GOVERNMENT OF MANIPUR

DIRECTORATE OF EDUCATION [SCHOOLS]

No. 8(9)/1-2/15-DE(S): Imphal, the 11th March, 2024

To

The Zonal Education Office,

Imphal west (Zone-l) Wangoi / Jiribam /Imphal-East(Zone-l)/Thoubal 7
Bishnupur/ Kakching / Ukhrul / Kamjong / Sanapati / Kangpokp/ Tamenglong/
Noney/ Churachandpur / Pherzawl /Chandel / Tengnoupal.

Subject:- Celebration of POSHAN Pakhwada, 2024 from 9th to 23rd March, 2024

Sir/Madam,

Iam to forward herewith a letter from State Nodal Officer (POSHAN Abhiyaan),
Manipur on the above subject which is self-explanatory and request you for taking
further necessary action.

Encl:- as stated above

Yours faithfully

(Khoirom Nareshkumar Singh)

State Nodal Officer, PM POSHAN
Directorate of Education (S), Manipur

Copy to:
1. Director Education(S),Manipur
2. Additional Director (S)(Hill/ Valley, Directorate of Education (S)
 No. 34/2/18-sW(RPM 2L|
GOVERNMENT OF MANIPUR
DIRECTORATE OF SOCIAL WELFARE
Imphal, the 5thMarch, 2024

To Director Edn.(S)
The Director (Health), Manipur R.R. N-neoeo:
2 The Director (Family Welfare), Manipur Date..eoeseosos
The Director (Education-School), Manipur Signature
4 The Director (Rural Development & Panchayati Raj), Manipur
5 The Director (Ayush), Manipur
6 The Director (Tribal Affairs), Manipur
7 The Director (Minority Affairs), Manipur
8. The Director (Consumer Affairs, Food & PublicDistribution), Manipur
March, 2024
Subject: Celebration of POSHANPakhwada, 2024 from 9h to 23rd

Sir/Madam,
from the
With reference to D.0. No. PA/67/2024-CPMUdated 02/03/2024 (copy enclosed)
subject, I am
Ministry of Women and Child Development, Government of India regarding the above
to state that POSHAN Pakhwada, 2024 shall be celebrated in convergence with Line Departments
and all stakeholders under the following 3 themes from 9th to 23rd March, 2024:

i) Poshan Bhi, Padhai Bhi (PBPB)

ii) Tribal, Traditional, Regional & Local dietary practices focused sensitization around
nutrition
i) Health of Pregnant Women and Infant &Young child Feeding (IYCF) practices
Activities of the fortnight long event of POSHAN Pakhwada, 2024 are given in the annexure
of the above Ministry letter dated 02/03/2024 for reference.

It is, therefore, requested to make necessary arrangements for taking part in the national
event, specially the field functionaries of your respective departments and also. to provide required
services and technical know-how.

Enclosed: As stated above

(Bantee Singh Konthoujam)

State Nodal Officer (POSHAN Abhiyaan),
Manipur

Copy to:
1. PSto Commissioner (Social Welfare), Govt. of Manipur
2. All Deputy Commissioners, Manipur
3. Director (Social Welfare), Manipur
4. Relevant file
 ) T4T, 18 fei-110 001
Anil Malik, 1.A.s. Government of India
Secretary Ministry of Women &Child Development
Tel. : 011-23383586, 23386731
Fax:011-23381495
E-mail. secy.wcd@nic.in
D.O. No. PA/67/2024-CPMU G24 WA203 DLA
2nd March, 2024
Dear Chief Secretary,
POSHAN Abhiyaan endeavors to improve nutritional outcomes in aholistic manner.
Behavioural Change at individual and community level is an important component to achieve
the desired goals of the Abhiyaan. It continues with Poshan 2.0, an integrated nutrition
Support programme that subsumes Anganwadi Services, Scheme for Adolescent Girls and
POSHAN Abhiyaan.
2. In pursuance of this objective, Poshan Pakhwada has been celebrated in
convergence with all stakeholders during the months of March and Aprilsince the initiation of
POSHN Abhiyaan in March 2018. In the last Poshan Pakhwada celebrated in March-April
2023, more than 4 crore activities were conducted, which focused around themes of
promotion and popularization of Shree Anna / Millets for nutritional wellbeing, Celebration of
Swasth Balak Spardha (SBS) and Popularizing Saksham Anganwadis.
3. The ensuingPoshan Pakhwada 2024 has been planned from 9m to 23 March, 2024,
around the following themes:
a. Poshan Bhi Padhai Bhi (PBPB)- a pathbreaking ECCE program to ensure that India
has the worid's largest, universal, high-quality pre-school network
b. Traditional and Local dietary practices focused sensitization around nutrition
C. Health of pregnant women &IYCF (nfant and Young Child Feeding Practices)
4. In addition to the above themes, States/ UTs are also requested to take up any
additional focus areas where the Ministry has been actively supporting important campaigns.
Ministry's support to Mission LiFE for improving nutrition still continues where people are
encouraged to take up sensitisation cum actionable activities linked to Water conservation
including rainwater harvesting at Anganwadis, adopting sustainable food systems and
healthy Iifestyles through Ayush pracices. Similarly, activities around anemia, WaSH and
Diarrhoea management, and other sensitisation activities around nutrition will also be taken
up during the celebration of Poshan Pakhwada 2024 (agenda is attached herewith).
5 I wOuld, therefore, request you to direct officers of your States/UTS at all levels to
enthusiastically organize these activities and encourage large community participation in the
Poshan. Pakhwada 2024, thereby contributing to Hon'ble Prime Minister's vision of Suposhit
Bharat.
With regards,
Yours sincerely,
Sd/
Encl: As above
(Anil Malik)
Chief Secretaries of all States/UTs
Copy to: Addl. Chief Secretaries /Principal Secretaries / Secretaries of Department of
Women & ChildDevelopment of all States/UTs.

