The Organic Veg Box Business Plan

Republic of the
Philippines
MARINDUQUE STATE COLLEGE
School of Education
Main Campus: Boac / Branches: Santa Cruz • Torrijos • Gasan
Panfilo P. Manguera Sr. Rd., Tanza, Boac, Marinduque 4900
Tel. No.: (042) 332-2028 Email Address: sucpresident.msc@gmail.com
Website: www.marinduquestatecollege.edu.ph
The Green Solution: Organic Vegetable Garden

Business Plan
[January 5, 2023]
Mary Joy J. Marang

Denchel M. Minga
Monneca M. Marquez
Ronnie Lin P. Rullan
Mary Rose Rejano
(Authors)
BSEd 3- Social Studies
ROMULO H. MALVAR, Ph.D., FFCP, CESE, LPT
Faculty, School of Education
Company name: The Organic Veg Box

Street address: Del Prado St. Sitio Sampalukan, Brgy. Balanacan, Mogpog, Marinduque
City, state, ZIP
Business phone: Mobile: (+63)910-218-5973 Telephone: 555- 555- 255
Website URL: https://the-organic-veg-box.myshopify.com
Email address: theorganicvegbox@gmail.com
Republic of the
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School of Education
Table of Contents
I. Executive Summary ................................................................................................................ 4
II. Company Description ............................................................................................................ 5
Company mission ...................................................................................................................... 5
Company philosophy and vision .............................................................................................. 5
Company goals ......................................................................................................................... 5
Target market ........................................................................................................................... 6
III. Products and Services .......................................................................................................... 7
Special Benefits ......................................................................................................................... 7
Unique Features ...................................................................................................................... 8
IV. Marketing Plan ....................................................................................................................... 9
Market Research ....................................................................................................................... 9
Barriers to Entry ....................................................................................................................... 9
Basic Problems ......................................................................................................................... 9
SWOT Analysis...................................................................................................................... 10
Product/Services Features and Benefits ................................................................................. 11
Target Costumer .................................................................................................................... 13
Key Competitors ...................................................................................................................... 13
Competitive Analysis Worksheet ........................................................................................... 14
Promotion and Advertising ...................................................................................................... 15
Sales Strategy ....................................................................................................................... 15
Pricing Strategy ....................................................................................................................... 15
Location or Proposed Location .............................................................................................. 16
Payment Option ..................................................................................................................... 17
V. Operational Plan ................................................................................................................... 18
Production ............................................................................................................................... 18
Quality control ........................................................................................................................ 19
Location ................................................................................................................................... 20
Legal Environment ................................................................................................................. 20
Personnel ................................................................................................................................ 20
Inventory ............................................................................................................................... 22
Suppliers ................................................................................................................................. 22
VI. Management Organizations .............................................................................................. 24
Biographies ............................................................................................................................. 24
Gaps ....................................................................................................................................... 25
Advisors .................................................................................................................................. 26
Organizational Chart ............................................................................................................... 27
VII. Start-up Expenses and Capitalization .............................................................................. 30
Start- up Expenses .................................................................................................................. 30
Opening Day Balance Sheet ................................................................................................. 32
VIII. Financial Plan .................................................................................................................... 33
12 month Profit & Loss Projection ........................................................................................... 33
3year Profit &Loss Projection ................................................................................................ 35
12-month cash flow statement .............................................................................................. 36
Balance Sheet (projected) ....................................................................................................... 38
Break- Even Analysis .............................................................................................................. 39
IX. Appendices .......................................................................................................................... 40
Curriculum Vitae ...................................................................................................................... 40
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Advertising &Marketing Materials .......................................................................................... 45

