SUMMER INTERNSHIP REPORT

OF MARKET ANALYSIS OF NEW GENERATION BIKE

OF HERO ELECTRIC

Submitted In Partial Fulfillment of the Requirements

For The Award of the Degree Of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted by
MD Salim Ansari
Enrollment No. A80306421142
BBA (5th Semester)

Guided by
Dr. Sikha Chauhan

July 2023

Submitted to:
AMITY BUSINESS SCHOOL

AMITY UNIVERSITY, CHHATTISGARH, INDIA

 Declaration by the Candidate

I MD Salim Ansari hereby declare that the Project Work with the title Market Analysis of
New Generation Bike of Hero Electrics submitted by me for the partial fulfillment of the degree
of BBA is my original work and has not been submitted earlier to any other University /Institution
for the fulfillment of the requirement for any course of study.

I also declare that no chapter of this thesis in whole or in part has been incorporated in this
report from any earlier work done by others or by me. However, extracts of any literature which
has been used for this report has been duly acknowledged providing details of such literature in
the references.

Signature of the student

Name: MD Salim Ansari

Registration No. A80306421142
 Certificate by the Organization

This is to certify that this project report entitled “Summer Internship Report on
Market Analysis of New Generation Bike of Hero Electric” Submitted to
AMITY BUSINESS SCHOOL, AMITY UNIVERSITY Raipur, is a bonafide
record of work done by “MD Salim Ansari” under my supervision from “5th July
2023” to “4th August 2023.”

Signature of the Supervisor Date:

Designation:
 Certificate By institute

This is to certify that this project report entitled “Summer Internship Report on
Market Analysis of New Generation Bike of Hero Electric” for “Hero Electric”
is a bonafide work carried out by “MD Salim Ansari” of BBA of AMITY
BUSINESS SCHOOL for fulfillment of BBA degree course of AMITY
UNIVERSITY Raipur.

Dr. Sikha Chauhan Prof. (Dr.) Sumita Dave

(Internal Evaluator) Director, Amity Business School,
Raipur, Chhattisgarh

Date:
 Certificate by the Examiner

This is to certify that the project entitled “Summer Internship Report on Market
Analysis of New Generation Bike of Hero Electric” submitted by “MD Salim
Ansari” Enrollment No.: A80306421142 Has been examined by the undersigned as
a part of the examination for the award of Bachelor of Business Administration
degree of AMITY UNIVERSITY, CHHATTISGARH (C.G.).

Name and Signature of Internal Examiner

Name and Signature of External Examiner

Date:
 Acknowledgement

The completion of this undertaking could not have been possible without the participation and
assistance of so many people whose names may not all be enumerated. Their contributions are
sincerely appreciated and gratefully acknowledged. However, I would like to express their deep
appreciation and indebtedness particularly to the following.
I am also thankful to my faculty guide Dr. Shikha Chauhan from AMITY UNIVERSITY,
CHHATTISGARH, for being a source of support during the preparation of Summer Internship
Report. Last but not least I am grateful to all relatives, friends, and others who in one way or another
shared their support, either morally, financially, or physically, thank you.

MD Salim Ansari
 CONTENTS

Sr. No. PARTICULARS Page no.

1.0 Executive Summary
2.0 About Two-Wheeler Industry in India
2.1 Demand Drives
2.2 About Electric/Hybrid Vehicle Industry
3.0 Hero Eco Group
3.1 About Hero Electric
3.2 Management – Hero Electric Raipur
3.3 About Hero Electric Manufacturing Unit
3.4 About Production of Vehicle
3.5 Technology and Related Process
3.6 Models of E-Bike
3.7 Pre-dispatch Inspection
4.0 SWOT Analysis
4.1 Product Features
5.0 Marketing Analysis
5.1 Marketing Research Problem
5.2 Marketing Research Objectives
5.3 Need for the Study
5.4 Types of Research Design
5.5 Data Collection Model
5.6 Source of Primary and Secondary Data Collection
5.7 Measurement Techniques
5.8 Sampling Design
5.9 Analysis of Questionnaire
5.10 Limitations
5.11 Findings
5.12 Suggestions
6.0 Conclusion
7.0 Reference
Annexure
1.0 EXECUTIVE SUMMARY

