INDIAN INSTITUTE OF

MANAGEMENT, LUCKNOW

Senior Management Programme

By IIM Lucknow
Step into the Role of a Key Decision Maker
with Strategic Business Excellence

Mode of Learning Programme Duration Get Access to Experiential Learning

Live Online Sessions 11 Months Executive Alumni Network CXO Coaching
Campus Immersion On Select Weekends Experts with Industry Excellence
 The essence of strategy is
choosing what not to do
- Prof. Michael Porter

When you grow in your professional journey, upskilling becomes very important
to get you to a higher level. Moving from a specialist role to a strategic and
more senior role majorly requires a shift in your approach and perspective.
However, the transition is often followed by several challenges, such as shifting
to a Strategic Mindset, Evaluating People and Processes, and Learning to
Take Calculated Risks.

According to Harvard Business Review,

some common challenges for new leaders
during transitions include:

Managing Performance Outcomes

Enabling Organisational Transformation

Driving Innovation

Facilitating Talent Development

According to IMD, influential skills are critical for successful leadership

transitions whether it is from being a specialist to generalist, tactician to
strategist or a warrior to diplomat.
Introducing Senior Management
Programme by IIM Lucknow
In mid-management, you hold functional expertise in sales, marketing, finance,
and operations. The shift to senior management necessitates holistic
organisational management. You leverage foundational skills to navigate the
present and strategically prepare for the future, ensuring seamless
cross-functional leadership and sustained organisational success.

IIM Lucknow’s Senior Management Programme focuses on establishing a robust

business foundation, encompassing the dynamics of the new economics and
honing skills in marketing, strategic decision-making, and digital transformation.

It equips participants to navigate the present business landscape through

effective financial management, leading digital transformation in business,
strategising operations management, and understanding strategic marketing
and pricing.

Furthermore, the programme prepares leaders for the future by delving into
macroeconomics, decoding digital transformation and AI in businesses,
understanding evolving business models, and cultivating strategic leadership and
effectiveness.

Immerse yourself in the Senior Management Programme empowering your

leadership journey. Acquire the expertise, tools, and influential connections
necessary to unlock your full potential in a leadership role. Amplify your strategic
thinking skills and proficiency in functional areas like finance, marketing,
operations and HR through dynamic learning experiences and real-world
simulations. Stay ahead of the competition with insights into digital
transformation, AI, and disruptive business models.
Programme Outcomes
Confidently Take on Senior Leadership Roles in Diverse
Industries
Acquire the skills, experience, and mindset necessary to excel in senior
leadership positions across various sectors. Understand the nuances of different
industries, adapt to change, and possess strong leadership qualities that
transcend specific domains.

Drive Strategic Decision-making and Navigate Complex

Business Challenges
Senior leaders are responsible for making crucial decisions that impact the
direction and success of an organisation. Understand how to analyse data,
assess risks, and formulate strategic plans to address complex challenges such
as market fluctuations, technological disruptions, and regulatory changes.

Lead and Motivate Teams to Achieve Organisational Goals

Effective leadership involves inspiring and empowering teams to perform at their
best. Learn to cultivate a positive work environment, provide clear direction, and
support their team members in reaching their full potential. It often requires
strong communication skills, emotional intelligence, and the ability to foster
collaboration and teamwork.

Foster a Culture of Innovation and Embrace Digital

Transformation
In today's rapidly evolving business landscape, innovation and digital
transformation are essential for staying competitive. Learn to play a crucial role in
fostering a culture of innovation within the organisation by encouraging
creativity, experimentation, and the adoption of new technologies, championing
digital initiatives and leading by example in embracing change and driving
digital transformation efforts.

Expand your Professional Network and Land Coveted

Leadership Positions
Learn to build and nurture a robust professional network, which is essential for
advancing your role. Get to network with industry peers, attend conferences and
events, and seek mentorship opportunities. A robust professional network
provides access to valuable resources and opportunities and enhances one's
reputation and credibility within the industry, making it easier to land coveted
leadership positions.
Key Programme Highlights
World-Class Faculty & Industry Visionaries
Immerse yourself in wisdom from distinguished IIM Lucknow
faculty and industry leaders, gaining diverse perspectives and
practical insights.

Dynamic Learning Experience & Campus Immersion

Join live virtual sessions, partake in interactive
masterclasses, and soak in the vibrant IIM Lucknow campus
atmosphere for an unparalleled learning journey.

Imarticus GameStudio Business Simulation

Fine-tune your strategic insight in a simulated business
environment with key functional business areas viz. Finance,
Operations, Marketing, and HR to enhance decision-making
skills crucial for real-world success.