Blue print/plans........................................................................................................................ 46
List of Equipment .................................................................................................................... 47
Market Research .................................................................................................................... 49
References ............................................................................................................................. 51
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I. Executive Summary
The Organic Veg Box is a business partnership that would cultivate various vegetables for
the local community of Barangay Balanacan, Mogpog, Marinduque using organic and sustainable
agricultural methods. We are in business to produce healthy, tasty, and natural vegetables to offer
to the residents of the said community.
As part of our complementary services, we will also operate a standard food production
and packaging facilities. We are in this business not just to generate a profit, but to solve the
problem faced by the residents of Brgy. Balanacan and we will do all within the law to fulfill our
business goals and objectives.
The Veg Box growing season will start in early February and end in June with the goal of
12 weeks. It will be comprised approximately 5-10 different crops every 8 weeks of in season
produce. At the veg box we have main agriculture products such as: tomatoes, cabbage, okra,
eggplant, radish, beans, pepper, carrots, garlic, onions, squash, cucumber, spinach, chili,
ampalaya, mustard.
The Veg Box is well positioned to become one of the leading vegetable producers in Brgy.
Balanacan. We have plan and strategies that will help us employ best practices when it comes to
vegetable gardening for an increase revenue for our business while keeping our costumers
healthy and safe as well as the local community.
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II. Company Description
This section explains the basic elements of our business. Include each of the below:
Introduction:
The residents living in Brgy. Balanacan, Mogpog, Marinduque are experiencing a shortage
of the availability of the source of vegetables in their area where some of them do not have any
choice but to purchase vegetables in Mogpog’s market which is very distant from their area and
costly due to transportation. While some of them are compellable to buy to those nearby stores in
their area which are selling vegetables in high price just not to go far away. Others are sometimes
decided not to have vegetables in their meals. In order to solve this problem being encountered
by the residents of Brgy. Balanacan, a small business named ‘The Organic Veg Box’ was
proposed by one of its residents, Denchel Minga together with her classmates named Mary Joy
Marang, Monneca Marquez, Ronnie Lin Rullan, and Mary Rose Rejano.
1. Company mission statement
The mission of The Organic Veg Box is to grow the best-tasting, finest-quality
vegetables for the local community with no use of pesticides or chemicals as fertilizers;
only organic, sustainable agricultural practices are employed. Natural foods and gardening
methods leave a minimal carbon footprint while also improving the health of its customers
and its local community.
2. Company philosophy and vision
Philosophy: Values strong relationships with its employees, customers, and its
local community, giving a high priority to the quality of its crops.
Vision: We envision the local community. where everyone understands and values
the importance of vegetables in their meals and be a role model in organic vegetable
gardening using organic, sustainable agricultural practices to lead in the organic gardening
business.
3. Company goals
The following are the long- and short-term goals as well as any milestones or
benchmarks that we will to measure our progress such as:
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1. to provide best-tasting and finest-quality vegetables for the local community while
simultaneously leaving a minimal carbon footprint.
2. to offer varieties of organic vegetables to maintain and improve the health of our
customers and the local community.
3. To further expand the business from gardening to farming.
4. Target market
The target market for our organic vegetable garden might include both individual
consumers and businesses such as carenderias.
5. Company Logo and Tagline
Logo: Tagline: “We want Green on our Meals!”
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III. Products & Services
This section expands on the basic information about our products and services included
in the Executive Summary and Company Description.
The Organic Veg Box is a business partnership that would cultivate various vegetables for
the local community of Barangay Balanacan, Mogpog, Marinduque using organic and sustainable
agricultural methods. We are in business to produce healthy, tasty, and natural vegetables to offer
to the residents of the said community.
As part of our complementary services, we will also operate a standard food production
and packaging facilities. We are in this business not just to generate a profit, but to solve the
problem faced by the residents of Brgy. Balanacan and we will do all within the law to fulfill our
business goals and objectives.
These are the areas we will concentrate on in our vegetable garden. If need arises, we
will definitely add more agriculture produce to our list;
1. Cultivation of crops such as;
• tomatoes • garlic
• cabbage • onions
• okra • squash
• eggplant • cucumber
• radish • spinach
• beans • chili
• pepper • ampalaya
• carrots • mustard
2. Vegetable processing and packaging
3. Organic vegetable garden construction, consultancy and advisory services
Special Benefits:
Our business and products have special benefits which you may receive as well as the
local community when you purchased from us like:
1. Improve the health of the customers and the local community.
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2. Save more money compare to other stores because of its low prices.
3. It is convenient and easy to shop because it is located within the local community.
4. Our products are not only for income-generating purposes but their main purpose is to
address the problem of the local community when it comes to the shortage of the availability
of the source of vegetables.
5. It may result in minimizing waste and it is eco-friendly.
Unique Features:
Our business and products ensure that what you have purchased in our garden is worth to
pay because of its unique features such as:
1. Our products are purely natural.
2. Our products are only raised in organic and sustainable agricultural methods with no use
of any pesticides and chemicals as fertilizers, thus, we make sure that our vegetables are
safe and healthy to eat as well as for the environment.
3. Our products are surely affordable which only cost in low prices and convenient because