HERO Electric is a pioneer and market leader in the Indian Electric Two- Wheeler Industry which
provides Eco-friendly and Cost-effective mode of personalized transportation with its diverse range
of Electric Two-Wheelers. HERO Electric offers a wide range of High Range and High-Speed
Electric Two-Wheelers manufactured in its state-of-the-art manufacturing facility at Ludhiana and
has a widespread network of Exclusive Sales and Service outlets across the country. The project
given to me is market analysis of electric bike of hero electric company with special reference to
Raipur city, Chhattisgarh. Firstly, my training starts from getting knowledge of
electric bike, after learning that part I have learned about features of vehicle. After learning about
electric bike deeply I was sent to Raipur city for doing field work and found out customer awareness
about e-bike, why customer won’t prefer e-bike, what is the market response of e-bike in Raipur city,
why sales are declining and all. The experience was very grateful and learn a lot about electric bike
that, from where they purchase and what are marketing conditions of e-bike.
2.0 ABOUT TWO-WHEELER INDUSTRY IN INDIA

Two wheelers have a special place on the Indian roads. They are extremely popular and versatile not
only as passenger carriers but also as good carriers. India is the second largest producer of two-
wheelers in the world. In the last few years, the Indian two-wheeler industry has seen spectacular
growth. The country stands next to China and Japan in terms of production and sales respectively.
Majority of Indians, especially the youngsters prefer motor bikes rather than cars. Capturing a large
share in the two-wheeler industry, bikes and scooters cover a major segment. Bikes are considered to
be the favourite among the youth generation, as they help in easy commutation. Large variety of two
wheelers is available in the market, known for their latest technology and enhanced mileage. Indian
bikes, scooters and mopeds represent style and class for both men and women in India. Indians prefer
the two wheelers because of their small manageable size, low maintenance, Pricing, and easy loan
repayments. Indian streets are full of people of all age groups riding a two-Wheeler. Motorized two
wheelers are seen as a symbol of status by the populace. Indian two-wheeler industry had a small
beginning in the early 50's. The Automobile Products of India (API) started manufacturing scooters
in the country. There are many two-wheelers Manufacturers in India. Major players in the
conventional 2-wheeler industry are Hero Honda Motors Ltd (HHML), Bajaj Auto Ltd (Bajaj Auto)
and TVS Motor Company Ltd (TVS).

2.1 DEMAND DRIVERS

The demand for two-wheelers has been influenced by a number of factors over the past five
Years. The key demand drivers for the growth of the two-wheeler industry are as follows:
Inadequate public transportation system, especially in the semi-urban and rural areas.
 Increased availability of cheap consumer financing in the past 3-4 years
 Increasing availability of fuel-efficient and low-maintenance models
 Increasing urbanization, which creates a need for personal transportation.
 Changes in the demographic profile
 Difference between two-wheeler and passenger car prices, which makes two-wheelers the
Entry level vehicle.
 Steady increase in per capita income over the past five years.
 Increasing number of models with different features to satisfy diverse consumer needs.

2.2 ABOUT ELECTRIC/HYBRID VEHICLE INDUSTRY

Indian Government has planned to unveil the roadmap for the development of the domestic electric
and hybrid vehicles in the country. Ministries such as Petroleum, Finance, Road Transport and
Power are involved in developing a broad framework for the sector. Along with these ministries
big auto industry names such as Mr. Anand Mahindra (Vice Chairman and Managing Director,
Mahindra & Mahindra) and Mr. Vikram Kirloskar (Vice-Chairman, Toyota Kirloskar) are also
involved in this task. The government has also proposed to set up a Rs 740 crore R&D fund for
the sector in the 12th five-year plan during 2012-17. The idea is to reduce the high cost of key
imported components such as the battery and electric motor and develop such capabilities locally.
 3.0 HERO ECO GROUP

Hero Eco group is a multi-company, multi-product, and a multi-location enterprise with interests
in Electric Vehicles, Exports, Bicycle, Healthcare and Real Estate with Corporate Office based at
New Delhi, India. Their diversified business interests have enabled them to validate their vision as
a global enterprise with presence in more than 25 countries that helps change lives for the better
– one that delivers innovative and quality products and services to customers.

The HERO ECO Group is a consortium of companies like:

 HERO ECO LTD - Creates high-quality, environment-friendly products which ranges

from Bicycles to Electric Vehicles. One of the largest ranges of Electric Two-Wheeler
with HQ in London and Regional Offices in USA and Germany.
 HERO ELECTRIC VEHICLES PVT. LTD – A Pioneer and Market leader in the Indian
Electric Two-Wheeler industry with its state-of-the-art-manufacturing facility at Ludhiana
and Corporate office at New Delhi provides eco-friendly and cost-effective mode of
personalized transportation.
 HERO EXPORTS – With a worldwide presence in 80 countries provides products like
Automotive Components, Bicycles, Electric Bikes, Medical Equipment’s, Metals,
Consumer Goods and Engineering Products to the best satisfaction of customers, partners,
and vendors.
 MEDIVA – Engaged in delivering quality medical equipment’s like Wheelchairs,
Walkers, Forearm Crutches, Aluminum Rollators, Canes, Ward Equipment’s, Hospital
Beds for individual and institutional requirements which meets global standards.
 HERO ECOTECH LTD- With its alignment and conformance to the global
manufacturing practices, Hero Ecotec produces world class products comprising of
bicycles, electric vehicles, medical and health equipment’s for domestic and international
markets.
 KROSS BIKES – An attractive package of style, performance and world class technology
which brings together international quality, features and services to its customers.
3.1 ABOUT HERO ELECTRIC

