
We have tried sincerely to comprehend and translate our knowledge in writing this assignment.
We enjoyed the work very much and gladly attend any of your call to clarify on this report.

Sincerely yours,
Md. Moinul Hossain
Ikra Ishrar Sahir
Jarin Tasnim Nowrin
Digontia Dipty
Md. Mynul Islam Shoikot
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Acknowledgement
This report becomes a reality with the kind support and help of many individuals. I would like to
extend my sincere thanks to all of them.

Foremost, I want to offer this endeavor to our Almighty Allah for the wisdom, He bestowed upon
us, the strengths, peace of our mind and good health in order to finish this research.

Then we want to give a special thanks Mr. Jahid Shafique, HR Business Partner- Supply Chain
& Corporate for his valuable cooperation. They gave us his valuable time for this term Paper.

We want to give a special thanks to our honorable faculty Dr. Rumana Afroze Ma’am of this
course for giving us such opportunity so that we can improve our knowledge and skills and
acquiring all the ability by working on this report.
Our respected instructor has given us useful insight and responsive information on the suggested
topic, for this reason we can continue with our report so far. We would like to share our
appreciation to her for giving us valuable information, advice and time which have greatly helped
us to prepare this report. Many people, especially our classmates and team members, have made
valuable comment suggestions on this proposal which gave us an inspiration to improve our
assignment. We thank all the people for their help directly and indirectly to complete our term
paper.

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Executive Summary
The term paper explores with the overview of a chosen company that discuss the company
background and the whole process of HR Demand Forecasting, BATB’s demand forecasted
provided by BATB.

In the forecasted demand process, we have noted down the details of the HR Demand, that is, how
BATB complete their demand forecasted effectively. They start their demand forecasting with the
help of some employment agencies. We discuss every step of the process.

Here we have used Primary Data as a Questioner and Secondary Data as an Article and
Company’s Website and Books. Moreover, we will see the company overview, their contribution,
and many other things Then we have tried to figure out their drawbacks and we finally will give
some recommendations.
Additionally, we have tried to give the background of HR demand Forecasting Methods and
Technique. Then you will see the interview part where we had tried to explore all the important
things like: Planning Scenario of conducting HR Demand Forecasting, Tools and Techniques,
Method used in short-term, Quickest HR Demand Forecasting Technique, Calculation of the
length of operation and required labor, etc.
Then you will see some methods that they are using and some math calculation where we had tried
to explore all the important things like: Workload Analysis, Ratio-Trend Analysis, Managerial
Judgement, Moving Average, Weighted Moving Average and Exponential Smoothing.
Lastly, we end with actualization, where we discuss the entire process in a short brief of BATB
HR related activities and make certain recommendations.

We have tried our best to give a diligent effort for this term paper in a short amount of time. There
were some drawbacks, in terms of working condition, time and shortage of knowledge.

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Table of Contents

Serial No. CONTENTS NAME Page No.

01. Introduction 01-03

1.1 Background of Study
1.2 Objective of Study
1.3 Scope of Study
1.4 Methodology of Study
1.5 Data Analysis
1.6 Limitations of Study
02 Theoretical Background 04-05
2.1 Concept of HR Demand Forecasting Methods

03. Company Overview 06-08

3.1 History of Company
3.2 Vision, Mission & Goal
3.3 Present Scenario
3.4 Contribution
04. Analysis 09-14
4.1 Part 1 – Interview Discussion
4.2 Part 2 – Methods & Math Calculations

05. Findings 15

06. Recommendation 15

07. Conclusion 16

08. References 17
8.1 Books
8.2 Website
8.3 Articles
09. Appendix 18-19
10.1 Questioners
10.2 Visiting Cards
10. Contribution Table 19
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1.0 Introduction

