Professional Documents
Culture Documents
Mubashir Mba Project
Mubashir Mba Project
Mubashir Mba Project
ON
“Comparison of Home Loan Schemes of different banks”
PROJECT GUIDE
SUBMITTED BY:
MUBASHIR FAROOQ
(15MBF5101)
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ACKNOWLEDGEMENT
I am also extremely thankful to all those persons who have positively helped me and
customers who responded my questionnaire, around whom the whole project cycle
revolves.
I also thank all my friends who have more or less contributed to the preparation of
this project report. I will be always be indebted to them.
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DECLARATION
(Signature of Student)
MUBASHIR FAROOQ
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CERTIFICATE
I have the pleasure in certifying that Mr. MUBASHIR FAROOQ is a bonafide student
of Semester IV of the Master’s Degree in Business Administration in Banking and
Financial Engineering (Batch 2015-17), of Chandigarh University, Gharuan, Mohali,
Punjab with UID No. 15MBF5101
I certify that this is his original effort & has not been copied from any other source.
This project has also not been submitted in any other Institute / University for the
purpose of award of any Degree.
This project fulfils the requirement of the curriculum prescribed by this University for
the said course. I recommend this project work for evaluation & consideration for the
award of Degree to the student.
Signature : ……………………………………
Name of the Guide : Prof. Kapil Sharma
Designation : Asst professor
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PREFACE
Modern organizations are highly complex and dynamics systems. They operate under
very turbulent social economic and political environment. They are required to
reconcile several incompatible goals. Conflicting roles and divergent interest they are
also fraught with the use risk and uncertainties, hence tactful management of such
organization to plan to execute guide, coordination and control the performance of
people to achieve predetermined goals. Management has to keep the organization
vibrant moving and in equilibrium. It has to achieve goal which themselves are
changing it is therefore a problem highly complex and ticklish.
The objective of this project is to enable the students to understand the application of
the academics in the real business life. I am fully confident that this project report will
be extremely useful to the management.
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INDEX
1 Introduction to project 9
Part-2nd 37
10 RESEARCH METHODOLOGY 39
12 CONCLUSION 64
13 RECOMMENDATIONS 65
14 BIBLOGRAPHY 66
15 ANNEXURE 67
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EXECUTIVE SUMMARY
The main objective of this finance project on comparison of home loan scheme is to
find out the tariff charges changes by other banks in comparison to HDFC bank.
The aim of the study is to know where HDFC lacks in loans and how far the
performance of other banks is better so that HDFC figure out the common problems
being faced by the customers while dealing in the loan department so that further
HDFC can improve its services and schemes offered by them to their customers.
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INTRODUCTION
The roof over one’s head and ground beneath one’s feet count as the bare necessities
of life. There’s nothing quite like owing a home, however humble to give that warm
and glowing feeling. But when one buys a home, one has much more than a feel good
purchase in mind! It’s also a crucial investment decision, perhaps the biggest
spending decision of one’s life. There are ample opportunities today for young
salaried investors to plan their moves early and buy a house at right time- and at right
price. In the process, not only do they fulfill that cherished dream of owing a house,
but also put themselves on the path to acquiring property that would meet the needs
and aspirations of their growing family, even as it leads to wealth creation. Every
individual aspires to own a home. But many either spend a lifetime saving to
purchase a house or exhaust money on monthly house rents.
Take a house loan and let the monthly rent (easily converted into affordable
EMI’s) build dream home.
This project is based on the study of “Comparison of home loan schemes of HDFC
with other banks”. An insight view of the project will encompass- what it is all about ,
what it aims to achieve, what is its purpose and scope , the various methods used for
collecting data and their sources, including literature survey done, further specifying
the limitation of our study and in the last drawing inferences from the learning so far.
This project tires to evaluate how the Home loan schemes and procedure are done in
HDFC bank through their loan procedure, rate of interest as compared to other banks,
duration of home loan disbursement, documentation procedure while opening
account.
Primary Data :- All the people from different professions were personally
visited and interviewed. They were the main source of primary data. The
method of collecting primary data was direct personal interview through a
structured questionnaire.
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Secondary Data :- It was collected from the internal sources. The secondary
data was collected on the basis of organization files, newspaper, official
records, magazines and the website of the company.
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HDFC BANK
INTRODUCTION
HDFC (Home Development Finance Corporation) Home Loan, India have been
serving the people for around 3 decades and providing various housing loan
according to their varied needs at attractive and reasonable interest rates. Owing to
their wide network of financing, HDFC Home Loans provide services at doorstep and
helps you find a home as per your requirements.
COMPANY PROFILE
HDFC Limited founded in 1997 by Ravi Maurya and Hansmukh bhai Parekh, is an
Indian NBFS focusing on home loans. HDFC operates through almost 450 locations
throughout the country with its corporate head quarters in Mumbai, India. HDFC also
has an international office in Dubai, UAE with service associates in Kuwait. HDFC is
the largest housing company in India for the last 27 years.
