After segmentation, we have decided to use concentrated marketing to target young people who

looking for cheaper clothing. The apparel we sell will cater for GenZ and Millennials' preferences.
Also, we ensure the prices are reasonable and at a satisfactory price.

There are several reasons we select Genz and Millennials as our target customers. Research has
shown that Gen Z and Millennial consumers make more sustainable or ethical purchases than any
other population segment. According to the statistics from a survey, Millennials and Gen Z are more
willing to shop for second-hand clothing compared to other age group, as they are more aware of
the impact of clothing consumption on the environment. Therefore, target young people have a
larger market for this second-hand apparel business, which will potentially contribute to higher
overall profitability for us. Another factor is the availability of clothing resources. Based on the
research, Genz and Millennials occupy the largest market size in the apparel market industry.
Therefore, we can expect that second-hand clothing resources for the young are the most extensive
in the market so we can find the clothes easily which saves our time and budget.

This is how we position ourselves, to clothing buyers who look for sustainable, trendy and lower-
priced apparel, Unceasing Boutique is a clothing thrift store that sells second-hand apparel and aims
to minimise textile waste while providing stylish, affordable, quality clothing with convenience
services.We ensure the clothes are fashionable as we will search through an online marketplace or
vintage flea market to discover any trendy second-hand apparel. We will also give several discounts
regularly to keep the price low. Moreover, we go through serious quality inspections to ensure the
condition of the clothes. Also, we prefer collecting brands with good branding reputations such as
Nike, Adidas and so on as they already have quality assurance. Lastly, we provide convenient services
as customers can access us through physical stores or online platforms.

Let us move on to the viability aspect, this slide presents the team's structure and the roles each
member will play. This includes a business planner, a quality inspector, a finance manager, an online
marketing and public reaction manager and lastly two customer service managers.

How can your business make sure the clothes you sell are based on what the young generation likes?

we will mainly focus on collecting and purchasing clothes based on the brands and styles that young
people like. To know what is the preferences of the young, we will continuously be doing market
research to identify the fashion trend.