HERO Electric is a pioneer and market leader in the Indian Electric Two- Wheeler Industry which
provides Eco-friendly and Cost-effective mode of personalized transportation with its diverse
range of Electric Two-Wheelers.
HERO Electric offers a wide range of High Range and High-Speed Electric Two-Wheelers
manufactured in its state-of-the-art manufacturing facility at Ludhiana and has a widespread
network of Exclusive Sales and Service outlets across the country.
Being a pioneer, HERO Electric has a number of first only initiatives to its credit like:

 The only Electric Vehicles Manufacturer in India to launch the unique concept of
“Charging Stations” for “Anywhere, Everywhere Charging” with in-house design and
development.
 Only Electric Vehicle Manufacturer to launch first-of-its kind Electric Bike Doorstep
Service branded as Electric Bike Assistance (EBA) for Electric 2-Wheelers for “Anywhere,
Everywhere Service”.
 Founded and constituted the Society of Manufacturers of Electric Vehicles (SMEV), the
global representative body of Indian EV Industry comprising of members from theElectric
Four/ Three/ Two-Wheeler and Auto Components Industry.
 With an in-house research and design center for development and invention of New
Greener & Innovative Technologies, HERO Electric has introduced first of its kind
innovative technologies like the Range Extender, Personal Charger, Charging Stations,
Easy Wheels etc.

3.2 MANAGEMENT- HERO ELECTRIC LUDHIANA (PUNJAB)

 Mr. Gaurav Munjal – Managing Director

 Mr. Sohinder Gill – CEO
 Mr. Sunil Sharma – Head (Operations)
3.3 ABOUT HERO ELECTRIC MANUFACTURING UNIT

Manufacturing
In 2007, Hero started its own manufacturing of Electric Bikes at its state-of-art manufacturing
facility at Mangli Plant -10kms from Ludhiana. The E-bike Mechanical critical parts viz. Frame,
Fork, Swing arm, Handlebar, Carriers, Center, and side stands are being manufactured in the plant.
The parts after fabrication are pretreated and powder coated in the plant to increase the life. The
inspection is done at various manufacturing stages. The plant has in-house paint shop facilities to
paint Plastic parts in different variants. The E-Bike assembly is done on a conveyorized set up
with Audio-Visual controls and modern manufacturing concepts backed by stringent quality
system.

Reliability Test
E-Bike parts are tested in the Lab for reliability test. The plant has state-of-the-art reliability testing
facilities like endurance test for tyre, fatigue test for handlebar, life test for all electrical
components, brake wire testing, water dip test for motors, salt spray testing for steel parts, battery
testing and analysis, UV/weather test for plastic painted parts and brake shoe performance testing.
The E-Bike is also tested for reliability on a Bump Testing Machinekeeping in minds the Indian
road conditions and customer expectations for product life.

Product Testing
E-Bikes are tested in-house on the parameters of electrical performance on a Dynamometer testing
machine which is designed on the basis of imported advanced technology. In addition, 100% E-
Bikes are tested on a specially developed E-BIKE TEST TRACK, designed, and constructed for
bad road conditions, uneven bumps, rain showers, water logging on roads and steep gradients on
flyovers.

Assembly Line
The E-bikes are finally arranged systematically in the plant once the vehicle is properly tested.
Pre-Dispatch Inspection
All the E-bikes in the plant are rigorously inspected before dispatching to the dealers.

Final Dispatch
E-bikes are dispatched in specially designed truck containers to avoid any transit damages during
the journey from plant to dealership destinations.

3.4 ABOUT PRODUCTION OF VEHICLES

As I joined the company, my company mentor divided my work into different sectors. For the first
fifteen days he assigned me to work in the showroom and learn about the behavior of different
customers and the way to interact with them. After that the owner told me about the production of
vehicles and how they import the electric vehicle from the manufacturer plant.

There are eleven sub stations and eighteen main stations on the assembly line through which a
vehicle is passed and get ready.