A company's most precious asset is its human capital. Human resource planning is a method of
forecasting future human resource needs. Human resource forecasting, commonly known as HR
forecasting, is a method of estimating future staffing needs based on historical sales data.
Performing thorough job analysis and calculating staff production levels are the first steps in HR
forecasting. Human resource planning and resource management may be improved by considering
the labor market and labor supply.
Human resource demand forecasting may be done using both quantitative and qualitative
methodologies. Quantitative forecasting relies mainly on mathematical and statistical analysis,
whereas qualitative forecasting relies more on management judgment.
1.1 Background of the Study
This term paper is written to learn more about the methods and techniques of HR Demand
Forecasting. BATB (British American Tobacco Bangladesh) is one of Bangladesh's major
enterprises, with a positive reputation across the board. Their HR demand forecasting approach is
comprehensive, with a preliminary automated forecasting system in place. The practice of
projecting the future number and quality of people required is known as human resource demand
forecasting. The yearly budget and long-term business plan, translated into activity levels for each
function and department, must serve as the forecast's foundation.
BATB also keeps track on HR demand forecasts, which is influenced by a variety of external and
internal factors. Competition (both domestic and international), the economic climate, laws and
regulatory agencies, technological advances, and societal considerations are all examples of
external variables. Budget restrictions, manufacturing levels, new goods and services,
organizational structure, and staff separations are all internal issues.
▪ Established in -1949
▪ Name: Pakistan Tobacco Company
▪ British American Tobacco, Bangladesh in 1998
▪ Headquarter: Mohakhali, Dhaka, Bangladesh

1.2 Objective of the Study

❖ To know which method & technique Bat Bangladesh are using for forecasting.
❖ To know which method is suitable for middle and lower-level recruiting.
❖ To know the reasons and logics why they are using these methods.
❖ To know also about the company overview briefly.

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1.3 Scope of the Study

To finish this term paper, we gathered data on the methods and technique of HR Demand
Forecasting. As a result, this research will assist us in better understanding HR Demand
Forecasting (such as BAT Bangladesh). We will be able to understand how this method functions
for the organization and its management or labor because of this research.
1.4 Methodology of the Study
This section describes the methodology of the study.
Primary Data:
Yes, we use primary data as a Oral Conversation has been used in making this report and moderate
research is needed for this report.
➢ Informal conversation with some of our friends working in BATB.
➢ Formal and informal conversation with the HRD staffs.
➢ Practical observation of different projects of the members.
➢ Conversations with the center heads and the center mangers.
➢ Practical conversation with the employees.
➢ Practical inspection of the developments of the members.
➢ Formal conversation with the Head Office staffs.

Secondary Data:
In the first part of the report, secondary data are used. The main sources of the secondary data are:
➢ Different textbooks.
➢ Different articles.
➢ Materials provided by BATB.
➢ Annual report of BATB.
➢ Audit report, etc.

1.5 Data Analysis:

After collecting the information, we have analyzed jointly. In this step we have followed the
following steps:
➢ Organized the raw data into a meaningful format.
➢ Classified the information based on our requirement.
➢ Deleted the unnecessary information.
➢ Edited clerically as correct as possible.
➢ Transferring information into computer for presentation.

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1.6 Limitations of the Study

During the completion of this term paper, numerous problems have been encountered for the
accomplishment of the study. This problem may be termed as limitation of the study. These are
mentioned below:
i. Time limitation: It was one of the main constraints that affected covering all aspects of the study.
ii. Lack of secondary information: Every data was not much available over the internet. Secondary
source of information was not sufficient for the completion of the paper.
iii. Unorganized data: When we were making this term paper, we found the data was in
unorganized way and in different websites. So, it makes us confused to choose right data source.
iv. Limited Knowledge: We do not have so much internal information to prepare this type of report
and it is little bit new to us.