HDFC was amongst the first to receive an in principal approval from RBI to set up a
bank in the private sector, as a part of the RBI’s liberalization of the Indian banking
industry. It was incorporated on 30th august 1994 in the name of ‘HDFC Bank
Limited’, with its registration office in Mumbai. HDFC began its operations as a
scheduled commercial bank on 16th January 1995.
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DOCUMENTS REQUIRED FOR HDFC HOME LOAN
Last 6 months bank Last 3 years Profit /Loss and Last 3 years Income Tax
statements Balance Sheet returns (self and business)
Last 3 years Profit /Loss and
Balance Sheet
Processing fee cheque Last 6 months bank Last 6 months bank
statements statements (self and
Processing fee cheque business)
Processing fee cheque
ELIGIBILITY
The repayment capacity as determined by the HDFC will help in deciding how much
we can borrow (the cost of the property or Rs.1crore whichever is lower). Repayment
capacity takes into consideration factors such as income, age, qualifications, number
of dependents, spouse’s income, assets, liabilities, stability and continuity of
occupation and saving history. And, of course, HDFC’s main concern is to make sure
you can comfortably repay the amount you borrowed
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FEE:
A processing fee of 0.5% of the loan amount applied for rs.5 per rs.1000 of the loan
applied for is payable when the application form is submitted to HDFC. This fee is in
the respect of costs incidental to the application. For example:
Rs.20000 Rs.100
Rs.100000 Rs. 500
On approval of the loan, a loan offer is made to you on acceptance of the offer. You
have to pay an administrative fee of Rs.0.5% of the loan approved. You can also pay
the processing fee and administrative fee upfront i.e. 1% of the loan at the time of
submission of the loan application itself. This fee is in respect of the costs incidental
to the application. Taxes as applicable will be charged on the fees collected.
CHARGES:
For Fixed Rate Home Loan (FRHL) an early redemption charge of 2% of the amount
being prepaid is payable, if the amount being repaid is more than 25% of the opening
balance. However under Adjustable Rate Home Loan (ARHL) option early
redemption charges of 2% is payable only in case of commercial refinance. You may
be required to submit the copies of your Bank Statements or any other documents that
HDFC deems necessary to verify the source of prepayment.
You can make payment for fees and charges by cheque marked “payee’s account
only” drawn on a bank in a city where HDFC has an office or by demand draft
(payable at par to HDFC).
You can avail of maximum of up to 85% of the cost of the property, including the
cost of the land.
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LOAN TENURE
You can repay the loan over a maximum period of 20 years under both FRHL and
ARHL. Repayment will not ordinarily extend beyond your age of retirement (if you
are employed) or on your reaching 65 years of age, whichever is earlier. However,
HDFC will endeavor to determine the repayment period to suit your convenience.
RATE OF INTEREST
The rate of interest of HDFC is 8.75%.under the monthly rest option, interest is
calculated on monthly rests. Principal repayment is credited at the end of every
month.
At HDFC you have the choice between the normal FRHL and the innovative ARHL.
Alternatively you can also avail the part of the loan under FRHL and balance under
ARHL.
HDFC also offers you the option to switch between schemes for the nominal fee.
Interest rates on ARHL will be linked to HDFC’s Retail Prime Lending Rate (RPLR)
which currently is 13.75% .The rate on your loan will be revised every three months
from the date of first disbursement, if there is a change in RPLR, i.e. the interest rate
on your loan may change. However, the EMI on the home loan disbursed will not
change. (if the interest rate increases, the interest component in an EMI will increase
and the principal component will reduce, resulting in an extension of the term of the
loan, and vice versa when the interest rate decreases).customer will be provided with
an annual statement indicating the details of the interest and principal payment made
during the year.
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ICICI HOME FINANACE COMPANY LTD
INTRODUCTION
ICICI Bank is one of the Big Four banks of India, along with State Bank of
India, Punjab National Bank and HDFC. The bank has subsidiaries in the United
Kingdom, Russia, and Canada; branches in United States, Singapore, Bahrain, Hong
Kong, Sri Lanka, Qatar and Dubai International Finance Centre; and representative
offices in United Arab Emirates, China, South Africa, Bangladesh, Thailand,
Malaysia and Indonesia. The company's UK subsidiary has also established branches
in Belgium and Germany.
In March 2013, Operation Red Spider showed high-ranking officials and some
employees of ICICI Bank involved in money laundering. After a government inquiry,
ICICI Bank suspended 18 employees and faced penalties from the Reserve Bank of
India in relation to the activity.
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HISTORY
ICICI Bank was established by the Industrial Credit and Investment Corporation
of India (ICICI), an Indian financial institution, as a wholly owned subsidiary in
1994. The parent company was formed in 1955 as a joint-venture of the World Bank,
India's public-sector banks and public-sector insurance companies to provide project
financing to Indian industry. The bank was initially known as the Industrial Credit and
Investment Corporation of India Bank, before it changed its name to the
abbreviated ICICI Bank. The parent company was later merged with the bank.