The sub stations are:

 Frame sub assembly

 Convertor sub assembly
 Fork sub assembly
 Tyre fitting sub assembly
 Front and rear JAW holder
 Handle fitting sub assembly
 GC body & foot board sub assembly
 Tail light & rear fender sub assembly
 Main body & center wind shield
 Lower wind shield & head light housing
 Seat & carrier
The main stations which are on assembly line and performed by various workers are:

 Frame loading
 Main lock assembly
 Controller & convertor fitting
 Fork fitting
 Motor fitting
 Front wheel fitting
 Battery fitting
 Handle installation
 Harness (wire fitting)
 GC body, foot board & tail light
 Main body & seat below cover
 Lower wind shield & front mud guard
 Centre wind shield & head light housing
 Seat
 Carrier
 Q-check point(quality)
 Final Q point(quality)
 Final roll out
 Dynamometer testing

Currently the plant in Ludhiana is producing 75 vehicles or e-bikes per day in a shift of eight hours.
The quantityof producing vehicle changes according to production planning and market demand.
About 65% plastic parts of ebike are import from China because of cost effective and 35% are
purchased from India only. China is the leading player in electric vehicle industry in the world due
to which it provides better quality products as lower prices as compared to Indian market.
3.5 TECHNOLOGY AND RELATED PROCESS

 ELECTRIC HUB MOTOR to drive the rear wheel directly and there are two types of
Electric Hub Motor i.e., DC Brush Motor and DC Brush less motor having two basic parts
namely Permanent Magnet Stator and Wound Rotor.
 ELECTRONIC MOTOR CONTROLLER is the central controlling unit of any Electric
two wheelers provides electric power to the motor based on inputs from the accelerator.
 ELECTRONIC ACCELERATOR sends electronic signals to the Electronic Motor
Controller to man oeuvre the bike or scooter.
 BATTERY PACK is like the fuel tank of E Bike or Scooter. There are different kinds of
batteries like Lead Acid, Nickel Metal Hydrate (Ni-MH), Lithium, etc. that are used for
supplying energy.
 BATTERY CHARGER is used to charge the battery pack of E Bikes or Scooters, just
like a mobile phone or a laptop. Some battery chargers are in-built, and some are separate
that carried always on the move. The charger converts an AC supply to DC to store power
in the battery and it can be used with any normal domestic AC plug point. This makes
charging the battery pack easy and convenient.
3.6 MODELS OF E-BIKE AVAILABLE AT HERO ELECTRIC
SHOWROOMS

Models Battery Motor Charging Speed Payload

power time capacity
MAXI 48V Less than 6-8 hrs 25 km/hr Up to 90 kg
250 w
ZION 48V Less than 6-8 hrs 25 km/hr Up to 90 kg
250 w
CRUZ 48V Less than 6-8 hrs 25 km/hr Up to 90 kg
250 w
OPTIMA 48V 250 w 6-8 hrs 25 km/hr Up to 90 kg
plus
WAVE DX 48V 250 w 6-8 hrs 25 km/hr Up to 90 kg
E-SPRINT VRLA 800 w 8 hrs 45 km/hr Up to 90 kg
33AH/48V
AH
3.7 PDI

PDI stands for Pre dispatch Inspection. It is done before dispatching the vehicle to the dealer.
Vehicle is checked and observed at three different levels.

 At final QC inspection
 During track testing
 During pre-dispatch inspection

There is a proper format for each and every level through which a vehicle is passed and checked,
forward for loading in the truck. Before pre dispatch inspection a vehicle is observed at final
quality check inspection which is done at assembly line only.

After that the vehicle is passed to the track testing team which checks the vehicle by driving it on
actual road conditions, which is available in the factory area only. The problems which are
observed by the track testing team are reworked by proper and expert mechanics and verified by
the head of the track testing team.

Then the last step is pre dispatch inspection which includes proper and final checking of vehicle
in which they check any type of scratch, any crack, or any type of manufacturing fault.

It also includes adding and checking user manual, owner’s certificate, RV mirrors, charger, battery,
tool kit, polarity of the charging socket, first aid box and expiry date. Without theseitems a
vehicle should not be dispatched.
 HERO ELECTRIC
VEHICLES (P) LTD DATE:
HERO ELECTRIC INSPECTION JOB CARD

MODEL: VEHICLE NO: MOTOR NO: BATTERY MAKE:

BATTERY NO:
COLOUR: CONTROLLER NO: PATROL QC. OPERATOR:
ENGINEER:
S.NO ASSEMBLY CHECK POINTS STANDARD MEASURIN FINA PDI
SPECIFICATIONS G L
MODE QC
1 STAND Center stand free No tight/loose Movement
movement movement by hand
Side stand free No tight/loose Movement
movement movement by hand
2 FRONT FORK Front fork movement No play & smooth Turning by
movement hand
3 WHEEL Front wheel No play free rotation & Rotating by
movement no noise hand
Rear front wheel No play free rotation & Rotating by
movement no noise hand
4 MOTOR Ensure no abnormal no abnormal noise After
noise running
5 BATTERY Ensure correct 50v/53v for 48v system Multimeter
output(50/53v) & 63v/65v for 60v
(63/65v) system
6 HANDLE Ensure proper No play in the Turning by
tightening of handle movement hand
7 ELECTRIC Check all switches Working Visual
ALS PARTS Head light function Working Visual
Tail light function Working Visual
Side indicators Working Visual
front/rear
Speedometer(meter Working Visual
easy)
Battery level indicator Working Visual
Speedometer light Working Visual
Tell tale symbols Working Visual
function
Horn function Working Visual
Polarity of charging Negative OPV not multimeter
socket required
8 BRAKE Ensure proper brake Brake should not be Actual
ADJUSTME system tight/loose while application
NT application
Free play movement Play should be Actual
between 2-5 mm application
9 LOCK Function of steering Working By
lock functioning
 Gc lid box lock Working By
functioning
Seat lock Working By
functioning
Battery lock Working By
functioning
10 PLASTIC PART No over flow, no dust, Aesthetically OK Visual
no scratches, no color
mis match/sticker
pasting should be
proper/plastic part Fitment should be ok
fitment
11 REFLECTOR Reflex reflector red for Fitment Visual
rear
Reflex reflector amber Fitment Visual
for side
12 DYNAMO Max speed (25km/hr) 25 KM/HR Visual
METER Max torque 39 Nm Dynamiter
TESTING voltage 48V Dynamiter
13 TEST TRACK No damage to any Functional perfection Dynamiter
parts after testing
Max speed 25KM/HR Testing
Gradient test 8 degree Testing
NAME: NAME:
SIGN. (LINE Q.C): SIGN. (FINAL Q.C)
P.D.I
1 User manual 5 Output voltage(battery)

2 Owner’s certificate 6 Tool kit

3 RV mirrors LH.RH 7 Polarity of the charging socket OK/not OK

4 Charger 8 First Aid Box

48v…….
Charger
no………
9 Expiry date

DATE OF DISPATCH: NAME:

SIGN. (P.D.I):
PROBLEMS OBSERVED AT FINAL Q.C INSPECTION DATE:

SR.NO PROBLEMS OBSERVED OBSERVED REWORKED BY VERIFIED

BY BY
1

PROBLEMS OBSERVED DURING TRACK TESTING DATE:

SR.NO PROBLEMS OBSERVED OBSERVED REWORKED VERIFIED

BY BY BY

PROBLEMS OBSERVED DURING PRE-DISPATCH DATE:

INSPECTION
SR. PROBLEMS OBSERVED OBSERVED REWORKED VERIFIED BY
NO BY BY

CHECKED BY (PDI INCHARGE): APPROVED BY (Q.A. INCHARGE):

4.0 SWOT ANALYSIS OF E-BIKE

SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the
Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.
A SWOT analysis can be carried out for a product, place, industry, or person. It involves specifying
the objective of the business venture or project and identifying the internal and external factors
that are favorable and unfavorable to achieving that objective.

Strengths

 Environment friendly product.

 No legal formalities required for registering the vehicle.
 No licensed required for driving the vehicle.
 Low maintain cost.
 Good substitute to petrol, diesel vehicles.
 No gear problems, easy to drive.
 Safe of crude oil sources.

Weakness

 New product to the market

 Low awareness about the product in market
 Lack of trust by customers
 Low running speed
 Less advertisements and promotion

Opportunities
 Fuel prices are reaching the highest peak rates.
 Use electrical vehicles to drive exponential growth as it is noise less, non- polluted
andenvironment friendly.
 Government subsidies on electric vehicles
 Launch of three wheelers and four wheelers of electric vehicles
 Proud of saving earth from global saving
  New and better option for change

Threats

 Lack of electricity
 Raw material is becoming costlier.
 New product to the market
 Increasing competition

4.1 PRODUCT FEATURES

 Environment friendly product as it does not produce any type of noise pollution or air
pollution.
 No registration of vehicle required.
 No license required.
 Low maintenance
 Economical
 Easy to drive.
 Safe and healthy
5.0 MARKETING ANALYSIS

5.1 MARKETING RESEARCH PROBLEM

 Bank does not provide loans for electronic bikes.