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2.0 Theoretical Background

A company's most precious asset is its human capital. Human resource planning is a method of
forecasting future human resource needs. Human resource forecasting, commonly known as HR
forecasting, is a method of estimating future staffing needs based on historical sales data.
Performing extensive job analysis and calculating staff production levels are the first steps in HR
forecasting. Human resource planning and resource management are both aided by considering the
labor market and labor supply. Human resource demand forecasting can be done in both
quantitative and qualitative ways.
Quantitative forecasts rely mainly on mathematical and statistical analysis, whereas qualitative
forecasts rely on managerial judgment procedures. During the HR forecasting process, both
internal and external elements must be addressed. A new product launch is an example of an
internal factor, while technological advancement is an example of an external factor.
While some businesses may opt for a single demand forecasting technique, others may employ a
combination of forecasting techniques. It is critical for human resource management experts to
consider their own expertise and intuition, regardless of whether forecasting methodologies are
utilized. There are a various of demand forecasting techniques used for human resource planning.
The following are some of the most common forecasting approaches used to estimate human
resource demand:

1. Managerial Judgement: The managerial judgement

technique includes the bottom-up approach and top-down
approach, and it is a qualitative approach. A combination
of the top down and bottom-up approach is referred to as
the participative approach. The participative approach
allows department heads and top management
professionals to forecast human resource requirements
collectively. The participative approach is a human
resource demand forecasting technique that encourages
collaboration while decreasing communication gaps.

2. Workload analysis: The workload analysis forecasts

all activities and output for a given time in the future. This
work study technique yields an estimate of the number of
working hours required per unit produced. The more
experienced the human resource management specialists
executing the work study technique, the more accurate
their estimate of required resources will be.

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3. Regression analysis: Regression analysis is a

statistical technique for detecting patterns in data.
Identifying trends can help company managers better
understand their human resource needs and make the most
of the labor supply that is presently available. The link
between a predictor and a target, commonly known as
independent and dependent variables, is investigated
using regression analysis. Factors that organizations are
attempting to predict or get further insight into are
included in the dependent variable

4. Exponential smoothing: Exponential smoothing is a

forecasting method for univariate time series data. In this
method we will not have to carry forward a large amount
of historical data. This method smoothens random errors
by giving exponentially decreasing weights to historical
data. Exponential smoothing is generally used to make
short term forecasts, but longer-term forecasts using this
technique can be quite unreliable. When the parameters
describing the time series are changing slowly over time,
then these methods are most effective.

5. Moving Average & Weighted Moving Average

method: It is a forecasting approach in which the
anticipated employment level for the following period is
calculated using the average of the combined employment
level data from the recent past (the period for which we
want to forecast). This method can be used to protect
against random oscillations. The idea is to choose your
periods carefully, whether it's a 6-period, 10-period, or
12-period moving average. If the time periods specified
are too short, there is a chance that our projections will be
highly variable. As a result, the more periods, the better
the results. Therefore, more periods should be taken to
better the results.
The weighted moving average approach is used to reduce
the margin of error. We filter away workforce data that is
less important, substantial, and most significant using this
strategy.

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3.0 Company Overview

Fig: Head Quatre

British American Tobacco Bangladesh, or BAT Bangladesh, is a subsidiary of British American