(Änil Malik)
 Poshan Pakhwada 2024
(9 March to 23 March 2024)
For celebration of Poshan Pakhwada 2024 emphasis will be on following three themes:
Poshan Bhi, Padhai Bbi (PBPB)
2 Tribal, Traditional, Regional & Local dietary practices focused sensitization around
nutrition
3 Health of Pregnant Women and Infant &Young Child Feeding (IYCF) practices
Activities:

Ministry responsible
SL Draft Activities
No. Ministries may be
added/ deleted)

Theme 1: Poshan Bhi Padhaj Bhi (PBPB)

Shapath on ECCE, engaging frontline functionaries of various All Ministries/
departments and communities Departments
2 Shiksha Choupal exclusively to promote ECCE learning corners MoPR, MoRD, MoWCD
at A WCs
3 Home visits focusing ECCE esp. engaging parent MoWCD

4 Community centered khelo aur padho event to promote toy MoE, MoWCD
based and play-based learning
Demonstration session/activity for children and parents on play
MoE, MoWCD
based learning promoting indigenous toys
6 DIY/Indigenous toy fair MoE, MoRD, MoWCD
7 TOYathon - DIY/Indigenous toy making workshop with AWWs MoE, MoWCD
(portal may allow uploading of event pictures)
8 Games promoting nutrition (for target age group children) MoE, MoWCD
Theme 2: Tribal, Traditional, Regional &Local dietary practices focused sensitization around
nutrition
Sensitisation of tribal communities on Millet/ Local food/ MoTA, MoWCD,
Traditional Food for Anaemia etc. MoH&FW
2
Event on promoting Tricolour/ Rainbow/ Traditional thali made MoRD, MoCAF&PD,
up of Millet based food items MoWCD
3 Traditional Millet-based recipe contest in tribal districts MoTA, MoPR, MoWCD
4
Sensitisation of tribal communities on Mille/ Local food/ MoTA, MoWCD,
Traditional Food for Anaemia etc. MoH&FW
Awareness camp on healthy dietary practices (regional and MoRD, MoPR,
seasonal) MoCAF&PD, MoWCD,
MoAyush
Demonstration drive on Amma ki Rasoi/ Grandmothers kitchen MoCAF&PD, MoPR,
based on locally available food items/ Millets MoRD,MoWCD
7|Drive on linking Millet-based foods with local festivals MoRD, MoPR, , MoLE,
MoWCD
8 Demonstration of recipes to the localcommunity MoWCD, MoPR
Theme 3:Health of Pregnant Women and Infant
&Young hildFeeding (IYCE} practices
1 MoWCD, Motl&FW,
Consultation camp on diet during pregnancy MoHUA, MoTA, MoMA,
MoRD, MoPR
2
Awareness sessions on ANCs during pregnancy MoWCD, MoH&FW

3
Community-based sensitisation sessions exclusively for male
members toappropriately handle pregnancies at their homes, or MoWCD, MoPR
provide facilitation at community level
Activity/ Camp/ Home visit on Breastfeeding (timely initiation, MoWCD, MoH&FW,
4 exclusive BF upto 6 months and continued BF upto 24 months
MoTA, MoMA, MoSJ&E
&beyond)
Activity/ Camp/ Home visit on Complementary Feeding (safe, MoWCD, MaH&FW,
adequate and appropriate complementary foods at 6 months) MoTA, MoMA, MoSJ&E
6Camps on Proper Techniques of Breast-feeding MoWCD, MOHFW

7 Awareness camps for dietary diversity in Complementary MoWCD, MOHFW

feeding
Skit by Anganwadi children to enumerate the necessity of MoWCD, MoPR, MoRD,
nutrition through play MoE
Demonstration session on cooking nutritious complementary
9 food recipes, while describing the necessity of different food MoWCD, MoPR
groups
Inaddition to these, other activities may be conducted during Poshan Pakhwada:
1. Improving nutrition through Mission LiFE(supporting relevant themes- i). Water saved, ii).
Single use plastic reduced, iii). Sustainable food systems adopted, and iv). Healthy lifestyles
adopted through activities around:
Water conservation through Rainwater harvesting at AWCs,
b. Adopting sustainable food systems by promoting Millet & PoshanVatikas, and
C. Adopting Healthy Lifestyles through Ayush practices etc.
(all in sync with the relevant themes of Mission LiFE)
2. Focused activities around Water, Sanitation and Hygiene (WaSH) and Diarrboea
management
3. Test, Treat, Talk Anaemia
4. Regular sensitisation activities on/ around/ through:
Community Based Events (CBE),
Village Health Sanitation and Nutrition Days (VHSND)
Swasth Balak Spardha (SBA)- Extensive Growth Measurement Drives
Community Radio Activities,
Cycle Rally/ Walk/ Prabhat Pheri,
DAY-NRLM/Self-Hclp Groups (SHG) meetings on Nutrition,
Haat Bazaar Activities,
Home Visits,
Nukkad Natak/ Folk Shows,
Youth Group Meeting,
Breastfeeding and Complimentary Feeding/ Infact and Young Child Feeding (IYCF) practices,
Poshan ke Panch Sutras (First 1000 days, Hand Wash, Sanitation, Diarrhoea, Anacmia).
Yoga for Health/ Ayush for well-being,
Immunisation,
Adolescent Education,
Other activities (as per States/UTs planning) etc.