our location is nearby and can be found within the local community and we are also easy
to contact through mobile transactions.
Limits and Liabilities:
1. We only offer organic vegetables and nothing else.
2. We do not cater all types of vegetables since we only have limited size for gardening as
well as materials to be used in planting and harvesting.
3. We can’t offer distant transactions or outside of the local community transactions due to
the limitation in transportation.
4. We can’t provide large amounts of vegetables in any season since they are easy to spoil
and rot.
5. Any unanticipated incident or circumstances that has concerned in our business and
products is our liability.
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IV. Marketing Plan
Market research
The nation's overall economic development depends heavily on agriculture. In Bangladesh,
agriculture provides a livelihood for more than 60% of the population. As a result, in terms of
maintaining growth and reducing poverty, the agriculture sector in Bangladesh is the most crucial
one. Sustainable improvements in agricultural production are hampered by inadequate nutrient
supplies, the loss of organic matter in soils, and soil erosion. Encouragement of the adoption of
agricultural technologies that rely more heavily on locally available or renewable resources is a
crucial policy intervention for sustainable agriculture given the challenges caused by the overuse
of agrochemicals. One such technology that can lessen the negative effects of agrochemicals is
organic farming (OF), which is regarded by many scientists to be the best form of agriculture in
terms of maximizing cost-effectiveness and minimizing pollution.
The demand for fruits and vegetables rises daily as the population grows. We have planned
to grow these crops organically even though it is much easier and more common to cultivate
vegetables and crops like wheat and rice in India. Since organic gardening is relatively new,
especially in Philippines, and starting an organic farm business is expensive, very few people
consider having an organic farm. Nowadays, people prefer products that are produced using
organic methods due to sudden increases in deadly diseases like cancer. Therefore, one can
make a lot of money from this because the price of organic goods is so low. The main reason why
people choose to eat fruits and vegetables daily is because they are healthy. When it comes to
sales, Filipino government providing too many local markets in every city and villages so, it
became very easy for every farmer to sell their produce. Even, government has set very good
price for vegetables and fruits.
Barriers to entry
Many farmers have agreed to use this method on their homestead because they are
persuaded of the value of organic garden. In our company, we will only use organic techniques to
grow safe vegetables. Chemical fertilizers and pesticides can be avoided in organic agriculture.
A few of the main obstacles to the increased use of organic gardening are:
Basic Problems
Limited Land Holdings:
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The shortage of land will be the most common barrier to our business. It is very difficult to
manage much more land property due to high cost, difficulties area management etc. If we
wouldn’t manage enough land, then we will be unable to cultivate enough products for society.
Lack of Capital:
This is one of the major reasons by which our business procedure can be hampered. A
huge amount of capital is needed for starting a business. It would be very difficult to manage
financial support who should provide us with this type of huge amount.
Unavailability of Organic Inputs:
The availability of organic fertilizer in villages has not been kept up with increases in farm
area and farming intensity. If we were unable to manage enough manure, then our farming
process will have hampered because we use manure as our main fertilizer.
SWOT ANALYSIS
SWOT stands for strengths, weaknesses, opportunities and threats. The following is the
SWOT analysis for “The Organic Veg Box.
SWOT Analysis
Strength Weaknesses
• A favorable climate for agriculture. • A disjointed marketing channel.
• Growing demand for organic good • Inadequate scientific support and
• Farms' access to organic manure. ineffective active pest management
• Low labor costs and creative farmers. techniques.
• Variety of food crops. • A lack of necessary equipment.
• A decrease in societal trash. • A lack of human expertise in the
• By using organic farming practices, recycling sector.
farmers have been able to preserve the • A lack of funding.
delicate balance of the environment • Poor participation
while also avoiding the use of chemicals • Inadequate collaboration between the
and pesticides. government and businesses.
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• Minimal use of resources. • Poor management.
• Organic manure is priced affordably.
Opportunities Threats
• Organic farming • Land degradation
• Food Processing Sector • Variability in Climate pattern
• Build up soil fertility • Crops losses due to insects and
• Employment opportunities. diseases
• Growing interests in organic farming • Global competition
• Sustainable use of resources • Pest and disease incidence
• Consistent yield • Fluctuations of market
• Promoting healthy lifestyle
• Product development
Product/service features and benefits
The Organic Veg Box will be a newly established business, which is going to form for
supplying non- chemical and pesticides free vegetables to the consumer of Brgy. Balanacan. But
initially, it will provide products to the consumers of Balanacan, Mogpog. The Organic Veg Box
growing season will start in early February and end in June with the goal of 12 weeks. It will be
comprised approximately 5-10 different crops every 8 weeks of in season produce.
We believe a nation is an organic thing. We guarantee your good health. Every single
person is matter to us and we are for you. Our hope is to engage more young people involved in
farming because the future needs real food.
Company Name: The Organic Veg Box
Country: Philippines
Business Type: Agriculture
Factory and Farm: We will establish our mini organic garden at Brgy. Balanacan
Land: Our land for establishing organic gardening is about 2,500 square meters
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Address and Contact:
Corporate Office: Del Prado St. Sitio Sampalukan, Brgy. Balanacan, Mogpog, Marinduque
Mobile: (+63)910-218-5973 Telephone: 555- 555- 2550
Email: theorganicvegbox@gmail.com
Websites: www.theorganicvegbox.com
Considering the growing demand of organic product, our customer could be an individual
in any age especially we will focus on the resident of Balanacan.
The Main Organic Agricultural Products
• tomatoes
• cabbage
• okra
• eggplant
• radish
• beans
• pepper
• carrots
• garlic
• onions
• squash
• cucumber
• spinach
• chili
• ampalaya
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• mustard
Table 3. Common vegetables divided into plant families

