Swiver

Contrôlez votre entreprise

Azzam Soualmia
azzam.soualmia@swiver.io
 Summary
Swiver is a Cloud Micro ERP Software integrating several features (sales management, purchasing
management, inventory management, cash management, analytics & reporting) that helps small
businesses owners to keep control on their finances and resources

Founded in 2018 535 customers TND 410 000 revenue in 2020

ARR
Azzam Soualmia Achraf Nooman
Founder and CEO CTO

Serial entrepreneur, over Extensive experience in

13 years of experience in the development and
management and sales implementation of
complex IT solutions
 The Problem
Neither Excel nor traditional ERPs helps Small businesses owners in
Africa to keep control of the company’s finances and resources, which
leads to :

Lack of visibility Vulnerability to loss of Non-optimized

data resource management
 The Solution
Cloud Micro ERP Software that helps small businesses owners to
keep control on their finances and resources with :

Flexibility to accommodate the Simpler language, simpler Encryption and security

small business requirements
Flexible features (sales management,
purchasing management, inventory
management, cash management,
analytics & reporting)
UI, simpler workflows Data is highly encrypted to build
Built for the small businesses' trust
owners
The Product
How it works
 The Market
Factors driving the growth of the cloud ERP industry include growing demand among enterprises to improve operational efficiency and
streamline business processes and increasing adoption of cloud-based solutions after COVID-19 pandemic

$ 2,53 B
expected growth

$ 45,3 B Cloud ERP Market in 2020 2025

$ 11,32 B
Cloud ERP Market for CAGR of
17.4%
Small Enterprises in 2020
$ 1,13 B Current Cloud ERP Market
$ .... for SMEs in ME & Africa 2020

* https://www.marketsandmarkets.com/
 Competition

Simple UI/ language/

workflows
Excel & other
tools

Limited Functional Large Functional

coverage coverage

ERPs
Complex UI/ language/
(often pirated)
workflows
Traction
 Traction
We move forward confidently

TND 2 291
TND 32 300 Current CLTV
TND 410 000 Current MRR
gross revenues TND 170
in 2020 Current CAC
TND 200 000 11,64%
gross revenues in the first Current MoM MRR 1,77%
4 months of 2021 Growth Current churn rate
 Business Model
DIRECT WHOLESALE VIA FINANCIAL PARTNERS

❑ Annual subscriptions : TND 500 ❑ Annual deal : TND 120 000

❑ Free service for 14 days
❑ Customer acquisition through digital and
offline techniques

Current CAC : TND

170
Current LTV : TND
2291
3 months pay back period
 Customer Acquisition
Campaign Details

MARKETING-SALES FUNNEL GOAL ACTIVITY

Position Swiver - Urban advertising campaigns

Lead - Radio spots
as a simple,
acquisition & - Participation in events and radio
reliable and
Traffic secure solution programs
- Digital communication

- SEO / Digital campaigns

Calls to action Generate an - 14 days free trial
increasing flow of - Partnerships (BTS, MINASSA, CEED)
& Conversion
active users - Ambassador Program
- Tutorials and educational content

535 customers - Partnerships (MEII, CCT)

Closing the Maintain a MoM - Demonstration
1 secured deal and 2 in
MRR Average - Promotions
progress with financial sale
Growth of 12% - Commercial follow-up (Leads
partners
scoring)
 Management Team
We have background, proven track record and vision to succeed

Azzam Soualmia Achraf Nooman

Founder et CEO CTO

Serial entrepreneur, over Extensive experience in

13 years of experience in the development and
management and sales implementation of
complex IT solutions
 Milestones
Where and when we are going

Launch Stabilization Acceleration

2018-2019 2019-S1 2020 S2 2020 et +

Product MVP Product market fit Efficient product

Understanding of Refine target and MoM MRR Average

Customers the target positioning Growth of 12%

Recruitment of Recruitment of Mature and stable

Team
junior profiles senior profiles team

13
 Milestones
Operational plan 2021-2023

Target end of 2023
300 new customers per month
7200 customers
3,6M TND Gross revenues
& 18M TND LTV
Investing in growth
1. More investment in channels already in use
2. Test and launch new countries
3. More partners
Execute the product vision
1. Improved platform performance
2. Apply the product roadmap
Scaling the organizational structure
1. Strengthen the sales and support team
2. Create a dedicated product team
3. Strengthen the technical team
4. Upgrade the marketing team 14
 Milestones
Product Vision

∙ A pre-packaged (as opposed to tranditional ERPs that need configuration

and setup) custom made ERP for founders and owners of small size
companies
∙ Complete solution to deal with everything they have to deal with
themselves
∙ Adapted to every vertical and particular needs
∙ Swiver in multiple versions : industry, service, construction, etc....

15
 The Ask
Fundraising to continue growth momentum

Ask : A 3-year spending program of 8M TND

2M TND
2,3M TND : Growth in R&D and operations
6M TND 5,7M TND : Growth in Marketing and Sales
Revenues*

Po
*Target end of 2023 : 7200 customers
& 18M TND LTV
16
 Swiver
Contrôlez votre entreprise

swiver.io/ investors@swiver.io
Cashflow 2021-2024

2020 2021 2022 2023 2024

Nombre de clients 160 400 1 200 3 600 7 200 12 600

Revenu annuel moyen (TND) 500 500 500 500 500

Cashflow entrant (MTND) 0,2 0,6 1,8 3,6 6,3

Dépenses commerciales et
0,15 0,67 2 3 4,5
marketing (MTND)
Coûts d'exploiration et R&D
0,15 0,42 0,7 1,2 1,6
(MTND)
Cashflow sortant (MTND) 0,3 1,09 2,7 4,2 6,1

Life time value (LTV) d’un

2,5 2,5 2,5 2,5 2,5
client (MTND)
LTV du portefeuille client
1 3 9 18 31,5
(MTND)

12