 Light weight vehicle
 Low speed
 Only one service station
 No specialized mechanics
 No insurance & No registration provided for bike.
 HERO electric bikes have less resale value compared to petrol scooters.

5.2 MARKETING RESEARCH OBJECTIVES

 To find out customer awareness about electronic bikes.

 To find out the reason why customers won’t prefer electronic bikes.
 To find out the factors influencing the decline in sales of electronic bike
 To find out the market share of electronic bikes in Raipur city.
 To find the customers behavior or willingness to buy electronic bikes after creating
awareness of HERO electric bikes.

5.3 NEED FOR THE STUDY

 To know the market conditions of electronic bikes.

 To know the perception of customers regarding HERO electric bikes.
 To know the sales of HERO electric bikes.
 5.4 TYPES OF RESEARCH DESIGNING

The pilot survey was conducted with the sample size of 5 despondences in order to test the type of
data what we gathered. On the basis of response, a questionnaire was prepared. The pilot survey
helped us to know the area we need to bring changes to the questionnaire. The final survey was
conducted for 250 respondents.

The data obtained was analyzed with the help of Microsoft excel sheet.

5.5 DATA COLLECTION METHOD

Data Data
Collection Collection
Method Method

PRIMARY SECONDARY

EXTERNAL/INTERNAL

5.6 SOURCES OF PRIMARY AND SECONDARY DATA COLLECTION

PRIMARY SOURCE OF DATA: The collection of primary data comprises of firsthand data
from the customers and at the point of purchase, direct interactions with the dealers, retailers of
showroom and focused group.
 Primary data includes.

 Questionnaire
 Personal Interview

SECONDARY SOURCE OF DATA: Secondary data is already published or collected through

magazines, newspapers, articles, and other external sources. External data, on the other hand, was
generated from the internet.

5.7 MEASUREMENT TECHNIQUES USED: As our research is purely subjected to exhibit

the view of customers. In our research we have used the following measurement techniques.

 MS excel Sheet: In excel sheet the data from the questionnaire was stored and then
usedfor further analysis.

QUESTIONNAIRE: This is the major source of primary data used for research; it has been
directly collected from the respondents according to the sample size. It has detailed questions on
awareness, market share, sales, and promotions.

5.8 SAMPLING DESIGN

SAMPLING TECHNIQUES: A sample is a representative part of the population. In sampling

technique, information is collected only from a representative part of the universe and the
conclusions are drawn on that basis for the entire universe.

DEFINING THE POPULATION

Sampling Unit: Simple Random Probability.

Sampling Elements …….

Extent: RAIPUR city

IDENTIFICATION OF THE SAMPLING FRAME

SPECIFYING SAMPLING UNIT: It is the „basic unit‟ containing the elements of the target
population.
SPECIFICATION OF SAMPLING METHOD

PROBABILITY SAMPLING: Simple Random Sampling

SAMPLE SIZE: 250

Sample size denotes the number of elements selected for the study. For the present study, 250
respondents were selected at random. All the 250 respondents are two-wheeler riders.

DATA COLLECTION METHOD USED

Personal Interview Method: I interviewed the manager and experts in that field to know the
reason for which the sale of the Electric bikes is low.

Questionnaire: This is the most important source of our research as our research is purely
subjective and exhibits the view of the customers. The format of our questionnaire is structured.
 5.9 ANALYSIS OF QUESTIONIARE

QUESTION-2 Age of respondents.

A
G
3%
7%

20%
0
18-25
26-33
70% 33-41
0
41 above

INTERPRETATION

From the above pie chart, we get to understand that about 70% of people out of 250 are of age
group 18-25,20% of are between 26-33,3% are of age group 33-41 and 7% are of age group 41
and above.
 Question-3 Gender

GENDER

75

MALE
FEMALE
175
7

INTERPRETATION

From above pie chart I found that about 70 % of the respondents were male and 30 % of them
were female.
 Question-4 Occupation of people

Govt.
employee,49

Others, 125 Private

employee,
50

Self-employed, 26

INTERPRETATION

From the above pie chart out of 250 respondents, there are 20 % private employees, 19.6 % are
govt.employees, 10.4 % self-employees and about 50 % are working in other professions.
 Question-5 Income per month

Income per month

20 30
50
Nil
<10000

100 0 10000-25000
50 26000-40000
40000-above

INTERPRETATION

Income varies from person to person. From 250 respondents about 12 % respondents are having
no income they are dependent on their parents or on family members, about 40 % of respondents
were having less than Rs 10000 income and between Rs 10000-25000 and 26000-40000 only 20-
20 % respondents were having income and only 8 % of people were having more than Rs 40000
income. Income plays an important factor for the buying behavior of customers. The income is
based on a monthly basis.
 Question-6 Size of the family.

size of family

15
60

below 4 members
125 5-6 members
50
555 2 6-7 members
More than 8

INTERPRETATION

Every respondent was having different family size, according to above pie chart I found that about
50 % of respondents were having 5-6 members in a family, about 20 % were having 6-7 members,
about 24 % were having more than 8 members in a family and only 6 % were having less than 4
members in a family.
 Question-7 what is the main source of financing while purchasing a two-wheeler?

