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Nina Martel

ENGLISH 1302-211

Ms. Ana Mendoza

February 2, 2024

Fogarty, Mary , and Gina Arnold. "Are You Ready for It? Re-Evaluating Taylor Swift." Peer

Review, 2021, https://doi.org/10.1080/07494467.2021.1976586. Accessed 1 Oct. 2021.

Taylor swift has never been a stranger in the public eye, from a very young age all cameras were

locked on this pop star .The public perception of her writing her own music is crucial for her to

distinguish herself as more than a “dumb Blond” but rather a creative and imparational artist.

The author provides in depth and logical information on a variety of areas in her life to better

understand her machinery. To convey the information Mary first starts by citing experts in the

music industry about their thoughts on her as a person tied together with her music. One

extremely good point in the article mentioned, Antoine (Hennion 185-206) was how the author

saw Taylor as minor details to the bigger picture that is the music industry. The author did this by

discussing the persona she embodies by using to her advantage her voice, image,and the

understanding of how Swift uses her music credibilities to her advantage. Noting the fact that

Taylor writes all her songs, making them more meaningful to the listeners, because it allows

them to resonate the lyrics with passion. This benefits my own research because it allowed me to

open up to a perception of Taylor Swift in accordance with the media.

Melissa K. Avdeeff (2021) TikTok, Twitter, and Platform-Specific Technocultural Discourse in

Response to Taylor Swift’s LGBTQ+ Allyship in ‘You Need to Calm Down’, Contemporary

Music Review, 40:1, 78-98, DOI: 10.1080/07494467.2021.1945225

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Opinions are a nonstop commotion in any industry, to voice your perspective can be a tricky rope

to walk on especially with fame.The author Mellisa K. Avdeeff provides understandment by

resurferencing media through discourse analysis to examine how different topics are perceived

and how it goes hand in hand with canceling culture. The event that this article spotlights is

Taylor Swift’s music video ‘You Need to Calm Down’, this track features an extensive

LGBTQ+ content and lays out a message loud and clear, Swift is an ally to this community.

Melissa proceeds to include an analysis on the responses of different media apps such as Twitter,

Tik Tok, and other unnamed platforms with their thoughts on the video. Tik tok seemed to have

the most positive response while twitter made the #YouNeedToCalmDown trending in more than

20,000 tweets and dragged more attention to the video, confirming the authors hypothesis that

“reception is connected to conventions of each platform" .This article fits into my research as

responses from a bigger sample of people provides a better understanding of online communities.

Paul Théberge (2021) Love and Business: Taylor Swift as Celebrity, Businesswoman, and

Advocate, Contemporary Music Review, 40:1, 41-59, DOI: 10.1080/07494467.2021.1945227

Women in the music industry face challenges against misogynistic everyday, but day after day

they rise against odds.Paul Theberge expresses the incredible adapting skills that Taylor Swift

holds by her strategic business moves through observations and analyzing data.Paul points out

the decline of CD sells then contrasts it with providing the statement “She can move

product”.Leaving no doubt that Swift’s cunning business moves entice her ability to sell

products, even “artifacts” that don’t normally do well. Apart from being a savvy business

woman, a feature Taylor does not lack is empathy, when issues surfaced with Apple music and

Spotify, the singer took a stand with smaller artists to get better pay, even to the extent of having
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her music removed, with the pay changed. This journal offers a more qualitative approach to the

emotional side of Taylor Swift

Tripp, C., Jhensen, T. D., & Carlson, L. (1994). The Effects of Multiple Product Endorsements

by Celebrities on Consumers' Attitudes and Intentions. Peer, 20, 535-546.

https://doi.org/2489757

Consumerism is a mannerism all over the world, while there are some things that impact it quite

a bit, there are some factors that play a bigger role, so what is it? In the article The author

Carolyn Tripp and her fellow colleagues want to investigate if celebrity endorsement exposure to

consumers increases the credibility, by conducting studies and analyzing the aftermath of the

data. In the study performed, a group of participants were previously informed about a celebrity's

involvement in the products, which surprisingly led to a more negative thought of the celebrity as

a person and not so much of the product. In light of those results, another study was examined

where the more public figures endorsed products, the perception of the brand was often more

tinted in a negative light on numerous occasions, but some brands gained the opposite, fame.

Leading to the conclusion that while a famous individual promoting a brand does leave room for

exposure and growth for the future, it does carry the risk of people becoming skeptical of the

product because money is involved.After reading this article , the data provided along with the

research and studies is applicable to my paper because Taylor Swift has been involved in product

promotions, providing a better understanding of why certain actions were made.