Unit 4: Marketing

4.5 The seven Ps of the Marketing Mix - Physical

Evidence
 What you need to know
The importance of tangible physical evidence in marketing a service
(AO3)

Unit Links to Key Concepts:

- Social, Cultural and Technological Change can impact the language and medium of
marketing
- Creative ways of informing stakeholders can lead to positive business outcomes
- Ethical marketing practices can enhance a business’ brand image
- Sustainable marketing practices can be effective for business success
 Physical Evidence at Theme Parks

Theme parks rely heavily on

physical evidence as part of the
service experience.
1.What makes a theme park
experience an excellent or
memorable one?
•Provide at least five tangible examples.
 Tangible aspects of Service

•Physical evidence refers to the

tangible aspects of a service.
•Physical evidence strategies will
depend on the service that is
being provided.
Read through Chapter 34 International
Marketing: Opportunities & Threats of entering
and operating Internationally; International
Marketing and the Key Concepts p.467-475