PLTW Project Proposal Sign Off Document

Please complete the form below and provide the relevant, required information to ensure
your project can be reviewed and approved.

1. Student Information (Student will complete this)

Student
Name Nghiem Vu Hoang Anh 209041007
ID

Programme of
Study / Course Professional Learning Through Work
Contact
LTU Email
anhnghiem20@leeds.uef.edu.vn Numbe 0836133463
address
r
Contact
Module Tutor Mrs. Truong Phan Hoang Anh anhtph@uef.edu.vn
details

2. Pathway (Student will complete this)

Pathway 1 Collaborative Work Based Project

Collaborative Work Based Learning Project (not a placement) is a project sourced and negotiated by
student with a Project Host - employers, charities, professional bodies, linked to civic or community
challenges.
If you have chosen Pathway 1, complete section 3A x

Pathway 2 Skills Development Pathway

In pathway 2, you may choose to work on a specific professional Skills Development activity. For example,
you may feel that your future employability will be significantly enhanced by learning a programming
language or completing professionally recognised certification(s) relating to the sector/ role into which
they aspire to progress. So you can decide to work on this as your project.
If you have chosen Pathway 2, complete section 3B ☐
3. (A) Pathway 1: Collaborative Work Based Project

Organisation Information (Project Host)

Have you

Công ty TNHH SX TM XNK worked

Name of INTERNATIONAL ANH HUY TRƯƠNG with Leeds No
Organisation
Trinity
previously?
The company TNHH SX TM DV XNK INTERNATIONAL ANH HUY TRƯƠNG - AHT is a specialized unit

About your in consulting and designing – implementing industrial kitchen, ANH HUY TRUONG has successfully
signed and implemented numerous contracts for the supply of industrial kitchen equipment for
organisation
various companies, restaurants, hotels, etc., since its inception to the present, earning satisfaction
(brief
from customers.
description)

11 An Phu Dong 25 Street, An Phu

Organisation Contact
Dong Ward, District 12, Ho Chi Minh 0907 147 421
Address Number
City.

Website
https://bepcongnghiepinox.com.vn/ Email
info@bepcongnghiepinox.com.vn
address address
Project Host Trương Thị Đầy
Job Title Seo executive
name
Project Host Hotline: 035.2700.127 (Ms. Đầy)

Contact Email: info@bepcongnghiepinox.com.vn - truongthiday09@gmail.com

details
(if different
from those
already
 provided)

Work Based Project Details (Project Host / Student)

Project Type
Seo optimization

General introduction about project types (areas of projects; project scope)

 On-Page SEO: Enhancing website content, meta tags, and internal linking.
 Off-Page SEO: Building quality backlinks and improving online reputation.
 Technical SEO: Conducting a thorough audit for website health and performance.
 Local SEO: Optimizing for local searches, including Google My Business.
 Content Marketing: Developing and promoting valuable content for improved visibility.

Project Context
The project involves optimizing the SEO for the recently designed website, "Bếp công nghiệp inox Anh
Huy Trương," specializing in stainless steel industrial kitchens. Currently, the website faces a unique set
of challenges as it is in its infancy stage. The SEO status is characterized by a lack of content creation,
despite completing the website design and keyword analysis. Notably, there is an absence of web traffic,
marking the need for a robust SEO strategy.

Your proposal of project

This SEO optimization project for Bếp công nghiệp inox Anh Huy Trương, specializing in industrial kitchen
equipment, proposes a strategic approach to elevate the website's online visibility.
Begin with Competitor Analysis, allowing us to gain valuable insights into the strategies employed by
industry competitors. This analysis will be instrumental in shaping our approach, enabling us to leverage
competitors' strengths and capitalize on their weaknesses.
Subsequently, our focus shifts to On-Page Optimization, where I will fine-tune meta tags, headings, and
content to align seamlessly with our identified target keywords. This step ensures that the website is not
only search engine-friendly but also presents a compelling and cohesive narrative to visitors.
Our Off-Page Strategies involve the development of a robust backlink building strategy. By acquiring
high-quality backlinks, i aim to bolster domain authority and improve search engine rankings,
establishing Bếp công nghiệp inox Anh Huy Trương as an authoritative source in the industrial kitchen
equipment domain.
A Technical SEO Audit will be conducted to identify and rectify any technical issues impacting search
visibility. This includes optimizing site speed, addressing crawl errors, and ensuring proper indexing of
content for a seamless user experience.
To capture local market opportunities, I will focus on Local SEO Enhancement, optimizing business
profiles and citations. This includes a meticulous review and enhancement of Google My Business and
consistent information across online directories.
Finally, a comprehensive Content Strategy will be implemented, guided by a carefully crafted content
calendar. I will develop engaging, SEO-friendly content that not only attracts but also retains the target
audience.
Throughout the project, I will adhere to a structured timeline to ensure efficiency. I expected
deliverables include improved keyword rankings, increased organic traffic, enhanced online visibility in
both local and global searches, a detailed SEO audit report, and monthly performance reports to track
progress and provide actionable recommendations.

Project Details

Firstly, I will execute a strategic content creation and optimization phase, followed by a targeted link-
building campaign to enhance brand recognition. Subsequently, a comprehensive website audit will be
conducted to rectify any technical errors. Moving forward, I will implement a Local SEO improvement
initiative. The final stage involves presenting detailed reports on the achieved results to the company.
This entire process typically spans from 6 months to 1 year.
The overarching goal of these steps is to increase website traffic, bolster brand recognition, and elevate
keyword rankings. I commit to delivering tangible results to the company, aiming for 5000 unique visits
per product category after 6 months and achieving a top 3 ranking for 85% of targeted keywords.
To facilitate the accomplishment of these objectives, the utilization of industry-leading tools such as
Ahrefs, SEMrush, and other SEO-related tools is imperative. These tools will serve as indispensable
assets in navigating the intricacies of SEO, ensuring a data-driven and effective approach towards
reaching the outlined targets.