Plant Family Vegetables and Cover Crops
Carrot (Apiaceae) carrot, celery, pepper
Goosefoot (Chenopodiaceae) spinach
Grass (Poaceae) barley, corn, beans
Mallow (Malvaceae) okra
Mustard (Brassicacee) cabbage, mustard, chili, radish
Onion (Alliaceae) chive, garlic, onion
Squash (Cucubitaceae cucumber, squash
Nightshade (Solanaceae) eggplant, pepper, tomato
Sample Product
Target customer
The Organic Veg Box is targeting both individual consumers and business such as
carenderias. Customers wishing to buy vegetables for family dinners or gatherings can
shop in our garden. In addition, the carenderias may buy vegetables to add to the meals
and beverages on their menus.
Key competitors
Our competitors will be different (sari-sari store) vegetable and fruits store. As we will cover
firstly on the Sitio Sampalukan will be place for our business land. The list of competitors is given
below:
Competitor Name (1): Rosie’s Store
Address: Balanacan, Mogpog, Marinduque
Type of Business: Sari- Sari Store
Competitor Name (2): Yolly’s Store

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Competitor Name (3): Juliet’s Store
Competitive Analysis Worksheet
For each factor listed in the first column, assess whether you think it’s a strength or a
weakness (S or W) for your business and for your competitors. Then rank how important each
factor is to your target customer on a scale of 1 to 5 (1 = very important; 5 = not very important).
Use this information to explain your competitive advantages and disadvantages.
FACTOR Me Competitor Competitor Competitor Importance
A B C to Customer
Products S S S S 5
Price W W S S 5
Quality S W W W 5
Selection S S S S 5
Service S S S S 5
Reliability W W W W 5
Stability S S S S 5
Expertise S W W W 5
Company
S S S S 5
Reputation
Location W S S S 5
Appearance W W W W 5
Sales Method S S S S 5
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FACTOR Me Competitor Competitor Competitor Importance
A B C to Customer
Credit
W S S S 5
Policies
Advertising S W W W 5
Image W W W W 5
Promotion and Advertising Strategy
We would harvest our product when it would have appropriate moisture and would take
our crop/products to the market directly after harvesting so this way, resellers will get attract and
our product will get good profit.
• The best strategy is word of mouth advertising
• The Veg Box website will provide additional marketing information. In addition to its
map and location
• Creating fliers and brochures and posting in community gathering places such as
churches, community centers, farmers’ markets and other environmentally centric
business.
Sale Strategy
The Organic Veg Box has already sold all of its products for the upcoming season with
future plans to add more products in year two and so on. In order to meet these goals, the farmers
and staff will continue to rely on advertising fliers, its online presence and most importantly word
of mouth. The word-of-mouth recommendation from a satisfied member not only generates an
opportunity for repeat business, but also is beneficial in recruiting new members or resellers.
Pricing Strategy
In Philippine, the price of an agricultural product can be either the SRP (Suggested Retail
Price) or the resultant price after government interventions depending upon the product. To
understand the prices which, follow government interventions, we need to understand these very
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government interventions in the form SRP (Suggested Retail Price). The Veg Box will utilize a fair
price for a fair value.
Location or proposed location
Our The Organic Veg Box, organic gardening business is located at Del Prado St. Sitio
Sampalukan, Brgy. Balanacan, Mogpog, Marinduque. It measures 2,600 square meter land.
Balanacan population is 3, 564. It has grown 2.4 percent between 2001-2010. The location
population is expected to continue for grow by a similar rate until 2025. It has businesses include:
Lu Merchandise, Emang Divi Mart, Gas Station, Villa Negro Café, Palms by the Beach.
Distribution channels
• Retail
• Direct sales
• Ecommerce
• Wholesale
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Payment Options
We are quite aware that different customers prefer different payment options as it suits
them but at the same time, we will ensure that we abide by the financial rules and regulation of
the government.
Here are the payment options that The Organic Veg Box will make available to her clients;
• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
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V. Operational Plan
This section explains the daily operation of our business, including its location,
equipment, personnel and processes.
1. Production
The Organic Veg Box production starts with choosing crops to grow. Next
is preparing the soil and the beds on where those crops will be planted. Then, the
planting of seeds. In this stage, we are going to follow the crop rotation method
where it is a systematic method of deciding what to plant where in your garden
from one season to the next, based on plant groups. Moving plants to a new
location each season improves our garden in two ways. First, it helps keep your
soil healthy and fertile. And another is, it helps manage soil-borne diseases and
soil-dwelling insects. Afterwards, these are going to be monitored over a period of
time until they grow and have fruits. When they are ready to harvest, the harvested
vegetables will be placed in safe and clean storage in order to keep its freshness
and avoid to spoil easily. In terms of packaging and delivery, the purchased
vegetables will be packed carefully and orderly while we only offer delivery
transactions to the residents living at Balanacan, Mogpog and nearby areas of it
due to the limitation to of transportation.
The Planting Process
Figure 1: An illustration of crop rotation.
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Figure 2: An illustration of Garden Crop Rotation Chart.
2. Quality control
a. Following fertilization policy.
b. Maintenance of Organic Management.
Land management
Land management is the process of using land resources. Our responsibility
is to use those resources into that way so that maximum output can be obtaining
from farm. We need to consider some important factors like water management,
soil quality, crop protection and crop rotation etc. we have an organic farm so these
factors important to consider.
Water management: Water management is very important factor for land
management. We grow organic vegetables. We have two tube wells for watering
the. We h vegetables have proper water channels those are attached with tube
wells to provide water. We have and both are water pump in the center of field.
Soil management: is another important factor to consider in land
management. Crops growth depend upon soil quality. We need to first check the
quality of soil. Make a sample of these soils and these in the soil lab every year for
better production every year.
Crop protection: Crop protection from weeds, insects, diseases, pests etc.
We have an organic farm, so we need to more concentrate on this factor because
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in organic farm it can be difficult to control those crops damaging aspects. So, we
need to identify those areas where damage is start as soon as possible so it is
easy to cure that because in organic farm we do not use chemical herbicides and
insecticides that are easily control those things in quick time, but we use hand
weeding and some biological control to prevent crop from damage. We also use
some chemical that are certified by government that can be used in organic farm.
3. Location
The Organic Veg Box is located at Barangay Balanacan, Mogpog,
Marinduque. The organic garden is at the center of the community wherein the
people or the household can easily access vegetables. They can easily buy and
see if there is an available vegetable which is suited in their taste and preference
every day. When it comes in delivering the vegetables there is some staff assigned
if the members of the Organic Garden is not available to do the delivery in the
market. There is no problem in the transportation when it comes to delivering
because it is easy to find and wait to a transportation.
c. Crop Production is general.
d. Business is valid which have licenses and permit.
4. Legal environment
The Organic Veg Box seek a permission in the barangay, and get a
barangay permit certificate. Members of the Organic Garden prepared all
the requirements needed to successfully obtained this Organic Garden
business. The trademark of the business is not copyright and the brand
name is originally conducted or created. The business has its own brand