Tobacco, a worldwide multi-category consumer goods company with operations in more than 180
countries.
We are a Direct Reporting Business Unit (DRBU) within the Asia-Pacific Middle East Region of
BAT, and we operate in 180 markets. We produce high-quality tobacco products that cater to a
wide range of customer preferences, and we are one of the few companies that has a 'crop to
consumer' operation.
BATB has been devoted to being a partner in the country's long-term development since its
founding 110 years ago. We are considered as the gold standard for corporate compliance and
governance, and we are known for developing leaders who lead both domestic and international
organizations.
3.1 History of the Organization
British American Tobacco started its journey in 1902, company’s 1st name was Imperial Tobacco.
In 1949, the first factory in Bangladesh was established in Fauzdarhut, Chittagong. It used to be
known as Pakistan Tobacco Company, but in 1972 it changed its name to Bangladesh Tobacco
Company Ltd. The company's name and identity were changed to British American Tobacco
Bangladesh in 1998. (BAT Bangladesh).
British American Tobacco Bangladesh is one of the biggest and largest multinational companies
in Bangladesh, It sells approximately 300 brands in 180 markets around the world, making it a
market leader in more than 50 countries. In Bangladesh, there are two factories: one near Dhaka,
which is the company's headquarters, and another in Khustia. More than 24,000 people are
employed by the company, both directly and indirectly. In Bangladesh BATB also own 65.91%
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percent of the company’s share. Bangladesh government owns 28.7% and 5.39% shares owned by
other shareholders.
"Bat Bangladesh" boasts world-class people, systems, processes, and tools in all aspects of its
business operations. The company is renowned in the region as a benchmark for quality when they
were given the right to produce Benson & Hedges in-house. The company British American
Tobacco (BATB) pays the most tax to the Bangladesh government. They offered their employee
a generous wage as well as other amenities and advantages. Most candidates aspire to work for
BATB because of their well-organized organization.
BAT Bangladesh, being a multinational corporation, recognizes the need of maintaining high
standards of integrity while also fulfilling societal duties. Their strategy includes a focus on
responsibility, and they try to be a responsible organization wherever they operate. With a proud
history, they are now starting on a transformational path with the goal of creating a better tomorrow
for all stakeholders.
3.2 Vision, Mission, and Slogan
• To achieve Leadership of the Global Tobacco Industry not just in volume and value, but
also in the quality of our business. To be industry tobacco Group with outstanding people,
brands and superior products. Leaders we must continue to demonstrate that we are a
responsible tobacco Group with outstanding people, brands and superior products.
• To be the world’s leading Tobacco Company through sustainable competitive advantages
in an effective and efficient organization.
• The slogan is “Success and responsibility go together.”
3.3 Economic Contribution
British American Tobacco Bangladesh, or BAT Bangladesh, is a subsidiary of British American
Tobacco, a worldwide multi-category consumer goods company with operations in more than 180
countries.
We are a Direct Reporting Business Unit (DRBU) within the Asia-Pacific Middle East Region of
BAT, and we operate in 180 markets. We produce high-quality tobacco products that cater to a
wide range of customer preferences, and we are one of the few companies that has a 'crop to
consumer' operation.
BATB has been devoted to being a partner in the country's long-term development since its
founding 110 years ago. We are considered as the gold standard for corporate compliance and
governance, and we are known for developing leaders who lead both domestic and international
organizations.
BATB continues to assist the Government's objectives through numerous projects and is the
private sector's largest revenue source, accounting for about 10% of total internal revenue. We
provide around two-thirds of the money generated by the cigarette sector, having paid over BDT

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22,630 crore in taxes to the National Exchequer in the fiscal year that began on January 1, 2019
and ended on December 31, 2019. BAT Bangladesh has paid over BDT 75,000 crore in taxes to
the government in only the last five years.
We are also delighted to say that, as a responsible company, we have provided over 58 Crore 15
Lac and 41 thousand BDT in the last ten years - a steady contributor since the establishment of the
Bangladesh Labor Welfare Foundation. BAT Bangladesh has so far contributed around 15% of
the entire fund on its own.

Fig:
Contribution
Table

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4.0 Analysis
We looked at the influence of Demand Forecasting in "BAT BANGLADESH" and how they
contribute to the company's growth in this section. They respond to our Demand Forecasting
queries. Here are a few key points from it.
There are two members are working as owner’s representative. They are
» Managing Director – Mr. Shehzad Munim
» Head of Human Recourses- Md. Saad Jashim
» HR Business Partner- Supply Cain & Corporate – Mr. Jahid Shafique

Mr. Shehzad Munim Mr. Saad Jashim Mr. Jahid Shafique

Managing Director Head of HR HR Business Partner- Supply
Chain & Corporate

PART 1 INTERVIEW: Here we will discuss all the queries of Demand Forecasting Techniques
and Methods by taking short interview of – Mr. Jahid Shafique
Primary Data Analysis: Some questions were asked for the analysis of the HR demand
forecasting and the questions of the interviews are given below:
1. What the scenario when the organization plan to conduct demand forecasting?
2. How many HR demand technique has been followed by BATB?
3. What are the tools and techniques used in BATB?
4. What are the main steps of forecasting HR demand that is followed by BATB?
5. In which method the assessment of staffing level can be done in short term?
6. What is HR demand forecasting tool is used for quickest HR forecasting?

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7. Why the regression analysis in the company is changing frequently?

