Monopolising Muslin

Fresh designs from bygone eras

 The History of
Muslin
Muslin – One of the glorious golden past of Bengal. The history of the textile
industry in Bengal is very old. During the Mughal period, Dhaka, the capital
of Bengal, used to make very fine cloth, which was known worldwide as
Muslin. Muslin was the most favorite garments among the aristocrats of the
society, and the emperors of the Mughal Empire, were particularly fond of
this finest clothing. The finest cloth was even exported to Europe after
meeting the demand of the subcontinent. One of the features of the finest
muslin cloth was that it was so delicate that, according to legend, forty cubits
long and two cubits wide muslin, could be easily inserted through a simple
ring. Even a 50-meter-long muslin cloth could be packed in a matchbox.
However, in the evolution of time, Muslin has been lost from Bengal. The
last exhibition of Dhakai Muslin was in London in 1850. Although Muslin is
still made in India, however, they are no match to Dhakai Muslin in
excellence or quality. After 160 years, at the initiative of the Government of
Bangladesh, 6 years of sincere efforts and research came to fruition in 2020.
The traditional Dhakai Muslin cloth sari was woven again in Bangladesh.
Which has created the possibility of opening new horizons in the textile and
fashion industry of Bangladesh.
Target Audience
As wide a range as the fabric muslin itself.

Reviving the wonders of muslin has been on the government's agenda for a while. However, it is
crucial that a broader vision of going global is a priority as well. Aarong, despite being a leading
Bengali ethnic wear business for over 20 years, has set a precedent in the local context but lacks
an aggressive strategy of positioning itself globally.
Heritage branding has multiple facets and it is not as simple as it seems. Manish Arora, the
Indian world celebrated designer, established his fashion brand by registering it as a UK
business and partnered with reputed multinational corporations to gain access to global
resources, markets. It was done to avoid the country of origin bias and alleviate the negative
perception of place of manufacturing by portraying itself as a global corporation with
native origins, which is essential for promoting in nascent markets such as Australia and
South America that do not associate the South Asian countries in respect of fashion wear.
This has been a proven technique that the handloom entities in Bangladesh can adopt
alongside perfecting the art of storytelling of the muslin brand. The history of the
prestigious "woven air" fabric, the struggle of the artisans, geography-centric heritage, the
meticulous techniques adopted in weaving- all constitute an all-encompassing story towards
branding the Dhaka muslin in the international fashion scene.
Authentication

Although Muslin is still made in India,

however, they are no match to Dhakai Muslin
in excellence or quality. After 160 years, at the
initiative of the Government of Bangladesh, 6
years of sincere efforts and research came to
fruition in 2020. The traditional Dhakai
Muslin cloth sari was woven again in
Bangladesh. Which has created the possibility
of opening new horizons in the textile and
fashion industry of Bangladesh.
.
The Exploitation of
Bangladeshi Factory Workers.
The Global fashion line by Kylie Jenner and Cardi B has
refused to pay its Bangladeshi factory workers.Social media
users got enraged when news broke out that the Global
Brand Group that represents them were cancelling orders
and firing workers in Bangladesh and Los Angeles without
paying them, reports The Independent.
The Los Angeles factory in question has so far impacted up
to 50,000 women who are also ineligible for government
assistance due to their immigration status.