name and logo which is derived about the ideas and problem encounter in
the community which became as a strong foundation to have an original
trademark. The registration of the trademark is valid and has a permit.
5. Personnel
The personnel or employees of the Green Solution: Organic Garden
have all licensed as an Agriculturalists, the other employees is a business
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woman which own farms, the other personnel is a scientist and have
experience in gardening or in farming. Their educational background will
make the business more successful; it is very easily to handle and work if
all the personnel is all professional and licensed. The Organic Veg Box is a
partnership business where it involves five (5) individuals sharing ownership
of the aforementioned business. All of them contribute to the business in
some way and share in both profits and losses. And the members of the
Organic Garden is needing atleast five employees which will help and work
in the garden, delivery and in other matters in the business.
The employees will be paid a monthly salary. To find qualified
employees and contractors we will consider and determine exactly what
characteristic and potential they have. Consider what special skills, abilities
and personal traits are required. Additionally make note of any necessary
licenses or special certification which is related to farming and gardening.
As a manager of the business, it is important to write out what the employee
responsibilities will be and who are they will be accountable to. It is very
important to develop an employee handbook, which gives the employee a
solid foundation of what their job is. In giving training, the employees first to
know and became familiar with the practices, protocol, rules and
regulations. Working in the garden is no different. Formal position
descriptions should be developed to define the roles, responsibilities and
physical expectations of the job. This not only serves as a new hire training
document but also assists the garden with properly managing the
workforce.
Organic Garden employees should undergo thorough training to
ensure they understand the lay of the land, and proper use of equipment.
Safety is a crucial component when it comes to gardening. Emphasizing the
importance of organic garden safety from the beginning will set the tone of
expectations for employees. Well-trained garden workers should know what
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to look out for, what to avoid and how to seek assistance in case of any
danger.
6. Inventory
The Organic Veg Box is all about organic and fresh vegetables. The
fertilizer that will be using is just an organic fertilizer wherein the consumers
and the buyers will be no worries about their health and the security when
comes of accessing the vegetables. Because of the organic matter present
in organic fertilizer, soil structure is improved and as a result the soil’s ability
to hold onto water and nutrients increases.
7. Suppliers
Company Name Addresses Delivery Policies
Filipinas Agri-Plantery Cubao, Quezon City • project’s a good quality
Supply Metro Manila of seeds.
J.P Chua Agri Seed De Santos Street, • follows exact date and
Marketing Binondo, Manila time in the delivery of
seeds every last week in
a month
Filipinas Agri Planters Supply, Inc. (FAPSI) is primarily engaged in the
distribution of fertilizers, agricultural chemicals, feeds, sprayers, seeds, seedling
bags, industrial chemicals, and pest control chemicals. The company projects that
the corporation will be a prime mover in the delivery of quality of goods and
services to the Filpino and foreign consumers. It stands as one of the key players
in the agri-industrial sector able to sustain the demands and challenges through
time.
We just have 2 suppliers of seedlings; we didn’t get some backup suppliers
because these two suppliers can produce the seedlings that is needed for
gardening. By choosing these 2 suppliers we accurately check its company history
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and reliability. Cost of the produce products by the supplier is announced gently.
Members and the supplier talk about the cost of produce products in gently
manner. If there is a problem in delivery we can talk about the supplier and give a
one- or two-days extension, also if there is a critical item it is possible to talk about
it in a right way.
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VI. Management & Organization
This section should give readers an understanding of the people behind our
business, their roles and responsibilities, and their prior experience.
1. Biographies
Denchel Minga, a college student at Marinduque
State College taking Bachelor of Secondary
Education major in Social Studies. She resides at
Brgy. Balanacan, Mogpog, Marindque. Some of her
skills that may help in our business are financial skills,
management skill, communication skill, leadership
skill, critical thinking and problem-solving skill,
industry knowledge, and relationship management
skill. She also has experiences in having small
business like Ukay-Ukay Online Selling.
Mary Joy Marang, a college student at Marinduque
Education major in Social Studies. She lives in Brgy.
Tabi, Boac, Marindque. Some of her skills that may
help in our business are Computer Literate,
Conceptual Skill, Management Skill, Critical Thinking
and Problem-Solving Skills, Writing Skill,
Communication Skill, and Leadership Skill.
Monneca Marquez, a college student at Marinduque
Education major in Social Studies. She lives in Brgy.
Ogbac, Boac, Marindque. Some of her skills that may
help in our business are communication skill,
creativity skill, organization skill, computer skill, time
management skill.
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Ronnie Rullan, a college student at Marinduque State
College taking Bachelor of Secondary Education
major in Social Studies. She lives in Brgy. Santol,
Boac, Marinduque. Some of her skills that may help in
our business are management skill, communication
skill, leadership skill, as well as critical thinking and
problem-solving skill.
Mary Rose Rejano, a college student at Marinduque
State College taking Bachelor of Secondary Education
major in Social Studies. She lives in Brgy. Ipil, Sta.
Cruz, Marindque. Some of her skills that may help in
our business are management skill and
communication skill.
2. Gaps
In order to attain the aim of their business proposal which is built a
partnership regards to the Organic Veg Box to address the problem of their
chosen local community which is Brgy. Balanacan, Mogpog, Marinduque.
To fully grasp the goal of their business. Their team will continue to innovate
and remaining focused on their goals while maintaining customer interest in
their business. Furthermore, they will be more open about their goals and
objectives so that their clients understand what they business can do for
them. They are expecting that as the day past by their business still grown
and successfully to attain what they assured for them, that will be contribute
and useful for their colleagues and target consumer. They know that it will
be not easy since it's taking a risk and need an effort to make their products
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to make sure that it was a high quality but low-cost and affordable to anyone.
The business owners, will continuously monitor changes and trends in
industry and do their best to apply the appropriate skills and understanding
to those changes and trends in order to produce favorable results in their
business.
3. Advisors
List the members of our professional/advisory support team, including:
1. Attorney
Rommel Fernandez as corporate in-house counsel, his
responsibilities is including strategy and business formulations,
contracts drafting, review and implementation, legal support to all
business
2. Accountant
Alfredo M. Ofrecio III, a certified Public Accountant with more than
nine years of meaningful experience in government accounting and
internal auditing, financial consulting, and project management.
3. Consultant Agriculturalist
Reymark Ricamata is a certified consultant agriculturalist of
Provincial of Marinduque he is one who advocate the regards for the
farmers and Agriculture
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Organizational Chart of The Organic Veg Box
Denchel M. Minga
General Farm Manager
Ronnie Lin P. Rullan Monneca M. Marquez Mary Joy J. Marang Mary Rose Rejano
Administrator/Accountant Cultivation Manager Plant Manager Customer’s Service Officer
Kristina G. San Jose Ruben S. Quizon Lucas H. Lopez