8. In which method BATB calculate the length of operation and the required labor?
Planning Scenario of conducting HR Demand Forecasting in BATB
There are some scenarios where the BATB HR makes plan of conducting HR demand forecasting.
➢ When there is unnecessary cost occurs to assess the appropriate staffing level in the
different parts of the organization this age our demand forecasting is done.
➢ When there is a need of determining the staff-mix which is desirable soon.
➢ When there is a scope of shortage of people in various reasons to prevent the shortage of
people it is done
➢ For monitoring compliance with legal requirements with regards to reservation of job, it is
needed.
Tools and Techniques of BATB
The HR demand forecasting techniques vary from simple to sophisticated ones in every
organization and it depends on the Human resources skills and capabilities to determine which
forecasting tool should be use for determining the demand of human resources. The following five
techniques are followed by the BATB
➢ Managerial Judgement Analysis
➢ Regression Analysis
➢ Workload Analysis
➢ Delphi Technique
➢ Exponential Analysis (short term)
Method used in short-term in BATB and conditions
Exponential smoothing methods are particularly attractive for demand forecasting to BATB in
short term for production and operations applications that involve forecasting for a large number
of items. These methods work best under the following conditions:
➢ When the forecasting horizon is relatively short; for example, a daily, weekly, or monthly
demand)
➢ When there is little outside information available about cause and effect relationships
between the demand of an item and independent factors that influence it. For example -:
Due to lockdown it was difficult to determine these, but using this method the estimation
was accurate in short term.

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➢ Updating of the forecast as new data become available is easy and can be accomplished by
simply inputting the new data.
➢ It is desired that the forecast is adjusted for randomness (fluctuation in demand are
smoothed) and tracks trends and seasonality.
The results reveal a seasonal pattern of cigarette consumption which is significant both in the
statistical sense and in magnitude. This includes a significant drop of sales of BATB in the winter
months of January and February, and an increase during the summer months of June, July, and
August. That is why exponential smoothing method needs to be used.
Quickest HR Demand Forecasting Technique of BATB
The quickest our forecasting techniques that is used by BATB is managerial judgement. This is
done based on their knowledge of expected future workload and employee efficiency. BATB HR
team has around 25 employees leading by the Head of HR. Some key personnel in BATB HR are-
➢ HR Business Partners i.e., Corporate HR Business Partner, Marketing HR Business
Partner, Supply Chain HR Business Partner, Manufacturing HR Business Partner
➢ Corporate Employee Relation Manager
➢ Employee Services Unit Manager
➢ Payroll and Funds Executive
➢ HR Executive (Learning, Sourcing & MIS)
➢ Management Trainees
The top management of BATB aggregates and approves the departmental estimates by using this
analysis. This is a very easy and time-saving method.
Frequent change in the regression result of BATB
Regression analysis which is mainly depends on the relationship between the sales volume and the
employee size. BATB's sales grew by 22.2% in the first nine months of FY21 which is mainly
driven by a 23.5% growth in the domestic cigarette sticks sales. The domestic cigarette sticks sales
are BDT 45343.6 million in the first nine months of 2021 while the number was 48470.9 for the
same period in 2020.This is the reason the regression result has changed frequently.
Calculation of the length of operation and required labor in BATB
The workload analysis is used in this organization if they need to measure the length of operation
and the amount of Labor required. In Bangladesh, British American Tobacco Bangladesh has more
than 1,200 people as direct employees and more than 50,000 people as indirect employees (mostly
farmers).Therefore, as a manufacturing company the production budget and volume of saleable
products for the company as a whole or volume of output for individual departments should be

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determined in every year and have to update it and this is why da BATB needs to use the technique
which is workload analysis.
PART 2 Methods Explanation and Calculation:

Managerial Judgement

Bottom-Up Approach Top-Down Approach

Participative Approach

a) Managerial Judgement: The first choice for BAT Bangladesh is using for HR Demand
Forecasting is Managerial Judgement method. They can use for either middle or lower level
recruitment.
The bottom-up method and the top-down approach are two managerial judgment
techniques. Line managers convey human resource requirements to senior management
using a bottom-up method.