Source of finance

50

bank
120
cash payment
2
others

80

INTERPRETATION

From the above pie chart, I understand that most people were dependent on bank loans for
purchasing the vehicle. About 48 % of respondents were dependent on bank loan as source of
finance; about 32 % of them use cash payment as source of finance and 20 % of them were
dependent of other types of sources of finance.
 Question-8 Do you own a two-wheeler vehicle?

No, o25

Yes, 125
y
es,

INTERPRETATION

The above pie chart states that about 90 % of people own their two-wh eeler and only 10 %
out of250 respondents do not own a two-wheeler. It means most of people want and own a two-
wheeler as it is easy to drive and also cost effective.
 Question-9 how many members in a family legally eligible to ride two-wheeler?

Eligible members in a family

30 20

Member
90 110
1 Member
Member
More than 4

INTERPRETATION

From this pie chart I come to know that how many members in a family are legally eligible in a
family to drive two-wheeler. Only 8 % respondents are having one member in a family who is
eligible to drive two-wheeler, 44 % were two members in family to drive two-wheeler, 36 % were
having three members and only 12 % were having more than 4 members in a family who are
legally eligible to drive a two-wheeler. No. of members in a family who are eligible to drive two-
wheeler also affects the sale of two-wheeler.
 Question-10 On an average how many kilometers do you drive in a day?

No of kilometers in a day

20
30
108
0 less than 10 kms
11-20 kms

90 21-30 kms
More than 30 kms

INTERPRETATION

From the above pie chart, I found that out of 250 respondents 36 % of people drive their vehicle
between 11 – 20 kms per day, 43.2 % of people drive less than 10 kms per day, 12 % of people
drive between 21 -30 kms per day and 8.8 % drive for more than 30 kms.
 Question-11 Are you aware about e-bike?

Awareness of e-bike

115 1 135
3
yes
no

INTERPRETATION

From the above pie chart I come to know that only 54 % respondents were aware of electric bike
andabout 46 % of respondents were not aware about electric bike, what type of product it is.
 Question-12 from which source did you come to know about electronic bikes?

Source of knowledge about e-bike

50 Not aware
Newspaper
Internet
15 115
1 Hoarding
10 Pamphlets
On road promotion
30 Word of mouth

10
20

INTERPRETATION

From the above Bar chart, we found that out of 250 respondents 46 % of the people are not aware
of Electric Bikes, 8 % of people are aware through Newspaper, 20 % of people are aware through
word of mouth, 4 % of people are aware through Internet, 12% of the people are aware through
hoardings, 4 % from pamphlets and about 6 % were aware from on road promotions.
 Question -13 which brands of electric bike are you aware of?

Awareness of e-bike brands

10

Not aware
115 YO BYKE
120 1
HERO ELECTRIC
2
AVON

INTERPRETATION

From the above pie chart, I found that about 48 % percent of people were aware about hero electric
brand, 2 % were aware of yo byke, 4 % were aware of Avon brand and 46 % of people were not
aware of any brand of electric bike.
 Question-14 After purchasing a bike for how many years would you prefer to use it?

Usage of bike after purchase

30
70

0-2 years
90 2-4 years

60 5-6 years
More than 7 years

5-6 years

more
than 7 years

INTERPRETATION

From the above Pie chart, we found that out of 250 respondents 24 % of people use the bikes for
5-6 years, 36 % of people use for 2-4 years, 28 % of people use for more than 7 years and 12 %
use for less than 2 years.
 Question -15 if you are willing to purchase a bike which one you would prefer?

Willing to purchase.

57

Petrol bike
Electric bike
193

INTERPRETATION

From the above pie chart, I come to know that about 77.2 % people wants to purchase petrol
bikeand 22.8 % are the only people who wants to purchase electric bike.
 Question -16 according to which source of advertisement is more effective in Raipur to
increase the sales of electric bike?

Source of advertisement

52
Newspaper
TV advertisements
6
Salesperson
15
Hoarding
160
8 Mobile Messaging
6
9
Sponsoring events

INTERPRETATION

From the above Bar chart, we found that out of 250 respondents 64 % of people think that
Newspaper is the best source of creating awareness about Electric Bikes, 3.6 % of people through
TV Ads, 6 % through Hoarding, 3.2 % through Sales person, 20.8 % people through Sponsoring
events and 2.4 % people through Mobile Messaging.
 Question-17 do you think that sales of electric bikes are doing well?

