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Articles by Brian Tracy
Articles by Brian Tracy
Brian's articles will help you achieve your personal and business goals faster than you ever imagined.
Get Customers to Sell For You
By Brian Tracy
November 4, 2008
Excerpt From: Sales Success
Why People Buy
Fully 84 percent of sales in America take place as the result of word-of-mouth advertising.
Some of the most important sales promotion sales activities are those that take place between
customers and prospects, between friends and colleagues, in the form of advice and
recommendations on what to buy, or not buy, and who to buy from.
Remember, it is only your actions with regard to other people that really demonstrate the kind
of person you have become. And if you persist long enough, you will eventually shape
yourself into the exact person that you have imagined.
Action Exercises
First, treat every customer as if he is going to be a great source of word-of-mouth advertising
for you. Remember that every person knows about 300 other people.
Second, resolve to become better and better in your dealings with others but be gentle with
yourself. Behave every day in every way the best you can be and you will be sure to get
results.
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by Brian Tracy | ↑Top | Permanent Link
November 3, 2008
Action Exercises
Here are two things you can do immediately to put these ideas into action.
First, look for ways to do nice things for other people, especially your family, friends, and
customers. The more nice things you do for others, the better you feel about yourself.
Second, take time to really listen to people, especially your staff and coworkers. The more
and better you listen to others, the greater is your influence over them.
"Learn how to influence others --
Simply by using your words"
Your ability to communicate with others will
account for fully 85% of your success in your
business and in your life.
November 3, 2008
What would your life be like if you doubled your income this year? What if you doubled your
income AND you doubled the time you spend doing what you love with the people you love?
Think it's impossible in this economy? It's not! In every shift of the economy -- down or up --
there are winners and losers.
Even in the Great Depression, people came out new millionaires. Today will be no different.
The key to being truly successful is knowing how and where to focus your time and efforts.
For example, just yesterday I was talking with someone who sells fiber optic cables and
computer hardware. He wanted to know if I thought it was a good idea to diversify and try to
resell self-improvement programs online.
Here was someone who was doing fairly well with one business and about to take his eye off
his primary source of income and try something he knew nothing about. Bad idea!
If you want to be successful, the key is finding something you're good at and focusing your
efforts to help people...and become rich doing it.
For example, every successful business owner knows they need a marketing strategy to attract
new clients and make more money. But most don't know how and where to focus their
marketing. They try a little of this and a little of that and get little in the way of results.
Knowing how and where to focus your efforts is the key to success.
With a proven system for getting prospects' attention, generating leads, converting leads to
clients, maximizing sales and generating repeat sales you can easily double your income
while cutting your time on the job in half (or even more).
Wait for lightning to strike in the form of a revolutionary product or service and then hope
you get featured on Oprah. Your odds are slim but again, this could happen. Counting on it
would be a mistake.
Find a proven system, one that shows you exactly how to become a sought after expert, how
to grow your business, and how to maximize your profits so you have a steady stream of
leads, sales and profits (so you can make more money).
What is the true way to wealth? A steady salary can only do so much. Winning the
lottery is a pipe dream. There's only one real way to unimaginable wealth, the kind of
wealth where you make money hand over fist faster than you can spend it.
And that way is entrepreneurship.
The Way to
Wealth
System
You will
uncover...
The 7
Secrets
of
Entrepre
neurial
Success
The 40-
Plus
Formula
2 Hard Cover for
Books Success
1 Workbook The
Right
Attitude
for
Success
And the
"root
cause"
of
EVERY
failure
November 3, 2008
Perhaps the most outwardly identifiable quality of a high performing man or woman is "action
orientation."
Take Time to Think and Plan
Highly productive people take the time to think, plan and set priorities. They then launch
quickly and strongly toward their goals and objectives. They work steadily, smoothly and
continuously and seem to go through enormous amounts of work in the same time period that
the average person spends socializing, wasting time and working on low value activities.
In the state of "flow," which is the highest human state of performance and productivity,
something almost mirac ulous happens to your mind and emotions. You feel elated and clear.
Everything you do seems effortless and accurate. You feel happy and energetic. You
experience a tremendous sense of calm and personal effectiveness.