Top management anticipates human resource requirements based on information acquired

directly from their line managers. A demand forecasting procedure that combines
information from many departments is the final product of the bottom-up approach.

The demand forecasting process is started by senior management under the top down
approach of the managerial judgement technique. Top management provides the prediction
to departments for analysis and acceptance once they finish their human resource
forecasting.

b) Work-Load Approach: Then BAT Bangladesh is using Work-Load Approach. Here in

some dept., they can easily measure the output unit. The work study approach, also known
as workload analysis, anticipates total activities and production for a defined future time.
The work study approach yields an estimate of the number of labor hours required per unit
produced. Human resource management specialists must consider the following factors
when projecting future work hours:

Resignations
Dismissals
Strikes
Problems with the technology
Absenteeism
Rate of turnover

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Math:
Suppose
Total annual production = 300000 unit
For 1 unit = 2 hour
So, Total 300000-unit production need = 300000× 2 = 600000 hour
Work ability per employee = 1500/hours
So, Final estimated worker needed to provide each unit = 600000/1500
= 400 workers. (Ans)

c) Ratio-Trend Analysis: Then BAT Bangladesh can use Ratio-Trend analysis. If they have
own calculation of individual’s standard output, then they can easily get benefit by using
this technique.
Math:
Suppose
According to trend Analysis
Man: Productivity = 1:200 (unit)
An organization need = 1,400,000 unit
So, we know from trend analysis
200 units are produced by 1 worker
14,00,000 units are produced by 1/200 × 14,00,000 = 700 workers. (Ans)

d) Moving Average Method & Weighted Moving Average Method:

YEARS MANPOWER LEVEL WEIGHTS
2014 289 1
2015 329 1
2016 358 2
2017 402 2
2018 428 3

Requirements calculate 3 years moving average and 4 years weighted average for labor demand
of company Y for 2019.
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Solution
3 years moving average = (358 + 402 + 428) ÷ 3 = 396
4 years moving average = (329 + 358 + 402 + 428) ÷ 4 = 380
5 years moving average = (289 + 329 + 358 + 402 + 428) ÷ 5 = 362
For getting accurate result we should calculation a greater number of years.

Weighted Average: - Trends are not always similar

YEARS MANPOWER LEVEL WEIGHTS
2014 200 1
2015 220 1
2016 240 1
2017 320 2
2018 400 3
ΣW=(4years=7)

4 years weighting average method = (220×1) +(240×1) +(320×2) +(400×3) ÷7

= 2300÷7
= 329 (Ans) Round figure
Exponential Smoothing (Demand Forecasting)
We need only one year data.
Fm = Ft + α (At-1 - Ft-1)
Fm= Forecaste manpower
Ft= Forecasted demand for the previous period
Given,
Ft=400
At-1 = Actual manpower requirement for previous period
Ft-1 =Ft-1 or Ft same
α=smoothing constant (0.4)
Ft =400
At-1 =360
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α = (0.04)
Fm =Ft+α (At-1 - Ft-1)
= 400+ 0.4(360-400)
= 384 (Ans)

5.0 Findings
➢ By doing this report we find that BATB mainly follows the quickest HR demand
forecasting method for their future workload and employee efficiency.
➢ we find out that they mainly follow the exponential smoothing method for their demand
forecasting. By using this method, they can find out how many employees they have
needed to run their organization.
➢ we also find out how they analyze their organization’s workload and which method they
mainly follow. They analyze that by the length of their industry operation and the amount
of labor needed to run their industry smoothly.

6.0 Recommendations

➢ People perceive that people are available in abundance in our labor surplus economy. By
doing it frequently can spend time and money in forecasting human resources.
Surprisingly, this perception about HR demand forecasting is also held by the top
management, so BATB should not be do it frequently.
➢ Generally, HR demand forecasting are perceived as experts in handling personnel matters.
But they are not experts more than often. Hence, human resource requirements estimated
by such people are not realistic ones. The HR demand forecasting based on such estimates
are endangered to be flopped. So expert people should do this in BATB.
➢ As human resource planning is based on data relating to human resources, the same is not
maintained in a proper manner in some of the industrial organizations. Then, in the
absence of reliable data, it becomes difficult to develop effective HR demand forecasting.
So, Reliable data should be found by the HR of BATB.