Laborer Laborer Laborer
Job Responsibilities
General Farm Manager • Responsible for the planning, management and
coordinating all farm activities across the various
sections on behalf of the organization
• Supervises other section manager
• Ensures compliance during project executions
(especially in the construction of greenhouse and
hothouse et al)
• Providing advice on the management of farming
activities across all section
• Responsible for carrying out risk assessment
• Using IT systems and software to keep track of
people and progress of the growth of crops
• Responsible for overseeing the accounting,
costing and sale of farm produce after harvest
• Represent the organization’s interest at various
stakeholders’ meetings
• Ensures that farming goals are achieved, the most
efficient resources (manpower, equipment, tools
and chemicals et al) are utilized and different
interests involved are satisfied. Responsible for
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preparing financial reports, budgets, and financial

statements for the organization
• Responsible for overseeing the smooth running of
HR and administrative tasks for the organization
• Handles all financial transactions for the company
• Defining job positions for recruitment and
managing interviewing process
• Carrying out staff induction for new team
members
• Responsible for training, evaluation and
assessment of employees
Administrator/Accountant • Responsible for overseeing the smooth running of

HR and administrative tasks for the organization
• Defining job positions for recruitment and
managing interviewing process
• Carrying out staff induction for new team
members
• Responsible for training, evaluation and
assessment of employees
• Responsible for preparing financial reports,
budgets, and financial statements for the
organization
• Responsible for financial forecasting and risks
analysis
• Responsible for developing and managing
financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company
Cultivation Manager • Responsible for the cultivation of crops such as;

tomatoes, cabbage, okra, eggplant, radish,
beans, pepper, carrots, garlic, onions, squash,
cucumber, spinach, chili, ampalaya, and mustard
• Supervises other workers within the department
• Work closely with the General Manager to achieve
the organizations’ goals and objectives
Processing and • Responsible for managing the and vegetable

Packaging Plant processing and packaging plant section of the
Manager business
• Supervises other workers within the department
• Work closely with the General Manager to achieve
the organizations’ goals and objective.
Customer’s Service • Welcomes guests and clients to the farm by

Office greeting them in person or on the telephone;
answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-
In center, SMS or phone) provides the client with
a personalized customer service experience of
the highest level
• Through interaction with clients on the phone,
uses every opportunity to build client’s interest in
the company’s products and services
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• Manages administrative duties assigned by the

manager in an effective and timely manner
• Consistently stays abreast of any new information
on the company’s products, promotional
campaigns etc. to ensure accurate and helpful
information is supplied to clients
• Receives parcels/documents from suppliers
• Handles any other duties as assigned by the line
manager
Laborers/Farmers • Plants crops using hand tools and farm

machines.
• Builds trellises for climbing vegetables and vines.
• Operates farm machines to cultivate, fertilise,
spray and harvest.
• Sprays with chemicals to control weed growth,
insects, fungus growth and diseases.
• Thins, weeds and hoes.
• Irrigates land for crop growth
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VII. Startup Expenses & Capitalization (Financial Plan)
Financial Plan will cover the following:
• Start-Up Expenses
• Opening Day Balance Sheet
Start-Up Expenses
The Following Chart Summarizes Start-Up Expenses:
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Opening Day Balance Sheet
The Following Chart Summarizes Opening Day Balance Sheet:
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VIII. INSTRUCTIONS: FINACIAL PLAN
Financial Plan will cover the following:

• 12-Month Profit & Loss Projection
• 3 Year Profit & Loss Projection (Optional)
• 12- Month Cash Flow Statement
• Balance Sheet (Projected)
• Break-Even Analysis
12-Month Profit & Loss Projection

The Following Chart Summarizes 12-Month Profit & Loss Projection:
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3 Year Profit & Loss Projection

The Following Chart Summarizes 3 Year Profit & Loss Projection:
The Veg Box estimated profit and loss for the initial three years of
operations is reflected below:
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12- Month Cash Flow Statement
The following chart Summarizes 12- Month Cash Flow Statement:
The statement of cash flow shows the incoming and outgoing cash of The
Veg Box:
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Balance Sheet (Projected)

The Following Chart Summarizes Balance Sheet (Projected):
Break-Even Analysis
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The Following Chart Summarizes Break-Even Analysis:
Total fixed costs are estimated to be 83, 758. The variable costs (Raw materials
and Direct Labor that includes Payroll Taxes) are estimated to be 70, 000. Based on the
total fixed cost of 83,758, the breakeven sales level then is 128858. This is further
depicted in the Table Below and the Graph that follows:
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IX. Appendices
A. Curriculum Vitae of owners/key employees
Curriculum Vitae
DENCHEL M. MINGA
Balanacan, Mogpog, Marinduque
dinsila24@gmail.com
+63 936 9535 033
PERSONAL INFORMATION
AGE: 21 years old
BIRTHDAY: December 24, 2001
BIRTHPLACE: Dr. Damian Hospital, Santol, Boac, Marinduque
ADDRESS: Balanacan, Mogpog, Marinduque
GENDER: Female
CIVIL STATUS: Single
NATIONALITY: Filipino
RELIGION: Roman Catholic
LANGUAGE: Tagalog, English
EDUCATIONAL BACKGROUND
TERTIARY: Marinduque State College – Bachelor of Secondary Education Major in Social
Studies
SECONDARY:
Senior High: Marinduque State College – Integrated High School
Junior High: Balanacan, National High School
ELEMENTARY: Balanacan Elementary School
SKILLS
• Financial Skills
• Management Skill
• Communication Skill
• Leadership Skill
• Critical Thinking and Problem-Solving Skill
• Industry Knowledge
• Relationship Management Skill
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Curriculum Vitae
MARY JOY J. MARANG