Action Exercises
Here are two things you can do immediately to put these ideas into action:
First, select one major task confronting you and launch into it immediately. Don't hesitate.
Move fast.
Second, start doing this every morning, first thing, until it becomes a habit.
Perhaps the most powerful single factor in your financial success is your beliefs about
yourself and money. We call this the Law of Belief. It says simply this: Whatever you
believe, with feeling, becomes your reality.
Action Exercises
Here are two things you can do to build a belief system consistent with the financial success
you desire:
First, continually repeat to yourself the words, pictures and thoughts consistent with your
dreams and goals. Whatever you repeat often enough, over and over, becomes a new belief.
Second, set a goal for yourself to think and talk only about the things that you want for the
next 24 hours. This will be one of the hardest things you ever do. But if you can keep your
mind on what you want and off of what you don't want for 24 hours, you can begin to change
your entire future.
Now is the greatest time in human history to become a self-made millionaire-and I'll
show you how in just one-hour!
You're never too old or too young to start investing in yourself and your family.
Learn how to create your own financial fortress that will keep you
and the ones you love safe from whatever the future brings!
When the same children were tested again at age 7, only 5% still demonstrated high levels of
creativity. In the ensuing years, they had learned to conform; "If you want to get along, you
had better go along," is what they had discovered.
Action Exercises
Here are two things you can do to start thinking outside of your mental box.
First, imagine that there was a vastly better, cheaper, faster way to do your job - and
somebody else had already discovered it and was going to put you out of business.
Second, imagine doing exactly the opposite of what you are doing today. Allow your mind to
float freely and consider how current trends will change your business.
Fear of Failure
There are several other reasons why the end game of selling is stressful and difficult. First and
foremost is the fear of failure experienced by the prospect. Because of negative buying
experiences in the past, over which you could have no control, prospects are conditioned to be
suspicious, skeptical and wary of salespeople and sales approaches. They may like to buy, but
they don't like to be sold. They are afraid of making a mistake. They are afraid of paying too
much and finding it for sale cheaper somewhere else.
Fear of Criticism
They are afraid of being criticized by others for making the wrong buying decision. They are
afraid of buying an inappropriate product and finding out later that they should have
purchased something else. This fear of failure, of making a mistake in buying your product, is
the major reason why people object, hesitate and procrastinate on the buying decision.
Fear of Rejection
The second major obstacle to selling is the fear of rejection, of criticism and disapproval
experienced by the salesperson. You work long and hard to prospect and cultivate a
prospective buyer and you are very reluctant to say anything that might cause the prospect to
tune you out and turn you off. You have a lot invested in each prospect and if you are not
careful, you will find yourself being wishy-washy at the end of the sale, rather than risking
incurring the displeasure of the prospect by your asking for a firm decision.
Action Exercises
Now, here are two things you can do immediately to put these ideas into action.
First, recognize the normal fear of making a buying mistake experienced by the customer.
Give him every reason you can think of to be confident in dealing with you.
Second, accept that everyone you talk to is busy and you are interrupting. Always ask if this is
a good time for him to give you his undivided attention. If not, arrange to see him another
time.
In this Newsletter, you learn the most important single factor of long-term success and how
you can build it into your personality and your attitude. You learn how to virtually guarantee
yourself a great future.
Banfield's goal was to find out how and why some people became financially independent
during the course of their working lifetimes. He started off convinced that the answer to this
question would be found in factors such as family background, education, intelligence,
influential contacts, or some other concrete factor. What he finally discovered was that the
major reason for success in life was a particular attitude of mind.
For example, one of the reasons your family doctor is among the most respected people in
America is because he or she has invested many years of hard work and study to finally earn
the right to practice medicine. After university courses, internship, residency and practical
training, a doctor may be more than 30 years old before he or she is capable of earning a good
living. But from that point onward, these men and women are some of the most respected and
most successful professional people in any society. They had long time perspectives.
For example, if you come home from work at night and choose to play with your children or
spend time with your spouse, rather than watch TV or read the paper, you have a long time
perspective. You know that investing time in the health and happiness of your children and
your spouse is a very valuable, high-priority use of time. The potential future impact of
quality time with your family is very high.