In the 1990s, ICICI transformed its business from a development financial institution
offering only project finance to a diversified financial services group, offering a wide
variety of products and services, both directly and through a number of subsidiaries
and affiliates like ICICI Bank. In 1999, ICICI become the first Indian company and
the first bank or financial institution from non-Japan Asia to be listed on the NYSE.
In 2000, ICICI Bank became the first Indian bank to list on the New York Stock
Exchange with its five million American depository shares issue generating a demand
book 13 times the offer size.
In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the
merger of ICICI and two of its wholly owned retail finance subsidiaries, ICICI
Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI
Bank. The merger was approved by shareholders of ICICI and ICICI Bank in January
2002, by the High Court of Gujarat at Ahmedabad in March 2002 and by the High
Court of Judicature at Mumbai and the Reserve Bank of India in April 2002.
In 2008, following the 2008 financial crisis, customers rushed to ICICI ATMs and
branches in some locations due to rumours of adverse financial position of ICICI
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Bank. The Reserve Bank of India issued a clarification on the financial strength of
ICICI Bank to dispel the rumours.
ICICI Bank Home Loans, India’s leading Home Loans Provider, offers attractive
interest rates and unbeatable benefits to ensure that you get the best deal. Keeping
your convenience in consideration, we ask you for minimal mandatory documents for
the sanctioning of your home loan, to keep the process totally hassle-free.
HOME LOAN
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We require the following documents to sanction your home loan
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DISBURSEMENT
Customer loan will be disbursed after you identify & select the property or the home
that customer are purchasing and on their submission of the requisite legal
documents.
While the customer may be under impression that the list of documents asked for it is
rather extensive. Each and every single document asked for will be verified & check
to ensure their safety. This may take some time but the banks want to ensure a clear
title and will complete all the legal & technical verification to ensure that they have
full right to their home.
The 230 a clearance of the sellers or 371 clearance from the appropriate income tax
authorities (if applicable) is also needed on satisfactory completion of above, on
registration of conveyance deed and on the investment of your own contribution, the
loan amount (as warranted by the stage of construction) will be disbursed by ICICI.
The disbursement will be in favor of the builder/seller.
At ICICI Bank Home Loans, we disburse the loan amount after you identify and
select the property or home that you are purchasing and submit the requisite legal
documents.
While you may be under the impression that the list of documents asked for is rather
extensive, please note that it is for your own good. Each and every single document
asked for will be verified and checked to ensure your safety.
This may take some time but we want to ensure a clear title and will complete all the
legal and technical verifications to ensure that you have full rights to your home.
Your loan will be disbursed after you identify and select the property or home that
you are purchasing and on your submission of the requisite legal documents.
The 230 A Clearance of the seller and / or 37I clearance from the appropriate income
tax authorities (if applicable) is also needed.
On satisfactory completion of the above, on registration of the conveyance deed and
on the investment of your own contribution, the loan amount (as warranted by the
stage of construction) will be disbursed by ICICI Bank
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Property documents (as per P&D for respective states and as asked by empanelled
lawyers for individual cases)
Facility Agreement
Disbursal Request Form
Cheque Submission Form – for Pre EMI and EMI cheques
ECS or Auto Debit for ICICI Bank account holders or Post Dated Cheques for EMI /
Pre EMI
Personal Guarantor’s Documents (PG Form, Photograph, Identity Proof, Address
Proof, Signature Verification and Income documents, if applicable)
AMOUNT
This largely depend on a no. of facts like ones age ,profession, salary, the city one
reside is among other such factors. it varies between 2.1lakh to 1crore depending on
the lender- as the rule of the thumb, depending on HFC one have to cough up 15% -
20% of the loan amount as the down payment. For smaller amount, this may not be
much. But for figure remaining into lakh this could make loads of difference. For e.g.
an apartment of costing Rs 10 lakh may get 85% financing, so one will have to
arrange for remaining Rs 15 lakh. If one takes this into amount the additional
thousands will definitely put a strain on ones finances
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TENURE
Generally the maximum tenure of home loans is 15 years, with a few lenders offering
tenure of 20 years or more. ICICI offers 15 year loan. The longer the tenure, the more
one pay in total interest but ones monthly payment will be less. So depending ones
earning potential & bank balance one can choose an appropriate tenure.
INTEREST RATE
Without doubt the most important parameter to factor into ones calculations. The
interest rates may vary from institution to institution. Repayment is in the form of
EMI’s (equated monthly installment). The longer the tenure, the more one pays in
interest, but ones monthly payment will be less.
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PROCESSING FEES
It is the fee payable to the lender on applying for a loan. It is either a fixed amount not
linked to the loan or may be a percent of the loan amount. The loan amount received
by you can be less than processing fee
BENEFITS
Some of our key benefits are:
Guidance through out the process
Home loan amounts suited to your needs
Home Loan tenure upto 20 years
Simplified documentation
Doorstep delivery of home loan papers
Sanction approval without having selected a property.