Any Specific Skills / Knowledge Required

There is a myriad of skills and knowledge required to undertake an SEO project, such as Technical Seo,
On-page Seo, Content Creation, Link building, Analytics and Data Analysis, Social media marketing, Local
SEO, Comunication skills, countinuous learning and problem – solving skills
 Collaboration Requirements
On-Site Remote Combination
x ☐ ☐
Any Other Relevant Information?

Health and Safety Considerations (Project Host)

If the student is required to carry out elements of their project
Yes No
on-site, will a DBS check be needed?

Do you have a written Health and Safety Policy? Yes No

Do you have Employer Liability Insurance?

Yes No
(This is required if student is to work on-site or remotely)
Do you have Public Liability Insurance?
Yes No
(This is required if student is to work on-site)

If applicable, do you have Product Liability Insurance? N/A Yes No

If applicable, do you have Professional Indemnity

N/A Yes No
Insurance?

Do you have an Equality Diversity Inclusivity Policy? Yes No

If you answered ‘no’ to the previous question, do you agree with

Yes No
the Leeds Trinity University statement outlined below?

Leeds Trinity is a diverse and inclusive University, welcoming students from all backgrounds and
beliefs, which exists to provide a transformational educational experience, forming students and
learners whose lives will flourish and find wholeness in their work and world. We believe in the
intrinsic value and dignity of every human person, regardless of race, religion, age, gender, sexual
orientation, disability, background or heritage. Respect and Inclusivity are values which guide our
 actions and behaviours. We believe that by working together with a philosophy of openness and
respectfulness we can ensure that the University’s core values and mission become the lived
experience of each and every member of the Leeds Trinity community. Across our university
community we adopt a zero-tolerance approach to all forms of bullying, harassment and
victimisation of any kind and from whatever source.

Finally: (Project Host)

Please confirm that:
 you understand that the students are not acting as agents for the university
 you are happy for students to approach you directly to propose undertaking your project?

Yes, I Confirm - x

3. (B) Pathway 2: Skills Development Pathway

Work Based Project Details (Student)

Skill(s) you wish to develop (e.g., Content Creation / Carbon Literacy / Particular Software Use
etc.)

Independent Learning Activity

(i.e., Outline the independent learning activity to be undertaken – including any online / distance
learning courses to be used to achieve this skill development)
 Project Activity Plan
(i.e., Devise a project / activity which will enable them to clearly evidence the application of what they
have learnt in practice.)

Please list here (SMART) project plan:

• What the project entails
• What the objectives are
• What resources/tools/software/data/equipment will be accessible

Independent Learning Activity Requirements

On-Campus Remote Combination
☐ ☐ ☐
Any Other Relevant Information?

4. Programme Learning Outcomes (Student will complete this)

Please review your Degree Programme Learning Outcomes. List them below and highlight how
this project (chosen in section 3) will enable you to meet these learning outcomes.
Learning Outcomes: How the project enables meeting of these:
Enhance your personal effective working Develop the ability to collaborate effectively with
team members in a cooperative and cohesive manner.
relationships as part of the team working for the
 organisation/agency concerned. Understand the importance of teamwork in achieving
SEO project goals and objectives.
Enhance communication skills to convey ideas, share
insights, and discuss strategies within the team.
Foster open and transparent communication to
facilitate the exchange of information and feedback.

Negotiate learning outcomes related to a critical
issue under investigation within the workplace to
a satisfactory agreement and contract with both
the employer and with LTU, including managing
research ethics issues.
Demonstrate an ability to critically analyse,
synthesize and evaluate data/information and
research, constructing an informed argument and
presenting your findings appropriately.
Design an appropriate format of assessment to
meet the expectations of Level 6 study including a
demonstration of independence of study and
argument.
Gain the ability to articulate ideas and proposals
clearly and concisely. Enhance active listening skills to
understand the perspectives and concerns of both
parties and conduct thorough research on the critical
issue to inform the negotiation process.
Develop skills to critically assess the quality, relevance,
and reliability of data and information. Apply
discernment in identifying key insights and patterns
within the research material.
Details your improvements

5. Ethical Consideration (Student will complete this)

Ethics use the checklist below to determine whether ethics approval is required for your freelance
project.
Do I need to obtain ethics a) Will my PLTW Project
approval? involve any research using a
defined research
methodology, primary data
collection, and empirical
findings?
b) Are there any concerns over
organisational risks, for
example, reputation damage
of LTU or my clients, or any
If No (both the questions),
please complete the CWBLP
checklist with the help of your
Module Tutor prior to the start
of your freelance project.
If Yes (either of the
questions), please submit
Research Ethics Application
Form - Undergraduate
Students to the Faculty or
 compromise with cyber and Institute Research Ethics and
information security? Integrity Committee prior to
the start of your freelance
project.

If required, has a Research Ethics Application Form been submitted? YES ☒ NO ☐

Has the CWBLP Ethics Checklist been completed? YES ☒ NO ☐

6. Risk Assessment (Student will complete this)

Please share a copy of a risk assessment (template provided), review Appendix 1, for the
activities you plan to undertake in your freelance capacity.
If you require support to complete this section, please book an appointment with the Health and
Safety Team on healthandsafety@leedstrinity.ac.uk
Have you attached your risk assessment? YES ☐ NO x

7. Project Approval (Module Tutor)

Project Approved by: Date Approved:

Mrs. Truong Phan Hoang Anh