If you take additional courses in the evening to upgrade your skills and make yourself more
valuable to your employer, you're acting with a long time perspective. Learning something
practical and useful can have a long-term effect on your career.
First, think long-term. Sit down today and write out a description of your ideal life ten and
twenty years into the future. This automatically develops longer-time perspective.
Second, look at everything you do in terms of its long-term potential impact on your life. Do
more things that have greater long-term value to you.
Third, develop the habit of delaying gratification in small things, small expenditures, small
pleasures, so that you can enjoy greater rewards and greater satisfaction in the future.
If this sounds familiar, then this workbook was designed for you.
With simple step-by-step instructions to help you create a blu eprint
for a lifetime of success, pro sperity and achievement, it's a no fail solution to setting
and accomplishing your goals.
The Maximum Achievement Goal Planner will enable you to accomplish more in the
next year or two than many people accomplish in ten years, or even twenty. All you
have to do is fill in the blanks.
You have incredible powers of mind and emotions that give you timely and accurate feedback
in every area of your life.
In this newsletter, you learn how to "tune in" to yourself so you can make the right decision in
every situation.
We know that when our body is not functioning smoothly and painlessly, something is wrong,
and we take action to correct it. We go to a doctor; we take pills; we undergo physical
therapy, massage or chiropractic. We know that if we ignore pain or discomfort for any period
of time, it could lead to something more serious.
Just as the natural physical state of your body is health and vitality, your natural emotional
state is peace and happiness. Whenever you experience a deviation from peace and happiness,
it's an indication that something is amiss. Something is wrong with what you're thinking,
doing or saying. Your feeling of inner happiness is the best indicator you could ever have to
tell you what you should be doing more of and what you should be doing less of.
The Messenger
Unhappiness is to your life as pain is to your body. It is sent as a messenger to tell you that
what you're doing is wrong for you.
Very often, you'll suffer from what has been called "divine discontent." You'll feel fidgety and
uneasy for a reason or reasons that are unclear to you. You'll be dissatisfied with the status
quo. Sometimes, you'll be unable to sleep. Sometimes, you'll be angry or irritable. Very often,
you'll get upset with things that have nothing to do with the real issue. You'll have a deep
inner sense that something isn't as it should be, and you'll often feel like a fish on a hook,
wriggling and squirming emotionally to get free.
Divine Discontent
And that is a good thing. Divine discontent always comes before a positive life change. If you
were perfectly satisfied, you would never take any action to improve or change your
circumstances. Only when you're dissatisfied for some reason do you have the inner
motivation to engage in the outer behaviors that lead you onward and upward.
Listen to yourself. Trust your inner voice. Go with the flow of your own personality. Do the
things that make you feel happy inside and you'll probably never make another mistake.
Action Exercises
Here are three steps you can take immediately to put these ideas into action.
First, listen to yourself and trust your own feelings. If there is a part of your life that causes
you stress and unhappiness, resolve to deal with it.
Second, identify those areas of your life where you are dissatisfied or frustrated for any
reason. What changes should you, could you make?
Third, remember that nature wants you to be happy, healthy, popular and prosperous. Any
deviation from those conditions is a signal to you that action is necessary.
You'll have the confidence to take whatever steps necessary to make more money
and enjoy a higher standard of living. You'll be more powerful and persuasive with
other people. And you’ll be more popular and likable.
To encourage others, to instill confidence in them, to help them to perform at their best requires first of
all that you lead by example.
Everyone Is Watching
The character and quality of a leader is often demonstrated in these critical moments under
fire, when everyone is watching, observing and privately taking notes. As Rudyard Kipling
once said, "If you can keep your head when all around you are losing theirs and blaming it on
you, then the world is yours and all that's in it".
Your job as a leader is to have a clear vision of where you want to go and then to keep your
cool when things go wrong, as they surely will.
Action Exercises
Here are two things you can do immediately to put these ideas into action.
First, project forward 3-5 years and imagine your ideal future vision. What does it look like?
What steps can you take immediately to begin turning your future vision into your current
reality?
Second, resolve in advance that, no matter what happens, you will remain calm and cool. You
will not become upset or angry. You will take a deep breath and focus on the solution rather
than on the problem.
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