Free Personal Accident Insurance (Terms & Conditions)
Insurance options for your home loan at attractive premium
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PUNJAB NATIONAL BANK
INTRODUCTION
PNB has over 4500 branches and offices bringing the Punjab National Bank to your
doorstep. Around 2400 offices come under the network of Centralized Banking
Solution or CBS. A need for centralized banking system prompted PNB to go
computerized and what followed was the establishment of CBS in Punjab National
Bank branches in all the leading cities like Delhi, Pune, Chennai, Mumbai,
Ahmedabad, Chandigarh, Gurgaon, Hyderabad, Jalandhar, Kolkata, Ludhiana, Nodal
and Bangalore. Internet Banking Services are provided to all customers in the CBS
branches. A branch and ATM locator is also available on the official website of
Punjab National Bank. For an overview of the annual report or the bank profile, the
site can be resourceful. The website also provides info on the careers and recruitments
at PNB and the exam results. The careers at nationalized banks like PNB are the most
sought after one and candidates are selected on the basis of their exam result. PNB
topped the Best Paying Commercial Bank category with an overall rating of 87.45%
as evaluated by the SSS Retirement, Death & Funeral Benefits Program.
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PNB HISTORY
Punjab National Bank of India was established by Lala Lajpat Rai in the pre-
independence India in 1895 in Punjab, with Lahore as its head office. Today it is the
second largest public sector bank in India. It was nationalized in 1969 along with 13
other major commercial banks. The privatization started in 1989 when 30 per cent of
its shares were offered to the public and it was listed on the stock exchange.In 1992,
PNB became the first Philippine bank to reach P100 billion in assets. Later that year,
privatization continued with a second public offering of its shares. In August 2005,
PNB was fully privatized. The joint sale by the Philippine government and the Lucio
Tan Group of the 67% stake in PNB was completed within the third quarter of 2005.
The Lucio Tan Group exercised its right to match the P 43.77 per share bid offered by
a competitor and purchased the shares owned by the government. The completion of
sale is expected to speed up the development of PNB’s franchise and operational
competitiveness.
Today, State Bank of India (SBI) has spread its arms around the world and has a
network of branches spanning all time zones. SBI's International Banking Group
delivers the full range of cross-border finance solutions through its four wings - the
Domestic division, the Foreign Offices division, the Foreign Department and the
International Services division.
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DOCUMENTS NEEDED
1. Proof of identity
2. Proof of income
3. Proof of residence
4. Bank statement or Pass Book where salary or income is credited.
5. Education Certificate
6. Photos
7. Salary slips & form 16
8. Income tax return last 3 years along with balance sheets.
9. Assets liabilities statements.
10. Documents of property.
11. Estimate of construction.
12. Guarantor
TENURE:-
You can repay the loan over a maximum period of 25 years under both FRHL and
ARHL in SBI . Repayment will not ordinarily extend beyond your age of retirement
(if you are employed) or on your reaching 65 years of age, whichever is earlier.
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RATE OF INTEREST
DOCUMENTATION CHARGES
Rs. 1350 + Service Tax
Switching Charges
Nil
(Fixed to Floating or vice-a-versa)
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UPFRONT FEE
For loans up to Rs. 300 lacs = 0.50% of the loan amount with a cap of Rs. 20,000/-
For loans above Rs. 300 lacs =0.90% of the loan amount
a. For outright purchase of house/flat, the loan amount will be paid in lump sum
to the vendor.
b. For house/flat under construction, the loan amount will be dispersed in stages
as per progress of construction/demand by selling agency.
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STATE BANK OF INDIA
INTRODUCTION
State Bank of India (SBI) is India's largest commercial bank. SBI has a vast domestic
network of over 9000 branches (approximately 14% of all bank branches) and
commands one-fifth of deposits and loans of all scheduled commercial banks in India.
The State Bank Group includes a network of eight banking subsidiaries and several
non-banking subsidiaries offering merchant banking services, fund management,
factoring services, primary dealership in government securities, credit cards and
insurance. The eight banking subsidiaries are: State Bank of Bikaner and Jaipur
(SBBJ),State Bank of Hyderabad (SBH).State Bank of India (SBI),State Bank of 13
Indore (SBIR),State Bank of Mysore (SBM),State Bank of Patiala (SBP),State Bank
of Saurashtra (SBS) and State Bank of Travancore (SBT). Today, State Bank of India
(SBI) has spread its arms around the world and has a network of branches spanning
all time zones. SBI's International Banking Group delivers the full range of cross-
border finance solutions through its four wings - the Domestic division, the Foreign
Offices division, the Foreign Department and the International Services division.
HISTORY
The origins of State Bank of India date back to 1806 when the Bank of Calcutta (later
called the Bank of Bengal) was established. In 1921, the Bank of Bengal and two
other Presidency banks (Bank of Madras and Bank of Bombay) were amalgamated to
form the Imperial Bank of India. In 1955, the controlling interest in the Imperial Bank
of India was acquired by the Reserve Bank of India and the State Bank of India (SBI)
came into existence by an act of Parliament as successor to the Imperial Bank of
India.
