EXTERNAL GUIDELINES

AT A GLANCE

02 Shopee Logo Transformation

03 Shopee Logo

04-06 9.9 Logo

07 Logo with Tagline & KSP
08 Key Visual
09 Color Palette & Design Elements
10-11 Logo Spacing, Minimum Size & Icon
12 Co-branding Specifications

13 Seller Template - Implementation

9.9 Super Shopping Day - External Guidelines - 2023 01

SHOPEE LOGO TRANSFORMATION

2015 - 2019 2019 - Present

Notes: Our new logo has darker orange shade, adjustment on bag & handle shapes, less rounded shape & typeface.

9.9 Super Shopping Day - External Guidelines - 2023 02

SHOPEE LOGO

Symbol Logotype

Full Logo

The Shopee full logo consists of a symbol combined with the logotype, which,
when put together represent the official branding for Shopee.

9.9 Super Shopping Day - External Guidelines - 2023 03

9.9 LOGO WITH SHOPPING BAG (MAIN LOGO)

SUPER SUPER
SHOPPING DAY SHOPPING DAY

Orange Background White Background Complex Background

(White Logo) (Orange Logo) (Outlined Logo)

9.9 Super Shopping Day - External Guidelines - 2023 04

9.9 LOGO ONLY (VERTICAL)

Orange Background White Background Complex Background

(White Logo) (Orange Logo) (Outlined Logo)

9.9 Super Shopping Day - External Guidelines - 2023 05

9.9 LOGO ONLY (HORIZONTAL)

Orange Background White Background Complex Background

(White Logo) (Orange Logo) (Outlined Logo)

9.9 Super Shopping Day - External Guidelines - 2023 06

9.9 LOGO + TAGLINE & KSP

9RB 9RB 9RB

SEMUA
DISKON 50% FASHION & BEAUTY
SEMUA
DISKON 50% FASHION & BEAUTY SEMUA
DISKON 50% FASHION & BEAUTY

Orange Background White Background Complex Background

(White Logo) (Orange Logo) (Outlined Logo)

9.9 Super Shopping Day - External Guidelines - 2023 07

KEY VISUAL
Click Here to Download 9.9 Super Shopping Day Key Visual

9RB 9RB
SEMUA
DISKON 50% FASHION & BEAUTY
SEMUA
DISKON 50% FASHION & BEAUTY

18 AGS - 9 SEP 18 AGS - 9 SEP

16 : 9 1:1

In all KV applications, please ensure that the full logo lockup is contained in the Shopee bag signage.

Notes: In special cases where space is limited, the logo can use the 9.9 logo icon, (refer to page 11)
9.9 Super Shopping Day - External Guidelines - 2023 08
COLOR PALETTE & DESIGN ELEMENTS

Color Palette Design Elements

Lipstick Sunglasses Handbag

#EE4D2D #113366 #0053D1

Eyeshadow Sneakers Dress

#CA3681 #26AA99

Stars Lightning Sparkles

9.9 Super Shopping Day - External Guidelines - 2023 09

SHOPEE LOGO SPACING AND MINIMUM SIZE

Spacing Guide

X
Minimum Size

3,5X

Digital : 60px
Print : 20mm

9.9 Super Shopping Day - External Guidelines - 2023 10

LOGO SPACING, MINIMUM SIZE & ICON

Spacing Guide
Minimum Size
X
Digital : 110px
Print : 35mm

3X
Logo Icon
For logo under 110px, it is
recommended to use the
9.9 logo icon.

9.9 Super Shopping Day - External Guidelines - 2023 11

CO-BRANDING SPECIFICATIONS

5X

9.9 Super Shopping Day - External Guidelines - 2023 12

SELLER TEMPLATE - IMPLEMENTATION

BRAND BRAND

BRAND BRAND

9RB 9RB
SEMUA
DISKON 50% FASHION & BEAUTY
SEMUA
DISKON 50% 9RB
FASHION & BEAUTY
SEMUA
DISKON 50% FASHION & BEAUTY
SEMUA
DISKON 50% 9RB
FASHION & BEAUTY

Visuals shown here are for references only.

9.9 Super Shopping Day - External Guidelines - 2023 13