a.

) Segmentation and Content Strategy:

1. Youth Segment (18-30 years old):

- Content: Use visually appealing and trendy content formats such as videos,
memes, and GIFs.
- Platform: Focus on Instagram, TikTok, and Snapchat.
- Messaging: Highlight youth-centric issues and solutions, focusing on youth
empowerment and employment opportunities.

2. Middle-aged Segment (31-50 years old):

- Content: Use a mix of informative videos, infographics, and user testimonials.
- Platform: Facebook and LinkedIn.
- Messaging: Emphasize economic growth, stability, and family-centric policies.

3. Elderly Segment (51+ years old):

- Content: Use informative and educational content like explainer videos and
articles.
- Platform: Facebook and Twitter.
- Messaging: Focus on healthcare, social security, and pension schemes.

b.) Metrics for Measuring Success:

1. Engagement Metrics:
- Likes, shares, comments.
- Click-through rates (CTR).
- Conversion rates.

2. Reach and Impressions:

- Number of views, followers, and subscribers.
- Impressions per post.
- Reach per campaign.

3. Conversion Metrics:
- Lead generation.
- Website traffic.
- Sales or donations attributed to social media campaigns.

4. Sentiment Analysis:
- Sentiment of comments and mentions.
- Positive vs. negative sentiment ratio.

5. Brand Awareness:
- Brand mentions and tags.
- Follower growth rate.

6. Cost Metrics:
- Cost per click (CPC).
- Cost per acquisition (CPA).
- Return on investment (ROI).

These metrics will help gauge the effectiveness of the social media campaigns
across different segments of the population and allow for necessary adjustments to
optimize performance.