Sales of electric bike

69

yes
181
8 no

INTERPRETATION

From the above pie chart, I found that out of 250 respondents 27.6 % think that sales of
electricbike are doing well and 72.4 % think that sales are not doing well.
5.10 LIMITATIONS

 The perception level of the people.

 Availability of documents as a source of secondary information.
 People are not willing to fill in the questionnaire.
 Some of the respondents refuse to give the important information best known to them.

Despite all these limitations best efforts have been put to make the report correct, genuine and
fulfilling the objectives of the report.

5.11 FINDINGS

 46% people are not aware about Electric bikes in Raipur City.
 22.8% people are willing to purchase Electric bikes in Raipur city.

5.12 SUGGESTIONS

 There is a need to bring more awareness of various other features of HERO ELECTRIC
BIKES in the mind of customer by advertising in newspapers, Television commercials and
hoardings.
 Not suitable for long rides.
 Good for learners and youths.
6.0 CONCLUSION

 There should be more charging points so that it can be easily charged conveniently.
 More brand awareness should be created by adapting a proper promotion mix for HERO
ELECTRIC BIKES through Television advertising, Road shows, Trade Fair, Hoardings.
 More display in showrooms and open more showrooms or small outlets nearbyRaipur city
to create the awareness among people and make it easy to people to getservice their vehicle
and many more things.
 The promotion of HERO ELECTRIC BIKES should be done rigorously to save petrol and
diesel and it should be promoted as a vehicle which is Pollution free.
 The speed factor has to be increased and the appearance must be worked upon price is high.
 The carrying capacity needs to be improved.
 They should design the bikes in such a way that it attracts youths.
 Bikes pick up and speed is relatively low.
 Fed up with daily charging.
 Fear of battery getting exhausted while travelling.
QUESTIONNAIRE

Dear Sir/Madam

I am a student at Amity University, Raipur. As a part of my summer training report, I am

conducting the research on the topic “Marketing Analysis of New Generation Bike (electric bike)”

I need your help and support to complete this research. The success of this research will depend
on your trust and clear response. So kindly provide me with your opinion to fill these
questionnaires.

I hereby declare that the information will be confidential and will not be misused.

1) Name:
2) Age:
3) Gender:
a) Male
b) Female

4) Occupation

a) Government employee
b) Private employee
c) Self-employed.
d) Others

5) Income per Month

a) Below 10000
b) 10000-25000
c) 26000-40000
d) More than 41000
6) Size of the family

a) Below 4 Members
b) 4-6 Members
c) 7-8 Members
d) More than 8 Members

7) What is the main source of financing while purchasing a two-wheeler?

a) Bank loan
b) Full cash payment
c) Others

8) Do you own a two-wheeler vehicle?

a) Yes
b) No

9) Members in a family legally eligible to ride two-wheeler:

a) 1Member
b) 2 Members
c) 3 Members
d) more than 4 Members

10) On average how many kilometers do you drive in a day?

a) Less than 10 km
b) 11-20 kms
c) 21-30 kms
d) more than 31 kms

11) Are you aware about E-Bikes?

a) Yes
b) No
 If not, go to question no 14.

12 From which source did you come to know about electronic bikes?

a) Newspapers
b) Magazines
c) Internet
d) Hoardings
e) Pamphlets
f) On road promotion
g) Word of mouth

13) Which brands of Electronic Bikes are you aware of?

a) Yo Bykes
b) Hero Electric
c) Not Aware
d) Avon

14) After purchasing a bike for how many years would you prefer to use it?

a) 0-2 Years
b) 3-4 Years
c) 5-6 Years
d) More than 7 Years

15) If you are willing to purchase a bike which one, would you prefer?

a) Petrol bike
b) Electronic bike

If not Electronic bike, then why?

16) According to you which source of advertisement is more effective in RAIPUR city to
increase sales of Electronic Bikes?

a) Newspaper
b) TV Ads
c) Sales Persons
d) Hoarding
e) Mobile Messaging
f) Sponsoring Events

17) Do you think that sales of Electronic Bikes are doing well?

a) Yes
b) No

If No, then why?

18) Please give your valuable opinion for Electronic Bikes

REFERENCES

(about hero electric company)http://www.heroelectric.in/corporate.php?crID=2

December 12(electric vehicle and hybrid vehicle

industry)https://en.wikipedia.org/wiki/Automotive_industry_in_India