Leadership Assessment & Coaching

Unfold your strengths and weaknesses with tailored coaching,
fostering continuous improvement on your leadership path with
the help of a leadership assessment framework that allows you
to understand the style of leading the business correctly.

Comprehensive Curriculum
Navigate strategic decision-making, financial analysis, and
digital transformation with a cutting-edge curriculum
designed for comprehensive mastery.

Executive Alumni Status

Elevate your career with exclusive networking
opportunities and ongoing support from the prestigious
IIM Lucknow alumni community.
Let’s Walk Through Your
Learning Journey

Set a Strong
foundation

Navigate the
present

Get ready for

the future

Develop strategic
leadership

Apply your
learning

Emerge as
a leader
Your Learning Experience Includes

40 Live Virtual
183 hours over
Sessions over
11 months
select Sat & Sun

5-Day campus 4 CXO Masterclass

immersion sessions

4 Live Virtual
3 Interventions on
Sessions with
1:1 Leadership
Imarticus Game Coaching
Studio

Availing
Customised
Assessment Report
Programme Curriculum
Module 01 Setting the Foundation

The New Economics of Business

Business Environment
Demand and Supply Dynamics
Cost Structure, Scale Economies and Learning Curve
Digital Platform Business
Sustaining Business in Competitive Market

Financial Statements and Business Decisions

Financial Statements
Financial Reporting and Quality of Earnings
Financial Ratios

Developing a Strategic Mindset

Strategy and Strategic Decisions
External Environment
Strategy for Competitive Advantage

Marketing Management
Consumer Markets, Behaviour and CRM
Customer Segmentation, Engagement and Content Strategy
Market Segmentation, Targeting and Positioning
Module 02 Navigating the Present

Financial Management
Financial Goal
Investment Analysis
Investment/Financial Decisions
Working capital management

Leading Digital Transformation in Business

Building Blocks
Strategic Role of MIS
Basic Enterprise Architecture
Cloud and New IT Architecture
IoT and Industry 4.0
Cyber Risk Management

Strategic Marketing and Pricing

Product Management and New Product Development
Brand Management
Marketing Tools
Services and Pricing

Strategizing Operation Management

Operations Management
Competitive Advantage Through Operations
Designing Operations
Supply Chain Network
Module 03 Preparing for the Future

Macroeconomic and Business Environment

Short-Run Macroeconomic and Business Cycles
National Income (GDP), Inflation and Unemployment Dynamics
Monetary and Fiscal Policy, and Exchange Rate
Long Run Growth Drivers of the Economy: Population, Capital and
Technology
Ease of Doing Business, Global Competitiveness, Growth and Next BRICs

Unravelling Digital Transformation and AI

Predictive Analytics: Overview, Process and Methodology
Business Application of ML and AI
Big Data Business Model

Future of Business Models

Matching Strategy with the Environment
Business Model Innovation
Disruptive Ecosystems
Creating a Winning Ecosystem

Strategic Leadership and Effectiveness

Leading Organisation
Art of Corporate Communication
Shaping Digital Transformation
Business Simulation &
Role Playing Multiplayer Game

Your learning techniques are about

to go up to 'level 10' with our all-new
gamified experience; brought to you
at this exclusive program. This
feature allows you to take your
leadership game a notch higher as
you take real-time decisions that can
make or break your organization.

Start game

Your team’s turn

(2 minutes)
Players make decisions simultaneously.
If you're wondering how this works, the
idea is simple, we'll leverage the tech
quotient for you. This means you'll get
to learn from the Imarticus game
studio which will create an effective
game-learn environment using
different scenarios.

The players will have to play

Your opponent’s turn
(2 minutes)
important roles, take up challenges
and come up with spontaneous
Start game solutions. Sounds interesting, doesn't
it? But what's more interesting is that
Your team’s turn
(2 minutes) you get to move forward in the game
through points, rewards, and instant
feedback. This kind of interactive
learning environment increases
motivation, improves understanding
Player makes decisions and retention of information, and
makes the learning experience more
memorable.
Your opponent’s turn
(2 minutes)
Academic Directors