Today, State Bank of India (SBI) has spread its arms around the world and has a
network of branches spanning all time zones. SBI's International Banking Group
delivers the full range of cross-border finance solutions through its four wings - the
Domestic division, the Foreign Offices division, the Foreign Department and the
International Services division.
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Main SBI Home Loan Schemes
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SCHEMES PROVIDED BY SBI & ELIGIBLITY , CRITERIA AND
DOCUMENTATION
YEAR 1 – 8% FIXED .
YEAR 2 & 3 – 9% FIXED.
YEAR 4 ONWARDS – FOR LOAN UP TO 50 LAKHS 9.25% FLOATING.
FOR LOAN OVER 50 LAKHS 9.75% FLOATING.
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PREPAYMENT CHARGES
If paid from own source- Nil, In other cases- 2% on principal amount prepaid
If paid from own source- Nil, In other cases- 2% on principal amount prepaid
PROCESSING FEE
FEES RUPEES
10lakh-20lakh Rs 5000
1crore-5crore Rs.10,000
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ELIGIBILITY
The minimum age of the applicant is 18 years, on the date of the sanction of the loan.
The maximum age limit for a Home Loan applicant is 70 years. It is the maximum
age limit, within which the loan should be fully repaid. The applicant should consist
of sufficient, regular and continuous source of income for repaying the loan.
The Most Preferred Home Loan provider SBI Bank offers a Home Loan with
Attractive Interest Rates with Latest Schemes and Benefits. SBI also provides a
Housing loan with different schemes. Schemes Are:
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SWOT ANALYSIS OF HOUSING FINANCE INDUSTRY
STRENGTHS: -
1) The industry has been witnessing very fast growth rate, which is 6% growth in
the first
2) Quarter of 2002-2003 as against 3-5% growth recorded in the first quarter of
2001-2002
3) The market faces a high demand curve, thoroughly mismatched by a low
supply curve
4) Investment is based in assets that are securities & those that have historically
appreciate rapidly.
5) Tax benefit & other facilities provided on loan repayments.
WEEKNESSES: -
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OPPORTUNITIES
1) The housing industry faces a severe shortage of houses. The total demand for
houses is Expected to touch around 19.40 million units by the year 2003 of
these 12.8 million
2) Dwelling units (65-98%) would be in rural areas & 6.6 million dwelling units
(34.02%) in urban areas.
3) While the loan facility is backed by the security of property this sector
represents a low margin But on the low margin but on the same line low risk
segment. The address this
4) Market the ones lies on the HFCS to device bold & innovative alternatives
like mortgage Based securities use of method such as door to door collection
of installments assessing the Creditworthiness of the prospective client and
providing for group securities.
5) The roles of NHB in refinancing & providing regulation of housing finance
system.
6) The government’s initiatives to promote the sector & its contribution in
uplifting the sector.
THREATS
The industry faces increased competition as more & more foreign backs &
Housing Finance Companies are providing loan facility.
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SWOT ANALYSIS OF HDFC HOME FINANACE
STRENGTH
WEAKNESS
Product is very good but it is mainly suitable for higher income group & is not
suitable for the Middle-income group
OPPORTUNITIES
There is ample scope for financing flats & apartments for the salaried class in the
higher income Group.
THREATS
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COMPARITIVE STATEMENT OF HOME LOAN
5 to 10yrs-10%
(up to 20 lakh)
&
10.25% (above
20 lakh )
10 to 20 yrs-
10.50% (up to 20
lakh)
&
10.75% (above
20 lakh)
ROI(FLOATING) Up to 30lakh- 1 - 5 Yrs.- 16 Up to 5yrs- Year 4
8.75% % 8.75% (up to 20 onwards -
30 lakh- 5 - 10 Yrs.- lakh)
50lakh-9% 11.25 % & up to 50 lakh-
Above50lakh- 10 - 15 Yrs.- 9.50% (above 20 9.25%
9.25% 16 % lakh)
15 - 20 Yrs- over 50 lakhs-
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16 % 5 to10yrs-9% 9.75%
(up to 20 lakh)
&
9.50%(above 20
lakh )
10 to20yrs-
9.25% (up to 20
lakh)
&
9.75% (above 20
lakh)
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PART II
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OBJECTIVE OF THE STUDY:
To study the aspects customer take into account while applying for home
loans.
To study the tariff charge changes by other banks in comparison to HDFC
bank.
To study where HDFC lacks in loans and how far the performance of other
banks is better than HDFC.
IMPORTANCE OF STUDY:
The study is to help HDFC to know where it lack in loans, performance and
other facilities as compare to other banks and figure out the problem faced by
Comparison of loan schemes with four banks HDFC, ICICI, SBI and PNB.
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RESEARCH MYTHODOLOGY
Define the problem and research objective: The problem and objective is to
assess the services offered by the various service providers and what the
customer wants.
Developing the research plan: The second stage of the research
methodology is to develop a research plan. The research plan designed to take
the decision on the data sources, research approaches, research instruments,
sampling plan and contact methods.
Survey research: It was a descriptive research.
Research instrument: The use of an effective research instrument is very
important because through this instrument I collected data in this project
through observations and personal interviews were conducted.