Tabi, Boac, Marinduque
marangmaryjoy@gmail.com
+63 948 380 0094
AGE: 20 years old
BIRTHDAY: June 07, 2002
BIRTHPLACE: Dagat-Dagatan, Caloocan City, Metro Manila
ADDRESS: Tabi, Boac, Marinduque
GENDER: Female
TERTIARY: Marinduque State College – Bachelor of Secondary Education Major in
Social Studies
SECONDARY:
Junior High: Marinduque National High School
ELEMENTARY: Don Luis Hidalgo Memorial School
SKILLS
• Computer Literate
• Conceptual Skill
• Critical Thinking and Problem-Solving Skills
• Writing Skill
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Curriculum Vitae
MONNECA M. MARQUEZ
Ogbac, Boac, Marinduque
monnecamarquez19@gmail.com
+63 951 242 8533
AGE: 22 years old
BIRTHDAY: September 11, 2000
BIRTHPLACE: Ogbac, Boac, Marinduque
ADDRESS: Ogbac, Boac, Marinduque
GENDER: Female
Social Studies
SECONDARY:
Senior High: Marinduque, National High School
Junior High: Marinduque National High School
ELEMENTARY: Bantay Elementary School
SKILLS
• Communication skill
• Creativity Skill
• Organization Skill
• Computer Skill
• Time management skill
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Curriculum Vitae
RONNIE LIN P. RULLAN

Santol, Boac, Marinduque
lianrullan635@gmail.com
+63 9567909827
AGE: 21 years’ old
BIRTHDAY: November 23, 2001
BIRTHPLACE: Dr. Damian Hospital Santol, Boac, Marinduque
ADDRESS: Santol, Boac, Marinduque
GENDER: Female
Social Studies
SECONDARY:
Junior High: Marinduque, National High School
ELEMENTARY: Bangbangalon Elementary School
SKILLS
• Critical Thinking and Problem-Solving Skill
• Industry Knowledge
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Curriculum Vitae
MARY ROSE REJANO

Ipil, Sta-Cruz, Marinduque
rejanomaryrose@gmail.com
+63945674357
AGE: 21 years old
BIRTHDAY: April 24, 2001
BIRTHPLACE: Ipil. Sta-Cruz, Marinduque
ADDRESS: Ipil. Sta-Cruz, Marinduque
GENDER: Female
Social Studies
SECONDARY:
Senior High: Landy National High School
Junior High: Landy National High School
ELEMENTARY: Sta- Cruz Elementary School
SKILLS
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B. Advertising/marketing materials
The Packaging
Brown Bags (Different Sizes) Sticker
Advertising thru:
Websites: https://the-organic-veg-box.myshopify.com/admin
Facebook page: The Organic Veg Box
https://www.facebook.com/profile.php?id=100089167121914
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C. Blueprints/plans
Location:
The aerial view of the certain

part of Balanacan, Mogpog,
Marinduque, showing the
location of the business site
by the red circle.
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D. List of Equipment
Equipment Illustration
Hand Held Trowel
Pruning shears
Hose or watering can
Angled shovel
Garden Rake
Gardening Gloves
Wheelbarrow
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Hand Held Weeder
Watering Can
Hoe
Pitchfork
Sickle
Bucket
Apron
Lawn mower
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Boots
Pruning Saw
E. Market research studies
Market research
The nation's overall economic development depends heavily on agriculture.
In Bangladesh, agriculture provides a livelihood for more than 60% of the
population. As a result, in terms of maintaining growth and reducing poverty, the
agriculture sector in Bangladesh is the most crucial one. Sustainable
improvements in agricultural production are hampered by inadequate nutrient
supplies, the loss of organic matter in soils, and soil erosion. Encouragement of
the adoption of agricultural technologies that rely more heavily on locally available
or renewable resources is a crucial policy intervention for sustainable agriculture
given the challenges caused by the overuse of agrochemicals. One such
technology that can lessen the negative effects of agrochemicals is organic
farming (OF), which is regarded by many scientists to be the best form of
agriculture in terms of maximizing cost-effectiveness and minimizing pollution.
The demand for fruits and vegetables rises daily as the population grows.
We have planned to grow these crops organically even though it is much easier
and more common to cultivate vegetables and crops like wheat and rice in India.
Since organic gardening is relatively new, especially in Philippines, and starting an
organic farm business is expensive, very few people consider having an organic
farm. Nowadays, people prefer products that are produced using organic methods
due to sudden increases in deadly diseases like cancer. Therefore, one can make
a lot of money from this because the price of organic goods is so low. The main
reason why people choose to eat fruits and vegetables daily is because they are
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healthy. When it comes to sales, Filipino government providing too many local
markets in every city and villages so, it became very easy for every farmer to sell
their produce. Even, government has set very good price for vegetables and fruits.
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References
(2018, 10 22). Retrieved from
https://www.researchgate.net/publication/259884112_Effects_of_Environmental_Pesticides_on_
the_Health_of_Rural_Communities_in_the_Malwa_Region_of_Punjab_India_A_Review
Crop Insurance. (2018, 11 28). Retrieved from vikaspedia:

http://vikaspedia.in/agriculture/agri-insurance/crop-insurance
India - Market Entry Strategy. (2018, 10 10). Retrieved from export.gov:

https://www.export.gov/article?id=India-marketentry-strategy
RAJAN, G. U. (2015, 11 20). How are prices of agricultural products decided in India? Retrieved
from Quora:
https://www.quora.com/How-are-prices-of-agricultural-products-decided-in-India
Reddy, K. P. (2015, 10 26). Risk Management in Agriculture. Retrieved from The Hans India:
https://www.thehansindia.com/posts/index/Life-Style/2015-10-26/Risk-Management-in-
Agriculture-/182531
Risk Management in Agriculture. (2018). Retrieved from the hans india:

https://www.thehansindia.com/posts/index/LifeStyle/2015-10-26/Risk-
Management-in-Agriculture-/182531
Sustainability Goals and Measures. (2018). Retrieved from Fleming College D2L:
https://ssfcollegemy.sharepoint.com/:p:/r/personal/pauander_flemingcollege_ca/_layouts/15/Doc.
aspx?sourcedoc=%7B6f5bb59-3c4a-47a2-876f-6596a9ac1e58%7D&action=default
Links
https://www.profitableventure.com/vegetable-farming-business-plan/
https://www.academia.edu/41788444/Business_Plan_for_setting_up_An_Organic_F
arm
https://wpflemingcollege.com/dhilwangillfarms/files/2018/12/FARM-BUSINESS-
PLAN.pdf
https%3A%2F%2Fwww.eatingwell.com%2Farticle%2F17068%2Fthe-only-tools-you-
need-to-start-a-
garden%2F&h=AT33O2kKB9VpSO0zSsxiWjxKlauzCN5REk4ye5Nlj0gnYati9eEu4sh
ZipyFXjZaf9hC_4_rLIM07QsIISOxvlMOggIAFDDfTjhWkqN3mBhwlo5SXNda3QLtag
T96uugCjhMSg
https%3A%2F%2Fwww.profitableventure.com%2Fvegetable-farming-business-
plan%2F%3Ffbclid%3DIwAR3cIeEmMhg_5Z5BlMTDIpQOaodOu1YyCP8WeW0fs7
ERFYDoHffqlY&h=AT33O2kKB9VpSO0zSsxiWjxKlauzCN5REk4ye5Nlj0gnYati9eEu
4shZipyFXjZaf9hC_4_rLIM07QsIISOxvlMOggIAFDDfTjhWkqN3mBhwlo5SXNda3QL
tagT96uugCjhMSg
https%3A%2F%2Fwww.pennington.com%2Fall-
products%2Ffertilizer%2Fresources%2Fhow-to-grow-an-organic-vegetable-
garden%23%3A~%3Atext%3DIn%2520its%2520simplest%2520form%252C%2520o
rganic%2Ccomes%2520from%2520healthy%252C%2520productive%2520soil&h=A
T33O2kKB9VpSO0zSsxiWjxKlauzCN5REk4ye5Nlj0gnYati9eEu4shZipyFXjZaf9hC_
4_rLIM07QsIISOxvlMOggIAFDDfTjhWkqN3mBhwlo5SXNda3QLtagT96uugCjhMSg
https%3A%2F%2Fwww.examples.com%2Fbusiness%2Fplans%2Fvegetable-
farming-business-
51
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plan.html&h=AT33O2kKB9VpSO0zSsxiWjxKlauzCN5REk4ye5Nlj0gnYati9eEu4shZi
pyFXjZaf9hC_4_rLIM07QsIISOxvlMOggIAFDDfTjhWkqN3mBhwlo5SXNda3QLtagT
96uugCjhMSg
https%3A%2F%2Fwww.agrifarming.in%2Fvegetable-farming-business-plan-for-
high-yield-and-
profits&h=AT33O2kKB9VpSO0zSsxiWjxKlauzCN5REk4ye5Nlj0gnYati9eEu4shZipyF
XjZaf9hC_4_rLIM07QsIISOxvlMOggIAFDDfTjhWkqN3mBhwlo5SXNda3QLtagT96u
ugCjhMSg
Many articles to assist in guiding you through the writing of your business plan are
available at:
http://www.fastbusinessplans.com/business-plan-guide.html
52

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Republic of the

The Green Solution: Organic Vegetable Garden

Mary Joy J. Marang

BSEd 3- Social Studies

ROMULO H. MALVAR, Ph.D., FFCP, CESE, LPT

Faculty, School of Education

Company name: The Organic Veg Box

Advertising &Marketing Materials .......................................................................................... 45

to the residents of the said community.

business goals and objectives.

healthy and safe as well as the local community.

II. Company Description

1. Company mission statement

and its local community.

2. Company philosophy and vision

local community, giving a high priority to the quality of its crops.

benchmarks that we will to measure our progress such as:

simultaneously leaving a minimal carbon footprint.

customers and the local community.

3. To further expand the business from gardening to farming.

consumers and businesses such as carenderias.

5. Company Logo and Tagline

Logo: Tagline: “We want Green on our Meals!”

III. Products & Services

in the Executive Summary and Company Description.

to the residents of the said community.

business goals and objectives.

will definitely add more agriculture produce to our list;

1. Cultivation of crops such as;

2. Vegetable processing and packaging

3. Organic vegetable garden construction, consultancy and advisory services

local community when you purchased from us like:

1. Improve the health of the customers and the local community.

of the source of vegetables.

5. It may result in minimizing waste and it is eco-friendly.

pay because of its unique features such as:

1. Our products are purely natural.

safe and healthy to eat as well as for the environment.

to contact through mobile transactions.

Limits and Liabilities:

1. We only offer organic vegetables and nothing else.

well as materials to be used in planting and harvesting.

the limitation in transportation.

products is our liability.

IV. Marketing Plan

The nation's overall economic development depends heavily on agriculture. In Bangladesh,

one. Sustainable improvements in agricultural production are hampered by inadequate nutrient

terms of maximizing cost-effectiveness and minimizing pollution.

price for vegetables and fruits.

Limited Land Holdings:

Unavailability of Organic Inputs:

SWOT analysis for “The Organic Veg Box.

• A favorable climate for agriculture. • A disjointed marketing channel.

• Growing demand for organic good • Inadequate scientific support and

• Farms' access to organic manure. ineffective active pest management

• Low labor costs and creative farmers. techniques.

• Variety of food crops. • A lack of necessary equipment.

• A decrease in societal trash. • A lack of human expertise in the