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7.0 Conclusion

BATB is one of the biggest and largest multinational companies in Bangladesh. It pays the highest
Tax in Bangladesh. More than 24 thousand people are employed in the company, both directly and
indirectly. BATB, they have a very effective Human resources Management Department. Human
resource management is the heart of an organization. They are well experienced; they are very
well known in their organization scenario because they know well if any problem arises then how
to solve it.

They follow many tools and techniques to simplify their work processes such as Managerial
Judgement analysis, workload analysis regression analysis Delphi Technique and Exponential
analysis (short term). They also follow the quickest HR demand forecasting method for fulfilling
their future workload and employees’ work efficiency. Their recruitment and selection processes
are very lengthy processes, even if you want to do an internship then its selection process will take
at least 3 to 4 months. So, there is very less chance to choose the wrong person for the wrong
position.

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8.0 References
1) Books

• Bhattacharyya, D. K. (2012). Human resource planning. Excel Books.

• Belcourt, M., & Podolsky, M. (2019). Strategic Human Resources Planning. Nelson
Education Ltd.

2) Website

• British American Tobacco Bangladesh (https://www.batbangladesh.com/)

3) Articles

• Karmokar, S. (2017, April 23). Current HR system of British American Tobacco,

Bangladesh. Academia.edu. Retrieved April 26, 2022, from
https://www.academia.edu/32602784/Current_Hr_system_of_British_American_Tobacc
o_Bangladesh
• About Sonia KukrejaI am a mother of a lovely kid, Kukreja, A. S., & I am a mother of a
lovely kid. (2021, November 25). Demand forecasting in human resource. Management
Study HQ. Retrieved April 26, 2022, from
https://www.managementstudyhq.com/demand-forecasting-in-human-resource.html
• Bhattacharyya, D. S., Dutta, G. K., Nowrin, I., Shafique, S., Islam, M. Z., Riazul Islam, B.
M., & Anwar, I. (2021, December 16). Implementing a digital human resources
management tool in the government health sector in Bangladesh: A policy content analysis
- BMC health services research. BioMed Central. Retrieved April 26, 2022, from
https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-021-07304-4
• British American Tobacco's EPS rises by 69% despite covid-19 pandemic. Dhaka Tribune.
(2020, July 23). Retrieved April 26, 2022, from
https://archive.dhakatribune.com/business/stock/2020/07/23/british-american-tobacco-s-
eps-rises-by-69-despite-covid-19-pandemic

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9.0 Appendix
9.1 Questioners

S.N. Question Types

01 What the scenario when the organization plan to conduct demand forecasting?

02 How many HR demand technique has been followed by BATB?

03 What are the tools and techniques used in BATB?

04 What are the main steps of forecasting HR demand that is followed by BATB?

05 In which method the assessment of staffing level can be done in short term?

06 What is HR demand forecasting tool is used for quickest HR forecasting?

07 Why the regression analysis in the company is changing frequently?

08 In which method BATB calculate the length of operation and the required labor?

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 ASSIGNMNET-DBA-RUA

9.2 Visiting Card

10.0 Contribution Table

Name ID Functions
Md. Moinul Hossain 2017-2-10-262 Letter of Transmittal,
Acknowledgement, Introduction,
Background of the study, Methodology
of the study, Scope of the study,
Limitation of the study.
Ikra Ishrar Sahir 2018-1-10-056 Executive summary, Analysis (Part 2),
Math Calculations & Final Editing.
Jarin Tasnim 2018-1-10-212 Company Overview & Theoretical
Nowrin Background.

Digontia Dipty 2018-1-10-254 Interview Taken, Analysis (Part 1),

References, & Conclusion.

Md. Mynul Islam 2018-1-10-313 Math Calculation, Findings &

Shoikot Recommendation

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