Personal interview: As I was doing the survey i interacted with many
customers and asked about their views in selecting a service and what are their
wants and expectations from a service provider.
Sampling plan: After finalizing the research approach and instruments a
sampling must be designed.
Sampling unit: Different Proffessional, Charted Accountants, Tax
consultants, Lawyer, Business man, Professionals And Housewives.
Sampling Technique: Random sampling.
Research Instrument: Structured Questionnare.
Contact Method: Personal Interview.
Sampling size: My sample size for this Project was 200 respondents. Since it
was impossible to cover the whole universe in the available period time.
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Sampling procedure: what process should be used to collect the sample. So,
representation sample, convenience sampling is used.
Collect the information: After completing all the steps, the data is collected
from different sources.
Analyze the information: After the data is collected it is analyzed to know
the findings. The data is then tabulated to develop the frequency distribution.
Present the findings: As the last step, the findings are presented that are
relevant to the major marketing decisions.
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DATA ANALYSIS AND INTERPRETATION
X AXIS- NO OF YEARS
Y AXIS – RATE OF INTEREST (%)
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18
16
14
12
10
HDFC
8
ICICI
SBI
6
PNB
4
0
2011-2012
2012-2013
2013-2014
2014-2015
2015-2016
X axis – Years
Y axis – Rate of interest.
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INTERPRETATION: -
In this Y axis is the rate of interest and X axis is the number of years, as in this
red is the HDFC bank and ICICI.
In this graph HDFC and ICICI bank has been compared with the floating rate
of interest of home loan
In last 5 years the rate of interest of both banks are fluctuating and thus result
increase and decrease in rate of interest
In the year 2011 the HDFC bank had 10.75 % of rate of interest, whereas
ICICI was 16.1% , in 2015-2016 HDFC were 12.20 % and ICICI were 12.75%
Because of increasing rate of interest also HDFC attracts the customer by
0.55 %
This results the rate of interest of HDFC is 0.55 % lower than ICICI bank.
In last 5 years the rate of interest of both banks are fluctuating and thus result
increase and decrease in rate of interest
In the year 2011, the rate of interest of SBI was 9.79 % and HDFC was 10.75
% whereas in the year 2015 -2016 as the rate of interest increase constantly the
SBI manage to keep the rate of interest under 10.00% this result many of
middle class and lower class people were attracted to SBI.
Whereas HDFC were constantly increasing and at the end of 2015 the rate of
interest was 0.22 % that is 12.20 % interest and lose many of customers
In last 5 years the rate of interest of both banks are fluctuating and thus result
increase and decrease in rate of interest
In the year 2011, the rate of interest of PNB was 11.15 % and HDFC was
10.75 % whereas in the year 2015 -2016 as the rate of interest increase
constantly HDFC bank was 12.20% and PNB 12.75 %
This results in that HDFC try to manages to keep their old customer in their
hand and attracted their new customer by giving 0.55 % less interest with their
rival banks
Page | 43
HDFC V/s ICICI V/s SBI V/s PNB HOME LOAN AGE LIMIT
ICICI 5% 40% 5%
40%
35%
30%
25%
21-26
20% 35-45
45-60
15%
10%
5%
0%
HDFC ICICI SBI PNB
X AXIS – BANKS
Y AXIS- PERCENTAGE
Page | 44
INTERPRETATION: -
In the above graph, the rate of interest of two banks have been compared,
As Y axis indicates percentage and X axis indicates banks.
In the above graph all for banks give loan to a certain age limit where all four
banks have different age limit. :-
At the age of 21-26 HDFC had given loan 10%, ICICI 5% whereas SBI and
PNB have 30% and 25% respectively, In this age the SBI considers the most
because of their 20 years of loan tenure.
At the age of 35-45, HDFC had given 15%, ICICI 40%, whereas SBI and PNB
have 18% and 15% respectively, In this ICICI considers the most because
while sanctioning the loan the sanctionee should be capable of paying the loan
At the age of 45-60, HDFC had given 25%, ICICI 5% whereas SBI 2% and
PNB 5% respectively, in this HDFC considers the most because at this age no
other comparative bank gives loan.
Page | 45
HDFC V/s ICICI V/s SBI V/s PNB TENURE OF LOAN
TENSURE
25
20
15
TENSURE
10
0
HDFC ICICI SBI PNB
X AXIS – BANKS
Y- AXIS – NO OF YEARS
Page | 46
INTERPRETATION: -
In the above graph, the rate of interest of two banks have been compared,
As Y axis indicates No of years and X axis indicates banks.
In above graph the banks are been compared by the duration of repaying the
loan.
In this HDFC and PNB have maximum tenure of 25 years whereas SBI and
ICICI have 15 and 20 years respectively.
The advantage of having long tenure is the monthly installment might be less
than shot tenure but, the rate of interest will 1.50% more than normal rate of
interest.