Prof. D. Tripati Rao

Professor of Economics in Business
Environment

Prof. D Tripati Rao, Senior Professor

at IIM Lucknow, specializes in
Managerial Economics, Prof. Priyatam Anurag
Macroeconomic Environment, Assistant Professor in Strategic
Management
and International Economics for
Business. He holds a Ph.D. from
Priyatam Anurag has been an
the University of Mumbai and an
Assistant Professor in the
M.Phil. from CDS, Trivandrum, JNU,
Strategic Management group of
supported by the RBI Monetary
the Indian Institute of
Economics Endowment Research
Management Lucknow since
Fellowship. Prof. Rao conducts
July 2019. He completed his Ph.D.
management development
in strategy from the Indian
programs for various
Institute of Management
organisations globally and leads
Bangalore in 2019. Before
blended online executive
pursuing his PhD, Prof. Anurag
education programs at IIM
was a consultant faculty
Lucknow. His research appears in
member and researcher with
prestigious international and
the Indian Institute of Bank
national journals, and he
Management Guwahati for 3
contributes columns on Indian
years. He has also worked as a
Macroeconomic and Policy issues
Manager in the Wholesale Credit
to Indian financial dailies.
and Market Risk division of HDFC
Bank.
Programme Certification
Program Certificate
IIM Lucknow staunchly emphasises participants' commitment to intellectual
rigour and a genuine desire for learning throughout the programme. Attendants
are encouraged to engage actively in all course sessions to maximise the
programme's value.
Successful programme completion is contingent on meeting the attendance
requirements and the criteria for course evaluation.

Roll Number:

Indian Institute of Management Lucknow

Management Development Programme
This is to certify that

has successfully completed the certificate course on

Senior Management Program
held during October, 2023 – March, 2024

Program Director Program Director Chairperson - MDP

* Programme Delivery in Online Live synchronous mode with campus immersion

Programme Audience

High-potential Professionals High-potential

managers looking looking to switch individuals in
for faster vertical career paths fast-growing
progression into senior companies
management
Eligibility Criteria
Minimum Qualification
• Graduation Degree (or Equivalent) with a min 50% aggregate score

Preferred Qualification
Valid Degree with a minimum 50% score and overall 10 years of post-qualifying work experience

Please Note
Internships and Training Experiences will not be considered in full-time work-experience

Select candidates with professional impact can also enrol into the programme, subject to approval

Admission Process

Pay
Enquire & Registration
Get Receive
Apply Fees
Shortlisted Offer Letter

Fees Structure

Instalment Schedule

Programme Fees Registration Fee: `53,000+GST

1st Instalment: `99,000+GST

`5,48,000+ GST 2nd Instalment: `99,000+GST

(EMI options are available) 3rd Instalment: `99,000+GST

4th Instalment: `99,000+GST

5th Instalment: `99,000+GST

*Registration fee consists of non-refundable application fee of ₹3,000+GST

What Makes
IIM Lucknow Remarkable?

The Indian Institute of Management Lucknow, established in 1984, is the fourth

member of India's prestigious IIM family of management schools. At IIM Lucknow,
the focus is on developing value-driven leaders, managers, and global players.
The institute achieves this goal by leveraging its globally recognised and affiliated
faculty members, who are instrumental in shaping the leaders of tomorrow.
Additionally, the institute offers executive education programs catering to senior
leaders in the business, government, and non-profit sectors who desire to create
a significant impact on a large scale.

IIM Lucknow has collaborated with various Business Schools in Europe, Australia,
Canada, etc, for Faculty and Students Exchange. The Association of MBAs (AMBA)
has accorded accreditation to the institute's PGPM, IPMX and WMP programme.
IIM Lucknow broke into the 151-200 rankings of the QS Global MBA Ranking 2021.
IIM Lucknow has the prominent AACSB International Accreditation for a global
network of business schools. Overall, IIM Lucknow is known for its strong
foundation, exceptional faculty, and commitment to developing leaders who can
thrive in a global setting.

Phenomenal Achievements

4 th
Rank
4 th
Rank
6 th
Rank
33 th
Rank
72 th
Rank
Dual Crown
Accredited
as per as per as per QS Globally as (AACSB &
as per
Outlook - ICARE
2023
India FT 2023
NIRF 2023 Asia Ranking
2023
per FT 2023 AMBA)
Institute
About
Imarticus Learning

Imarticus Learning is an innovative

educational institute with extensive
experience transforming careers and
creating leaders in business, data and
emerging technology domains.

Imarticus is the country's only institute that

uses dynamic technologies and training
methods to impart knowledge, as well as a
cutting-edge Learning Management
System to seamlessly integrate online and
live learning.

Over 56,000 successful career transitions

have been completed, and we have
assisted 500+ renowned organisations
within finance, technology and analytics
industries in meeting their human capital
requirements and developing highly
skilled individuals to strengthen their
workforce.
 INDIAN INSTITUTE OF
MANAGEMENT, LUCKNOW

iimlucknow.admissions@imarticus.com

+91-9319746164

Prabandh Nagar, IIM Road, Lucknow – 226 013.

https://www.iiml.ac.in/

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