Page | 47
HDFC V/s ICICI V/s SBI V/s PNB NO. OF DAYS FOR DISBURSEMENT
NO OF DAYS FOR 20 30 45 25
DISBURSEMENT(LOAN
UPTO 50 LAKHS)
45
40
35
30
No of day for
25
disbursement(loan upto 50
20 lakhs)
15
10
5
0
HDFC ICICI SBI PNB
X AXIS- BANKS
Y AXIS – NO OF DAYS
Page | 48
INTERPRETATION: -
In the above graph, the rate of interest of two banks have been compared,
As Y axis indicates No of Days and X axis indicates banks.
In the above graph explain us about the number of days taken for
disbursement of the loan.
As in above table HDFC takes 20 days, ICICI 30 days, SBI 45 Days whereas
PNB 25 days
As a result, due to less documentation and loan sanction in 5 mins for home
loan the HFDC is the only bank who takes less days for disbursement of loan
as compared to other four banks.
Page | 49
HDFC V/s ICICI V/s SBI V/s PNB CUSTOMERS FROM DIFFERENT
LEVEL(CLASS)
30%
25%
20%
Lower class
15% middle class
Higher class
10%
5%
0%
HDFC ICICI SBI PNB
X AXIS- BANKS
Y AXIS – PERCENTAGE OF LOWER, MIDDLE & HIGHER LEVEL
Page | 50
INTERPRETATION: -
In the above graph, the rate of interest of two banks have been compared,
As Y axis indicates percentage and X axis indicates banks.
As in the above graph it explains that the percent of customer that are attracted
towards these banks
As the customer attracts towards the banks because of their rate of interest, in
this case SBI had done a good job where they manage to attract 30% out of
50% in lower level but in case other banks they do not because of their high
rate of interest.
In case of higher level of customer the people do get attracted, as they have
high interest in home loan in other hand their FD rate are higher too.
Page | 51
HDFC V/s ICICI V/s SBI V/s PNB DEFAULTERS AND REGULAR PAYEE
45%
40%
35%
30%
25% Defaulter
15%
10%
5%
0%
HDFC ICICI SBI PNB
X AXIS- BANKS
Y AXIS – PERCENATGE OF PAYEE AND DEFAULTERS
Page | 52
INTERPRETATION: -
In the above graph, the rate of interest of two banks have been compared,
As Y axis indicates percentage and X axis indicates banks.
As in the above graph it explains the percentage of defaulter and regular
payee.
The defaulter takes place when the person Is not able to pay the regular EMI’s
in that case ICICI have the most of 25 % because of high rate of interest
Whereas the regular payee are those who pay the EMI’s regularly in that case
SBI are at 5% because of low interest and long tenure.
Page | 53
PERCEPTION OF SERVICE AND PRODUCT INTRODUCED BY HDFC V/s
ICICI V/s PNB V/s SBI
90%
80%
70%
60%
HDFC
50% ICICI
40% SBI
PNB
30%
20%
10%
0%
LUCRATIVE NOT LUCRATIVE NO IDEA
X AXIS – PERCEPTION
Y AXIS – PERCENTAGE
Page | 54
INTERPRETATION: -
In the above graph, the rate of interest of two banks have been compared,
as Y axis indicates percentage and X axis perception.
HDFC and SBI have 80 % and ICICI 70%, PNB 65% are lucrative.
ICICI and SBI have 15% and HDFC 10 PNB 20 % not lucrative.
SBI, ICICI and PNB are 15% whereas HDFC 5%of no idea.
Page | 55
THINGS THAT ATTRACTED CUSTOMERS TO HDFC
70%
60%
50%
40%
PERCENTAGE
30%
20%
10%
0%
IMAGE SERVICE PRODUCT
INTERPRETATION: -
In the above graph x axis is image, service and product and on Y axis
percentage.
In which people are attracted to image as its have a competitive image in the
market whereas service and the new products or the existing product are 25 %
and 10%
In this graph they come out with a firm percentage where they are strong to be
in this competitive market.
Page | 56
PRODUCT USED BY CUSTOMER
NAME HDFC(%)
SAVING A/C 9%
FIXED DEPOSIT A/C 30%
CURRENT A/C 5%
DEMAT A/C 14%
LOAN 25%
INSURANCE 10%
MUTAUL FUNDS 5%
HDFC
25%
20%
15%
10%
HDFC
5%
0%
Page | 57
INTERPRETATION: -
In the above graph x axis is accounts HDFC have and Y axis indicates
percentage
In this people are most attracted towards the high rated fixed deposit and low
rate home loan interest.
Whereas in this fixed deposit is the most of 30% and loan is 25%
Saving, mutual fund and insurance are 9%,5% 10%.
Page | 58
BEST SERVICE OF HDFC BANK
SERVICE HDFC
FIXED DEPOSITE 45%
CURRENT A/C 15%
DEMAT A/C 15%
INSURANCE 12%
LOANS 13%
HDFC
45%
40%
35%
30%
25%
20% HDFC
15%
10%
5%
0%
FIXED CURRENT A/C DEMAT A/C INSURANCE LOANS
DEPOSITE
A/C
INTERPRETATION: -
In this graph X axis is types of service and Y axis percentage
Fixed deposit is 45%, Current A/c is 15 %,
Whereas Demat insurance and loans are 15%,15%,12%,13% respectively.
Page | 59
BEST EXTRA SERVICE OF HDFC BANK
HDFC
45%
40%
35%
30%
25%
20% HDFC
15%
10%
5%
0%
ATM NET PHONE BILL MOBILE
BANKING BANKING PAYMENT BANKING
INTERPRETATION: -
In above graph X axis is extra service provided by bank and Y axis percentage
The above graph explain us that what customer use the most and find it safe
for transaction.
In this ATM, NET-BANKING, PHONE BANKING are used most with
45%,30%,25% respectively
BILL payment and mobile banking is 20 and 10 %
Page | 60
RELATIONSHIP PERCENTAGE OF HDFC BANK
HDFC
90%
80%
70%
60%
50% HDFC
40%
30%
20%
10%
0%
GOOD AVERAGE POOR
RATING HDFC
GOOD 81%
AVERAGE 15%
POOR 4%
INTERPRETATION
In the above graph x axis is the rating and y axis is percentage.
As this graph explain us the relationship status of bank with customers.
In which good is 81%, average is 15% and poor is 4 %.
Page | 61
AWARENESS OF NEW PRODUCTS AND SERVICE
RATING HDFC
YES 85%
NO 15%
HDFC
90%
80%
70%
60%
50% HDFC
40%
30%
20%
10%
0%
YES NO
INTERPRETATION: -
In this above graph on x axis is rating and y axis is percentage
This graph explains us that the customer of HDFC are aware or not
In this yes is 85% and no is 15%
Page | 62
SATISFIED WITH THE DEALING OF BANK
HDFC
80%
70%
60%
50%
HDFC
40%
30%
20%
10%
0%
YES NO TO SOME EXTEND
RATING HDFC
YES 75%
NO 10%
TO SOME EXTEND 15%
INTERPRETATION: -
In the above graph x axis is rating and y axis percentage.
In this it explain us about dealing with the bank
In which yes is 75 % and no is 10%.
To some extend is 15%
Page | 63
CONCLUSION
The Indian customer has come a long way from purchasing to fulfilling their
needs from buying a house customers now grab everything that comes their
way but they do their own survey of optimum loans; same is the case with
banks & housing loans
With innumerable choices before him, the customer is needed then king.
There is scope of exploiting the vast middle income group by releasing loans
with special interest rate, which would be beneficial to both parties
Page | 64
RECOMMENDATION
To broaden the customer base the vast, middle income strata should be fully
exploited.
Simplify the procedure, reduce service charges & demand only the basic
essential proof.
Most banks are reluctant to advance loan to the service class. E.g. lawyers,
police officers etc. this aspect must be exploited.
Adoption of flexible & more lenient penalty should the Customer fails to
deposit the payment on time.
The penalty should be case to case basis rather than the same for the entire
customer base.
Restriction to be reduced to bare minimum for loan advances & for
repayment. For e.g. offers Long term repayment facilities & have no age
restriction to choosing repayment. The maximum age for repayment could be
increase to 65-70 years of age. Such facility will grow fast retail segment of
the bank.
Offer multiple repayment loans services. Class to be exploited by offering
special reduced
Rates & linking the repayment from the source where the pay cheque to the
employee is issued. This need to undergo special contract with government
organization to ensure implementation
Page | 65
BIBLOGRAPHY
MAGAZINE: -
Banking Finance, Editor R.G Agarwal and Associates march 2013.
NEWSPAPER: -
Business standard.
Economic Times.
WEBSITES: -
www.hdfc.com
www.hdfcbank.com
www.personalfn.com
www.PNB.com
www.SBI.com
www.ICICI.com
Search engine- www.google.com
Page | 66
ANNEXURE
QUESTIONNARE
Name: ………………………………………………………………………..
Address: ……………………………………………………………………..
City: ………...............
Pin: ………………….
State: ……………………….
(2) What are the reasons that attract you to be a customer of HDFC
Bank?
• Its image
• Its service
• Product
• All the above
(3) Are you aware of the different service offered by the HDFC Bank?
• Yes
• No
Page | 67
(4) Loan tenure you preffered in HDFC?
• 5
• 10
• 15
• 20
Page | 68
(8) Which service of the bank would the rate the best?
• Fixed Deposit A/c
• Current A/c
• Demat A/c
• Credit Card
• Insurance
• Mutal funds
• Loans
(9) Do you know about the extra service provided by the bank?
• Yes
• No
(10)Which of the following extra services of the bank would you like to go for it?
• ATM
• Net Banking
• Phone banking
• Bill Payment
• Mobile Banking
• None of the above
• All of these
(12) Are you satisfied with the dealing of the bank official?
• Yes
• No
• To some extend
Page | 69
(13) Any problem you are facing regarding with the bank?
• Timeless
• Customer relationship
• Others
• Rate of interest
(15) How will you rate HDFC Bank in Maintaining good relationship with
customers?
• Good
• Average
• Poor
Page | 70